ITV

Tag: marketing campaign.

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • Just Buy launches marketing campaign targeting shopkeepers

    Just Buy launches marketing campaign targeting shopkeepers

    MUMBAI: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign – Just Buy, Ek App, Ek Awaaz, which highlights the brand’s emotional connect with retailers and the challenges they face.

     

    The campaign began with teaser ads comprising four thematic TVCs centre staging challenges faced by small retailers. The week-long teaser campaign culminated with the reveal of Just Buy Live. The TVCs were launched simultaneously on YouTube.

     

    Just Buy Live’s ATL campaign was conceptualised and executed by Ferry Wharf Communications (FWC).

     

    Just Buy Live chairman and CEO Sahil Sani said, “As the world’s first e-distributor we had to resist the temptation of simply announcing: ‘here’s a revolutionary product’. Instead we took a step back and looked at why we came up with Just Buy.”

     

    “Just Buy was born out exasperation with traditional distribution systems that put the retailer, the Aam Dukandaar, at a disadvantage. Add to it the real threat to the Aam Dukandaar’s business because of the discount-scale model of online retailers, and we have a potent combination of status quo (of distribution) colliding with frustration and uncertainty experienced by the Aam Dukandaar,” Sani elaborated.

     

    Just Buy Live co-founder and managing director Bharat Balachandran added, “For me, Just Buy is not only the world’s first e-distributor. It is a movement, a revolution that will give back the Aam Dukandaar his confidence, financially and emotionally. The only difference between a retailer and us is that everyone only seems to care about us. Us as in you and me, the consumers.”

     

    FWC director Theron Carmine said, “In the process of getting a product from the manufacturer to the customer, the most important point is where the customer actually interacts with the product. That point is the retail store and surprisingly, it is the most neglected link in the chain. The average shopkeeper doesn’t understand the online retail model, valuations, funding etc. and is perplexed by the fact that online businesses are making losses and yet have big bucks to spend on advertising campaigns. He is unable to understand this loss-making business model and wonders why it is the darling of the media and those in power.”

     

    Network Media executive VP Nilesh Patil said, “The challenge was to target a segment that had no available media consumption data; we had to go beyond traditional thinking and market information. That’s where learning’s from past market visits came handy. We planned the media with a combination of data, gut feel and experience. The results are validating the approach, with a substantial number of downloads from the moment the reveal happened on TV.”

     

    “When the only thing you know to earn a living is under threat, you feel trapped. This feeling of entrapment triggers a bunch of emotions. Some look outside for help and hope for a messiah, some explore the possibility of violent protests, while others see a conspiracy against them. On the other hand, when the family earnings suffer, the family suffers too. These very emotions have been captured in the TV commercials in both the teaser and reveal phases,” added FWC creative head Deven Sansare.

     

    “The important emotional aspect that the TV campaign explores is the feeling among retailers that they are pitted against forces much larger than them. It is the classic David versus Goliath scenario that is playing out in the retailers’ minds and on the business front. Just Buy is the Aam Dukandaar’s voice, his awaaz. All we have done is given it a loudspeaker,” voiced Sani.

  • Just Buy launches marketing campaign targeting shopkeepers

    Just Buy launches marketing campaign targeting shopkeepers

    MUMBAI: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign – Just Buy, Ek App, Ek Awaaz, which highlights the brand’s emotional connect with retailers and the challenges they face.

     

    The campaign began with teaser ads comprising four thematic TVCs centre staging challenges faced by small retailers. The week-long teaser campaign culminated with the reveal of Just Buy Live. The TVCs were launched simultaneously on YouTube.

     

    Just Buy Live’s ATL campaign was conceptualised and executed by Ferry Wharf Communications (FWC).

     

    Just Buy Live chairman and CEO Sahil Sani said, “As the world’s first e-distributor we had to resist the temptation of simply announcing: ‘here’s a revolutionary product’. Instead we took a step back and looked at why we came up with Just Buy.”

     

    “Just Buy was born out exasperation with traditional distribution systems that put the retailer, the Aam Dukandaar, at a disadvantage. Add to it the real threat to the Aam Dukandaar’s business because of the discount-scale model of online retailers, and we have a potent combination of status quo (of distribution) colliding with frustration and uncertainty experienced by the Aam Dukandaar,” Sani elaborated.

