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Tag: Marico

  • Sneha Udyawar joins Marico as commercial marketing manager

    Sneha Udyawar joins Marico as commercial marketing manager

    MUMBAI:  Media professional Sneha Udyawar with over eight years of experience in marketing and advertising, has joined Marico as commercial marketing manager. With expertise spanning media planning, contract negotiation, and market strategy, Sneha brings a wealth of knowledge to her new role at the leading consumer goods company.

    “It was a warm welcome at Marico. With a fantastic onboarding process,” she said. . 

    She has worked in Zepto as a commercial manager for media & marketing  where she managed contract negotiations and strategic briefings. She had stints at Mindshare,GroupM, Starcom and R K Swamy BBDO.
    Sneha holds a master’s degree in entertainment, media, and advertising from the University of Mumbai, specialising in advertising, with a consistent academic record. She has also completed advanced certifications in digital marketing and brand communication from Mica.

    In addition to her corporate roles, Sneha has volunteered with U&I Trust and has experience as a social media executive, emphasising her dedication to community engagement and digital outreach

  • Deepali Jain gets expanded insights head role at Marico

    Deepali Jain gets expanded insights head role at Marico

    MUMBAI: The fragrance of promotion and greater responsibility on most occasion smells good. As it has in the case of Deepali Jain who has been promoted and seen an expansion  in her role  to partner – head consumer technical insights + perfumery + design (India + international businesses) at Marico.

    A hard core-research oriented professional, Deepali, has progressed in a sustained manner over the 10 years and eight months she has been at the firm. Beginning as a consumer insights manager – innovation and technology she was promoted to principal manger – consumer science after a period of nearly five years. Another four years of consistency saw her being promoted to head consumer insights for hair care, personal care  and male grooming – a position from which she got another promotion.

    Before joining Marico Deepali spent three and a half years as group project director at TNS Global and nearly seven years at Nielsen beginning as a research executive and rising to consumer insights manager working on some of the top FMCG brands.

    “A big thank you to my incredible insights, perfumery, and design team, members at R&D and across geographies for their invaluable support. Looking forward to work for together to drive Marico’s success. Here’s to many more exciting milestones and achievements,!” said Deepali while announcing her expanded role at the Harsh Mariwala-founded company. 

  • Marico Saffola Oats launches new TVCs

    Marico Saffola Oats launches new TVCs

    Mumbai: From the house of Marico, Saffola Oats, the Oats brand is excited to announce its latest campaign with new TVCs that showcase the versatility and deliciousness of oats beyond traditional porridge. The ads centred around the concept that oats are healthy but often considered boring and limited to porridge, challenge this perception by highlighting how Saffola Oats’ soft grains can elevate the taste of everyday dishes, making them ‘super-duper tasty’.

    These two new ad films, conceptualized by Mullen Lintas, showcase two relatable stories. The first features a husband who is initially unenthusiastic about a bowl of plain oats. His wife encourages him to try it, assuring him it’s special. Upon tasting the oats, he’s pleasantly surprised by its creaminess.

    The second TVC depicts a mother and daughter during a meal. The daughter is hesitant about the Chilla served to her. The mother urges her to give it a try, and the daughter is delighted by Chilla’s softness.  

    Both TVCs then reveal the key ingredient: Oats. Not just any oats, but Saffola Oats. The films emphasise the unique soft grains of Saffola Oats, which not only create a creamy texture but also easily blend into any regular dish, enhancing its taste further. Thus, becoming incredibly versatile for a range of recipes.

    Marico Ltd. India & foods business, chief operating officer Vaibhav Bhanchawat said, ‘We aim to transform how people perceive oats, showcasing their incredible versatility and ability to elevate a wide array of dishes beyond traditional breakfast porridge. The secret of our oats lies in our unique soft grains, which create a creamy texture when cooked and seamlessly blend into everyday recipes, enhancing both taste and texture for a truly delightful experience. As India’s #1 Oats brand, we want to inspire people to explore the endless possibilities of Saffola Oats beyond just porridge ’’

    “There are many ‘everyday’ dishes that no one looks forward to. To raise the mundane up to wonder, is Saffola Oats’ delightful brand purpose. There’s a secret, surprising side to these Oats – the fact that they blend in authentically and awesomely with almost any preparation. Our campaign takes the hard-baked cynicism of the eater and shows how the same dish evokes a new visceral response after the first mouthful. Because while our eyes might be quick to judge, our taste buds will be equally quick to know the difference” said Mullen Lintas chief creative officer Ram Cobain.

