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Tag: marketing campaign.

  • Tonic Worldwide bags integrated digital mandate for car&bike

    Tonic Worldwide bags integrated digital mandate for car&bike

    Mumbai: Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be handled out of the agency’s Mumbai office.

    As part of the mandate, Tonic Worldwide will be managing the social media, paid media for car&bike .

    car&bike is a consumer-facing brand for used multi-brand-retail from the house of Mahindra. The brand brings together the best from the world of automobiles—new cars, used cars, new bikes, and the most appealing content. car&bike endeavours to help you with all of that. Additionally, car&bike also strives to keep its users updated with the latest from the global automotive industry, including car prices, car reviews, car dealerships, and new bikes.

    With technology at its core, it is supported by the country’s largest and widest physical network of used car retail outlets across 400+ cities. car&bike also has the country’s most comprehensive used car warranty programme from Mahindra First Choice.

    Speaking on the win, Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt said, “We are excited to partner with car&bike from Mahindra First Choice in their integrated digital marketing efforts. The opportunity is immense given that the category itself is growing at a fast pace. The untapped opportunity lies with consumers that have been overlooked because they aren’t currently in the market and the digital strategy would be to own their journey beginning with aspiration to intent. Look forward on doing some exciting work together and creating success stories for the brand.”

    “Mahindra First Choice has big goals with its brand car&bike. We plan to become India’s leading one stop multi brand retail destination for all things cars & bikes. And we are thrilled to have Tonic Worldwide as our digital partners to make car&bike as the go to brand for anyone seeking to buy used cars or anything else related to automobiles. Through a multi-agency pitch we zeroed down on Tonic for their brilliance in customer-first strategic and creative thinking. The digital world is the new battle ground for all new age brands. We welcome Tonic Worldwide as our partner in achieving our vision of enabling both the new & current generation of India to the world of cars & bikes,” added Mahindra First Choice brand head Saniel Bhelekar.

  • RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    Mumbai: After the successful launch of Fun Plus in 2016, RBL Bank and BookMyShow have once again joined hands to cement their long-standing partnership further by bringing a new credit card, ‘Play,’ to take the entertainment quotient for Indian audiences several notches higher.

    ‘Play’ will be available to selected customers on BookMyShow. It will give them access to lucrative offers on transactions across movies, live entertainment offerings (online and offline), as well as binge-watching movies and TV series on its streaming platform by renting or buying a title, while enjoying benefits with every purchase made.

    Consumers will be able to track the entire journey from application to delivery of the ‘Play’ credit card on BookMyShow, with real-time updates enabled within the platform.

    The launch of the ‘Play’ credit card in partnership with BookMyShow gives RBL Bank a fillip to their efforts to remain closely associated with a vast, young, digitally-savvy, spending consumer base across industries including media & entertainment, food & beverages, and consumer-facing brands in line with the demographic of the BookMyShow audience.

    With ‘Play,’ RBL Bank will be able to reach BookMyShow’s wide base of 200 million monthly customer visits and five billion monthly page views, offering unmatched experiences to India’s entertainment-seeking audience.

    Apart from the core entertainment offerings, ‘Play’ owners will also be able to avail varied offers on brands including boAt, Myntra, WOW Momos, Archies, Cookie Man, Ixigo, and Eat Sure listed within the F&B section of BookMyShow.

    Commenting on the partnership, BookMyShow head of partnerships & revenue Samradha Tibrewala said, “Credit cards have been amongst the strongest, most pervasively used modes of transaction for millions of customers on BookMyShow and so the idea was to deepen our existing partnership with RBL Bank towards an offering that enables users to get the most out of their preferred mode of transaction on our platform with an added special layer for all their entertainment needs. Coupled with the festive season ahead, the avenues for discovery-led transactions are multi-fold for BookMyShow consumers, making the availability of the ‘Play’ credit card extremely timely and strategic, enabling users to eke out maximum bang for their buck. The ‘Play’ credit card makes a significant contribution to increasing our shared reach and helping one of India’s foremost banks reach out to a larger cohort of young and digitally-savvy audiences through BookMyShow. We look forward to many more such collaborative innovations to bring the best of experiences for an entertainment-loving India.”

