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Tag: Marico

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

  • Q1-2016: Marico marketing spends at Rs 197.52 crore

    Q1-2016: Marico marketing spends at Rs 197.52 crore

    BENGALURU:Indian consumer products in beauty and wellness space company Marico Limited (Marico) spent 2.8 per cent more towards advertisement and sales promotion (ASP, marketing spends) during the quarter ended 30 June, 2015 (Q1-2016) at Rs 197.52 crore (11.1 per cent of total income from operations or TIO) as compared to the Rs 192.18 crore (11.8 per cent of TIO) in Q1-2015 and was 44 per cent more than the Rs 137.15 crore (11.2 per cent of TIO) in the immediate trailing quarter.

    Notes: 100,00,000=100 Lakhs = 1 crore = 10 million

    During a 14 quarter period starting Q4-2012 until the current quarter, the company reported record TIO for the current quarter at Rs 1783.22 crore, which was 9.9 per cent higher YoY than the Rs 1623.13 crore in Q1-2015 and 45.4 per cent more than the Rs 1226.25 crore in the immediate trailing quarter (Ref Fig B below). The company says that its topline growth was driven by sixper cent volume growth in India leading to overall volume growth of fiveper cent. Marico’s Domestic business recorded a value growth of 12 per cent while the International business posted a growth of fourper cent.

    Company speak

    Marico in its Q1-2016 earnings release says that market share gains continue in approximately 80 per cent of its portfolio; almost the entire domestic portfolio gained share. Marico’s FMCG business in India achieved a turnover of RS 1,428 crore ($227 million) during the quarter, a growth of about 12 period over Q1-2015. The Business continues to gain market share in more than 95 per centof the portfolio reveals the company.

    The company says that it has seen healthy volume growth in key categories in India: Parachute Rigids- eightper cent and Value Added Hair Oils (VAHO) 14 per cent with a continued premiumization in VAHO in India with higher share gain in value (230 bps) as compared to volume (124 bps). The company has four Prototypes in the market – three in Value Added Hair Oils and one in Leave-in Conditioners to fuel premiumization of hair nourishment portfolio. These prototypes will be scaled up based on prototype results.

    Marketing spends

    Marketing spends in Q1-2016 have been the highest during the fourteen quarter period under consideration in terms of absolute rupees. In terms of percentage of TIO, ASP was highest in Q3-2013 at 14.1 per cent of TIO (Rs 157.82 crore). While in absolute rupees, ASP shows a linearly increasing trend during the 14 quarters under consideration, in terms of percentage TIO, the trend declines linearly during the same period. Please refer to Figs. A and A-1 below.

    Profit after Tax

    Marico’s TIO numbers have been mentioned above. During the period under consideration in this report, the company has reported the highest profit after tax (PAT) in the current quarter at Rs 237.83 crore (13.3 per cent of TIO), which was 28.4 per cent more than the Rs 185.28 crore (11.4 per cent of TIO) in Q1-2015 and was more than double (2.16 times) the Rs 110.04 crore (nineper cent of TIO) in Q4-2015.

  • Marico ranks third amongst ‘India’s top 50 companies’

    Marico ranks third amongst ‘India’s top 50 companies’

    MUMBAI: FMCG major Marico has been ranked third in the FMCG category by The Economic Times’ Great Places to Work Survey 2015.

     

    The company has been tagged as one of the most definitive employer-of-choice for its strong culture of inspiring empowerment and innovation, encouraging transparency and openness, imparting mutual respect and instilling the feeling of trust, pride and camaraderie among its employees. 

     

    Along with employee feedback, the study assessed the employee-centric framework and management practices of organisations. It is also significant to note that the companies featured continue to deliver superior financial performance and Marico is one of them.

     

    Marico chief human resource officer Ashutosh Telang said, “We are proud to be recognised as one of the Best Companies to Work For in the FMCG space. At Marico, we offer all our members a well-defined talent value proposition to continuously challenge, enrich and fulfil the aspirations of Mariconians allowing them to maximize their true potential to ‘make a difference’. At Marico, we constantly strive to build a workplace that fosters innovation and growth, giving each member the opportunity to write the growth story of the company, as if it’s their own.”

