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Tag: Marketing agency

  • Umanshi Marketing announces ambitious growth plans on fifth anniversary

    Umanshi Marketing announces ambitious growth plans on fifth anniversary

    Mumbai: Umanshi Marketing, a full-service marketing and PR agency known for ROI-driven solutions reveals ambitious plans on its fifth anniversary. Umanshi has demonstrated rapid growth with a remarkable 34 per cent CAGR in the past five years. Going forward, the agency aims to double its team size and physical presence while focusing on tripling its revenues and expanding service capabilities.

    Umanshi Marketing, the brainchild of IIMB alumna, Tamanna Gupta, was formed with the vision to democratise marketing for small businesses. As an outsourced marketing team, Umanshi offers comprehensive solutions including brand strategy, public relations, social media management, full-funnel marketing and website development. Speaking about her vision and the winning features of the agency that helped it grow consistently, Umanshi Marketing founder and director Tamanna Gupta said, “In our early years of working with start-ups & small businesses, we realised the significance of identifying their core business challenges and designing solutions to make a real difference to their universe. We do not chase superficial metrics like the number of followers or share of voice. This remains our mantra even today as we work with prominent brands across sectors. And as we continue to focus on purpose-driven growth, we aim to triple our revenues and double our team size in the next 5 years. We are also looking at establishing our physical offices in Gurgaon, Bangalore and Hyderabad to stay closer to our clients.”

    Apart from their business-centric strategies, another key differentiator that has fuelled the organic growth of Umanshi is the hands-on approach of its leadership team and their investment in customer success. They work as in-house CMOs gunning to achieve the business goals of the client. Their case studies are a testament to this approach. One such success story is that of the transformation of an insurtech firm’s sales strategy across channels driving a 125 per cent revenue increase leading to its acquisition. For a D2C startup in a new category, Umanshi helped them revive dormant customers digitally, resulting in a phenomenal 520 per cent boost in customer lifetime value.

    Another success story for Umanshi boasts of their expertise in the employer branding segment. The agency’s PR campaign helped a Polish IT giant to register a 500 per cent increase in hiring applications and a 280 per cent increase in acceptance of offer letters in under two months.

    Looking ahead, Umanshi isn’t just driven by growth but by purpose. Speaking about what excites her the most as a marketing professional, Ms Gupta added, “While scaling up to serve industry giants, Umanshi will continue to stay true to its commitment to help small businesses, especially start-up and second or third gen run, ensuring brilliant ideas and innovations aren’t stifled by lack of marketing muscle. We are excited to leverage our expertise to empower the next generation of small businesses and passionate entrepreneurs.”

    Umanshi’s portfolio boasts of over 120 clients across 55 sectors. It has doubled its team size and established itself as a prominent player in the industry with a proven record for ROI-driven strategies and flawless execution. Its client repertoire includes brands such as Liladhar Pasoo Group, Farmdidi, Ionage Technologies, KLT Automotive, SOUL, Flexibees, Mapro, SME Corner, Celcius Logistics, ForMen, Lingaro and Apeiro Energy. Additionally, the agency has been instrumental in nurturing and guiding more than 165 early-stage startups through various incubators and accelerators such as AIC ISB, IIT Bombay SINE, IIMB NSRCEL, Upaya, World Resources Institute and others.

  • “Employees are elemental pillars of any company’s growth”: Wiredus Media’s Ravish Yadav

    “Employees are elemental pillars of any company’s growth”: Wiredus Media’s Ravish Yadav

    Mumbai: Metro cities like Delhi, Mumbai are burgeoning with service providers that offer quick digital marketing solutions and are servicing variety of sectors across industry. So, what makes Wiredus Media stand out and what is their unique strength that attracts top clients?

    Delving deeper, Indiantelevision.com in conversation with Wiredus Media Pvt Ltd founder & director Ravish Yadav spoke on its differentiating aspect, its employee-centric approach, and more…

    Ravish Yadav is a seasoned professional whose journey has been marked by dedication, educational prowess, and a diverse range of industry experiences. With over a decade of professional experience, Ravish Yadav has made significant contributions across multiple industries and companies including – Panasonic, Indusind Bank, Central Park, etc. His versatile career spans banking, apparel and e-commerce, consumer electronics, and the real estate sector.

    Edited Excerpts:

    On Wiredus Media differentiating itself from other marketing agencies and the strategies you employ to stay ahead

    I founded Wiredus with a vision to empower brands with the perfect digital marketing approach, so they can realise their goals effectively and we, as a brand can grow simultaneously while not just helping them achieve this, but addressing any hidden and known challenges.

