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Tag: Marco Bijvelds

  • Tata Comm kicks off Real Madrid fan drive in India

    Tata Comm kicks off Real Madrid fan drive in India

    MUMBAI: Game on for Indian Madridistas! Tata Communications, Real Madrid CF, and Footballerista have joined forces to launch the Madridista Premium loyalty programme in India, promising to bring fans closer than ever to the world-famous club.

    The partnership, unveiled in Mumbai and Madrid, aims to engage over 22 million Indian supporters and 11 official fan clubs, a clear nod to India’s growing football fandom. Through Madridista Premium, Indian fans can now enjoy exclusive club content, curated merchandise, and digital experiences that capture the spirit of Santiago Bernabéu, all from the comfort of home.

    Tata Communications will power the digital backbone of the programme using its Move technology to create an always-connected, interactive fan experience. Footballerista, the customer-facing partner, will curate front-end engagement and campaigns to make joining the Madridista movement easy and exciting.

    “This partnership isn’t just about digital innovation, it’s connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom,” said Real Madrid’s institutional relations director Emilio Butrageño.

    Tata Communications Move vice president and global head Marco Bijvelds added, “Our technology is designed to break down barriers and create connections. We’re building a stage for Real Madrid’s fan experience in India, making supporters feel even more connected to their beloved team.”

    For India’s passionate football community, this isn’t just a programme, it’s a passport to Madrid’s magic.

     

  • Jaguar Land Rover-Tata Communications partner for connected, smarter cars

    Jaguar Land Rover-Tata Communications partner for connected, smarter cars

    MUMBAI: They are moving ahead with a stronger relationship.  Jaguar Land Rover (JLR) has announced a deal  with Tata Communications to improve  the driving experience through smarter, data-driven connected cars. The new collaboration will leverage the Tata Communications MOVE platform, providing JLR’s next-generation vehicles with continuous connectivity in 120 countries.

    This partnership aims to future-proof JLR’s digital transformation, enabling real-time vehicle location services, smarter driving experiences, and software over-the-air (SOTA) updates. As part of JLR’s broader innovation strategy, the MOVE platform will facilitate seamless transitions between mobile networks, allowing for personalised connected services such as media streaming.

    JLR’s fleet currently generates over 2.5 terabytes of data daily, with the MOVE platform expected to enhance data exchange and vehicle performance monitoring, thus improving vehicle maintenance and servicing while reducing costs. New medium-sized SUVs built on the Electric Modular Architecture (EMA) are projected to launch in 2026.

    “Our collaboration with Tata Communications is pivotal for our software-defined vehicle journey, ensuring secure and cost-effective data connectivity across our global operations,” said JLR.  director of digital product platform off-board Mark Brogden.

    Tata Communications vice president  MOVE Marco Bijvelds , highlighted the opportunity to deliver advanced driving features and personalised customer experiences through enhanced data insights.

    Additionally, Tata Communications will deploy cloud-first, software-defined wide area network (SD-WAN) technology, connecting JLR’s 128 global sites to improve supply chain efficiency and security. This transformation will facilitate AI-driven data analytics to enhance vehicle production quality and accelerate manufacturing processes.

    JLR  group chief digital and information officer Tony Battle emphasised the importance of AI-powered automation in predicting vulnerabilities and boosting operational effectiveness across JLR’s networks.

    The partnership continues to support JLR’s “Reimagine” strategy, which aims for carbon net zero across its supply chain by 2039, integrating sustainable practices into every aspect of vehicle production and operations