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MUMBAI: The Market Research Society of India (MRSI) turned the spotlight on AI’s game-changing role in insights at a buzzing webinar on 25 June, titled The...
MUMBAI : The Market Research Society of India (MRSI) is all set to honour three trailblazers at the Golden Key Awards 2024, happening on 20 February...
Mumbai: The internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that...
Mumbai: On the occasion of World Food Day and National Nutrition Month 2022, PepsiCo India, through its brand, Quaker, and London-based market research major, Euromonitor International,...
MUMBAI: How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively...
Mumbai: Abhinav Govil has been named head of marketing, performance marketing, brand management, strategic planning through integrated marketing campaigns, for business transformation in the Indian market...
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
Mumbai: The pay TV subscription market excluding online video subscription hit $228.5 billion globally in 2021, according to Motion Pictures Association (MPA) Theme Report. This is...
Mumbai: McKinsey has published an updated research ‘COVID-19: Implications for business’ examining when the pandemic might end and attempted to estimate when some pandemic-related disruptions could return to...
MUMBAI: Jyoti Malladi has been appointed as executive director and head of Ipsos ASI India business with effect from 3 November 2014. She will be based...
MUMBAI: Market research and market data provider Research and Markets has announced the addition of ‘Spotlight on Television 2.0 Leaders: The Walt Disney Company’, to their...
MUMBAI: Ipsos, which claims to be the world’s third largest survey-based market research group, has extended its network to include two new offices in the Asia...
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to...
MUMBAI: Britains regulator Ofcom has come out with a ‘digital television update’ for the first quarter of 2005. The report analyses data provided by the main...
Star India’s new programming strategy for Friday nights has hit the right notes from Day 1 itself, as per information provided by the company. Market...
