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Tag: marketing campaign.

  • McCoy Mart launches #OrderYourSmile campaign to simplify construction

    McCoy Mart launches #OrderYourSmile campaign to simplify construction

    Mumbai: McCoy Mart, a premier procurement platform for construction and building materials, launched its latest digital campaign, #OrderYourSmile, to revolutionise how construction professionals approach procurement. This campaign addresses challenges such as order delays, price fluctuations, and material quality issues faced by builders, contractors, architects, and interior designers, making the process seamless and stress-free.

    McCoy Mart, founder & CEO, Amit Malhotra shared, “With #OrderYourSmile, we’re not just emphasising the quality of our service but also the importance of having a quality of life. Our goal is to be the go-to platform in the construction industry, making the process of procurement as smooth and stress-free as possible. At McCoy Mart, we understand the pressure that professionals face with fluctuating prices and late deliveries. We wanted to build a solution that gives them back their time and peace, and we’re proud to see the smiles we’re bringing to our customers’ faces.”

    The #OrderYourSmile campaign showcases how McCoy Mart ensures timely deliveries, genuine pricing, and quality assurance, allowing professionals to focus on their projects without logistical concerns. By offering real-time updates and tracking, the platform empowers users to monitor orders seamlessly, turning construction procurement into an experience that leaves a smile on customers’ faces.

    McCoy Mart, head of marketing, Mayur Arya explained, “Our campaign, #OrderYourSmile, is about much more than promoting a service. It’s about capturing the joy that comes from knowing that our customer’s needs are met on time, every time. We are proud to provide our customers with the tools they need to succeed while allowing them to focus on what’s truly important in their lives.”

    With over 25 years of trust built by the McCoy Group, McCoy Mart continues to set the standard in the construction industry. The #OrderYourSmile campaign solidifies its leadership in digital transformation, ensuring that every customer receives service marked by transparency, quality, and satisfaction.

  • bigbasket partners with social media influencers to brighten Diwali

    bigbasket partners with social media influencers to brighten Diwali

    Mumbai: bigbasket is transitioning into a full-stack quick commerce player, expanding its offerings beyond groceries to meet customer demand for a wider selection of quality products from top brands.

    With Diwali approaching, bigbasket is making it easier for customers to celebrate by delivering a variety of products in just 10 minutes. The Diwali-specific range includes gold and silver coins from Tanishq, electronics and home appliances from Croma, toys from Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.

    bigbasket marketing head Anand Bhaskaran said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”

    The Diwali marketing campaign is inspired by the concept of ‘Poo bani Parvati,’ where influencers embody different festive personas to showcase the versatility of bigbasket’s offerings for family gatherings, Diwali parties, and traditional pujas.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aatman Desai (@aatmeme.in)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Danish sait (@danishsait)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Niti Taylor (@nititaylor)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vividh 2.0 (@thekurtaguy)

    In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah contribute their unique styles, while RJ Princy Parik and Aatman Desai represent the East. In the South, influencers like Danish Sait, Ayyo Shraddha, and Anu highlight bigbasket’s extensive range of products for festive occasions.

    The campaign aims to illuminate social media by demonstrating that bigbasket is more than just groceries. Through engaging reels, influencers emphasise the app’s ease of use, diverse product selection, and how bigbasket is transforming Diwali shopping across India.

  • J Hampstead launches its new marketing campaign

    J Hampstead launches its new marketing campaign

    Mumbai: Suiting and shirting fabrics brand J Hampstead captivated Mumbai with a marketing campaign that blended street intrigue and digital engagement. This initiative showcased the brand’s commitment to excellence and solidified its leadership in premium fabrics and men’s ready-to-wear garments.

    A mannequin dressed in J Hampstead’s latest collection was strategically placed on Bandra’s Carter Road attracting passersby. A card on the mannequin read: “Stealing the Spotlight isn’t easy, try with J. Hampstead,” reflecting the brand’s aim to empower individuals in making stylish statements. A QR code on the card encouraged digital interaction.

