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Tag: Marico

  • Star India ropes in Marico’s Anuradha Aggarwal to head English and kids genres

    Star India ropes in Marico’s Anuradha Aggarwal to head English and kids genres

    MUMBAI: As per media reports, former Marico CMO Anuradha Aggarwal will be joining Star India to head the English and kids channels for the broadcaster. It is going to be her first stint in the broadcast industry.

    Aggarwal, who had left Marico in October last year, comes with almost two decades of experience in marketing in the FMCG category. She has earlier worked with brands like Mondelez and Vodafone India. She had started her career with HUL and had spent initial 12 years of her professional life in the company. She was the category marketing manager for hair care when she had resigned from there.

    Aggarwal holds a PGDBM degree in Marketing Management from IIM Bangalore and a Bachelor’s degree in Economics Honours from Lady Shri Ram College of Commerce, Delhi University.

  • Kaya Limited and Marico gets into a licensing arrangement

    Kaya Limited and Marico gets into a licensing arrangement

    Mumbai : Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand – Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.

    Mr. Rajiv Nair, CEO- Kaya Group said, “We have used our dermatological expertise and worked with the Marico team to develop a range of skincare called Kaya Youth. Kaya is a highly penetrated and established brand and has a very high understanding of India’s skin and hair care needs. Marico has leveraged this strength and licensed this brand from Kaya and plans to give a massive fillip to its soon to be launched skincare products”.

    With over 15 years of expertise and presence in 26 cities , Kaya Limited also retails its product line through 400 points of sales and through ecommerce. More than 50% of Kaya Clinic’s product retail comes from channels outside the clinic. The Kaya product range includes more than 70 SKUs in Skin and Hair care.

    Kaya Clinic saw its latest brand revamp last year with their Greater Kailash Clinic in New Delhi followed by Jaipur in January 2019. Kaya, whose clientele mainly includes high net worth individuals (HNIs) in 26 cities, wants to break away from its image of being just a skin treatment centre to appeal to relatively younger set of customers.

    Kaya Clinic has introduced a range of hair-care treatments and transplants. Kaya has also launched an all-natural range, “Derma Naturals”, and has sheet masks and lip balms in this range.

    With a huge presence in the Middle East, Kaya Clinic has recently launched its new clinic in Dubai, at one of the emirate’s buzzing hot spots – the JBR Walk. With the new premium location, Kaya aims to cater to its growing client base residing around JBR, JLT, Marina and the Palm. This clinic offers the entire spectrum of services that Kaya Skin Clinic is renowned for.

  • Myntra CEO Ananth Narayanan quits

    Myntra CEO Ananth Narayanan quits

    MUMBAI: Myntra’s chief executive officer (CEO) Ananth Narayanan has resigned and Flipkart executive Amar Nagaram will head Myntra, according to a report by Livemint.

    Before joining Myntra, Narayanan has worked with Marico Ltd as a board member for 17 months and prior to that he was with McKinsey & Co for almost 15 years across four offices (Chicago, Shanghai, Taipei and Chennai). As a director in the organisation he was responsible for leading the product development practice in Asia and worked with several companies on strategy, operations and organisational models.

    Ananth has a vast experience and knowledge from years in consultancy and managing operations to mentor start-ups. He also has deep expertise in driving performance improvement and product development.

    Key Myntra leaders such as chief revenue officer Mithun Sundar, who took charge in April, and human resources head Manpreet Ratia, who also oversaw operations, supply chain and customer experience at Myntra, have also resigned, according to reports.

    While Myntra has been growing fast, Jabong has struggled. Myntra bought Jabong in July 2016 from Rocket Internet for $70 million mainly to avoid a rival buying it. It is still unclear whether Flipkart will choose to keep the Jabong brand and platform alive. While Jabong will continue to operate for now, Flipkart may shutter the platform after a few months.

    Key leaders such as former strategy head Ananya Tripathi and former Jabong head Gunjan Soni have resigned from Myntra. The list is expected to grow over the coming weeks.

  • India tour of Australia live streaming now on SonyLIV

    India tour of Australia live streaming now on SonyLIV

    MUMBAI: SonyLIV, India’s most preferred destination for sports is the official mobile and internet broadcaster for the much awaited India – Australia series that kicks off today. In one of the most high-profile bilateral series in International Cricket, Team Virat Kohli and Australia will go head on for three T20Is, four Tests and three ODIs across Brisbane, Melbourne and Sydney over the next two months. The match feeds will be available in English and Hindi. SonyLIV has also launched a second screen initiative wherein users can engage with the game.

