ITV

Tag: Marathi GECs

  • TV viewership for Marathi channels see a 10% rise over 2019 : BARC

    TV viewership for Marathi channels see a 10% rise over 2019 : BARC

    Mumbai: Marathi language channels have the highest viewership share in the Hindi Speaking Market (HSM) after Hindi language channels. In Maharashtra/Goa, Marathi language channels constitute 34 per cent of the viewership share whereas Hindi language channels have 54 per cent viewership share. This is lower compared to other language markets such as West Bengal where Bengali language channels have 53 per cent viewership share and Tamil Nadu where Tamil language channels have 90 per cent viewership share.

    These data and insights were shared by Broadcast Audience Research Council (BARC) India, head client partnerships and revenue, Aaditya Pathak at Indiantelevision.com’s Tele-wise Marathi: The Power of Television, a virtual summit presented by COLORS Marathi and media partners AnimationXpress.com, TellyChakkar, and radioandmusic.com.

    Overview of the market

    There are 210 million TV-owning households in India out of which 26 million are in Maharashtra. The state has a 12 per cent share of the total TV homes. The 109 million audiences living in these homes contribute 13 per cent to the overall TV viewership and five per cent of that viewership goes to Marathi language channels. The average time spent watching TV in Maharashtra is much higher compared to all India or the HSM and stands at an average of four hours and six minutes every week.

    BARC TV Universe monitors ~580 channels. There are 25 Marathi language channels comprising GECs (nine), news (six), movies (five), music (four), and a kids channel.

    TV viewership for Marathi language channels has increased by 10 per cent over 2019, whereas Hindi channels have seen a decline and other language channels remain relatively flat.

    Within the sub-genres, Marathi GECs have grown by 22 per cent over 2019, while Marathi movies and news viewership remained the same. The growth of Marathi GECs also beat Hindi GECs.

    “The viewership of Marathi channels remained relatively unchanged post-Covid, even as viewership of non-Marathi channels peaked in the first wave of the lockdown. The peak was a complete India and HSM phenomenon which could be attributed to initiatives taken up by channels such as Doordarshan to rerun their old shows like ‘Ramayan‘ and ‘Mahabharat‘ which were lapped up across different town classes and geographies,” said BARC India’s Pathak.

    “Among the Marathi genre channels, Marathi GECs used to constitute 20 per cent of the average weekly viewing minutes. In the first lockdown due to the absence of original programming that share dropped to eight per cent but has returned to 23 per cent,” he said, adding that, “Viewership share for Marathi movies and Marathi news is higher than what it used to be before the lockdown.”

    Battle for eyeballs: Marathi vs Hindi

    Most Marathi audiences are bi-lingual and hence consume content in both Hindi and Marathi. Marathi language channels have grown their market share in Maharashtra/Goa market from 30 per cent in 2019 to 34 per cent in 2021. In the same period, Hindi channels share has decreased from 57 per cent to 53 per cent.

    “We have observed that the rural markets skew towards local languages and similarly there’s a greater skew towards Marathi language channels in such markets. When you move to a town class, Marathi language channels increase their share to 40 per cent and when you move to an urban landscape their share moves down to 25 per cent while Hindi channels increase to 62 per cent,” said Pathak.

    He also dissented with the view that there is a big overlap in Hindi and Marathi TV viewing audiences. “If we were to look at pure Marathi audience, there were 4.8 million in 2019 which has grown by 21 per cent to 5.8 million in 2021. This clearly goes to show that there are more people lapping up local content available on the 25 Marathi channels,” he said.

    The viewership of Marathi GECs is almost on par with Hindi GECs on weekdays. However, on weekends there is a significant movement of audiences from Marathi channels towards Hindi movie channels. “It should also be noted that a lot of Marathi original programming is scheduled on the Fixed Time Chart (FTC) from Monday to Saturday,” Pathak said.