    Speaking on the launch of the ‘Play’ credit card, RBL Bank credit cards head product Utkarsh Saxena said, “With covid-19 restrictions now a thing of the past, customer spending on movies, events, food and beverages, and other entertainment avenues is on the rise again. We hope to capitalise on this opportunity and enhance our versatile product portfolio. Our partnership with BookMyShow for the launch of the ‘Play’ credit card is a step in that direction as it gives us exclusive access to India’s young and tech-savvy entertainment audiences to stay relevant with the times.”

  • Esports pioneer FanClash surprises the gaming world by unveiling new avatar

    Esports pioneer FanClash surprises the gaming world by unveiling new avatar

    Mumbai: Esports fantasy platform FanClash has unveiled its new identity through a marketing campaign. The brand strategically wiped out its social media pages. This, it said, sparked conversations amongst fans and top influencers, including key opinion leaders (KOL) in the industry like Animesh ‘Thug’ Agarwal, Manoj Kashyap and Shiva Nandy, through which snippets of information were revealed to the fans. This culminated in a live event with the launch of FanClash’s new logo, new cyber-punk inspired mascot Ne.0N and a refreshed UI/website. The unveiling event received great traction and was moderated by popular casters, where the brand also introduced the FanClan, an army of influencers that FanClash has partnered with to create exciting content and fan engagement opportunities for the community.

    With operations across India and the Philippines, the company has been making strides across the esports fantasy industry within just two years of its operations. FanClash said that its new identity reflects the company’s DNA as being futuristic innovators committed to building a world-class product for the global esports audience. The company’s mascot, Ne.0N, embodies an aesthetic inspired by Cyberpunk, a well-known sci-fi genre that is a mainstay in video games, thus reflecting his role in assisting other gamers.

    FanClash co-founder Rishabh Bhansali said, “The journey of building alliances with the biggest names in the industry and securing our position of leadership as one of the top esports companies in the gaming world has been fantastic. The rebranding marks the beginning of yet another journey towards providing immersive interactive experiences for the fans.”

    FanClash head of marketing Archana Sangaran said, “We have forged successful partnerships with top organisations such as Orangutan Esports, Team Velocity, Team Hyderabad Hydras, and Team M42. We are now proud to welcome aboard our FanClan, creator squad and partners in the company’s mission to deliver unique content IPs and fan experiences. Gaming aficionados can look out for many more exciting associations soon.”

    FanClash’s partner athletes and creators aka the FanClan comprises of Roxx ‘The Falcon’, top BGMI athlete and winner of the International PUBG World Pro League South Asia; Rakazone ‘The Sniper’ Streamer Of The Year 2018, versatile streamer known for GTA V roleplay videos and valorant streams; Venom ‘The Alpha’, IGL M42 and India’s most popular Counter-Strike-turned-Valorant gaming professional and Xyaa ‘The Firestorm’, top female valorant content creator in India.

  • OTT streaming platform aha enters Malaysia

    OTT streaming platform aha enters Malaysia

    Mumbai: aha, one of India’s leading regional language OTT platforms, launches in Malaysia with a robust content offering for the local Tamil diaspora.

    The platform entered the Malaysian market on 19 September 2022 as part of their effort to expand their presence in Southeast Asia. The launch was inaugurated by minister of human resources YB Datuk Seri M. Saravanan, aha brand ambassador Anirudh Ravichander and aha CEO Ajit Thakur at Park Royal Collections Hotel, Kuala Lumpur.

    Since its debut, aha has engaged its audience by telling stories about their home land, featuring some of the most loved celebrities in India. The 100 per cent Tamil regional OTT platform, aha Tamil, features a number of blockbuster films and exclusive originals.

    Actor Simbu and incredibly gifted musician Anirudh Ravichandran are the brand ambassadors for aha. To mark its arrival in Malaysia, the OTT streaming service came onboard as a co presenting sponsor of the Anirudh Live in Malaysia 2022 concert, which was held on 17 September at the Axiata Arena, Bukit Jalil.