    SonyLIV has roped in 15 advertisers for this high-octane series. Brands like Swiggy, Quikr, Pepsi Co, Nestle, Myntra, Netflix, Total Lubricants, Nestle, Marico, Xaomi, Fossil, Garnier, Tourism Australia, Kotak Bank, Pharmeasy and Indeed have come on board as sponsors for the series. Increasing viewership for cricket on the platform has led SonyLIV lock productive deals with some of the most prominent brands in India.

    Starting today, SonyLIV will be the go to destination for all sports lovers anticipating an intense clash between the two teams. Subscribers will get access to the live feed of all the matches without any delay while non-subscribers will get to watch the blue squad play with a delay of 5 minutes. Viewers can also avail a 30% cashback by subscribing through our partner Paytm.

  • BrandVid 2018 sees industry stalwarts discussing video marketing in depth

    BrandVid 2018 sees industry stalwarts discussing video marketing in depth

    MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger bonds between brands and their fans. 

    Brands are increasingly realising the importance of branded content and video marketing as a whole. It is no longer a one size fits all formula but rather customised content that is often native and geo-targeted. To learn and delve deeper into understanding video marketing as a crucial marketing tool, Indiantelevision.com hosted industry stalwarts at Sahara Star, Mumbai for BrandVid 2018, powered by Colors. The annual event is the ideal place for the industry to converge, discuss and ideate on the way forward for brand marketing.

    The day-long summit was held with a vision to optimise the use of video as a brand communication tool and get a better bang for the buck for all those operating in the ecosystem. BrandVid brought together publishers, broadcasters, digital platforms, agencies, technology, brands and social media outlets to share notes and best practices, exchange ideas, understand and forecast video trends and build relationships.

    The glittery event saw industry leaders from Facebook, Twitter, YouTube, Myntra, Marico, Fastrack, GroupM, VICE India, Bosch Home Appliances, Syska Group, Prajakta Koli, Miss Malini, Times Network, TVF, Onida, White Rivers Media, L'Oréal and more. 

    The conference began with a keynote from Havas Media CEO India and South Asia Anita Nayyar where she discussed at length about how digital videos have grown significantly over the past two years from mere 60 million in 2015 to an astounding 200+ million digital video reach in 2017. She also highlighted that India stands second in the global mobile traffic share and the impact of Jio saw 48 per cent drop in data prices amongst other players. She also mentioned that today, 39 per cent of the content coming out of brands is meaningless and also 55 per cent of the youth is still watching television.

    This was followed by a panel discussion on how important are branded videos to print publications and broadcasters and how are print and television media companies taking advantage of the large reach that they have through content in video format. On this, Group M business head of entertainment sports and live events Vinit Karnik said that if content is the king, distribution is god, then data is new oil that will pump up the mechanism. In the same discussion, Lokmat Media senior EVP and head of digital business Hemant Jain also noted that there is an over emphasis on data, due to which creativity is getting lost in the hype.

    Facebook, Twitter and Youtube are the social giants today but what is the play for branded videos with these giants?  What is each of them offering to brands and how do brands operate in this universe were some of the key questions that were highlighted in the next panel where YouTube India entertainment head Satya Raghavan pointed out that the best practice a brand can follow is to think like a creator rather than a brand itself.

    Speaking on the top 5 things to keep in mind for branded videos for both television and digital, Byju’s marketing head Atit Mehta highlighted that the hero of Byju’s business is the content that they create in house. An important insight that was highlighted at the session was that 75 per cent of videos played on Facebook were without sound which goes to prove that the audience is ‘looking’ at the content more rather than ‘watching' and listening to it. Hence, it is important for marketers to create more visually engaging videos. UltraTechCement brand building head Sanchita Ganguly concluded by stating that insights, respecting medium, conversation and being dynamic is important for branded video.

    In a fireside chat with Indiantelevision.com editor in chief Anil Wanvari, Vice India CEO Chanpreet Arora spoke about how brands can be at the forefront in videos and there is no need to hide brands as consumers love to be entertained.

    The event was also the appropriate venue for Vidooly to unveil a report on the rise of branded content in India that forecast that the branded content ecosystem in India is going to be worth Rs 745 crore in 2022.

