Tag: Mark Burnett

  • CBS unveils ‘real-life cross platform media event’ ‘Gold Rush’

    CBS unveils ‘real-life cross platform media event’ ‘Gold Rush’

    MUMBAI: In a significant online, offline and on-air partnership, AOL and Mark Burnett announced a partnership with CBS television to bring the online reality game Gold Rush to life.

    An official release explains, “This is not a television show; this is a real-life cross platform media event where each week new clues will be found within CBS television programs, sponsor commercials, AOL.com and other media properties. After identifying and combining the clues, real-life treasure seekers will embark on a race to find the gold, resulting in a national treasure hunt.”

    Gold Rush begins as thirteen armored trucks laden with gold head off into the darkness, their caches are about to be hidden somewhere in America. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.

    “Gold Rush is a massive cross platform reality event,” says Mark Burnett. “Unlike reality TV shows, where 16 hopefuls can take part to win, Gold Rush will allow potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first survivor changed the game.”

    “The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS and the talent of Mark Burnett will make Gold Rush a landmark interactive event not to be missed,” says AOL EVP Kevin Conroy.

    CBS, the exclusive broadcast partner, will work collaboratively with Gold Rush producers to promote the network’s new Fall lineup by integrating aspects of CBS programs and advertising into the game. At the same time the companies will work together to develop online, offline and on-air marketing and cross-promotional activities, states the release.

    “We are thrilled that CBS will be the broadcast home of Gold Rush, which is sure to be this season’s most innovative integrated marketing event,” says CBS Marketing president George Schweitzer. “We believe this partnership will excite our viewers while also attracting new treasure-seeking players who tune into our fall premieres, like what they see and come back for more.”

    Gold Rush, available through the free AOL.com portal, will give players the opportunity to find gold treasure. CBS Television will be deeply integrated into the Gold Rush challenges enriching the game experience by engaging casual players, pop culture junkies, and truly devoted treasure seekers through an integrated web of challenges and entertainment.

    The hunt for gold begins this Fall on AOL.com. For more information, check out www.aol.com/goldrush and www.goldrush.aol.com.

  • Spielberg, Burnett, Fox team for film themed reality show

    Spielberg, Burnett, Fox team for film themed reality show

    MUMBAI: Aspiring directors/filmmakers from across the US will get the opportunity of a lifetime.

    Reality TV guru Mark Burnett, director Steven Spielberg Munich, DreamWorks Television and Fox will join forces on a new reality show On The Lot.

    The competition will air over two nights weekly, with an hour Film Premiere episode, followed the next night by a half-hour Box Office results show. Ultimately, one filmmaker will rise above the rest and will be rewarded with a studio development deal. The show will kick off on Fox later this year.

    Burnett says, “For me, like any person who wants to be a filmmaker, the opportunity to work hand in hand with Steven Spielberg is a dream come true. With the help of our partners at Fox, Peter Liguori and reality maestro Mike Darnell, we are going to make an incredible show about looking for the next great filmmaker by mining the growing segment of the public making their own content, and giving them the chance of a lifetime.”

    Spielberg says, “All through my career I’ve done what I can to discover new talent and give them a start. This opportunity with Mark Burnett, DreamWorks and Fox allows all of us to reach out directly to open a much wider door.”
    Fox Entertainment president Peter Liguori says, “When you have the opportunity to work with people like Mark Burnett and Steven Spielberg, artists who have redefined this business, you jump at the chance. In this age of digital cameras, cell phones with cameras and the Internet – with hundreds of thousands of people creating their own movies at home every day – the concept of this series is completely relevant, tapping into a cultural phenomenon as it happens.”

    Fox executive VP alternative programming Mike Darnell says, “Movie-making is completely relatable to the American public. Everyone enjoys going to the movies, reading about the movies and learning about the movies. Most Americans consider themselves amateur film critics and this will give viewers the opportunity to create the next big filmmaker.”