    Advertising opportunity on Marathi channels

    The positive sign is that Marathi channels are seeing a return in the number of advertisers and brands, although it is yet to reach 2019 levels. “Total TV ad volumes grew by 14 per cent in 2021 over 2019. If you look only at Marathi language channels, the growth has been 44 per cent. Even though the base is different, we know that this is a very healthy growth,” said Pathak.

    The growth in ad volumes has been highest for the news and movie genres while GEC saw only a marginal increase. Exclusive advertisers on Marathi channels have also grown by 18 per cent.

    Ad volumes from the top five categories barring auto have increased significantly. FMCG ad volumes have grown by 77 per cent, e-commerce by 38 per cent, infrastructure (building, industrial, land materials/equipment) by 29 per cent, and BFSI by 60 per cent.

    The affluence of consumers in Maharashtra has also increased. “32 per cent of audiences that watch Marathi channels are from the NCCS A classification. This augurs well for advertisers who are targeting affluent Marathi households. The cluster of NCCS A and B constitutes almost 67 per cent of the TV viewership in this market. The ratio of male to female TV viewers is almost aligned at 41:59,” Pathak said.

    According to Pathak, while the market is not under-indexed, there is room to grow in terms of ad volumes. He said, “We need to be cognisant that there are 25 Marathi channels compared to Bangla language market where there are 35 channels. As the affluence of the market increases, we expect the number of TV connections going up.”

    Sources: BARC data (TV UEs 2020, All India 2+, Maha/Goa 2+, HSM 2+, Average Weekly VM’Bn, 2019 and 2020 entire year, Wk 14-30’2021)

  • BARC week 15: Bangla, Bhojpuri GEC genres see minor upheavals

    BARC week 15: Bangla, Bhojpuri GEC genres see minor upheavals

    MUMBAI: Colors Bangla exited the top five channels of Bangla GEC, while in the Bhojpuri GEC genre, ETV Bihar Jharkhand entered the top five channel list and Oscar Movies Bhojpuri exited the list. At the same time, GECs leaders in other regional genres continues to lead their respective genres in week 15 of Broadcast Audience Research Council (BARC) All India data.

    Bangla GECs

    Star Jalsha retained the number one position in the Bangla GEC space with 190641 Impressions (000’s). Zee Bangla stood at the second berth with 127689 Impressions (000’s) followed by Jalsha Movies in the third position with 48710 Impressions (000’s).

    Zee Bangla Cinema bagged the fourth slot with 31304 Impressions (000’s) while ABP Ananda entered the top five channels this week at number five with 29336 Impressions (000’s) while Colors Bangla exited the list in week 15.

    Bhojpuri GECs

    Big Ganga continued at the pole position with 18274 Impressions (000’s) followed by Bhojpuri Cinema at the second position with 13903 Impressions ( 000’s). Dabangg bagged the third slot with 5674 Impressions (000’s). Dangal TV with 4780 Impressions (000’s) was on fourth slot and ETV Bihar Jharkhand with 2244 Impressions (000’s) on the fifth position respectively. In week 15, Oscar Movies Bhojpuri exited the top five channel list.  

    Kannada GECs

    Colors Kannada stood at the top position with 257868 Impressions (000’s) while Suvrana climbed up at number two from fifth with 165442 Impressions (000’s) followed by Udaya Movies with 157391 Impressions (000’s) at the third place. Zee Kannada bagged the number four spot with 154716 Impressions (000’s) and Udaya TV with 153601 Impressions (000’s) stood on fifth.

    Malayalam GECs

    Asianet continued to dominate the genre at the first position with 316276 Impressions (000’s). Mazhavil Manorama took the second position with 109319 Impressions (000’s). Surya TV bagged third position with 88621 Impressions (000’s) followed by Flowers TV on fourth slot with 61860 Impressions 000’s and Asianet Movies grabbed fifth slot with 58311 Impressions (000’s).

    Marathi GECs

    Zee Marathi took the top spot with 139585 Impressions (000’s) followed by Colors Marathi in second position with 93215 Impressions (000’s). Zee Talkies bagged third position with 70385 Impressions (000’s) followed by Fakt Marathi at the fourth position with  32884 Impressions (000’s). Star Pravah stood at fifth position with 29434 Impressions (000’s).