    The new TVCs reinforce Saffola Oats’ brand promise of “Khana Banaye Healthy, Saath Mein Tasty”. The films also highlight that – Saffola Oats is a good source of fibre, iron, and protein – with the power of 3, making it a nutritious and wholesome choice for the entire family.

  • Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Mumbai: FMCG company – Marico has announced its latest campaign for Saffola Oats in celebration of the vibrant and joyous festival of Onam. Embracing the essence of tradition and festivity, Saffola brings Kerala’s rich cultural heritage to life with a delightful and nutritious twist on traditional dishes using oats, all through a captivating new film along with exclusive packaging for Onam.

    The new ad film, conceptualised by Maitri Advertising Works Pvt Ltd, beautifully captures the joy and togetherness that Onam brings to millions of households in Kerala. It features two women engaged in a playful competition to create the best Onam delicacies, each including their secret ingredient – Saffola Oats, unaware that it’s the common factor in both culinary creations. As the festivities unfold, the women discover that they both are using the same special ingredient – Saffola Oats, leading them to set aside their competition and unite in the true spirit of the festival, celebrating friendship, love, and festivity.

    The film subtly highlights how Saffola Oats can be a versatile and wholesome addition to traditional Onam dishes like puttu, dosha, vada, unniappam, and pal payasam, making these festive favorites both nutritious and delicious.

    Speaking about the campaign, India & Foods Business (Marico Ltd) chief operating officer Vaibhav Bhanchawat said, “Onam is a time of joy, togetherness, and a celebration of cultural heritage. We wanted to create a campaign that celebrates this spirit while offering a nutritious twist in the beloved Onam delicacies by incorporating oats. The film beautifully illustrates how incredibly versatile oats are, it not only blend seamlessly into any dish but also elevate the flavour. We hope that through this campaign, we can inspire families to enjoy the best of both worlds – the traditional flavours of Onam and the versatility of Saffola Oats. To complement the occasion, we’ve also introduced new packaging that beautifully captures the spirit of Onam.”

    Maitri Advertising Works Pvt Ltd group creative director, Francis Thomas shared his experience on building the campaign idea, “When Marico approached us, we wanted to authentically represent Onam in Kerala. Instead of the typical ‘tharavaad’ scenes, we depicted the real-life tradition of exchanging dishes with neighbors, where a Malayalee always returns the ‘dabba’ with a small gift. We were fortunate that the clients trusted Maitri’s regional expertise and that adsflo Worldwide delivered this complex message engagingly.”

    The special Onam edition pack features a beautiful rendition of the festival’s festivities. The new pack is available across all general trade and modern trade outlets in Kerala, with an assured Rs 100 cashback offer. This Onam, elevate your festive celebrations with the delicious taste and nutritious benefits of Saffola Oats.

  • Marico expands its millets offering with the introduction of Saffola Masala Millets

    Marico expands its millets offering with the introduction of Saffola Masala Millets

    Mumbai: Marico, a leading FMCG company, is to announce the launch of its latest innovation – Saffola Masala Millets in two new exciting flavours. This new product line capitalises on the brand’s expertise in democratizing healthy grains, offering a nutritious and flavorful option that aligns with contemporary dietary trends. The new category expands the marque brand Saffola’s millet portfolio, reinforcing its commitment to promoting nutritious yet taste-forward ‘better for you’ products.

    As an increasing number of new-age consumers seek nutrient-dense food options, millets have become a popular choice due to their digestive benefits, natural source of micronutrients, and overall positive impact on health. Addressing the needs of modern Indian consumers, Saffola Masala Millets provides a convenient and delicious ready-to-cook option, encouraging consumers to incorporate millets in their daily life. Thus, supporting the government’s vision of encouraging more people to incorporate our very own ‘Sri Anna’ into their daily diets.