  • Marico q-o-q marketing costs down 10.4% in Q4-2015, but up 15.8% in FY-2015

    Marico q-o-q marketing costs down 10.4% in Q4-2015, but up 15.8% in FY-2015

    BENGALURU: Indian consumer products in beauty and wellness space company Marico Limited spent 10.4 per cent less towards advertisement and sales promotion (ASP, marketing) in the fourth quarter ended 31 March, 2015 (Q4-2015, current quarter) at Rs 137.15 crore (11.2 per cent of net Total Income from Operations or TIO) as compared to the Rs 153.02 crore (10.5 per cent of TIO) in the immediate trailing quarter, but 12.5 per cent more as compared to the Rs 121.91 crore (11.4 per cent of TIO) corresponding year ago quarter (Q4-2014). During FY-2015, the company’s ASP at Rs 649.82 crore(11.3 per cent of TIO) was 15.8 per cent more than the Rs 561.17 crore (12 per cent of TIO) in FY-2014.

    Notes: 100,00,000=100 Lakhs = 1 crore = 10 million

    During the 13 quarter period starting Q4-2014 until the current quarter, the highest amount spent by the company towards ASP was in Q1-2015 at Rs 192.18 crore (11.8 per cent of TIO). The company’s highest ASP spend in terms of per centage of TIO was in Q3-2013 at 14.1 per cent (Rs 152.82 crore). While in absolute rupees, ASP shows a linearly increasing trend during the 13 quarters under consideration, in terms of per centage TIO, the trend declines linearly during the same period. Please refer to Figs. A and A-1 below.

     

    Marico’s TIO in Q4-2015 at Rs 1226,25 crore was 15.6 per cent less than the Q3-2015 TIO of Rs 1452.23 crore but was 14.4 per cent higher than the Rs 1072.76 crore in the year ago quarter. The highest TIO reported by the company during the 13 quarters under consideration was in Q1-2015 at Rs 1623.13 crore. TIO shows an increasing linear trend during this period. Please refer to Fig B below.

    For FY-2015, Marico reported 22.3 per cent growth in TIO at Rs 5732.98 crore as compared to the Rs 4686.52 crore in the previous year – refer Fig A-1 above.

    PAT in FY-2015 at Rs 573.46 crore (10 per cent TIO) was 18.1 per cent more than the Rs 485.38 crore (10.4 per cent of TIO) in FY-2014.

    PAT in Q4-2014 at Rs 110.04 crore (nine per cent of TIO) was 31.2 per cent lower than the Rs 159.88 crore (11 per cent of TIO) and was 24 per cent more than the Rs 88.77 crore (8.3 per cent of TIO) in Q4-2014. During the 13 quarters under consideration, PAT shows an increasing linear trend both in terms of absolute rupees and in terms of per centage of TIO. Please refer to Fig B below:

     

    Marico claims that it touches the lives of one out of every three Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair and Care, Nihar, Nina-r Naturals, Livon, Set Wet, Zatak, Mediker, Revive and Manjal. The company says that its international consumer products portfolio contributes to about 25 per cent of the group’s revenue, with brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L‘Ovite and Thuan Phat.

    Marico MD and CEO Saugata Gupta said, “We continued our journey of delivering sustainable profitable growth this quarter. Simultaneously we are taking definitive long term steps in creating the organization of the future especially in our identified areas of transformation. We are confident of a gradual improvement of the sector growth in the coming quarters especially in the urban markets while the rural consumption trends will depend a bit on the performance of the monsoon.”

     

  • ADIL gets Milind Sarwate on-board as independent director

    ADIL gets Milind Sarwate on-board as independent director

    MUMBAI: Indian fashion house And Designs India Limited (ADIL) has appointed Milind Sarwate as an independent director.

     

    Sarwate, a 55-year old corporate professional, brings over 31 years of experience in finance, HR, strategic planning and business development. His background in consumer products and services with companies like Marico, Kaya and Godrej will be of value to ADIL, in its quest to grow and create value.