    Oriya GECs

    Sarthak TV bagged the number one position with 94518 Impressions (000’s) followed by Tarang TV at the second berth with 50749 Impressions (000’s). Colors Oriya garnered third position with 16906 Impressions (000’s) while Odisha TV grabbed the fourth position with 13427 Impressions (000’s). Alankar stood at the fifth position with 8745 Impressions (000’s).

    Tamil GECs

    Sun TV  continued to top the Tamil GEC space with 992361 Impressions (000’s) followed by KTV at second position with 237759 Impressions (000’s). Star Vijay held the third position with 157604 Impressions (000’s). Zee Tamil with 132754 Impressions (000’s) and Kalaignar TV with 70769 Impressions (000’s) stood at the fourth and fifth position respectively.

    Telugu GECs

    Zee Telugu emerged as the number one channel in Telugu GEC with 434399 Impressions’ (000s) followed by ETV Telugu at number two with 406027 Impressions (000’s).  Maa TV remained at the third berth with 396097 Impressions’ 000 while Gemini TV bagged the fourth position with 342714 Impressions’ 000. Gemini Movies took the  fifth position with 176871 Impressions’ (000’s).

  • BARC week 15: Bangla, Bhojpuri GEC genres see minor upheavals

    BARC week 15: Bangla, Bhojpuri GEC genres see minor upheavals

    MUMBAI: Colors Bangla exited the top five channels of Bangla GEC, while in the Bhojpuri GEC genre, ETV Bihar Jharkhand entered the top five channel list and Oscar Movies Bhojpuri exited the list. At the same time, GECs leaders in other regional genres continues to lead their respective genres in week 15 of Broadcast Audience Research Council (BARC) All India data.

    Bangla GECs

    Star Jalsha retained the number one position in the Bangla GEC space with 190641 Impressions (000’s). Zee Bangla stood at the second berth with 127689 Impressions (000’s) followed by Jalsha Movies in the third position with 48710 Impressions (000’s).

    Zee Bangla Cinema bagged the fourth slot with 31304 Impressions (000’s) while ABP Ananda entered the top five channels this week at number five with 29336 Impressions (000’s) while Colors Bangla exited the list in week 15.

    Bhojpuri GECs

    Big Ganga continued at the pole position with 18274 Impressions (000’s) followed by Bhojpuri Cinema at the second position with 13903 Impressions ( 000’s). Dabangg bagged the third slot with 5674 Impressions (000’s). Dangal TV with 4780 Impressions (000’s) was on fourth slot and ETV Bihar Jharkhand with 2244 Impressions (000’s) on the fifth position respectively. In week 15, Oscar Movies Bhojpuri exited the top five channel list.  

    Kannada GECs

    Colors Kannada stood at the top position with 257868 Impressions (000’s) while Suvrana climbed up at number two from fifth with 165442 Impressions (000’s) followed by Udaya Movies with 157391 Impressions (000’s) at the third place. Zee Kannada bagged the number four spot with 154716 Impressions (000’s) and Udaya TV with 153601 Impressions (000’s) stood on fifth.

    Malayalam GECs

    Asianet continued to dominate the genre at the first position with 316276 Impressions (000’s). Mazhavil Manorama took the second position with 109319 Impressions (000’s). Surya TV bagged third position with 88621 Impressions (000’s) followed by Flowers TV on fourth slot with 61860 Impressions 000’s and Asianet Movies grabbed fifth slot with 58311 Impressions (000’s).

    Marathi GECs

    Zee Marathi took the top spot with 139585 Impressions (000’s) followed by Colors Marathi in second position with 93215 Impressions (000’s). Zee Talkies bagged third position with 70385 Impressions (000’s) followed by Fakt Marathi at the fourth position with  32884 Impressions (000’s). Star Pravah stood at fifth position with 29434 Impressions (000’s).