    We adopt a simple four-step strategy – FLIP

    F stands for Focus- It is imperative to understand the objective and focus your energies to channelise the best solution forward

    L stands for Learn- once the objective is understood, take out the possible learnings through a SWOT analysis and find the white space that can be leveraged for the client

    I stand for Insights and Innovate- With constantly evolving landscape, it is crucial to drive actionable insights and also innovate with changing trends, so that your solutions are not redundant

    P stands for program and progress- Put the strategy and possible solution into actionable line items, drive the program and progress towards success. This is also synonymous to our company’s vision of always progressing.

    On examples of innovative approaches or technologies adopted by Wiredus Media for crafting unique marketing campaigns for clients

    Though there are many examples that I can share as a marketer and agency owner, but there is one particular project that I would like to expound upon.

    One of our real estate clients was looking to churn out quality leads through a holistic digital campaign. With limited resources to deploy in terms of monies, we had to make sure that the suggested roadmap goals are not just SMART but achievable. The end objective was to get a business of some crores. The team understood the business objective, brand perspective and devised a strategy across digital channels. We actually crossed our target, by having lower CPL as per industry standards. The campaign was a huge hit amongst all the stakeholders and promoters.

    On specific challenges and opportunities that you anticipate as Wiredus Media expands into markets like Dubai and Singapore and your expectation of these challenges and opportunities differing from your experiences in the Indian market

    I have worked with the topmost brands in the market, but on the agency side, the anticipations and expectations are very different. There are unknowns and knowns. While you can easily navigate the knowns, it is sometimes a daunting task to predict the right way out of the unknowns. So my hench is to have a bird’s eye view of everything and anything that comes across, smallest project or a campaign can give you ways to solve a problem in a unique manner.

    As we think of expanding into markets overseas, we need to learn about the competitive landscape, which we already have a fair idea about. But real time experience teaches a lot than theory – you don’t learn to swim till you are in those waters. So, we also, are taking one challenge at a time and navigating out ship towards its destination. The markets are very erratic- highs and lows are integral to any business that dares to take up this journey. We, at Wiredus are enthusiastic, passionate and determined to achieve our goals with a systematic approach.

    On the distinction between Wiredus Media’s employee-centric approach and the criticized practices of many corporate companies regarding employee well-being, consider the effects of this difference on both employees and the overall success and sustainability of businesses.

    Employees are elemental pillars of any company’s growth. They are the ones who drive your client’s success stories. They are the primitive to how a company functions. Though we are disciplined in our employee-centric approach, but at the same time the well-being of our employees is our top most priority. Retaining good talent and reducing attrition rate can help any company realise its goals effectively and sustain business for a longer time. The businesses not only get disrupted by evolving landscapes and competitive markets, but also by an employee’s contribution.  

    On the leadership principles or philosophies that guide your approach to managing and growing Wiredus Media

    I am a doer, dynamic and creative professional with over 11 years of rich experience in marketing industry. For me, I believe it is the attitude that drives you towards realising your potential, it is your constant learning that keeps you at pace with the market or else how do you know what all is going on! My leadership guide as I would like to say is my way of looking at the problem. Every challenge or any problem statement has two sides to it. Know both the sides, and work out a way where you narrow the gap between these sides, and devise a solution that is ACAG- actionable, consistent, achievable, growth oriented.

    On envisioning the role of artificial intelligence and automation in the future of digital marketing and whether Wiredus Media incorporates these technologies into its strategies

    Artificial intelligence or automation are not new. They were in the market long back and now have penetrated most of the industries. We, at Wiredus Media incorporate technology at every step of our approach. We try to integrate measures that are enabled and driven by automation for quick completion and timely delivery of projects.

    Automation and AI will be the integrators of digital marketing strategies going forward. AR, VR, IR and so much more explorations will give rise to innovations and marketing agencies will be expected to deliver real time applications of these tech.

    On the vision and mission for the next three years

    A lot of industry stalwarts and established companies have long paragraphs on the vision and mission statements. We, at Wiredus are aligned to simple, yet effective line of attack and progress.

    Vision- To be the cornerstone of every marketing strategy across industries and garner the best talent to be the pillars of this success story

    Mission- be the brand, drive the brands and deliver flawless, precise solutions to our clients. We stride to meticulously build our empire with inch-perfect solutions.

  • Pearson ropes in VMLY&R to launch ‘PTE Kar, Befikar’ campaign

    Pearson ropes in VMLY&R to launch ‘PTE Kar, Befikar’ campaign

    Mumbai: Pearson has rolled out a new campaign for the Pearson Test of English—”PTE Kar, Befikar.” The campaign is conceptualised and executed by VMLY&R India.

