ITV

Tag: marketing campaign.

  • Instashield rolls out its first ad campaign on OTT and digital platforms

    Instashield rolls out its first ad campaign on OTT and digital platforms

    Mumbai: Consumer durables technology company Instashield India has rolled out its first ad film on IPL Hotstar, social media platforms, and YouTube. The ad campaign features the benefits of using the company’s plug-n-device ‘Instashield’ which claims to protect oneself from all sorts of viruses, including the coronavirus.

    The ad film showcases a family of five members, where a male member is seen advocating the benefits of using the Instashield product. He also tries to compare the difference between an air purifier and a virus slayer. Reacting to the statement by female members ‘phir to ye bahut mehenga hoga and safe to hai,’ the man tries to convince them that Instashield is the best product to keep the family safe and is available at a reasonable price. 

    Commenting on the launch of Instashield’s first ad film, Instashield’s promoter and director Hitesh M Patel said, “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market, such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”

    Instashield CEO CS Jadhav shared that the company intends to go really aggressive on promoting this product and going forward, on print and electronic media, digital marketing, influencer engagement and PR as well. It is currently available on e-commerce platforms and the company’s D2C website.

    “All our future marketing initiatives will see great and prudent spends as we plan to be present in all geographies across the country,” Jadhav said, adding, “In the ongoing pandemic, the product is the need of the hour and we aim to place ourselves at homes, schools, hotels, hospitals, airports, restaurants and every enclosed place so that each one of us is safe.”

    “The ad is created to demonstrate the need to keep your family safe and prevent each other from the ongoing pandemic,” said brand advocate Ankit Khera on ideating and creating the ad film. “The product is simple to use at any place. The tagline of Instashield #TaakiZindagiChaltiJaye ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”

  • Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Mumbai: MuthootFinCorp aka Muthoot Blue, a homegrown non-banking financial company and flagship entity of MuthootPappachan Group has launched its latest campaign called ‘Mera Gold Loan, Mera Interest’ featuring star cricketer Virat Kohli. The TVC campaign will be amplified with a 360-degree campaign across television, digital content, social media, and OOH integrations during the ongoing Tata IPL.

    The ad spot showcases Kohli in three different avatars, along with other players of the IPL team Royal Challengers Bangalore (RCB). MuthootFinCorp has been associated with RCB as the team’s title sponsor for the third successive year.

    The core message of the campaign appealed to the customers as they can exercise their freedom while choosing their interest rate. Kohli dons the roles of a teacher, umpire and doctor in a rib-tickling way in multi-lingual TVCs which showcased three different fun-filled scenarios with the former India captain explicitly appealing with the line ‘mera gold loan, mera interest. Abkhudchunoapni interest rate.’

    “MuthootFinCorp, has always been the pioneer in bringing out innovative campaign thoughts aimed at helping the common man to improve their financial well-being,” said MuthootFinCorp Ltd director Thomas George Muthoot. “As the pandemic has subsided to a relatively low level and businesses are inching back to normal, we are launching a special scheme ‘Mera Gold Loan, Mera Interest’. This would help them to plan their finances better and would help them improve their livelihood.”

     

  • The Q strengthens primetime programming with five new shows

    The Q strengthens primetime programming with five new shows

    Mumbai: In a bid to strengthen its primetime programming, Hindi GEC The Q on Thursday announced the launch of five new shows “Pagalpanti,” “Badhiya Hai!,” “Dhakkad Kudis,” “Dil Se Connection #Sholka Ke Saath,” and “Dil Se Connection #SambhAvi Ke Saath.”

    The channel has also launched an integrated marketing campaign to target viewers across the Hindi-speaking market. The campaign will extend outside the network TV promotion, print, and outdoor advertising as well as activations in key markets. 

    The Q will also leverage its owned media platforms across linear TV to further its messaging.

    “The channel will programme to offer similar content and shows as per a predefined time band thus delivering a holistic genre-led content consumption experience,” said the statement. The shows “Pagalpanti,” “Badhiya Hai!” and “Dhakkad Kudis” will be led by digital creators, it added. 

    “We have successfully broken the clutter with content that is different, relatable and entertaining over the last year,” said QYOU Media India chief executive officer Simran Hoon. “Our audiences and advertisers have appreciated our unique storytelling approach, and have validated our digital to TV proposition. With this new avatar, we are stepping up our commitment for our viewers by making available content that is rich, vibrant and relevant. The Q’s new programming strategy is a reflection of our identity as a network. It consolidates content by the experience it offers and brings to the forefront a new manner of consuming television.”

    According to a statement, “Pagalpanti” is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh. “Badhiya Hai!” is a family-oriented sketch comedy show with creators like BakLol amongst others. “Dhakkad Kudis” is an all women creator-led show with Sanjhalika Shokeen, Sushma Chhikara, and Charu Dixit.