    Oriya GECs

    Sarthak TV bagged the number one position with 94518 Impressions (000’s) followed by Tarang TV at the second berth with 50749 Impressions (000’s). Colors Oriya garnered third position with 16906 Impressions (000’s) while Odisha TV grabbed the fourth position with 13427 Impressions (000’s). Alankar stood at the fifth position with 8745 Impressions (000’s).

    Tamil GECs

    Sun TV  continued to top the Tamil GEC space with 992361 Impressions (000’s) followed by KTV at second position with 237759 Impressions (000’s). Star Vijay held the third position with 157604 Impressions (000’s). Zee Tamil with 132754 Impressions (000’s) and Kalaignar TV with 70769 Impressions (000’s) stood at the fourth and fifth position respectively.

    Telugu GECs

    Zee Telugu emerged as the number one channel in Telugu GEC with 434399 Impressions’ (000s) followed by ETV Telugu at number two with 406027 Impressions (000’s).  Maa TV remained at the third berth with 396097 Impressions’ 000 while Gemini TV bagged the fourth position with 342714 Impressions’ 000. Gemini Movies took the  fifth position with 176871 Impressions’ (000’s).

  • BARC week 9: Regional channel leaders maintain status quo; ETV Bihar Jharkhand & Polimer TV exit their genres

    BARC week 9: Regional channel leaders maintain status quo; ETV Bihar Jharkhand & Polimer TV exit their genres

    MUMBAI: There were no major shifts in week 9 of BARC ratings as far as the regional television channels were concerned. The leaders of the respective genres continued to dominate their position, whereas ETV Bihar Jharkhand exited the top five in the Bhojpuri genre and Polimer TV exited the Tamil genre .Oscar Movies entered Bhojpuri genre and J Movies entered in Tamil genre 

    Bangla GECs

    Star Jalsha continued to be the numero uno channel in the Bangla general entertainment channel with 244740 (‘000s) as against 223650 (‘000s) in week eight. Zee Bangla retained the second berth with 131428(‘000s) followed by Jalsha Movies in the third position with 62471 (‘000s).Zee Bangla Cinema was in fourth slot with 38636 (‘000s).Though Colors Bangla saw a fall in its rating , it maintained the fifth position with 29842 (‘000s) as against 30744 (‘000s) in previous week . 

    Bhojpuri GECs 

    Though Big Magic Ganga saw fall in its rating, it continued to maintain first position with 19226 (‘000s) as against 20196 (‘000s) in the previous week. Bhojpuri Cinema retained second berth with 15793 (‘000s) followed by Dabangg at third position with 8222 (‘000s). Dangal TV with 7730 (‘000s) retained fourth slot. Oscar Movies Bhojpuri bagged fifth position with 3142 (‘000s) whereas ETV Bihar Jharkhand exited the top five in the Bhojpuri genre. 

    Kannada GECs

    Colors Kannada retained numero uno position with 24060 (‘000s) followed by Suvarna at number two position with 175718 (‘000s) as against 182363 (‘000s) in the previous week. Zee Kannada retained third spot with 157397 (‘000s), while Udaya Movies at fourth berth with 135803 (‘000s) followed by Udaya TV at fifth spot with 134133 (‘000s).

    Malayalam GECs

    Though Asianet saw a fall in its rating , it continued to dominate first position with 324464 (‘000s) as against 410813 (‘000s) in previous week. Mazhavil Manorama retained second position with 91653 (‘000s) . Surya TV bagged third position with 83271 (‘000s) pushing down Flowers TV at fourth position with 81607 (‘000s) as against 72372 (‘000s) in previous week. Asianet Movies came down to fifth position from fourth position with 57168 (‘000s) as against 60124 (‘000s) in week eight.

    Marathi GECs

    Zee Marathi also remained at the top with 131479 (‘000s) followed by Colors Marathi in second position with 99583 (‘000s) as against 103425(‘000s) in the previous week. Zee Talkies retained third position with 67297 (‘000s), while Star Pravah climbed up to fourth position with 39096 (‘000s) pushing down Fakt Marathi to fifth position with 34458(‘000s)

    Oriya GECs 

    Sarthak TV retained position on the top with a sharp rise in its rating to 105387 (‘000s) as against 88626 (‘000s) in week eight. Tarang TV retained second berth with 50819(‘000s). Odisha TV climbed up to third position from fourth position with 14667 (‘000s) pushing down Colors Oriya in fourth position with 14629 (‘000s) as against 20625(‘000s)in week eight, followed by Alankar at fifth position with 8740 (‘000s) .