    Saffola’s Masala Millets, rich in fibre and packed with nutritional benefits are available in two flavors beloved by Indian audiences: Masala Delight and Tomato Delight. The unique blend of spices and flavours ensures a satisfying taste experience that appeals to a wide range of palates. This innovation is a testament to Saffola’s commitment to providing ‘better for you’ taste-forward products that fit seamlessly into the busy lives of today’s consumers

    Speaking on the new launch,  Marico Ltd chief operating officer of India & foods business Vaibhav Bhanchawat said, “Building on our Oats No. #1 legacy, we are committed to providing ‘better for you’ taste-forward products, that fit seamlessly into the busy lives of new-age consumers. Saffola Masala Millets is a step towards embracing the nutritious grain with a modern twist of delicious Indian flavours. Our goal is to make wholesome food options accessible and affordable for everyone.”

    He added “This launch is a part of our broader strategy to expand our millet-based offerings to support the increasing consumer shift towards healthier eating habits. The objective was to create a product that marries the nutritional benefits of millets with the appeal of masala flavours. With Saffola Masala Millets, we aim to pave the way for millets to become a staple in Indian households.”

    Saffola Masala Millets come in a convenient 35g pack, priced affordably at just Rs 20/-, making them accessible to a wide range of consumers who are seeking Nutritious and tasty food. Saffola Masala Millets are also available on leading Modern Trade chains such as Relinace and Dmart stores.

  • Vidnet 2024: The advertising opportunity beyond AVOD

    Vidnet 2024: The advertising opportunity beyond AVOD

    Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching revenues, and India-specific low pricing hasn’t spurred subscriptions. Growth has plateaued as consumers return to post-COVID normalcy, preferring to binge occasionally.

    Adding to the churn is the shift towards AVOD by giants like JioCinema, offering premium events like cricket for free, with Disney+Hotstar following suit. This has strained streaming bottom lines. The rise of FAST channels is also causing industry jitters. Vidnet explores the future of the streaming ecosystem. This event was held on 19 July 2024, at Hotel Sahara Star, Mumbai.

    This panel discussed innovative advertising avenues beyond ad-supported video-on-demand (AVOD) platforms and how businesses could seize those new opportunities to reach their target audience effectively.

    The session was chaired by  Kurate Digital Consulting’s founding partner Uday Sodhi. It included the following panellists: Amazon minitv business head & director Aruna Daryanani, Sony LIV, SPNI  Sr. vice president & head of ad revenue Ranjana Mangla, Zee5, South Asia chief revenue officer Gaurav Kanwal, Marico head – media, digital marketing and Brand PR (India and Global COE) Ankit Desai, CereOne director Deepak Karnani, PubMatic senior director – customer success Harguneet Singh.

    The discussion highlighted key industry trends and perspectives on content consumption and advertising priorities. Ranjana Mangla emphasized that different video genres cater to diverse audiences, with broad appeal achieved by shows like KBC or Indian Idol, while most content targets specific niches. Understanding the addressable market and tailoring content and sponsorship strategies to meet specific goals is crucial for advertisers.

    Gaurav Kanwal pointed out that the persistent issue of trust in digital advertising necessitates a shift from efficiency to effectiveness in media planning. Advertisers should focus on outcome-based strategies and leverage data to address specific challenges and metrics, making campaigns more relevant.

    Harguneet Singh noted that advertisers are primarily focused on acquiring cost-effective impressions to maximize reach and frequency. Targeting strategies can vary from geo-specific to audience segments based on advertiser behaviour.

    Anand Makhija discussed the common comparison of YouTube’s rates with other platforms, highlighting that CPMs are often higher elsewhere. It is important to communicate the additional benefits of different platforms. The growth of connected and smart TVs is driving the industry towards hybrid models (combining AVOD and SVOD), which help transition users and enhance platform engagement.

    Aruna Daryanani shared that as publishers, we will need to meet the diverse needs of advertisers. There is no one-size fits all approach here and all media plans need to be customised based on objectives. The new brands are looking to build upper-funnel awareness, whereas the established brands are looking to build saliency and mid to lower-funnel impact. Given Amazon miniTV is tightly integrated with Amazon, advertisers benefit from Amazon’s rich content and shopping insights.