    Premiering on 18 April at 7 p.m, “Dil Se Connection #SambhAvi Ke Saath” will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi. “Dil Se Connection #Shloka Ke Saath” will premiere on 18 April at 7:30 p.m and will give viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim, added the statement.

    “Our new content lineup takes our positioning of ‘zara hatke’ to the next level,” said The Q and The Q Marathi programming head Ashutosh Barve. “Our two celebrity couples from our two ‘Dil Se connection’ series are not just most loved TV stars but also extremely successful and popular digital creators. True to our DNA of celebrating creators, for the first time on TV, we are offering our audience a VIP all-access pass to experience the ‘real life’ drama behind these ‘reel life’ celebrities. We have created a unique time band strategy that showcases our most popular digital creators with genre-led slots across family-inclusive, female skewed and male-skewed content with ‘Badhiya Hai!, ‘Dhaakad Kudis’ and ‘Paagalpanti’ slots respectively. We look forward to deepening our bond with booming young Bharat by continuing to showcase the best of relevant and entertaining content.”

  • Aamir Khan dons delivery person’s uniform, plays triple role in new PharmEasy ad

    Aamir Khan dons delivery person’s uniform, plays triple role in new PharmEasy ad

    Mumbai: Consumer healthcare app PharmEasy has launched its latest campaign starring the new brand ambassador Aamir Khan in a quirky triple role of a delivery person. This fresh marketing campaign titled 

    #GharBaitheBaitheTakeItEasy was conceptualised and executed by FCB India.

    Comprising of three ad films directed by Abhijit Sudhakar and produced by Zigzag Films, the campaign has Bollywood actor playing a triple role of the PharmEasy delivery person who pops up in the oddest places and in the craziest manner to tell customers about all the offerings from the PharmEasy app and how all that people need to do now is ‘Take It Easy’ when it comes to all their healthcare needs.

    Shedding light on the storytelling, FCB India CCO Surjo Dutt said, “PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Our challenge was to stay true to this commitment and create a campaign that would take forward this legacy.”

    “The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life,” Dutt added.

    Speaking on the collaboration, Aamir Khan said, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”

    With this collaboration with Aamir, the brand – managed by API Holdings said it hopes to further strengthen its belief in making healthcare accessible to every nook and corner of the country.

    “Collaborating with someone as versatile as Aamir Khan fills us with immense joy,” API Holdings CMO  Gaurav Verma said, talking about the collaboration. “With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • IPL 2022: Spotify ups its marketing game with Leo Burnett India

    IPL 2022: Spotify ups its marketing game with Leo Burnett India

    Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been conceptualised and created by Leo Burnett India.

    Crafted on the insight that music makes life better, the campaign will include 15 films which will be aired in phases throughout IPL 2022. “IPL is one of the biggest sporting events of the country and is avidly watched across India, and with this campaign, Spotify hopes to strengthen its presence across all markets,” said the statement.

    The Spotify IPL campaign focuses on the power of music to help tide over even the most boring or tough situations one may find themselves in. The 15 film campaign is shot in Hindi for Hindi-speaking markets, in Telugu for Andhra Pradesh/Telangana market, and in Tamil for the Tamil Nadu market.

    “This campaign literally allows us to see situations through the filter of music, making us see humour even in a situation where you are stuck,” said Leo Burnett South Asia CEO and chief creative office Rajdeepak Das. “Keeping the signature Spotify humour intact, we’ve created a language native campaign that will hold appeal across the length and breadth of the nation. No matter what the situation, Spotify has the right music solution. Spotify ‘Sunte Ja’.”

  • Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 – ‘Cred: Play it different.’ And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’

    Conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the ad introduces the platform’s new feature – Cred bounty.  The ad film was produced by EarlyMan Films and directed by Ayappa. Karan Malhotra has composed the music for the film.

    To set the tone of the campaign right, the film has Kapoor promoting Cred bounty, rejecting all other offers, in a scene-to-scene recreation of the original classic 90’s Nirma ad. The creative serves up an instant dose of nostalgia for those who have grown up watching the older ad on Doordarshan,

    “IPL with Cred is a platform for us to work with iconic celebrities in the most creative and twisted ways possible,” said the director of the film Ayappa. “I hope the audience enjoys Cred’s latest ad as much as they have in the past.”

    “This year, we want to encourage Cred members to invite their friends & family to win big with Cred,” said Cred founder Kunal Shah. “We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

  • Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Mumbai: With IPL 2022 around the corner, online multi-gaming platform A23 India has launched its latest marketing campaign with brand ambassador Shah Rukh Khan. The A23 ad spot will air across the broadcast channel Star Sports and streaming platform Disney+ Hotstar, starting 26 March.

    The campaign includes two TVCs in which the Bollywood actor persuades users to play responsibly while respecting their immediate surroundings i.e. – spending time with their families instead of being on their phones and focusing on dinner while at the dinner table. 

