Loyalty and incentive programmes from brands are not new to India, right from the points that one accumulates by swiping a credit card to the free...
Retailers and many other companies in India have been struggling with loyalty programmes as consumers have remained cold to the concept which was introduced a decade...
MUMBAI: With retail chains, international labels, new airlines and hotels entering India in a big way, the brands are trying to woo consumers interestingly. One way...
MUMBAI: Global loyalty marketing and CRM specialist, ICLP is pleased to announce the appointment of Mark Spicer as General Manager for its India operation. Based...