    Ankit Desai highlighted that advertisers are investing significantly in video platforms, with 50-60 per cent of their budgets allocated to video advertising, and some up to 80 per cent. Despite YouTube’s classification as short-form content, consumers perceive all video content similarly, blurring the lines between digital video and OTT platforms.

  • Marico expands its breakfast portfolio with Saffola Muesli

    Marico expands its breakfast portfolio with Saffola Muesli

    Mumbai: Marico, one of India’s leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the adult breakfast segment.

    Over the years, Saffola has emerged as one of the leading players with a wide breakfast range, having become #India’s No. 1 Brand in Oats and launching extensions to categories like Peanut Butter, Honey etc. Saffola has continuously innovated to meet the evolving needs of consumers to make convenient nutrition ‘exciting’. Building on its legacy and commitment, the brand peps up the category with crunchy muesli, in three new delicious and flavourful options – Kesar Crunch, Berry Crunch and Choco Crunch.

    Saffola launched their range of Muesli, keeping in mind the popular flavours associated with milk, – whether it’s the rich and aromatic kesar, the fruity goodness of berries, or the indulgent and dainty chocolate. These variants are crafted to make breakfast an enjoyable and satisfying experience with a burst of flavour and crunch delivered through the inclusion of a unique flavour pops format. Made with a natural mix of multigrain and millet, the flavour pops make Saffola Muesli irresistibly crunchy till the last bite. Moreover, each flavour is designed to satisfy the palate combined with a blend of 15-in-1 fruits, nuts, seeds, millet & more, that make it a powerhouse of nutrition.

    Speaking about the launch of the new products, Marico Ltd.  India & foods business chief operating officer Vaibhav Bhanchawat said, “Our foray into the Muesli Category marks a significant milestone in line with our brand proposition of offering consumers “better for you” products with a “taste first” approach. While there is a growing need of products that deliver convenient nutrition, we also understand that consumers equally want their breakfast to be exciting and uplifting as it sets the tone for the rest of the day. We identified the opportunity to bring excitement and familiarity to a new-age category like Muesli, much like the success we have seen in making oats exciting through Saffola Masala Oats. The idea was to deliver consumer delight through our unique flavour pops format that gives a burst of flavour and an irresistibly crunchy experience. We believe these popular flavours launched under Saffola Muesli with Crunch Flavour Pops will help consumers “brighten up their mornings to take on the day.”

  • MIS 2024: Screen revolution: The future of advertising on OTT & CTV

    MIS 2024: Screen revolution: The future of advertising on OTT & CTV

    Mumbai: The Media Investment Summit 2024 which is being held on 4 April at Novotel, Mumbai is a dynamic platform that aims to bring together minds from the brand, media, advertising, digital & TV fraternity to explore the ever-evolving landscape of content, Adtech, Martech, metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day-long affair is to make sure to tantalise the thoughts of those looking for answers to myriad topics under branding, advertising, TV, digital media planning, and buying a roof.

    The session will cover a range of topics relevant to the evolving landscape of OTT and Connected TV advertising, providing an opportunity to share valuable insights and experiences on how one can achieve the right balance between the two.

    The session was chaired by GroupM Nexus Advance TV director Anooj Shetty which includes panellists – Tata CliQ director – brand marketing Shishir Kataria,   head of media, digital marketing and brand PR (India and Global COE) Marico,

    Ankit Desai, Magnite head of demand, India, Chandrahas Shetty, Kantar director- specialist Businesses, insights division Puneet Avasthi, Samsung Ads general manager & sales lead Vikram Chande.

    Here are the insights shared by industry experts regarding the overall growth observed in OTT and CTV and how it has impacted our brand and advertising strategies.