     

    Just Buy Live co-founder and managing director Bharat Balachandran added, “For me, Just Buy is not only the world’s first e-distributor. It is a movement, a revolution that will give back the Aam Dukandaar his confidence, financially and emotionally. The only difference between a retailer and us is that everyone only seems to care about us. Us as in you and me, the consumers.”

     

    FWC director Theron Carmine said, “In the process of getting a product from the manufacturer to the customer, the most important point is where the customer actually interacts with the product. That point is the retail store and surprisingly, it is the most neglected link in the chain. The average shopkeeper doesn’t understand the online retail model, valuations, funding etc. and is perplexed by the fact that online businesses are making losses and yet have big bucks to spend on advertising campaigns. He is unable to understand this loss-making business model and wonders why it is the darling of the media and those in power.”

     

    Network Media executive VP Nilesh Patil said, “The challenge was to target a segment that had no available media consumption data; we had to go beyond traditional thinking and market information. That’s where learning’s from past market visits came handy. We planned the media with a combination of data, gut feel and experience. The results are validating the approach, with a substantial number of downloads from the moment the reveal happened on TV.”

     

    “When the only thing you know to earn a living is under threat, you feel trapped. This feeling of entrapment triggers a bunch of emotions. Some look outside for help and hope for a messiah, some explore the possibility of violent protests, while others see a conspiracy against them. On the other hand, when the family earnings suffer, the family suffers too. These very emotions have been captured in the TV commercials in both the teaser and reveal phases,” added FWC creative head Deven Sansare.

     

    “The important emotional aspect that the TV campaign explores is the feeling among retailers that they are pitted against forces much larger than them. It is the classic David versus Goliath scenario that is playing out in the retailers’ minds and on the business front. Just Buy is the Aam Dukandaar’s voice, his awaaz. All we have done is given it a loudspeaker,” voiced Sani.

  • Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    MUMBAI: Taking a diversion from the age old Hindi phrase – ‘Mard ko dard nahi hota’ (men don’t feel pain), Star Plus has come up with a unique marketing campaign for its new show Sumit Sambhal Lega with the catchphrase ‘Har Mard Ka Dard,’ which signifies the plight of every married man.

     

    As part of a marketing campaign for Sumit Sambhal Lega, which is the official adaptation of Everybody Loves Raymond, Star Plus has devised an innovative and strategic 360 degree marketing campaign based on an insight on the catch phrase.

     

    Every piece of communication was aligned to this thought, starting with the on-air campaign that talked about the concept of the show and laid the entire foundation of the campaign. The initial promo was followed by a series of dedicated promos tailor-made for news and sports channels. Furthermore, existing male protagonists of Star Plus’ shows like Yeh Hai Mohabbatein and Ye Rishta Kya Kehlata Hai were roped in for integrated content that also talked about ‘Har Mard Ka Dard’ to establish a connect with the masses.

     

    On the radio front, existing properties were integrated with the concept of ‘Har Mard Ka Dard’ to drive home the message. What’s more, the cast was also featured on top radio channels across seven cities. For the first time, on the launch day, a complete radio station takeover was witnessed with male RJs taking centre stage for one entire day. In addition, an unique on-ground consumer activation was conducted in Delhi where the listeners of Red FM were invited for a t?te-?-t?te with the protagonist Sumit.

     

    Continuing its streak of firsts, Star Plus also created co-branded content on the digital platform with ‘Being Indian’ that gave the viewers a peek into the married man’s world. In addition, a platform called ‘Dard Anonymous’ was designed for men to come and confess real life anecdotes of different situations they have faced with their families after marriage. The show’s characters also came alive in an interactive YouTube masthead that was created in a way that let the viewers choose between the mother and wife on behalf of the protagonist Sumit – both leading him to get an earful from the other. Instagram too was flooded with unique comic strips that was designed with the characters of Sumit Sambhal Lega in funny situations with witty one-liners and speech bubbles.

     

    An extensive outdoor marketing strategy was rolled out with dynamic hoardings strategically plastered across Mumbai.

     

    Star Plus also roped in PVR Cinemas for integration with Sumit Sambhal Lega that included lenticular image standees of Sumit being boxed by his wife and then his mother in turn. There was also extensive F&B branding of the show on the menus, popcorn tubs and even the nomenclature of combo meals that were recreated with Sumit Sambhal Lega.

  • Big Magic Ganga kicks-off ‘Big Memsaab’ with extensive marketing

    Big Magic Ganga kicks-off ‘Big Memsaab’ with extensive marketing

    NEW DELHI: The reality show Big Memsaab, aimed at exploring the hidden talent of women in Bihar and Jharkhand, has commenced its sixth season on Big Magic Ganga with extensive marketing.