    Head Digital Works founder and CEO Deepak Gullapalli said that as one of India’s leading multi-gaming platforms, it is imperative for them to spread the importance of responsible gaming. “Self-exclusion from time to time is instrumental when it comes to striking the right balance. We are confident that our brand ambassador driving this message for us will help us maximise the idea of responsible gaming even further, thus encouraging a healthy environment for all,” added Gullapalli.

    The upcoming third advertisement in the series will highlight the importance of selecting the right playing XI for fantasy cricket on A23. 

    The A23 gaming platform that has a wide reach across India perfectly complements the IPL which is a household name in India, across audiences in different languages, said the brand in a statement. “Keeping this in mind, the advertisements have been curated to reach every household and will run in seven languages – Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada,” it added.

    A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture, according to the brand.

  • Mumbai Indians ‘DilKholKe welcome nine IPL franchises

    Mumbai Indians ‘DilKholKe welcome nine IPL franchises

    Mumbai: Ahead of the much anticipated first match of the Indian Premier League (IPL) set to be played on 26 March here, the Reliance Industries-owned franchise Mumbai Indians has gone all out to welcome the fellow nine franchises to its home city. 

    The #WelcomeDilKholKe billboards, customised to each of the visiting teams, have been set up across key locations in the city and uses a creative rendition to bring alive the spirit of sports, excitement and affection. 

    The campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcases their passion for sports. A dash of yellow to ‘Welcome Chennai Super Kings – Whistle Podu Dil Khol Ke,’ while Kolkata Knight Riders are welcomed to the city with their iconic ‘Korbo Lorbo Jeetbo Dil Khol Ke’ slogan.

    These warm heartfelt messages are greeting players, officials and the fans of each of these franchises representing different parts of the country as they set base across Mumbai for the IPL 2022. There is anticipation in the air, as fans, too, look forward to returning with fervour into the stadium to support their teams.

    “The billboards installed across the city capture the creative expressions of the spirit of Mumbai – the city of dreams which welcomes every individual to its land of opportunity,” Mumbai Indians spokesperson said. “We, Mumbai Indians are a reflection of the city, its ethos and this campaign is a tribute to the warmth of the people of Mumbai in welcoming all the franchises of our IPL family.”

    “With IPL back in India and Mumbai, Mumbai Indians look forward to welcoming its loyal blue & gold Paltan back to the stadiums. We take pride in having one of the most passionate fan army – the Paltan who have backed the team for a decade and more with their unrelenting energy and enthusiasm.”

    The fifteenth edition of the T20 League is set to be played across Mumbai and Pune. Mumbai Indians will start their campaign against Delhi Capitals at Brabourne Stadium on 27 March.

  • Holi 2022: Koo launches #HarRangKiHoli anthem to celebrate

    Holi 2022: Koo launches #HarRangKiHoli anthem to celebrate

    Mumbai: Homegrown microblogging app Koo has launched a Holi anthem #HarRangKiHoli to celebrate the festival of colours in their ways by flaunting their distinct traditions.

    The film #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India. It has glimpses of Uttar Pradesh’s Lathmar Holi, which is played with colours and sticks, to capturing Punjab’s Hola Mohalla – an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal, which includes a grand procession of Lord Krishna.

    The Koo anthem has been composed by Siddharth Saxena and Chandan Jaiswal with music by Swapnil Tare, lyrics by Richa Dholi and sung by Chandan Jaiswal.

    The anthem invites Indians to exhibit the unique ways in which they celebrate the festival, stated the brand. Users on Koo – through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli – have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.

    “Our platform salutes everything that India celebrates; whether it’s sports, elections, films, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years,” said a Koo spokesperson.

    “Koo – as a platform which empowers people to express themselves in their native language – is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort,” Koo’s representative added.

  • PaperBoat rolls out its summer campaign with fresh new flavours

    PaperBoat rolls out its summer campaign with fresh new flavours

    Mumbai:- Packaged beverage brand PaperBoat has rolled out its first campaign for the summer. The campaign conceptualised by The Script Room, showcases the various flavours of PaperBoat Swing. The agency was named as the beverage brand’s creative partner recently following an account win.

    The ad film, set in a heart-warming setting, sees a couple of children working up a cosplay of a lemonade stand, where they are serving the refreshing flavours of the drink to their mother. 

    The campaign will be seen on television and digitally as well. 

    “This is a new variant of Paper Boat. And we felt that it would be best to now just introduce ourselves and our offering to the world. The task was to continue to keep the innocence and simplicity that the brand is known for. And still infuse it with some newness. We’re delighted with the outcome. It’s always been a great pleasure to work on Paper Boat,” The Script Room co-founder and the director of the film Ramsam (Rajesh Ramaswamy) said, speaking about the campaign.

    Adding to Ramsam, Ayyappan Raj, co-founder, The Script Room said, “Once in a while in life, and business, you need some sort of an affirmation. For me, Neeraj choosing to work with us was exactly that. Paper Boat ad from The Script Room means a lot to us. The new Swing film is a lovely starting point and first of many good things to come”.