    Public reaction was positive. Rahul Mehta, a local resident, said, “I was completely surprised. The QR code was a genius touch—I found myself exploring J. Hampstead’s Instagram page.” This campaign invites those who appreciate elegance and craftsmanship to join ‘A Different League’. J Hampstead’s collections represent refined taste and excellence, empowering you to stand out.

  • Prime Video’s marketing triumph: Panchayat Season 3 and the humble ‘lauki’

    Prime Video’s marketing triumph: Panchayat Season 3 and the humble ‘lauki’

    Mumbai: Prime Video, India’s most loved entertainment destination, has once again turned heads with yet another unique marketing campaign for its upcoming Amazon Original series Panchayat season three, launching on 28 May.  Following closely on the heels of a highly successful first round of a hybrid marketing campaign undertaken for the grand unveiling of the premiere date of the series, Prime Video came up with yet another novel promotional idea. Panchayat’s iconic mascot – lauki – was seen in a new and unique avatar; as giant inflatable balloons.

    This campaign highlights how brilliance often lies in simplicity, turning an underestimated vegetable into a captivating symbol that grabs everyone’s attention and generates intriguing conversations, and not just Panchayat fans. The lauki’s makeover parallels the series’ narrative, where seemingly ordinary elements take on extraordinary significance. The three-day marketing campaign, carried out from 25 to 27 May, saw these gigantic lauki-shaped inflatable balloons stamped with the Panchayat premiere date, atop taxies, roaming across Mumbai, Delhi, and Jaipur. These Lauki balloons were also placed in popular public locations, creating huge buzz and anticipation about Panchayat and its new season’s premiere date. From 25 May onwards, Mumbaikars spotted them at Juhu beach and Carter Road and Jaipur residents saw them at the iconic Raj Mandir movie theatre. From 27 May onwards, the balloons are featured at crowd-pulling locations of Connaught Place and South Extension in Delhi.

    A simple yet groundbreaking marketing campaign kept the fans excited, building anticipation for the return of Panchayat on Prime Video.

  • Zupee extends its association with Momentus Digital

    Zupee extends its association with Momentus Digital

    Mumbai: Zupee, an online real-money gaming platform with a 95 per cent market share in the casual and boardgame segments, announced the renewal of their contract and the extension of their association with Momentus Digital as their digital agency partner on Thursday.

    Zupee’s product portfolio of skill-based casual and board games includes a host of socially relevant games such as ludo, snakes & ladders, trump cards, carrom, and more, with the vision to provide meaningful entertainment while bringing users moments of joy.

    Momentus Digital has been working with Zupee as their digital marketing partner to expand the brand’s reach across India by delivering strategic digital campaigns aligned with the company’s business goals.

    Throughout the association, Momentus Digital has executed some impactful campaigns for the brand through performance marketing initiatives across digital, including display partnerships, influencer marketing, DSP alliances, and programmatic platforms. With an in-depth understanding of the market, the brand cohorts have been able to get success from their end users.

    Momentus Digital CEO Aarooshi Tyagi said, “We are delighted to partner with Zupee, which has always been extremely supportive and refreshing to work with. Extending the digital association in and of itself is a compliment to us and the team. We are excited to add more value to the brand. We believe that the use of digital media in the gaming industry has huge potential to be capitalised on, and we are committed to helping Zupee with the same in the future as well.”

    Zupee VP of digital marketing Nishant Jaiswal said, “The partnership with Momentus has been helpful in driving better media buying efficiencies and optimising return on media investments by focusing on scale and funnel conversions. We have been able to test multiple programmatic platforms, DSPs, and direct publishers and enrich our digital marketing playbook. Looking forward to building further on the synergies between the two teams.”

    Momentus Digital is a unified media advertising partner that is designed to provide the full extent of audiences through native, programmatic, search, display, and gaming audiences. We specialise in a vertical where brands work with us on brand engagement or performance marketing. Our brand engagement also works along the lines of reaching the right audience through the right channel at the right time.

  • BBDO India announces new campaign for Milkbasket

    BBDO India announces new campaign for Milkbasket

    Mumbai: Milkbasket has rolled out a new campaign in partnership with BBDO India. The campaign spreads the message that no matter what life throws your way, one thing is for certain: there’s always a way to save the day. Through six short videos, BBDO India captures and brings to life a number of everyday life scenarios we can all truly relate to, from weight gain to unexpected invited guests to the unfortunate consequences of a night out—sure to make anyone smile.