     

    The show is telecast every weekend from 8 – 9 pm. Apart from 92.7 Big FM and Big Magic, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema. Brands that have associated with Big Memsaab season 6 are Xpert, Horlicks, Parle Top Spin, Mohini Tea, Catch Salt and Spices, Dabur, Senco, Vasmol and 92.7 Big FM, amongst others.

     

    The show has celebrities Madhu Sharma and Rashmi Desai as judges, whereas Vinay Anand is the host.

     

    The trio were part of a gala opening ceremony in Noida, where the sixth season is currently being shot for Big Magic Ganga.

     

    Parle Products general manager – marketing Pravin Kulkarni said, “Big Memsaab is a fantastic property to hone the talents of housewives and we are extremely proud to be associated with it. Big Magic Ganga has been doing commendable work in the region and Parle Top Spin is the perfect fit for an activity such as this, which helps the brand to reach the deepest pockets in the region.”

     

    Reliance Broadcast Network COO Ashwin Padmanabhan added, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show. Being the No1 regional channel of the heartland, we only strive to provide original content, which is entertaining and can engage maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points.”

     

    Big Magic Ganga senior vice president for TV programming Partha Dey said, “There is no such platform for housewives where they can showcase their creative side. To hone that talent, we are providing a platform so that the nation can recognise and appreciate it. Big Memsaab has been a successful show with five great seasons and we are sure season six will be a huge hit as well.”

     

    Auditions for Big Memsaab season 6 saw the highest turnout in the region. They were held in 12 key markets, which started in Kolkata and followed with Kanpur, Allahabad, Jamshedpur, Ranchi, Varanasi, Dhanbad, Gorakhpur, Bhagalpur, Patna, Muzzafarpur and Darbhanga. Following the auditions, 35 contestants were shortlisted for the finals, who will now compete for the title of Big Memsaab season 6.

  • Paytm launches Rs 50 crore marketing campaign for IPL

    Paytm launches Rs 50 crore marketing campaign for IPL

    MUMBAI: Paytm has launched its new brand campaign on the Indian Premier League (IPL). Through this brand film, it aims to reinforce its position as the leader in the mobile commerce space. The outlay for this marketing campaign is in the range of Rs 50 crores, where Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians.

     

    The campaign is led by TV and the thematic film tries to establish Paytm as the simpler, more convenient solution to a significant number of slice of life, everyday situations. It weaves together an interesting narrative of the broad range of services such as mobile wallet, mobile and DTH recharges, money transfer and online shopping that Paytm provides. The campaign will be amplified through radio, outdoor and other media vehicles.

     

    McCann is the creative agency on the account, and the TVCs are directed by Pushpinder Singh. Flying Saucer is the production house. 

     

    McCann was recently appointed as the Agency on Record (AoR) for Paytm and will be handling the creative account for Paytm going forward.  

     

    The montage ad begins with a rakhi scene in which a brother surprises his sister by transferring money in her Paytm wallet after the ritual. Next comes the scene where a husband is in the middle of preparing a dish for his wife by taking tips from a TV show, when suddenly the show stops as the DTH recharge gets over. This is when his wife activates the recharge through Paytm and the cooking continues. The ad moves on to showing a homesick son, going to the war front and how he brings a smile on his mother’s face by sending her a mobile recharge through Paytm, making sure distance doesn’t separate them. The ad then shows how a passenger transfers money into the Paytm wallet of his taxi driver as he doesn’t have change, showing the convenience of money transfer in a last minute situation. Lastly, the TVC ends with a lady bargaining while shopping online and making the purchase at the price of her choice, which again is another crucial feature that Paytm offers.

     

    Paytm SVP Shankar Nath said, “The one minute long commercial knits together the multiple services (mobile wallet, mobile and dth recharges, money transfer and online shopping) that we provide to make life simpler, easier and hurdle-free for our customers. The TVC dovetails perfectly with our objective of making everyday life simpler for a vast majority of Indians. We have attempted to illustrate our solutions through a warm, slightly emotional narrative and are confident that it will resonate well with our audience. We already enjoy a significant goodwill among our users and our marketing initiatives on IPL will help in establishing us even more as credible, mass and consumer friendly brand.”

