ITV

Tag: Marathi

  • Zeel plans to regain top spot in Hindi, Marathi, Telugu markets in 2020

    Zeel plans to regain top spot in Hindi, Marathi, Telugu markets in 2020

    MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is upping the ante on its GEC portfolio. Zee TV, Zee Marathi and Zee Telugu will witness a lot of content changes this year to gain back their leading positions in the respective markets.

    Zee Telugu will be launching a new fiction show Prema Entha Madhuram on 10 February and two more shows- Trinayani and Thoorpu Padamara will launch soon.

    In the past three to four quarters, there has been a dip in the market share of Zee’s Hindi GEC. In an earnings concall, Zeel CEO Punit Goenka said, “We continuously want to look at our content portfolio of the channels and improve on that so that the market shares can be gained back."

    He further added, “So all these channels where we lost market share, we will be replacing most of the shows, therefore trying to gain back the leadership position. In fact, I am told that Zee Telugu has already gained back or started the trajectory towards upward movement and should be on track within the first quarter of next fiscal.”

    During 3QFY20, ZEEL’s television network had an all-India viewership share of 18.2 per cent. While its regional portfolio increased viewership share, that of its Hindi market declined, in both GEC and movie segments.

    “Zee TV maintained its weekday prime time leadership, but lost weekend prime time share and was the #3 channel in the pay Hindi GEC segment. Our Hindi movie cluster continued to be the #1 movie portfolio in the pay Hindi movie genre,” said Goenka.

    In Q3 FY20 Zeel’s regional portfolio had mixed performance. He also said, “We maintained a leadership position in the Marathi, Bangla and Kannada markets, with Zee Kannada further strengthening its leadership position. While Zee Tamil improved its viewership share, Zee Telugu witnessed a marginal decline. Zee Keralam continued to gain share in the Malayalam market establishing itself as a strong contender for the number two position. Zee Sarthak regained leadership in the Odiya market towards the end of the quarter.”

    For the third quarter of FY20, ZEEL reported consolidated revenue of Rs 2048.7 crore. EBITDA was Rs 565.8 crore with an EBITDA margin of 27.6 per cent. During the quarter, ZEEL's international business revenue was Rs 166.5 crore. The advertising and subscription revenues declined by 18.6 per cent YoY and 17.4 per cent YoY, respectively.

  • Star Sports Marathi to launch on 15 July

    Star Sports Marathi to launch on 15 July

    MUMBAI: Star India will be launching its next sports regional offering in the form of Star Sports Marathi. The sports channel is set to launch on 15 July.

    Viewers who wish to opt for the channel can get it for Rs 19.

    A tweet shared by the company's official handle said: "Star Sports 1 Marathi will launch on July 15. Please contact your service provider regarding its availability." 

    A while ago, Star Sports received clearances from the ministry to launch its regional sports channels. 

    Soon after it renamed Star Movies Kids and Star Movies Kids HD as Star Sports 1 Bangla and Star Sports 1 Marathi. Star Sports 1 Bangla was launched on 5 March with an a-la-carte price of Rs 19.

    Going regional has been a strategy that Star India has adopted, especially for its sports channels. Now it has a total of six regional channels including Tamil, 

  • Snapchat localised into 4 Indian languages

    Snapchat localised into 4 Indian languages

    MUMBAI: Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati and Punjabi. Reinforcing its commitment to the Indian market, Snapchat launched Discover in India last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language.

    Recently, Snapchat released localized lenses, filters and stickers on Holi – India’s Festival of Colours, for IPL teams – Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Chennai Super Kings, and collaborated with Indian women artists from across India to develop creative tools on the occasion of International Women’s Day.

  • Sun Bangla to rise on 3 February

    Sun Bangla to rise on 3 February

    MUMBAI: In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new language markets of the country – Marathi and Bengali. The broadcaster has now fixed 3 February as the launch date for its Bengali offering.

    Sun Network has started promoting its channel, Sun Bangla, with the tagline ‘MonePraneBangali.’ Sun Group chief financial officer (CFO) SL Narayanan told analysts during a post-earnings conference call that it will invest Rs 150 crore on Sun Bangla in its first year.

    In addition to this, in the earlier conference call, the Sun TV Network management had said that Sun Bangla is expected to achieve break-even within two or three years. The channel will have original commissioned content. The management has projected that the Bangla channel will achieve 10-12 per cent viewership within a couple of years.

  • Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    MUMBAI: In the Bengali market, Zee Bangla, Star Jalsha continued to be in first and second positions in BARC data week 1 for 2019. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster. No changes were observed in Malayalam, Marathi, Tamil and Telugu segment.