    Speaking about the association, Milksbasket co-founder Yatish said, “Milkbasket, as a brand, represents reliability and convenience. We always strive to live up to our promise of an assured delivery of daily essentials by 7 a.m. every morning, come what may. Our customers frequently express how much Milkbasket has simplified their home management. That’s why we wanted to develop a fresh new campaign that honoured how our customers feel about us and how much we care about them and their daily lives. I wanted a refreshing take on our everyday life scenarios—something that is crisp, short, witty, and memorable. I am glad about the work put in by our brand team and BBDO on this campaign. I believe this campaign would leave behind millions of smiles.”

    Adding to it, BBDO chief growth officer and general manager Nikhil Mahajan says, “Milkbasket has a very unique offering, solving a problem that probably every household faces. That, combined with our age-old tradition of having essentials bought or delivered early in the morning, makes for a great positioning platform that’s high on both relevance and relatability. As we scale up the service across multiple cities, the task of hyper-localising the brand and finding cultural roots in the everyday behaviour of our TG is the key opportunity and objective that we are going after. We are working very closely with the team at Milkbasket to create a national power brand that is truly regional in its behaviour. It’s been a super exciting journey, and I’m looking forward to the results this campaign brings to the business.”

    Talking about the creative thought, BBDO Delhi chief commercial officer Krishna Mani said, “This insight of making mornings good came from the personal experiences of the team working on the brand. Everyone in the team is a frequent user of the Milkbasket app, and they swear by it. The feeling of waking up and finding your Milkbasket packet at your door, complete with everything you need for the day, just makes mornings that much better. Good morning should really be said because it’s a good morning!”

  • Pulse launches a celebratory digital campaign on the Candy Day

    Pulse launches a celebratory digital campaign on the Candy Day

    Mumbai: DS Group’s Pass Pass Pulse has launched a stimulating digital campaign, “Pulse Candy Hunt,” marking Candy Day on 4 November. Leveraging an augmented reality approach, Pulse Candy Hunt allows users to enjoy a fun candy treasure hunt on Snapchat and Instagram.

    By switching on their rear camera’s lens or filter, the users need to look and spot different flavours of Pulse candy in their own 360-degree real-time environment and then tap the candy to bag it.

    The final score of bagged candies in 20 seconds can be discovered by switching to their front camera. As a bonus, a prompt urges the users to open the mouth and a Pulse candy drops in, triggering a Chatkara Pop sound effect and a visual experience of the tangy burst of Pulse candy, triggering a change in the player’s facial expression on the screen, like the widening of eyes and arching of eyebrows, followed by a celebratory bursting animation sequence behind and the final score showing at the bottom centre of the screen.

    Speaking on the launch, Dharampal Satyapal Foods general manager of marketing Arvind Kumar said, “We are thankful to our consumers for making Pulse a leader in the hard boiled candy segment for the last five years, and therefore, Candy Day is very special to us. We celebrate it with Pulse lovers by playing innovative fun games in a digital world full of Pulse candy, amusement, and rewards. AR reality with vibrant graphics, sounds, and personal surroundings stimulates consumer interaction. This is a unique integrated digital campaign on the popular social media platforms that resonate with our target group (TG).”

    To further increase traction and engagement on Instagram, a contest will be organised around this campaign, inviting people to share their entries in the form of Instagram reels for a chance to win amazing prizes. Nano, micro, and macro influencers like Ashi Singh, Ashnoor Kaur, and other digital content creators have been looped in for further amplification of the campaign.

  • IndiaLends targets millennials with new video campaign

    IndiaLends targets millennials with new video campaign

    Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for personal and financial growth.

    The campaign is carried out by creative agencies Adfactors PR and OneImpact. The digital campaign was launched as part of IndiaLends’ communication narrative, focusing on the significance of personal growth for India’s youth. The campaign is amplified across IndiaLends’ social media platforms.