    Tamil GECs 

    Sun TV continued to be in the top most position in the Tamil general entertainment space with 976616 (‘000s) followed by KTV at second position with 273723 (‘000s). Whereas Star Vijay continued to hold its third position with 171870 (‘000s). Zee Tamil climbed up to fourth position from fifth position with 82998 (‘000s) as against 79165(‘000s) in the previous week. J Movies bagged the fifth position with 76673 (‘000s) while Polimer TV exited from the top five in Tamil general entertainment space. 

    Telugu GECs 

    ETV Telugu continued to be the leader in the Telugu general entertainment space with 387663 (‘000s) followed by Zee Telugu at second position with 358683 (‘000s), while Maa TV retained the third berth with 355552 (‘000s) as against 365602 (‘000s) and Gemini TV continued to hold fourth position with 290460 (‘000s). Though there was slight dip in rating for Gemini Movies, it retained fifth position with 174603 (‘000s) as againt 189472 (‘000s) in week eight.

  • BARC week 9: Regional channel leaders maintain status quo; ETV Bihar Jharkhand & Polimer TV exit their genres

    BARC week 9: Regional channel leaders maintain status quo; ETV Bihar Jharkhand & Polimer TV exit their genres

    MUMBAI: There were no major shifts in week 9 of BARC ratings as far as the regional television channels were concerned. The leaders of the respective genres continued to dominate their position, whereas ETV Bihar Jharkhand exited the top five in the Bhojpuri genre and Polimer TV exited the Tamil genre .Oscar Movies entered Bhojpuri genre and J Movies entered in Tamil genre 

    Bangla GECs

    Star Jalsha continued to be the numero uno channel in the Bangla general entertainment channel with 244740 (‘000s) as against 223650 (‘000s) in week eight. Zee Bangla retained the second berth with 131428(‘000s) followed by Jalsha Movies in the third position with 62471 (‘000s).Zee Bangla Cinema was in fourth slot with 38636 (‘000s).Though Colors Bangla saw a fall in its rating , it maintained the fifth position with 29842 (‘000s) as against 30744 (‘000s) in previous week . 

    Bhojpuri GECs 

    Though Big Magic Ganga saw fall in its rating, it continued to maintain first position with 19226 (‘000s) as against 20196 (‘000s) in the previous week. Bhojpuri Cinema retained second berth with 15793 (‘000s) followed by Dabangg at third position with 8222 (‘000s). Dangal TV with 7730 (‘000s) retained fourth slot. Oscar Movies Bhojpuri bagged fifth position with 3142 (‘000s) whereas ETV Bihar Jharkhand exited the top five in the Bhojpuri genre. 

    Kannada GECs

    Colors Kannada retained numero uno position with 24060 (‘000s) followed by Suvarna at number two position with 175718 (‘000s) as against 182363 (‘000s) in the previous week. Zee Kannada retained third spot with 157397 (‘000s), while Udaya Movies at fourth berth with 135803 (‘000s) followed by Udaya TV at fifth spot with 134133 (‘000s).

    Malayalam GECs

    Though Asianet saw a fall in its rating , it continued to dominate first position with 324464 (‘000s) as against 410813 (‘000s) in previous week. Mazhavil Manorama retained second position with 91653 (‘000s) . Surya TV bagged third position with 83271 (‘000s) pushing down Flowers TV at fourth position with 81607 (‘000s) as against 72372 (‘000s) in previous week. Asianet Movies came down to fifth position from fourth position with 57168 (‘000s) as against 60124 (‘000s) in week eight.