    Tata CliQ director – brand marketing Shishir Kataria

    I believe Connected TV (CTV) is an excellent channel to reach premium audiences. As we’ve been strategizing for 2025, we’ve continually questioned how to achieve 100 per cent penetration of CTV, considering that’s where our audience is. Consequently, we’ve been collaborating with media and other partners to allocate more advertising focus and budget towards TV. Another significant aspect, which I’ve observed since my days at Hotstar, is the ability to customize creative content based on the context. Unlike traditional TV, CTV and OTT platforms allow for the rapid deployment of customized creatives tailored to what consumers are watching. This capability, both from a distribution and creative perspective, is crucial.

    Hence, we anticipate a considerable shift in media investment not only from Tata Cliq but also from other premium and luxury brands towards CTV and OTT platforms.

    Marico, head of media, digital marketing and brand PR (India and Global COE) Ankit Desai

    I believe that when we talk about mass appeal, we’re essentially catering to a wide range of consumer profiles, including both premium and mass brands. As mentioned, it’s evident that different audiences require different approaches. For instance, during a recent visit to rural Rajasthan, I encountered a woman who wasn’t a Connected TV (CTV) consumer but was still accessing content via alternative means. Despite not being affluent, she was resourceful with her budget and took advantage of free data provided with the 5G launch, allowing her to consume content on her phone without needing to pay a cable operator. However, she acknowledged that this situation might change if data prices were to increase. This illustrates that targeting only affluent households is no longer sufficient. While it’s a valuable marker, it’s not the only one. We need to view TV as just the beginning of a continuum that spans multiple screens, including traditional TV, mobile, and CTV. To effectively reach consumers, we must adapt our strategies across all these screens. Additionally, while it’s not ideal to simply transfer TV ads to CTV or OTT platforms without adaptation, this presents a challenge for marketers in refining their communication paths for each platform and screen. It’s an evolving landscape with flux and change, both in consumer behaviour and media platforms, but I’m confident we’re heading towards a better understanding and adaptation.

    Samsung Ads general manager & sales lead Vikram Chande

    What’s happening now is that the concept of TV has evolved from being just a singular device to becoming a culmination of various mediums through which content is consumed. The nature of TV devices has changed significantly over the past decade, particularly in terms of hardware. Previously, not all TVs were equipped with smart operating systems or provided content recommendations. If you disconnected the cable, you would often encounter several steps to access content. However, as Ankit mentioned, today’s smart TVs offer a different experience. Even in remote areas like rural Rajasthan, individuals are now accessing content via streaming platforms, making them consumers of brands regardless of their income level.

    Smart TVs have revolutionized audience targeting strategies due to their connectivity to the internet and ability to provide data insights. This allows advertisers to tailor their strategies based on audience demographics and geographical targeting. Additionally, the shift from linear TV advertising to platforms like Connected TV (CTV) has opened up new possibilities. Advertisers can now measure incremental reach effectively, combining data from both traditional linear TV and CTV. Smart TVs can cater to advertisers’ needs, whether targeting affluent households or those with varying income levels, by providing valuable audience signals. This comprehensive approach enables advertisers to craft audience-driven strategies supported by creative content, leading to a deeper understanding of campaign deployment and impact measurement.

    Magnite head of demand, India, Chandrahas Shetty

    We’ve come a long way from where we were a couple of years back when programmatic was primarily associated with remnant inventory. Now, a significant portion of buying happens through programmatic guarantees, shifting away from the old resistance of buying through IOs to automatic buying on programmatic guarantees. This shift benefits both publishers and advertisers, with publishers achieving complete 100 per cent fill rates and advertisers gaining confidence in purchasing premium, clean inventory. The landscape of programmatic buying has evolved significantly, offering more than just the open auction format of the past. Today, there’s a wide range of buying options, including PMP buys, providing advertisers with greater flexibility and control over their campaigns. In India alone, we have over 50 platforms, and globally, the number reaches about 110, offering advertisers the option to access all inventory across OTT and CTV through a single dashboard. With programmatic growth at a staggering rate of 32 per cent according to the recent Magna report, India is gradually catching up, currently accounting for 44 per cent of digital inventory bought programmatically. This trend is driven by the increasing flexibility, control, and efficiency that programmatic buying offers, allowing advertisers to capitalise on the growing inventory available as more users switch to streaming and connected TVs.