    After a search, applicants will be winnowed to a group of 16 undiscovered talents. The finalists will be brought to Hollywood, where they will be divided into several teams and will begin the hopeful journey toward their ‘big break’. As the competition begins, each team will produce a short film from that week’s genre, running the gamut from comedies to thrillers, personal dramas to romance, sci-fi to horror. With one member selected as the team’s director and other members helping produce, they’ll have access to the best resources the industry has to offer.

    A pool of professional writers, cast and crew will be made available, and if the contestants are resourceful enough, they may even be able to land Hollywood celebrities to star in their films. With the clock ticking, however, and other teams working with the same genre, premise or unique challenge, they’ll all need to match their vision with decisiveness, execution and flexibility.

    Each week, after the teams have battled time frames, budgets and all the usual chaos that goes along with filmmaking, their films will be shown and critiqued in front of a live audience during the “Film Premiere” episode. Judges will include a high-ranking motion picture executive, a prominent film critic and a succession of well-respected guest judges, such as directors who are experts in the week’s featured genre. But they’ll also be subjected to perhaps the harshest judge of all … the public.

    It will be Fox viewers whose votes ultimately determine which film should be left on the cutting-room floor. But, just as in Hollywood, where the director’s work and vision have an enormous impact on the success or failure of a film, not all team members will pay the price. On the next night’s Box Office results show, only the director of the losing feature will be sent home, leaving that team with fewer contestants to help produce the next week’s film.

    As the competition continues and directors are eliminated, eventually the remaining filmmakers will have to work individually, creating a new short film every week until only the most talented individual is anointed the winner, whisked away to the DreamWorks studio, met by Steven Spielberg and shown a new office … On The Lot.

  • Mark Burnett, MSN renew interactive relationship for CBS’ ‘Rock Star’

    Mark Burnett, MSN renew interactive relationship for CBS’ ‘Rock Star’

    MUMBAI: MSN will be renewing and enhancing its relationship with Mark Burnett Productions by again providing exclusive programming online for the second season of CBS’ Rock Star, the reality show that revived the fortunes of international rock band INXS. For the first time, weekly behind-the-scenes episodes containing
    all original footage will be streamed exclusively on the web on MSN.

    Following last year’s success, MSN will again create dynamic content and provide interactive online features such as domestic and international online voting, extending the interactive experience for the CBS TV audience and MSN customers.

    Just as in season one, four types of content will be available each week: extensive and immersive behind-the-scenes unscripted drama (produced exclusively for MSN); one performance show and one results show (both produced exclusively for CBS); and, like last year, extensive original wireless content. The MSN behind-the-scenes unscripted drama will allow viewers to learn what it takes for the contestants to choose their songs and prepare for their weekly performances, and follow the characters as they develop and grow under enormous pressure. It will be available at http://rockstar.msn.com, enabling on-demand viewing via streaming.

    In addition, MSN will again host the official website, providing visitors with an experience through exclusive video footage that includes outtakes, the opportunity to replay contestant performances, music downloads, profiles of contestants, and MSN Spaces contestant blogs. During the show’s first season, MSN drew a tremendous number of visitors streaming over 20 million clips of superstar hopefuls competing to become the new lead singer of INXS. Recordings by all finalists appeared in the top 100 most downloaded tracks on MSN Music, and more than 14 million votes were cast online for
    contestants in the competition.

    “MSN did a fabulous job of extending and enhancing the Rock Star experience for consumers with fantastic online content. Our TV ratings increased as viewers used MSN to learn more about the contestants and chat with other fans in forming opinions. They began to learn way more than is possible in a traditional TV experience. Fans were taken deep inside the competition using MSN’s impressive array of online content properties. By increasing our online unscripted drama content and providing an even more immersive experience through behind-the-scenes episodes exclusive to MSN, we expect ratings to grow even further. In this day and age, content needs to be multiplatform, and I am excited about our growing relationship with MSN,” said CBS Rock Star creator and executive producer Mark Burnett.

    This year, a lead singer will be selected for a new band, Supernova, featuring famous musicians such as drummer Tommy Lee (Motley Crue), Jason Newsted (Metallica) and Gilby Clarke (Guns N’ Roses). Butch Walker, Rolling Stone’s 2005 “Hot” Producer of the Year responsible for the breakout albums of Pink and Avril Lavigne, is slated to produce the band’s first album. Dave Navarro and Brooke Burke will return as hosts, and each week the series will feature guest appearances by various celebrities and rock personalities.

