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Tag: Marc Aldrich

  • Zixi strengthens commercial leadership with key recruitments

    Zixi strengthens commercial leadership with key recruitments

    MUMBAI:  IP-based live video transport and observability software provider Zixi has bolstered its leadership team with the appointment of Josh Wiggins as chief commercial officer and Kris Alexander as vice president of product and industry marketing.

    These strategic hires come as Zixi continues to expand its market footprint and drive innovation in next-generation video contribution and distribution.

    Wiggins, a seasoned industry veteran with over 25 years of experience, has held senior roles at AWS, ThinkAnalytics, GrayMeta, and Deluxe. In his new position, he will oversee Zixi’s business development, sales strategy, and partnerships, helping customers and partners maximise operational efficiency and revenue potential through the company’s cutting-edge technology.

    Alexander, who has held key roles at AWS and Akamai Technologies, brings extensive expertise in product strategy and marketing. He will lead Zixi’s efforts in product positioning, customer education, and market messaging, helping media organisations adopt IP-based live video solutions.

    “Josh and Kris bring a wealth of experience and insight to Zixi,” said Zixi CEO Marc Aldrich. “Their leadership will be vital as we continue to deliver innovative solutions and help customers navigate the shifting landscape of live video distribution.”

    As media organisations increasingly transition to cloud-based content delivery and hybrid distribution models, Zixi’s Emmy-winning software enables ultra-low latency, reliable IP video transport, reducing costs while maintaining superior video quality.

    Wiggins commented, “Zixi is transforming IP-based live video transport. I look forward to driving growth and enabling our partners to unlock new opportunities.”

    Alexander added, “The media landscape is evolving rapidly, and Zixi is at the forefront of this change. I’m excited to help showcase how our customers are revolutionising their workflows using Zixi’s solutions.”

    Zixi will present its latest innovations at NAB Show 2025, demonstrating scalable, cost-effective live content distribution solutions.

  • OTTera & ThinkAnalytics partner to amplify personalisation and revenue

    OTTera & ThinkAnalytics partner to amplify personalisation and revenue

    Mumbai: OTTera, an end-to-end OTT and FAST channel solutions provider, has announced its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.

    By harnessing ThinkAnalytics’ cutting-edge AI technologies, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers. ThinkAnalytics’ ThinkFAST AI scheduler utilizes sophisticated algorithms to optimize content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their preferences. ThinkFAST’s integration will personalize the viewing experience for OTTera’s users based on their demographics, preferences, and previous viewing behavior.

    Moreover, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, maximizing revenue opportunities for clients. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.

    “Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention,” said OTTera CTO Craig McEldowney.

    “I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration,” said ThinkAnalytics CEO Marc Aldrich.

  • ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024

    ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024

    Mumbai: ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI-powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.

    ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:

       Personalised content discovery: Helping content owners increase content engagement with deeper personalisation and recommendations reducing churn and driving higher audience value.

        Generative AI: Pioneering the next wave of innovation with ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement.

       Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.

    Think360, ThinkAnalytics’ customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.

    “As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users. We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB Show once again,” said ThinkAnalytics CEO Marc Aldrich. “Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”

    Marc Aldrich will be speaking at the Devoncroft Executive Summit co-located with NAB Show on Saturday, 13 April. He’ll be participating in the panel “The Technology Supplier C-Suite: Strategies for an Evolving Market” at 1:40 pm. Tickets for the Devoncroft Executive Summit are available for purchase through the NAB Show website through the “Conferences & Programs” section of the pass options.

    To book a meeting with ThinkAnalytics at NAB Show 2024, click here.