     

    Paytm’s app regularly features among the top five apps in the country, and is currently the second most popular app on Google Play and Apple’s App store.

     

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

  • Star Sports launches marketing campaign to build Hero Hockey India League

    Star Sports launches marketing campaign to build Hero Hockey India League

    MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

     

    The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

     

    Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

     

    This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

     

    In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

     

    Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

     

    Overall, the campaign will have 7 different films – 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

     

    The high decibel campaign will be played across key channels of Star network.

  • SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    NEW JERSEY: SodaStream International has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.

     

    “We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”

     

    Johansson believes that being healthy is about commitment, determination, and self-empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages.

     

    The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.

     

    “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”

     

    SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.

     

    About SodaStream 

    SodaStream International is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

     

    Forward Looking Statement 

    This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management’s current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements.

     

    Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers’ demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

     

    About the Super Bowl ad production:-

     

     
    Agency: 

    Humanaut

     

    Titles: 

    Director: Bryan Buckley 
    Creative Director: Alex Bogusky / David Littlejohn 
    Copywriter: David Littlejohn 
    Art Director: Stephanie Galabert

  • And now a 3D mobile game for Colors’ 24

    And now a 3D mobile game for Colors’ 24

    MUMBAI: It has been three weeks since Indian audiences have been introduced to a new fictional TV format in the form of real time story telling through the first international adaptation of the American hit 24. With a 360 degree marketing campaign – almost like that used for full length feature films – to help create the buzz around the series, host channel Colors has decided to perk it up by throwing in a sparkling digital ingredient for viewers.

     

    And it’s coming in the form of a 3D interactive mobile game for iOS and Android phones. Developed by Gameshashtra Solutions, it is targeted at those who want to have the thrill of playing Jai Sing Rathor (Anil Kapoor) – the main protagonist of the show – while on the go. Called ‘Safari Storme 24-The Game, it is available for download only in India. It will allow gamers to go through three maps of Worli, Dadar and Parel with 30 levels of two minutes each. As of now only the Worli route is available while the other two will be launched in the coming weeks.The first map of Worli is a rooftop setting.

     

    Four and a half months went into creating the 3D game. Fans will keep going through levels, scoring points, winning ammunition and then checking scores with others on the ‘leader board’ through their Facebook or Twitter accounts.
    India has a great potential to become a destination for film shooting but the current system of multiple clearances at various levels make it an unattractive destination for filming, says Manish Tewari

     

    “The three locations in the game are also there in the series,” says Colors digital head Vivek Malhotra. “We kept the game in the spirit of the show by taking the concept ‘race against time’ rather than the political drama in it,” he adds.

     

    Explaining the game technique Malhotra says that players have two ways of surviving – hit and survive or duck and survive. As the game levels progress, the enemies come in hordes and ammunition also stacks up.

     

    Coming up with a 3D game has probably cost sack fulls of money, apart from what has already been invested in the expensive show. But the channel seems to not be too worried about it.

     

    “For the first season it is not about making money,” says Malhotra who is aiming at getting 1 million downloads for the free game. However, advertisements will be inserted into the game that would give them some amount of revenue.

     

    24 is Colors biggest fiction property created by Anil Kapoor Productions and RDB. Delly Belly director Abhinay Deo is the series director while Rensil D’Silva is the scriptwriter.

     

    The show is presented by Safari Storme while Next is one of the associate sponsors. The launch day saw it garner 3.4 million viewers with most of it coming from the urban areas while the second week saw it get an average of 2.6 million viewers.

     

    “Television executives in India are increasingly understanding that you can take a TV show into other experiences for viewers. Look at KBC which has a game which allows fans to test their general knowledge skills online and on the mobile. And now Colors has developed a 24 game which will allow youngsters and old alike to shoot, and kill while rising up in levels,” says a media observer. “The fact that it is primarily for the mobile will bring in a lot of fans who will play the game when they have a few minutes to spare, whether in the bus or the train or in between meetings. It’s a great move. Hopefully, some of the gamers who are not viewers of the series will be lured to watch it after playing the game.”

     

    Another media observer says that there is little hope of 24 ever becoming a massy series along the lines of soaps and dramas. “It’s great to flog the horse, but the horse only has that many backers,” says she. “Colors has gambled with 24 and it is to be lauded for the effort especially in terms of taking TV production and narrative to a different level. But it should bear in mind that 24 is going to be a niche affair for some time. So it should not expect too many incremental gains from the game as well.”