    Marathi GECs

    Zee Marathi also remained at the top with 131479 (‘000s) followed by Colors Marathi in second position with 99583 (‘000s) as against 103425(‘000s) in the previous week. Zee Talkies retained third position with 67297 (‘000s), while Star Pravah climbed up to fourth position with 39096 (‘000s) pushing down Fakt Marathi to fifth position with 34458(‘000s)

    Oriya GECs 

    Sarthak TV retained position on the top with a sharp rise in its rating to 105387 (‘000s) as against 88626 (‘000s) in week eight. Tarang TV retained second berth with 50819(‘000s). Odisha TV climbed up to third position from fourth position with 14667 (‘000s) pushing down Colors Oriya in fourth position with 14629 (‘000s) as against 20625(‘000s)in week eight, followed by Alankar at fifth position with 8740 (‘000s) .

    Tamil GECs 

    Sun TV continued to be in the top most position in the Tamil general entertainment space with 976616 (‘000s) followed by KTV at second position with 273723 (‘000s). Whereas Star Vijay continued to hold its third position with 171870 (‘000s). Zee Tamil climbed up to fourth position from fifth position with 82998 (‘000s) as against 79165(‘000s) in the previous week. J Movies bagged the fifth position with 76673 (‘000s) while Polimer TV exited from the top five in Tamil general entertainment space. 

    Telugu GECs 

    ETV Telugu continued to be the leader in the Telugu general entertainment space with 387663 (‘000s) followed by Zee Telugu at second position with 358683 (‘000s), while Maa TV retained the third berth with 355552 (‘000s) as against 365602 (‘000s) and Gemini TV continued to hold fourth position with 290460 (‘000s). Though there was slight dip in rating for Gemini Movies, it retained fifth position with 174603 (‘000s) as againt 189472 (‘000s) in week eight.

  • BARC week 8: Most regional channels successfully continue to retain their positions

    BARC week 8: Most regional channels successfully continue to retain their positions

    MUMBAI: Fakt Marathi climbed fourth position from fifth position pushing down Star Pravah in fifth position, even as the leaders of all regional channel continued dominate their respective positions with slight increase and fall in ratings, according to the Broadcast Audience Research Council (BARC).

    Bangla GEC

    Star Jalsha was in the numero uno position among Bangla general entertainment channels with 223650 (‘000s) as against 220355 (‘000s) in week Seven. Zee Bangla bagged the second berth with 142368 (‘000s) followed by Jalsha Movies in the third position with 69316 (‘000s).

    Though Zee Bangla Cinema saw a fall in ratings, it maintained the fourth position with 30816 (‘000s) as against 37709 (‘000s) in the previous week followed by Colors Bangla at the fifth slot with 30744 (‘000s).

    Bhojpuri GEC

    Big Magic Ganga saw a sharp rise and continued to maintain the top position with 20196 (‘000s) against 16346 (‘000s) in week Seven, followed by Bhojpuri Cinema at second position with 15728 (‘000s).  

    In comparison, Dabangg climbed up to third slot with 7489 (‘000s) and pushed Dangal TV to the fourth position with 7485 (‘000s) in week 8 while ETV Bihar Jharkhand with 3993 (‘000s) maintained its number five position.

    Kannada GECs

    Colors Kannada retained its top position with 239925 (‘000s) followed by Suvarna at number two position with 182363 (‘000s), while Zee Kannada retained third spot with 144678 (‘000s) followed by Udaya Movies at fourth berth with 135757 (‘000s) as against 130904 (‘000s) in the preceding week. Udaya TV stood at fifth spot with 132177 (‘000s) as against 119542 (‘000s) in the previous week .