    Bengali, Bhojpuri, Kannada, Marathi and Telugu cluster in BARC data week 52. In the Malayalam space, Mazhavil Manorama and Flowers TV swapped their second and third positions. Moreover, Zee Tamil and Sun TV interchanged their second and third positions in the Tamil market.

    Bangla

    Zee Bangla, Star Jalsha continued to be on first and second positions respectively with 372317 impressions '000s and 307306 impressions '000s. Colors Bangla, Aakash Aath and Jalsha Movies stood at third, fourth and fifth positions respectively with 59207 impressions '000s, 56460 impressions '000s and 54150 impressions '000s.  

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action retained their first, second, third and fourth positions respectively with 50622 impressions '000s, 47093 impressions '000s, 12793 impressions '000s and 8844 impressions '000s. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 2136 impressions '000s.  

    Kannada

    Zee Kannada and Colors Kannada swapped their first and second positions respectively with 415697 impressions '000s and 391735impressions '000s. Udaya TV, Udaya Movies and Star Suvarna continued to be in third, fourth and fifth positions respectively with 236910 impressions '000s, 168349 impressions '000s and 136671 impressions '000s.

    Malayalam

    No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, Mazhavil Manorama, Flowers TV, Surya TV and Asianet Movies continued to be first, second, third, fourth and fifth positions respectively with 298250 impressions '000s, 126584 impressions '000s, 86959 impressions '000s, 76083 impressions '000s and 54949 impressions '000s.  

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 387989 impressions '000s, 139842 impressions '000s, 117599 impressions '000s, 114339 impressions '000s and 39986impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Adithya tv managed to be on first, second, third, fourth and fifth positions respectively with 1023067impressions '000s, 539392 impressions '000s, 486411 impressions '000s, 335099 impressions '000s  and 103190 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 647630 impressions '000s, 507209 impressions '000s, 499740 impressions '000s, 414103 impressions '000s and 207278 impressions '000s.

  • Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    MUMBAI: Amazon Prime Video enters the New Year with a power-packed lineup of entertainment across Indian and International titles for its prime members. With the onset of 2019, Prime Video adds Punjabi movies to its content library, thereby adding another language after English, Hindi, Marathi, Kannada, Bengali, Tamil and Telugu. With this launch, catch the digital premiere of Punjabi blockbuster Banjaara: The Truck Driver soon after its theatrical release only on Amazon Prime Video. This is not it! In regional titles, Prime members can also stream the recent Kannada blockbuster Orange and the coming-of-age story of friendship in the Bengali release Generation Ami immediately after their theatrical releases. Amazon Prime Video also brings to its prime members a recently released multi-starrer, big banner movie – Thugs of Hindostan, making a digital premiere right after its run in the theatres exclusively on Prime Video. And adding to an indulgent Bollywood evening with friends and family, viewers can also stream the soulful tale of Mauji and Mamta in Varun-Dhawan-Anushka Sharma starrer Sui Dhaaga: Made in India on Amazon Prime Video.

    For an impeccable dose of comedy, watch an all-time favourite NBA stars Kyrie Irving, Shaquille O’Neal and Chris Webber in one frame in Uncle Drew – an American sports comedy film and Game Night. Crime drama Luther that stars superstar Idris Elba is back with another thrilling season. And of course, there’s something in store for Prime’s youngest fans with all-new adventures of their favorite talking moose and flying squirrel in Rocky & Bullwinkle.

  • No changes in Tamil, Marathi, Telugu segments in BARC data week 46

    No changes in Tamil, Marathi, Telugu segments in BARC data week 46

    MUMBAI: In the Bengali space, Aakash Aath climbed to the third position from fifth position as compared to the previous week in BARC data week 46. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. Mazhavil Manorama and Surya TV interchanged their third and fourth positions in the Malayalam market. No changes were observed in Tamil, Marathi and Telugu segment.

    Bangla

    Zee Bangla and Star Jalsha continued to be on first and second positions with 359602 impressions '000s and 289451 impressions '000s respectively. Aakash Aath climbed to the third position from fifth position as compared to the previous week with 61725 impressions '000s. Colors Bangla and Jalsha Movies stood at fourth and fifth positions respectively with 61205 impressions '000s and 60091 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, and Housefull Action retained their first, second, third and fourth positions with 57272 impressions '000s, 48736 impressions '000s, 16193 impressions '000s and 5110 impressions '000s respectively. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 3958 impressions '000s.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Star Suvarna continued to be at first, second, third, fourth and fifth positions with 462359 impressions '000s and 401719 impressions '000s, 227776 impressions '000s, 184480 impressions '000s and 143776 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV and Flowers TV retained their first and second positions this week as well with 297815 impressions '000s and 105029 impressions '000s respectively. Mazhavil Manorama and Surya TV interchanged their third and fourth positions with 85263 impressions ‘000s and 76099 impressions '000s respectively. Asianet Movies continued to be at fifth position with 63712 impressions '000s.