    The goal of this campaign is to connect the brand with consumers by highlighting the Pearson Test of English as a new age test that empowers students to be confident and not stress about the test. With benefits like unbiased two-hour computerised tests and faster results, PTE lessens the stress on the candidates and helps them be at their best. It removes unnecessary hurdles and makes life simple for them so that they can be their confident self not only on this test but also when they face the outside world during college admissions, job interviews, or even as individuals going about their regular activities.

    To launch the campaign, VMLY&R took the “Befikar” attitude a step further by associating it with an act that personifies being “worry-free.” The act of whistling to oneself is an act that usually signifies freedom from stress and worry. The agency turned the whistle into a creative device that perfectly captures the “Befikar” vibe and resonates with the test takers’ determination and commitment.

    Also, for better reach and engagement, the whistle was introduced in collaboration with relevant influencers in two phases. In the first phase, the influencers teased the audience by whistling carefreely, thanks to PTE, and in the second phase, they revealed the reason why PTE has made everyone go “Befikar.”

    VMLY&R India creative director Nikita Parmar said, “PTE is different. An unbiased test, which is more like a friend or a mentor, who pushes you to do your best while you stay stress-free, or ‘Befikar.’ The aim is to make PTE synonymous with being stress-free, so we thought of what it is that resonates with ‘Befikar,’ and the whistle tune was born. We tend to whistle when we are at our relaxed best. PTE’s signature tune will remind and assure people to appear worry-free for the test and pursue their dreams.”

    Further, to establish the core messaging for PTE, the launch campaign has been divided into four stages. Starting with making the test takers take notice, making them think by establishing superiority over other tests, giving them reasons to stay focused, each stage plays a vital role in the journey.

    The campaign throws light on the dream that studying or moving abroad is exciting and full of possibilities and was executed with the Befikar vibes across digital and social platforms with music created by multi-Grammy Award winner Ricky Kej.

    English Learning vice president of marketing Rachel Exton said about the campaign, “At Pearson, we always put the ‘learner’ at heart; be it our products, our customer experience, or our communication. We want to talk to our customers in their language, in a way that embraces their cultures, acknowledges their challenges, and truly reflects their journeys. This has been the genesis of our new marketing campaign, “PTE Kar Befikar.” We understand the stresses and considerations that come with the decision to move abroad and how overwhelming the whole experience can be. The English proficiency test, which is a high-stakes test and a compulsory one, should be the least of their worries. This is where the Pearson Test of English (PTE) comes in.”

  • Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers.

    The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

    At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do. This is reflected in every department, every function, and every delivery. All Amazon employees are unique, but still one in spirit, and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

    Sharing her thoughts on the campaign, Amazon Stores India & EM vice president of people & experience technology Deepti Varma said, “At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also good for business. “WeAreAmazon” is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work, which is in line with our efforts to become “Earth’s Best Employer” and a “Great Place to Work.”

    During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring the safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

    There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon.

    Senior Manager, Amazon Prime, India senior manager Pallavi Singh believes that teams at Amazon connect deeply and bond with each other, imbibing trust and camaraderie in whatever they do. Amazon India program manager II-payment risk tools Tanujit, who owns tools that help the company prevent bad debt and preserve a risk-free environment for our customers, increased customer shopping during the festive season. It is a crucial time for him and his team to work towards providing customers with a safe shopping experience.

  • VMLY&R India bags agency of the year at Dragons of Asia

    VMLY&R India bags agency of the year at Dragons of Asia

    Mumbai: chas grabbed the Red Dragon Award for the Agency of the Year and Best Campaign in Asia. The award show took place on Friday, 14 October 2022 in Kuala Lumpur.

    For the first time in Dragon’s history, an Indian agency has been awarded Red Dragons for the Best Campaign in Asia, Agency of the Year and won the Network of the Year.

    VMLY&R commerce India NCD Arpan Jain said, “We are thrilled that we’re being celebrated as the Agency of the Year at Dragons of Asia. This feat feels even more special as it has come on the back of multiple campaigns that have won across different categories. All the winning works are great examples of purpose-powered creativity that actually has the power to change the world. I’m happy to see SmartFill, work which has genuine impact, being recognised as one such amazing piece of work.”

    The award will be shared with VMLY&R Commerce India and Vietnam. A Red Dragon for eeach, a Blue Dragon for the Best Campaign in India, two Gold Dragons and two Black Dragon certificates.

    The Dragons of Asia director Mike Da Silva said, “This is the first time in Dragons history that an Indian agency has been awarded Red Dragons for the Best Campaign in Asia, Agency of the Year and a member of the Network of the Year. The Blue Dragon for the Best Campaign in India was simply icing on the cake!”