    On the occasion of the Malaysia launch, Saravanan said that he is excited about aha’s unique efforts in content collaboration and investment in original content with local talents and production houses, which will undoubtedly give global exposure to the Tamil content industry here in Malaysia.

    aha is proud to be the first Indian OTT entity that is committed to investing in local content and to uplifting the Tamil entertainment industry in Malaysia by leveraging local talents and production houses. Through this integration, aha hopes to stay relevant in Southeast Asia and is looking at aligning the OTT landscape and providing a seamless experience for consumers in Malaysia and India.

    Commenting on Malaysia launch, Thakur said, “At aha, we are proud of our unique proposition of providing 100 per cent local entertainment to the audience and we are delighted to bring 100 per cent local entertainment now to Malaysia.  With the launch of aha in Malaysia, we will not only offer the best of Tamil movies and originals to the audience but also source and create content with local film-makers and artists.”

    aha Tamil business head Chidambaram Natesan said, “‘Yaadhum Oorey Yaavarum Kaeleer,’ Malaysian Tamils best represent this line by the famous Tamil philosopher Kaniyan Pugundranar. Malaysian Tamils have always welcomed everyone with great warmth to their land. We are confident that aha Tamil’s launch in Malaysia will be supported with the same love and affection.

    He added, “aha Tamil OTT started with the core idea of ‘Tamizhal Tamizhil Tamizharuku’ (in Tamil, by Tamil, for Tamil people) and now we are in Malaysia to carry forward the same proposition.”

  • Flipkart rolls out campaign encouraging customers to give their homes a makeover

    Flipkart rolls out campaign encouraging customers to give their homes a makeover

    New Delhi: Flipkart has launched a new influencer campaign- #HomeFlipover. The campaign showcases a wide selection of high-quality home products, perfect for a home transformation.

    The ecommerce platform has collaborated with the bollywood celebrity and the Instagram-famous mommy Mira Kapoor for this campaign who will be inspiring users to revamp their homes with Flipkart.

    The influencer campaign also includes influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika.

    The campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home. The latest collection features products including bedsheets, curtains, showpieces, plants, cutlery, cookware, home improvement tools, among others.

    Speaking on the launch, Flipkart senior director of consumables (FMCG), general merchandise and home Kanchan Mishra said, “The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trend is here to stay as people are spending more time at home than they were before. At Flipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and make Flipkart the go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.”

  • OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    New Delhi: OnePlus has unveiled the ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film unconventionally urges its users and community to genuinely bond with their loved ones by disconnecting from their televisions.

    The campaign was conceptualised by Utsav Gokani and created in partnership with Media Monks. The ad film was directed by Suraj Wanvari.

    The ad film begins with Mira enjoying watching content on their OnePlus TV in their home decked up for the festive period. Mira is seen fully immersed with her OnePlus buds pro connected to the OnePlus TV and seamlessly operating the television using her OnePlus 10T 5G in line with the brand’s connected ecosystem experience.

    Shahid simultaneously enters the living room and is attempting to convey an important message to Mira, all this while Mira is still engrossed in the smart TV’s functions. Ultimately, Shahid highlights how it is a special time of the year and points at the OnePlus TV, subtly implying the need to disconnect. The ad film smoothly concludes with Mira simply using Google Voice Assistant to switch off the TV, leaving viewers with a refreshing message to enjoy their festivities away from the TVs and closer to their dear ones.

    The ‘Stay Connected Stay Smarter’ ad film also simultaneously showcases the brand’s smart functions such as the Google voice assistant feature, NFC, quick app switch, smart volume control and seamless IoT connectivity with other OnePlus products such as OnePlus Buds & OnePlus smartphones.

    Commenting on the campaign, OnePlus India director-marketing communications Ishita Grover said, “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched “Stay Connected. Stay Smarter.” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

    OnePlus director of brand & category management Saurabh Kapoor shared, “Through the ‘Stay Connected Stay Smarter’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123 per cent YoY growth rate, and today, OnePlus is among the top three smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like ‘Stay Connected Stay Smarter’, we hope to also help our community derive a better quality of life with their loved ones”.