     

    ADIL co-founder and managing director Mukesh Sawlani said, “We are very excited to have Milind on board. He brings nearly three decades of experience in finance, HR, strategy, risk management and corporate governance, which will be invaluable to us in building and scaling our business in India and globally. He will be working closely with the board and our senior management.”

     

    Sarwate added, “I am delighted to be on the And Designs’ Board. I have been an admirer of their entrepreneurial passion. It will be a pleasure to work with the ADIL team and facilitate growth and value creation for all stakeholders.”

     

    His long stint at Marico included various roles and membership of its group executive committee. He also played an institutional role in shaping the Marico story, through shareholder value creation, inorganic growth, corporate structuring, information technology, GRC, talent management, corporate branding and social responsibility.

  • IAA Debates: Are agencies rapidly reinventing?

    IAA Debates: Are agencies rapidly reinventing?

    MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier this month.

     

    The topic of the discussion of the second of the new season of IAA Debates was: ‘Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs.’

     

    At the start of the debate, the overarching view of the audience was that agencies must reinvent to stay relevant. At the end of the debate, the view moved to that agencies are reinventing themselves and indeed more relevant than the initially held view.

     

    Speaking for the motion (‘Agencies are not reinventing themselves’) were Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin and Marico chief marketing officer Sameer Satpathy.

     

    Speaking against the motion (‘Agencies are reinventing themselves’) were Madison World MD and chairman Sam Balsara and Godrej strategic marketing group COO Shireesh Joshi.

     

    IAA India Chapter president and IAA vice president-development, Asia Pacific Srinivasan K Swamy said, “The fact that some of the leading lights of the industry participated in the debate ensured that we had discussion of the topmost quality. By bringing in practising leaders of the industry, the IAA Debates has become a must-attend event from all section of the advertising, media and marketing fraternity.”

     

    D B Corp chief-marketing and corporate sales officer Pradeep Dwivedi added, “We are delighted to partner IAA Debates in bringing about discussions around current, thought provoking subjects which have a bearing on the industry and our marketing, media and advertising community. As marketers figure out ways to maximise value from their agency engagements and vice versa, as was the subject of the recently concluded second debate of the season, we at Dainik Bhaskar remain committed to contribute to the spirit of discovery and discussion to help bring about change and evolution.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, Punitha Arumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and Zerin Rahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

  • Q3-15: Marico marketing spends up 14%, PAT up 18%

    Q3-15: Marico marketing spends up 14%, PAT up 18%

    BENGALURU:  Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the quarter ended December 31, 2014 (Q3-2015, current quarter) at Rs 153.02 crore (10.5 per cent of net Total Income from Operations or TIO) as compared to the Rs 134.08 core (11.2 per cent of TIO) corresponding year ago quarter (Q3-2014), but 8.6 per cent lower than the Rs 167.47 crore (11.7 per cent of TIO) in the immediate trailing quarter (Q2-2015).

    Notes: 100,00,000=100 Lakhs = 1 crore = 10 million

    During the 12 quarter period starting Q4-2014 until the current quarter, the highest amount spent by the company towards ASP was in Q1-2015 at Rs 192.18 crore (11.8 per cent of TIO). The company’s highest ASP spend in terms of percentage of TIO was in Q3-2013 at 14.1 per cent (Rs 152.82 crore). While in absolute rupees, ASP shows a linearly increasing trend during the 12 quarters under consideration, in terms of percentage TIO, the trend declines linearly during the same period. Please refer to Fig A below.

    Marico’s TIO in Q3-2015 at Rs 1452.23 crore was 21 per cent higher than the Rs 1200.69 crore in the year ago quarter and was 1.5 per cent more than the Rs 1431.17 crore in Q2-2015. The highest TIO reported by the company during the 12 quarters under consideration was in Q1-2015 at Rs 1623.13 crore. TIO shows an increasing linear trend during this period. Please refer to Fig B below.