  • Tonic Worldwide bags integrated digital mandate for car&bike

    Tonic Worldwide bags integrated digital mandate for car&bike

    Mumbai: Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be handled out of the agency’s Mumbai office.

    As part of the mandate, Tonic Worldwide will be managing the social media, paid media for car&bike .

    car&bike is a consumer-facing brand for used multi-brand-retail from the house of Mahindra. The brand brings together the best from the world of automobiles—new cars, used cars, new bikes, and the most appealing content. car&bike endeavours to help you with all of that. Additionally, car&bike also strives to keep its users updated with the latest from the global automotive industry, including car prices, car reviews, car dealerships, and new bikes.

    With technology at its core, it is supported by the country’s largest and widest physical network of used car retail outlets across 400+ cities. car&bike also has the country’s most comprehensive used car warranty programme from Mahindra First Choice.

    Speaking on the win, Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt said, “We are excited to partner with car&bike from Mahindra First Choice in their integrated digital marketing efforts. The opportunity is immense given that the category itself is growing at a fast pace. The untapped opportunity lies with consumers that have been overlooked because they aren’t currently in the market and the digital strategy would be to own their journey beginning with aspiration to intent. Look forward on doing some exciting work together and creating success stories for the brand.”

    “Mahindra First Choice has big goals with its brand car&bike. We plan to become India’s leading one stop multi brand retail destination for all things cars & bikes. And we are thrilled to have Tonic Worldwide as our digital partners to make car&bike as the go to brand for anyone seeking to buy used cars or anything else related to automobiles. Through a multi-agency pitch we zeroed down on Tonic for their brilliance in customer-first strategic and creative thinking. The digital world is the new battle ground for all new age brands. We welcome Tonic Worldwide as our partner in achieving our vision of enabling both the new & current generation of India to the world of cars & bikes,” added Mahindra First Choice brand head Saniel Bhelekar.

  • Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Mumbai: Zero Gravity Communications has recently onboarded Gujarat’s legacy snack brand Gopal Namkeen for the full-service integrated mandate.

    The agency will be in charge of brand strategy, overall communications, and advertising duties.

    From its beginnings in 1994 to its current form, Gopal Namkeen boasts of being the taste tycoon of the state, famous all over India for its snacks.

    Expressing their aim to rope in Zero Gravity Communications, Gopal Namkeen executive director Raj Hadvani said, “We trust the creative direction of Khushboo Solanki Sharma and her team. We wish to have an integrated approach that gives strong brand awareness. We are excited about this association with Zero Gravity Communications and look forward to growing on the path we carved for our brand together.”

    Zero Gravity Communications founder Khushboo Solanki Sharma said, “We are elated to bring Gujarat’s respected snack brands, such as Gopal Namkeen, to our client roster. With our experience and expertise, we are determined to contribute to the brand’s growth. We look forward to a long and strong association with them.”

  • Stovekraft hands over digital & creative duties to Team Pumpkin

    Stovekraft hands over digital & creative duties to Team Pumpkin

    Mumbai: The 360-degree marketing agency, Team Pumpkin, has won the digital and creative mandate for Stovekraft. With this new partnership, Team Pumpkin will be at the forefront of all the digital activities for Stovekraft’s brands Pigeon, Gilma, Skava, and Black+Decker.

    The account was won following a multi-agency bid. Team Pumpkin will handle the account from its Mumbai office.

    The agency will be in charge of developing and strengthening the brand’s digital presence by creating innovative social communication strategies through cutting-edge innovation, ideation, execution, and promotion.

    Speaking on the collaboration, Team Pumpkin co-founder Swati Nathani said, “We are thrilled to have secured the digital and creative mandate for Stovekraft, India’s leading kitchen appliance brand, established on pioneering energy and innovative culture. It aligns perfectly with our goals and philosophy, making us a perfect match. As a leading agency in crafting and delivering digital innovations and solutions, our unique, cutting-edge digital offering based on brand vision will expand the brand love onto new-age digital platforms and generate significant customer experiences.”

    Stovekraft managing director Rajendra Gandhi said, “As one of the pioneering companies in kitchen appliances, our constant endeavour is to provide the best range of products catering to the needs of every homemaker in the country. Stovekraft has experienced unprecedented growth in recent years, and we look forward to expanding our business more. Hence, digital has become an important aspect of expanding our business. It is impressive what Team Pumpkin has in mind for our brand. We are confident that Team Pumpkin’s expertise and nuanced understanding of digital media will help us achieve our vision.”

  • Revex Media to expand into Canada and UAE in 2022-23

    Revex Media to expand into Canada and UAE in 2022-23

    Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.

    Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.

    Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.

    Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”

  • Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.

    Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.

    Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.

    Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”