    Marathi

    No changes were observed in this sector. Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 411590 impressions '000s, 135799 impressions '000s, 131606 impressions '000s, 112065 impressions '000s and 37392 impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Adithya TV retained their first, second, third and fourth positions respectively with 871265 impressions '000s, 484799 impressions '000s, 459320 impressions '000s, 352072 impressions '000s and 100077 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, Gemini TV, ETV Telugu and Gemini Movies continued to be on first, second, third, fourth and fifth positions respectively with 637863 impressions '000s, 504682 impressions '000s, 452339 impressions '000s, 442173 impressions '000s and 213367 impressions '000s.

  • No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Marathi and Tamil markets in BARC data week 42. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week in the Malayalam segment. Moreover, in the Telugu space, Zee Telugu and ETV Telugu interchanged their third and fourth positions.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha, Jasha Movies, Colors Bangla and Sony Aath continued to be on the first, second, third, fourth and fifth positions respectively with 327197 impressions '000s, 288997 impressions '000s, 63477 impressions '000s, 62105 impressions '000s and 55104 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector too. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 60594 impressions '000s, 54137 impressions '000s, 16174 impressions '000s, 6034 impressions '000s and 4591 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 443615 impressions '000s and 411711 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 254080 impressions '000s, 211542 impressions '000s and 157136 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 306584 impressions '000s. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week with 109101 impressions '000s. Surya TV, Flowers TV and Asianet Movies stood at third, fourth and fifth positions respectively with 98928 impressions '000s, 90778 impressions '000s and 65889 impressions '000s.

    Marathi

    No changes were observed in the Marathi market. Zee Marathi, Star Pravah, Colors Marathi, Zee Talkies and Zee Yuva retained their first, second, third, fourth and fifth positions respectively with 336449 impressions '000s, 143735 impressions '000s, 133325 impressions '000s, 96659 impressions '000s and 54648 impressions '000s.

    Tamil

    Sun TV retained its first position with 1045876 impressions '000s. Zee Tamil, Star Vijay, KTV and Sun Life also continued to be at second, third, fourth and fifth positions with 542190 impressions '000s, 524513 impressions '000s, 313189 impressions '000s and 86600 impressions '000s respectively.

    Telugu

    Star Maa and Gemini TV held on to first and second positions respectively with 777657 impressions '000s and 506944 impressions '000s. Zee Telugu and ETV Telugu interchanged their third and fourth positions respectively with 455374 impressions '000s and 447884 impressions '000s. Gemini Movies retained its fifth position with 213101 impressions '000s.

  • SPN India appoints Ajay Bhalwankar to spearhead its upcoming Marathi GEC

    SPN India appoints Ajay Bhalwankar to spearhead its upcoming Marathi GEC

    MUMBAI: Sony Pictures Networks India (SPN) has appointed Ajay Bhalwankar as the Business Head for its upcoming Marathi general entertainment channel (GEC).

    Byspending more than two decades in the media and entertainment industry, Ajay has a well-rounded understanding of all facets that define this sector. He has been associated with SPN since 2014. Prior to taking charge of the Marathi GEC, he was the Chief Creative Director at Sony Entertainment Television (SET) where his role was to provide creative leadership and direction to propel the channel amongst the top players across genres. Ajay has also served as content head for Hindi GECs at ZEE.

    Sony Pictures Networks India (SPN) N.P. Singh MD & CEO said, “The Marathi content viewers have a growing appetite for local content which resonates with their cultural fabric. By catering to this audience, SPN will expand its regional footprint. Ajay will play a vital role in delivering a channel experience that is relatable yet compelling. With extensive experience and in-depth understanding of the industry, I am confident that under Ajay’s leadership, SPN will make an impressive debut in the Marathi entertainment space.”

  • Amagi roped in for Colors Kannada & Marathi ad solutions

    MUMBAI: Amagi Media labs has added Colors Kannada and Colors Marathi to its expanding bouquet of channels offering geo-targeted advertising solution.

    This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bangalore and rest of Karnataka, and Mumbai and rest of Maharashtra. With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

    Viacom18 regional channels sales senior VP Bikash Kundu said, “The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

    Amagi Media Labs co-founder Baskar Subramanian said, “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country.”