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MUMBAI: A fresh survey from the Internet Corporation for Assigned Names and Numbers (Icann) reveals that 52 per cent of marketing leaders see serious brand-boosting potential...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: A performance-driven network, Traffic Venue, has been acquired by Social Donut for an undisclosed amount. Traffic Venue will become part of Social Donut, a global...
Mumbai: Web3 promises to be the renaissance for how we use internet services. It is fundamentally an idea for a more open, decentralised, and secure internet,...
Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years...
Mumbai: Its that time of the year when brands across categories serenade the fairer sex with the customary promotional offers and endless freebies. And if that...
Mumbai: With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained popularity, and drawn the attention...
MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a...
MUMBAI: A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad...
MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so...
MUMBAI: Facebook has announced its new destination for cross-platform measurement called — advanced measurement. The first two products will focus on reach and attribution. Advanced Measurement...
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered...
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered...
MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of...
MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of...
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC...
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively...
MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively...
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: It was a night celebrating fast paced thrills and glamour, the coveted NDTV Car and Bike Awards, presented by Future Generali and powered by Mobil was a scintillating affair indeed. ...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
MUMBAI: In its endeavour to interact, engage and share with its stakeholders – key developments and initiatives – Broadcast Audience Research Council (BARC) India has embarked...
GOA: Contrary to popular perception, GoaFest is not just about beer, beach and a break from deadlines. Barely my second year at the fest and...
MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year. Last year the Ad Club received...
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report...
MUMBAI: Grandmother India Design, Pvt., Ltd (GMI) is pleased to announce the addition of another award for their work with “Magma Fincorp”. The design agency has...
VARCA, GOA: The era calls for the death of intrusive brands. The need of the hour is ‘blends‘ – brands that blend into people‘s lives, experiences...
MUMBAI: While content providers in the US are studying how the advent of HDTV will impact the entertainment landscape, research conducted by global market research firm...
MUMBAI: There was a time about a year or two ago, when the US advertisers’ biggest obstacle to increase ROI was consumers’ simultaneous consumption of media....
MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to...
MUMBAI: Its kid’s time at FICCI Frames 2005. ‘Catch them young’ has always been the mantra of brand pundits who are experimenting anything and everything that...
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video...
MUMBAI: The ubiquitous and inexpensive short messaging system is firing the imagination of advertisers. SMS based services have progressed to the next frontier beyond merely providing...
MUMBAI: Packaged products are being marketed as services in the post Internet era! It is more about desire rather than the need factor! These are some...
