ITV

Tag: Marathi language

  • Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed

    Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed

    MUMBAI: Sony YAY! began their journey with a promise to become a one stop destination of happiness for kids and they have stood true to their promise – be it through their home-grown, all desi content, relatable characters, or all their other endeavours. Now, giving kids from Maharashtra yet another reason to rejoice and a chance to be able to enjoy their on-screen best friends in their native language, the channel has introduced a Marathi feed too. With this launch, Sony YAY! will now be available in Hindi, Tamil, Marathi, English, Telugu, Bengali, Malayalam – making it the first kids’ TV channel in India to be available in seven languages and the only national kids’ TV channel to have a Marathi, Bangla and Malayalam feed.

    A hundred percent desi already, the channel plans to strengthen its position in the kids’ genre by offering content in viewers’ preferred languages, thus, guaranteeing a worthwhile experience in every possible way and intensifying their reach in regional markets.

    All the programmes and their airing schedule will remain identical across all language feeds.

    This summer, Sony YAY! is all braced up to give kids an unlimited YAY! time by adding a newest language feed along with an exciting content line up.

  • Tata Sky completes half of its MPEG-4 STB rollout

    Tata Sky completes half of its MPEG-4 STB rollout

    MUMBAI: It was a year ago that Tata Sky decided it would stop depending on the government for giving its additional transponder space and switched to the alternative method of compression that others in the industry had already begun.

     

    A huge order for six million MPEG-4 boxes were given to Broadcom that would mean Tata Sky spending close to Rs 1,000 crore to replace all the initial MPEG-2 boxes that it had seeded at peoples’ home with MPEG-4. A year later, the DTH operator has converted nearly half of its MPEG-2 subscriber base to MPEG-4.

     

    Speaking to indiantelevision.com Tata Sky MD and CEO Harit Nagpal says, “We have replaced close to three million boxes. Tamil, Telugu, Malayalam, Kannada, Bengali, Odia, English, Gujarati and Marathi language channels have already been compressed and boxes have been deployed in the respective areas.” Now, the large Hindi base of north India is left which it says it will soon complete.

     

    With this compression technique, the DTH operator has managed to fit three channels in the space of two in its existing transponder space. Nagpal adds that in the last one year, Tata Sky has added nearly 50 channels.

     

    The cost of this entire exercise is being borne by the operator. Tata Sky’s signals are being beamed off Insat 4A; but it had signed a contract to lease 12 transponders on ISRO’s GSAT-10 satellite around six years ago which have not been delivered to Tata Sky yet, even after the satellite launched in to space in September 2012.

     

    Emergency teams were also brought to seed the large amount of boxes. Tata Sky is continuing to add more channels to its regional packs, despite the fact that it hasn’t got any additional transponder capacity. However, a source from the company says that it has given up hope of having more space.