    Through the campaign, IndiaLends aims to catch the pulse of the millennial generation, for whom self-growth has become extremely essential. The “#TarakkiKiTayari” campaign encourages millennials to be aware of the best ways to use credit products in order to contribute to their personal growth and achieve their goals. The campaign showcases how IndiaLends helps in planning expenditure and enables one to fulfil their needs without compromising financial health.

    The company is leveraging the video campaign through influencer marketing with a variety of social media influencers, including lifestyle influencers such as Shivangi, Dushyant, and Aanchal, couple travel influencers Archana & Vidur, and parental influences such as Priyanshi.

    Speaking about the campaign, IndiaLends head of brand and marketing Ankit Khurana said, “The festive season is a special time for individuals and families. The festivities mark the onset of new beginnings. Keeping in mind the symbolism of our country’s festivals, we launched the “#TarakkiKiTayari” campaign to focus on achieving aspirations without jeopardising financial stability. Since ‘personal growth’ is important, we showcased how the goal of personal and financial growth can be met by effectively using credit products.”

  • Bajaj Electricals unveils its revamped brand positioning

    Bajaj Electricals unveils its revamped brand positioning

    Mumbai: Bajaj Electricals has unveiled its latest brand positioning, “Bajaj: Built For Life.” This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust research and development capabilities to offer a strong product portfolio to enhance the customer experience.

    The pan-India multimedia campaign “Built For Life” will be leveraged across TV, print, digital & in-store. The brand’s creative agency McCann Worldgroup India has worked on the film.

    The brand has released a film encapsulating its brand promise that complements the lives of its modern-day consumers.

    Bajaj takes pride in being in tune with consumers’ changing tastes and preferences and invests in R&D that helps translate needs gaps into products. Consumer insights highlight that today’s consumers are aspirers who have the ability to endure, be resilient, and consistently perform to take on life’s challenges that matter most. Their time-constrained lifestyle must be ably supported by home appliances that perform seamlessly without glitches or inefficiencies. Bajaj’s new product portfolio and brand positioning are inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing. Additionally, the brand’s category-wise, in-depth research highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design. Thus, the new positioning of Built For Life is a promise of durability, and their resultant portfolio of home appliances is high-end, aesthetically pleasing, and low-maintenance.

    At the launch of the campaign, Bajaj managing director and CEO Anuj Poddar said, “At Bajaj Electricals, our consumers are at the heart of our business. Our brand has always stood for trust — our consumers’ trust in our products and services for over 80 years. As we take this legacy forward, we are at the right juncture to take the Bajaj brand to the next level. This change has been introduced to create a sharp and unique positioning for the brand while offering a strong value proposition to our consumers. Our visual identity will be smarter and more contemporary across all touch points. At a strategic level, this establishes a focused platform that we will build upon with a range of product offerings over the coming months and years. We are truly excited about this, and I am sure this sets the stage for driving our future growth.”

    Adding to it, McCann Worldgroup executive chairman and regional ED AP Prasoon Joshi said, “Bajaj as a brand name has been synonymous with the quality of dependability for decades, with cross-generational trust at its core. However, that is only the starting point, as the trajectory is that of innovation in sync with changing customer needs. The new brand identity underscores the powerful brand idea of tenacity and resilience, which are required to evolve and build in life.”

  • Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers.

    The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

    At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do. This is reflected in every department, every function, and every delivery. All Amazon employees are unique, but still one in spirit, and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

    Sharing her thoughts on the campaign, Amazon Stores India & EM vice president of people & experience technology Deepti Varma said, “At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also good for business. “WeAreAmazon” is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work, which is in line with our efforts to become “Earth’s Best Employer” and a “Great Place to Work.”

    During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring the safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

    There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon.

    Senior Manager, Amazon Prime, India senior manager Pallavi Singh believes that teams at Amazon connect deeply and bond with each other, imbibing trust and camaraderie in whatever they do. Amazon India program manager II-payment risk tools Tanujit, who owns tools that help the company prevent bad debt and preserve a risk-free environment for our customers, increased customer shopping during the festive season. It is a crucial time for him and his team to work towards providing customers with a safe shopping experience.