    Sharing his thoughts on the campaign, renowned Bollywood actor, Shahid Kapoor said, “We are living in a digital age where people across all age groups are quite invested in content consumption and might just miss out on celebrating milestone events with families. I firmly believe that the festive season is an apt occasion to remind people to switch off from their digital world and further strengthen their family bond by celebrating with their loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully crafted that leaves a strong message to bring families together and showcases how OnePlus’ seamless connectivity with other smart features can make life easier.”

  • Beam & Words bags the digital marketing mandate for Smoke Lab

    Beam & Words bags the digital marketing mandate for Smoke Lab

    Mumbai: The leading design and communication agency, Beam & Words, has won the digital marketing mandate for one of India’s leading premium vodka brands, Smoke Lab.

    Smoke Lab Vodka, from the house of NV Group, is known for its finest blends that are irresistibly smooth and mellow. NV Group is a leading producer of distilled spirits and RTDs in the country. It has adhered to stringent quality control measures, having adopted state-of-the-art infrastructure and technology.

    Expressing his thoughts on the win, Beam & Words partner Arjun Guleria said, “We at Beam & Words are extremely excited to represent Smoke Lab, a brand which has made its mark as being one of the finest alcohol brands in the country. We are thrilled to be able to bring our expertise to help the brand’s success further and work with a brand that is constantly reaching new heights both nationally and internationally.”

    Further, commenting on this association, Smoke Lab CEO & founder Varun Jain said, “We are glad to onboard our new partner agency, “Beam & Words,” which has built many renowned brands in the country, and we are aiming that they will bring alive the world of Smoke Lab in the digital world for us. We are looking at expanding our social media presence with great engaging content coming from B&W to enunciate brand love.”

  • Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a Healthier World,” featuring two new videos under it.

    The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.

    Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.

    Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.

    Speaking about the campaign, Fujifilm India managing director Koji Wada said, “We’re pleased to launch the new brand campaign films under our flagship “Never Stop” campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

    The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.

    In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.

    Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, “We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world.”

  • Pulse recreates its outdoor campaign on TV to extend communication reach through in-content ads

    Pulse recreates its outdoor campaign on TV to extend communication reach through in-content ads

    Mumbai: DS Group’s popular candy brand Pass Pass Pulse has announced its partnership with Whisper Media to extend its communication reach by recreating its unique outdoor campaign on TV. The campaign showcases the brand’s three variants of the candy, which were integrated into the traffic signal posts in an innovative format.

    The campaign aims to deliver the idea through in-content advertising (ICA) on popular general entertainment channels.

    Pulse’s three most popular flavours, litchi, pineapple, and kachcha aam, are packaged in red, yellow, and green, respectively. Using the significance of these colours in the context of traffic signals, the brand created a seamless, never-before-seen outdoor campaign under the messaging “Pran Jaaye Par Pulse Na Jaaye.” 

    The brand wanted to bring the same magic to the TV audience in Hindi-speaking markets to expand its reach.

    Whisper ICAs are enabled to deliver brand communications in multiple formats, which brings the cross-media experience to the audience through the largest medium in the country—TV. Whisper Media has partnered with leading TV broadcasters Disney Star and Zee Network, across all their GEC platforms for HSM and regional, to bring forth this proposition.

    In-content advertising digitally embeds a brand message into the content at the post-production phase and elevates the brand from the usual advertising clutter. This enables a brand to deliver a campaign without the hassle of logistics and programming in an impactful manner. The ICA campaign was delivered on the leading GEC channel—Star Plus.

    Speaking on this recreation, DS Foods general manager-marketing Arvind Kumar said, “There’s nothing better than being able to replicate a campaign across different mediums which elevates recall among the target audience. We are glad to partner with Whisper Media to be able to seamlessly execute this unique campaign through in-content advertising.”

    Sharing the idea behind the campaign, Whisper Media head of ad sales-North & East Vikrant Dhawan said, “We are seeing some exciting times in the advertising world where tech is enabling brands to get the attention of the viewers. In this latest campaign, we managed to organically resonate with the offerings that the product has to offer. This showcases the media multiplier effect, enabling higher message recall for the campaign.”

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”