    We all agree that influencers have become celebrities in themselves and they carry a brand value. The products they use, the car they drive or the mobile phone they use have at some point or the other influenced our buying decisions. Hence, investing in influencers is key to a brand. But how can broadcasters, publishers use the influencers they have to build their communities and marry them with brands to have that multiplier factor? On this panel, White Rivers Media CEO and co-founder Shrenik Gandhi said that the fundamental of influential marketing is trust whereas Loose Cannons Studio COO Gaurav Lulla added that influential marketing may not necessarily mean brand endorsement and it goes way beyond that. 

    The last session of the evening was an analysis of measuring the efficacy of videos where Legrand India head of marketing communications Laxman Tari stated that brand integration is reassuringly possible for entertainment industry and it does not work with news or current affairs. For L’Oreal India 60-70 per cent of its advertising money goes into videos. On a concluding note, the brand’s media and digital head Neel Pandya pointed out that unified measurement of TV and digital is the biggest challenge today for companies.

    For marketers there never has been a better time to create and distribute videos. But it has also never been so complicated to reach audiences. They need to remember that whatever is the format of the content, it needs to be meaningful!

  • Anuradha Aggarwal quits as Marico CMO

    Anuradha Aggarwal quits as Marico CMO

    MUMBAI: Marico CMO Anuradha Aggarwal has decided to move out of the company. While there is no replacement yet for Aggarwal, in the interim, managing director and CEO Saugata Gupta, will oversee marketing initiatives at Marico. 

    Before joining Marico, Aggarwal was the marketing director of biscuits category for Asia Pacific at Mondelez. 

    She joined Marico in 2015 and has an experience of over 20 years in the industry, Aggarwal has had stints with industry majors like HUL, Vodafone India and Mondelez International

    Aggarwal specialises in leading cross functional teams, brand activation, marketing operations, brand communication development and media planning.

  • Saffolalife urges to pay attention to your belly fat

    Saffolalife urges to pay attention to your belly fat

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico launched a new campaign on World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to build awareness and educate people on the impact of belly fat on heart health, thereby inspiring people to begin their journey towards a healthier heart and lifestyle.

    The campaign kicked off with a digital film conceptualised by McCann Mumbai. The film shows light-hearted moments of family and friends holding a dear one’s belly fat in jest, but in reality it is no laughing matter since belly fat puts your heart at risk. Through the film and campaign, Saffolalife aims to build awareness of a lesser known fact, that the presence of belly fat increases heart risk. The video was launched across social media platforms – YouTube, Facebook, Instagram and OTT platforms like VOOT and HotStar complemented with print releases and on-ground activities to amplify the message ‘pet pakad mein aaye, toh karo dil ka khayal shuru.’

    Consumers can also visit the Saffolalife microsite (www.saffolalife.com) and use the Heart Risk Calculator to get a deeper understanding of the extent of their heart risk.

    On World Heart Day, Saffolalife also released a research study on the ‘Impact of belly fat on heart health’ which highlighted some astonishing facts such as 67 per cent Indians with belly fat are at heart risk, 83 per cent Indians who are at heart risk due to belly fat do not consider belly fat to be a key reason for heart risk, 6 out of 10 Indians are at heart risk due to belly fat despite having normal weight and 63 per cent Indians under 35 years are at heart risk due to belly fat.

    Saffolalife has also partnered with a team of cardiologists and nutritionists who provided various insights on this issue and recommend ways to improve one’s heart health.

    Marico chief marketing officer Anuradha Aggarwal says, “We endeavour to build a Heart Healthy India by encouraging people to take charge of their heart health through small yet impactful measures. For over a decade, the Saffolalife initiative has been building awareness on heart health and inspiring people to take care of their heart. This year’s campaign drives an important message on how the presence of belly fat can impact one’s heart health. And, that people should start taking care of their heart if they can see fat around their belly.”

    Talking about the campaign, McCann Mumbai EVP GM and national head planning Suraja Kishore adds, “Every World Heart Day, Saffolalife has been raising consciousness of people towards heart health. This time we discovered a powerful insight that made us go one step further. The insight stems from something that most of us worry about but don’t link to heart health which is the presence of belly fat. This led us to the idea of – ‘self-check your heart-health’ by measuring your belly fat.”