    PAT in Q3-2015 at Rs 159.88 crore (11 percent of TIO) was 18.1 per cent more than the Rs 135.37 crore in Q3-2014 and 35.2 percent more than the Rs 118.26 crore (8.3 percent of TIO) in the previous quarter.  During the 12 quarters under consideration, PAT shows an increasing linear trend both in terms of absolute rupees and in terms of percentage of TIO.

  • Marico names Ashish Joshi as COO south east Asia

    MUMBAI: The consumer products company, Marico, has appointed Ashish Joshi as COO of Marico south east Asia.

     

    Joshi will oversee Marico’s personal care business across Vietnam, Malaysia, Myanmar and Cambodia.

     

    An alumnus of IIM Lucknow, Joshi with over 20 years of experience has been with Colgate Palmolive for the last 12 years. Before which he was with Hindustan Unilever for six years.

     

    At Colgate Palmolive, Joshi was leading the customer development function in Thailand at the management committee level. 

  • Sunil Buch joins Zeel as chief business officer

    Sunil Buch joins Zeel as chief business officer

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has appointed Sunil Buch as its new chief business officer (CBO) to drive the business deliverables to the company.

     

    He joined the company on 3 November and will report to Zeel MD and CEO Punit Goenka. Buch will be responsible for effective and quick implementation of prioritised strategic initiatives across the organisation.

     

    Speaking on his appointment, Goenka said, “We are extremely happy to have Sunil join us as the chief business officer. As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

     

    Commenting on his new venture, Buch said “I look forward to joining Zee at this exciting juncture. The path ahead is challenging yet filled with immense opportunity and I hope to contribute positively to this growth.”

     

    Sunil has over two decades of experience in functional and general management across various sectors including FMCG, advertising, media and entertainment and telecom retail. Prior to joining Zee, he was the business head – Reliance Own Retail at Reliance Communications. He has also worked at Colgate – Palmolive, Johnson & Johnson, Leo Burnett and Marico.

  • ASCI upheld complaints against 134 out of 147 ads

    ASCI upheld complaints against 134 out of 147 ads

    MUMBAI: In July 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 134 out of 147 advertisements.

    The CCC found the claims in health and personal care product or service ads of 56 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violated ASCI’s code. Some of the health care products or services advertisements also contravened provisions of The Drug & Magic Remedies Act, Chapter 1.1 and III.4 of the ASCI code.

    The complaints were upheld against L’Oreal India’s advertisement claims that Garnier Colour Naturals provides nourishment to hair for eight weeks. ITC’s YouTube advertisement derides colour as a dark skinned girl is shown as not being confident and suffering from an inferiority complex due to her complexion. It shows that only after applying Vivel cream does she appear confident enough to sing in public. Similarly, Marico advertisement, which stars Rahul Bose, claims that Livon Hair Gain helps to stop hair fall within 90 days. The claims on the product pack were not consistent with those in the advertisement.

    The personal and healthcare category was followed by 61 advertisements in the education category.

    International Institute of Hotel Management advertisement claims to be India’s largest hotel school chain and Asia’s 100 fastest growing private educational institutes with 100 per cent global placement record. Prestige Institute of Management advertisement claims that Prestige Institute of Management is ranked among the top 1000 B-schools in the world by Ed-universal official selection, Paris. It further adds that Prestige is rated A++ among Management Institutions by Business India, November 2013 issue and ranked 16th among Management Institutes in India by Higher Education Review, 2014. In addition, the advertisement claims to be truly number 1 B-school in Central India.

    In the automobile category, Hero MotoCorp advertisement for Hero Xtreme shows an everyday activity being performed on the bike in an irresponsible manner. The advertisement contravened Chapter III.3 of the ASCI code (“Ads shall not, without justifiable reason, show or refer to dangerous practice or manifest a disregard for safety or encourage negligence.”). The complaint was upheld. Similarly, TVS Motor Company advertisement for TVS Phoenix 125 shows actor Nazar asking for a lift by standing in the middle of the road. When asked for lift, actor Mahesh stops the bike in the middle of the road. The CCC viewed the TVC and concluded that the visual promotes unsafe practices. The advertisement contravened Chapter III.3 of the ASCI code. The complaint was upheld.

     

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