    “We’re delighted to again work with Mark Burnett and his team on Rock Star. Millions of music fans will have the digital equivalent of an all-access pass to the backstage excitement and suspense of the band’s search for a lead singer. We welcome this opportunity to deliver an extraordinarily rich and varied entertainment experience to our customers and to once again provide advertisers with multiple platforms to reach a very attractive audience,” said MSN general manager entertainment and video Rob Bennett.

  • FremantleMedia secures international deals for Martha Stewart’s new show

    FremantleMedia secures international deals for Martha Stewart’s new show

    CANNES: The distribution arm of global production outfit FremantleMedia, Fremantle International Distribution (FID) managing director David Ellender announced at MipTV that it has secured a raft of global sales for Martha.

    Martha (180 x 1 hour), the latest series from American lifestyle guru Martha Stewart and reality television producer Mark Burnett, has now been sold into 10 territories worldwide, with more on the cards.

    Ellender said, “We are delighted to have acquired such a high profile and keenly-awaited daytime series from the cream of US television talent. These strong initial sales for Martha further confirm our reputation and standing as the leading independent distributor of US originated reality and lifestyle programming.”

    FID’s sales team has brokered a number of deals which has seen the informative and educational new daytime chat show licensed to IBC Channel 2, Iceland; Good Life Channel, Israel; KTN Baraza, Kenya as well as TV4 and TV4 plus, Sweden, SIC Mulher, Portugal and Canal Plus, Poland.

    The Martha momentum is building, with the popular series also going to New Zealand free-to-air channel Television New Zealand (TVNZ) and pay TV’s The Living Channel. ABS-CBN in the Philippines; Kablevision, Indonesia and ONIMedia, Korea have also picked up Martha.

    A new recipe for daytime success, Martha shows Martha Stewart as we know and love her – and as we’ve never seen her before. The daily one-hour programme offers a new and different format for daytime TV. Combining Martha’s signature sense of humour with her love of people and projects, the show presents inspiring ideas from cooking and entertaining, to decorating, and home renovating, states an official release.

    Launched in September 2005 in the US on NBC, Martha is shot in front of a live studio audience and features a variety of celebrity guests joining Martha, fast becoming the doyenne of daytime, in her culinary and domestic activities.

    FID also holds the worldwide distribution rights to Martha excluding North America (US and Canada), Japan, Australia, and the Arabic-speaking Middle East. As part of the deal, the company has also acquired the Martha Stewart Living Television back catalogue for international distribution.

  • Viewers to help Donald Trump to decide on his next ‘Apprentice’

    Viewers to help Donald Trump to decide on his next ‘Apprentice’

    MUMBAI: For the first time in the history of US broadcaster NBC’s business based reality show The Apprentice, fans will have the opportunity to advise Trump on who he should select to be the next Apprentice.

    NBC has announced that in the penultimate week, viewers will be able to vote for one of the final two candidates via phone and on-line at www.NBC.com. The results of America’s favourite candidate will be presented to Trump during the live finale before he makes his final decision.

    www.NBC.com is hosting an ongoing weekly poll where viewers can vote for their favourite candidate and track their weekly progress.

    Trump says, “I am very anxious to see who the fans choose for their favourite finalist — their decision could have a big effect on my ultimate decision”.

    Reality TV guru Mark Burnett who created the show says, “Over the past four seasons of The Apprentice, Donald Trump has used the final episode to hire candidates with advice only from George and Carolyn . This year we thought it would be interesting to discover what America has to say about the candidates, incorporating our fans and viewers as virtual judges. While Trump will still be the final arbiter of who he hires, America’s feedback is certain to have an impact on his decision.”

    The episode on 3 April follows Gold Rush and Synergy as they take on the music world to write an original jingle for the popular restaurant chain Arby’s. Judged by Arby’s executives, the team with the most effective but creative jingle wins. The winning team enjoys a scrumptious reward and the losers face the music in the boardroom.