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Tag: Marketing agency

  • Sociapa bags new project from Bureau of Indian Standard (BIS)

    Sociapa bags new project from Bureau of Indian Standard (BIS)

    Mumbai: Marketing agency Sociapa has bagged a new project from the Bureau of Indian Standard (BIS). The agency will now be taking care of creative and content development for its Ghaziabad and Noida branch, along with hallmarking caller tunes, said the statement.

    BIS is the National Standard Body of India established under the BIS Act 2016 for the harmonious development of the activities of standardisation, marking and quality certification of goods and for matters connected therewith or incidental thereto.

    “We are proud to be working with a government organisation and especially with one of the most reputed bodies like BIS. With this success, we are certain that we will soon be adding many more such projects that will help us gain exposure in government space,” stated Sociapa founder Dheeraj Raj.

  • Ants Digital appoints Ratnadeep Sharma as executive producer

    Ants Digital appoints Ratnadeep Sharma as executive producer

    Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency’s head office in Gurgaon and will oversee all video productions and operations.

    RD joins Ants Digital after working for several agencies, production houses, media publishing houses and television channels. He comes with over 10 years of experience in advertising and has produced over 2000 TVCs, television series, web commercials, AVs, viral content for over 80 leading national international clients.

    “We have been consistently scaling our presence in the digital space, and with his appointment, we will reinforce our operations in digital film production, 2D animation and motion graphics,” said Ants Digital CEO Sanjay Arora. “RD has a good understanding of video production and has vast experience in live shoots and animation, which will add immense value to our clients. We look forward to producing some great content with RD on board.”

    RD has also been the youngest member of the jury panel at many prestigious Indian and international film festivals. One of his campaigns for the online promotion of “Bahubali 2” won the DigiPub award for best brand partnership. He has worked with well-known industry brands such as JW Marriott, Dupont, BASF (Nunhems), Hewlett Packard, Coca Cola, Dominos, KFC, Accor group of hotels, adidas, among many others.  

    “Ants has been scaling its operations, and I am really excited to build and grow this further,” said Sharma on his appointment. “Videos and films are the need of the hour for brands to communicate with their target audience in a better and interesting way. The digital prowess and unique mix of service offerings of Ants will bring more value to clients now with their in-house film production facility,” he added.

  • Grapes Digital expands footprint; strengthens team in Bangalore market

    Grapes Digital expands footprint; strengthens team in Bangalore market

    Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

    After witnessing a significant growth in its business revenue owing to the exponential rise in the digital landscape, the agency is planning to increase its headcount by hiring over 150+ employees across various roles this year, making a total count of 350, said the statement. “With the Bangalore expansion, the agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. The agency has currently closed in on a couple of key leadership roles at the Bangalore office,” it said.

    “In the last few months, there has been a considerable increase in spending on digital marketing by brands, and we expect a 2x increase in our revenue by the end of the current financial year,” said Grapes Digital founder & CEO, Himanshu Arya.”With this expansion, our objective is to expand our client base and offer the best and innovative solutions to our clients. We have managed to build a strong presence in Delhi and Mumbai. Hence, the next crucial step to expand the company’s base is to have our presence in Bangalore, the market caters to a host of start-ups and businesses in India. With this expansion, we will serve as a hub for the southern region as well.”

  • The Marcom Avenue wins NYC Games’ digital marketing mandate

    The Marcom Avenue wins NYC Games’ digital marketing mandate

    NEW DELHI: The Marcom Avenue, an integrated media and marketing agency has won the digital media duties of NYC Games, a one-stop e-commerce platform for every gamer’s needs, where they can select from an exclusive range of gaming consoles, games, and accessories, at the most genuinely discounted rates available in the market.

    As a part of the mandate, The Marcom Avenue will lead the digital transformation for NYC Games, beginning with a refreshed website design, enhanced content, and capabilities for an individual business website, and digital marketing efforts. As the partner agency, The Marcom Avenue will closely work with NYC Games’ key managers to infuse user experience, enhance interface design and brand experience with fresh thinking for social media, charting out the brand’s overall social media journey.

    NYC Games director Neha Ghassan Anwer said, “We are evolving with the changing times to resonate with gamers from all across the world. And, in this transformational journey, The Marcom Avenue fits right where we want them with their very talented team. They have displayed a clear understanding of our business and appear equipped to meet our aspirations head-on with fresh insights and thinking for the brand.”

    Commenting on this, The Marcom Avenue director Divanshi Gupta said, “NYC Games is a one-of-a-kind platform that aims to lead the e-commerce gaming space with their ne plus ultra offerings. We will work on designing the brand’s entire digital experience and use every touchpoint to generate momentum for the business. We are excited to take on this challenge and help the brand achieve their digital goals.”

  • Marketing agency Media Tribe takes up the onus to promote controversial film Ram Ki Janmbhoomi

    Marketing agency Media Tribe takes up the onus to promote controversial film Ram Ki Janmbhoomi

    MUMBAI: In a very short span of time, Media Tribe has emerged as one of the most prominent PR and marketing agencies in the country. The company handles the accounts of leading Bollywood celebrities and other prominent celebrities apart from doing the PR for Hindi and regional feature films. While most PR agencies try not to get involved with controversial films, Media Tribe has done the opposite. They have decided to market the controversial film 'Ram Ki Janmbhoomi'.

    Talking about the same, Sunil Gupta, co-founder of Media Tribe, says, "We love to take up challenging projects. There is a lot of risks involved in marketing a film based on a controversial subject but that is what makes the whole thing exciting. We hope to promote the film in the right way so that it reaches out to its target audience."

    Instead of limiting itself to a particular niche, Media Tribe has spread its wings and has dabbled in a variety of media based services. The company has significant experience in digital marketing, social media marketing, celebrity and influencer management, web design and development, mobile app development and video production services.

    The film 'Ram Ki Janmbhoomi' is based on the much talked about Ayodhya dispute and stars actors Govind Namdeo and Manoj Joshi, among others in principal roles. The film is set for a worldwide release on March 29, 2019.