    Kantar director- specialist Businesses, insights division, Puneet Avasthi

    By ownership itself, CTV distinguishes itself as an affluent audience. So, that in itself is a marker of affluence and upward mobility, something that tends to differentiate. But I think there are other elements to the CTV audience versus those who are still in the linear TV space. There are differences. Likely, many people who are adopting CTV are also younger. So, there is a profile element in terms of affluence and youth, and where they are in terms of their life stage. Additionally, some elements differentiate them in terms of how they consume communication or media. Data from PGI indicates that the audience who are cord cutters, and cord-cutters are not necessarily solely on CTV, but they could also be consuming content on their mobile devices or smaller form factors. Both groups are more likely to consume a larger part of the ad. As a result, those who are on linear TV are more likely to switch channels frequently, possibly because the targeting ability of the audience is sharper, leading to messages that are more relevant to their interests. This greater stickiness to the ad results in the message registering better. So, yes, there are those differences. I completely resonate with that.

  • Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Mumbai: Livon, India’s hair serum brand, is breaking stereotypes this International Women’s Day with the launch of its digital campaign, Uncut with Livon – #ExpressInStyle. As a part of the brand’s unfiltered series, Uncut with Livon, delves into uncharted territory with a daring social experiment. The campaign questions stereotypes and societal bias on women’s appearance and hairstyles.

    Conceptualised and created by Brand David and Team Marico, the campaign by Livon showcases a social experiment where four panellists, from different walks of life, are tasked with guessing professions of four women based on their hairstyles. The four women are Mira Erda (race car driver), Indulekha (singer and rapper), Rooparna (stay-at-home mom), and Mallica (finance news reporter).

    The plot twist comes when the panel realizes that the four women have been privy to the judgements being passed on their appearances and professions. Little does the panel know that these women have defied traditional norms with their unconventional styles vis-à-vis their professions. Livon highlights this powerful moment, re-enforcing the need to break free from stereotypes and learnt biases on people’s appearances, in this case, based on unique, unconventional hairstyles.

    Livon’s digital intellectual property, Uncut With Livon, serves as a platform for raw and unfiltered conversations around exiting stereotypes and societal judgments. It aims to empower women to #ExpressInStyle unapologetically via their unique styles and personalities which is a quality rooted in Livon’s DNA. The uncensored series is committed to challenge social conditioning in its episodes and upcoming series in the future.

  • Oats brand Saffola launches four new delicious gourmet flavours

    Oats brand Saffola launches four new delicious gourmet flavours

    Mumbai: Marico, one of its FMCG companies, introduced four exciting gourmet-style flavours in its flavoured Oats range, under its flagship brand – Saffola. For the first time, Saffola Oats, an Oats brand, will offer two exciting, sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savoury (Masala) oats with the launch of two new flavours viz Spicy Mexicana and Cheesy Italia.

    These new launches are in line with an unwavering commitment to providing a lip-smacking experience for consumers while offering ‘Better for you’ food offerings. Saffola Oats has always been at the forefront of democratising Oats by offering them in flavours loved by India in convenient formats. With its latest offerings, the brand aims to further expand its relevance to newer audiences and occasions.

    Saffola Oats’ sweet-flavoured variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but unmet need for consumers who have a preference for chocolate and fruity flavours, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.

    Saffola Masala Oats currently offers 6 delicious savory flavours for snacking. The brand further launches two fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.

    With a preparation time of just 3 minutes and flavours transcending culinary boundaries, the four new flavours are perfect for health-conscious consumers to douse their hunger pangs while experiencing true delight.

    Speaking about the new Saffola Oats Flavours, India & Foods Business (Marico Ltd.), chief operating officer Vaibhav Bhanchawat said, “With the introduction of Saffola’s new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”

    All four new flavours of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.

    Since 2011, Saffola has built a reputation for trust and innovation, catering to diverse Indian taste preferences and offering “better for you” food items. Responding to Indian consumers’ love for spicy flavours akin to masaaledar street food, Saffola introduced ‘Savory Oats,’ addressing the demand for savoury while democratizing Oats as an exciting format, breaking norms of how tasty food can also be healthy.