    Malayalam GECs

    Asianet continued to hold the top slot with rise in ratings at 410813 (‘000s) showing a further rise compared to its figures of 340204 (‘000s) in the previous week. This was followed by Mazhavil Manorama with 91947 (‘000s) in the second berth. Flowers TV saw a dip in its rating but managed to retain the third spot with 72372 (‘000s) as against 88537 (‘000s) in week 7 .Asianet Movies with 60124(‘000s) stood at number four position followed by Surya TV at fifth berth with 53843(‘000s)

    Marathi GECs

    Zee Marathi also remained at the top with 133880 (‘000s) followed by Colors Marathi in second position with 103425 (‘000s) as against 95409 (‘000s) in previous week. While Zee Talkies retained third position with 65090 (‘000s) as against 89848 (‘000s) in week 7, Fakt Marathi climbed one step to fourth position with 51755 (‘000s) as against 24396 (‘000s) in the previous week, pushing down Star Pravah in fifth position with 42576 (‘000s) as against 46968 (‘000s) in week 7.

    Oriya GECs

    Though Sarthak TV witnessed a slight fall in its ratings, it maintained its position on top with 88626 (‘000s) as against 92440 (‘000s) in week 7, followed by Tarang TV in second spot with 56638 (‘000s). Colors Oriya retained third berth with 20625 (‘000s) whereas Odisha TV was in fourth position with 17571 (‘000s) showing a slight increase in its ratings followed by Alankar with 9815 (‘000s) in fifth place as against 7187 (‘000s) in previous week.

    Tamil GECs

    Sun TV remained the leader in the Tamil space with a minor fall  in ratings at 938256 (‘000s) as against 953616 (‘000s) in week 7.KTV was at number two with fall in ratings at 234971 (‘000s) as against 264009 (‘000s) in the previous week whereas Star Vijay continued to hold its third position with 167514 (‘000s) followed by Polimer in fourth slot with 81404 (‘000s) and Zee Tamil on fifth slot with 79165 (‘000s) in week 8.

    Telugu GECs

    Though ETV Telugu saw a fall in ratings, it continued to lead the Telugu genre with 398781 (‘000s) as against 417220 (‘000s) the week, before followed by Zee Telugu on second position with 367722 (‘000s) and Maa TV on third spot with 365602 (‘000s). Gemini TV retained its place in the fourth rung with 281682 (‘000s) while Gemini Movies with 189472 (‘000s) stood in the fifth position.

  • BARC week 8: Most regional channels successfully continue to retain their positions

    BARC week 8: Most regional channels successfully continue to retain their positions

    MUMBAI: Fakt Marathi climbed fourth position from fifth position pushing down Star Pravah in fifth position, even as the leaders of all regional channel continued dominate their respective positions with slight increase and fall in ratings, according to the Broadcast Audience Research Council (BARC).

    Bangla GEC

    Star Jalsha was in the numero uno position among Bangla general entertainment channels with 223650 (‘000s) as against 220355 (‘000s) in week Seven. Zee Bangla bagged the second berth with 142368 (‘000s) followed by Jalsha Movies in the third position with 69316 (‘000s).

    Though Zee Bangla Cinema saw a fall in ratings, it maintained the fourth position with 30816 (‘000s) as against 37709 (‘000s) in the previous week followed by Colors Bangla at the fifth slot with 30744 (‘000s).

    Bhojpuri GEC

    Big Magic Ganga saw a sharp rise and continued to maintain the top position with 20196 (‘000s) against 16346 (‘000s) in week Seven, followed by Bhojpuri Cinema at second position with 15728 (‘000s).  

    In comparison, Dabangg climbed up to third slot with 7489 (‘000s) and pushed Dangal TV to the fourth position with 7485 (‘000s) in week 8 while ETV Bihar Jharkhand with 3993 (‘000s) maintained its number five position.

    Kannada GECs

    Colors Kannada retained its top position with 239925 (‘000s) followed by Suvarna at number two position with 182363 (‘000s), while Zee Kannada retained third spot with 144678 (‘000s) followed by Udaya Movies at fourth berth with 135757 (‘000s) as against 130904 (‘000s) in the preceding week. Udaya TV stood at fifth spot with 132177 (‘000s) as against 119542 (‘000s) in the previous week .

    Malayalam GECs

    Asianet continued to hold the top slot with rise in ratings at 410813 (‘000s) showing a further rise compared to its figures of 340204 (‘000s) in the previous week. This was followed by Mazhavil Manorama with 91947 (‘000s) in the second berth. Flowers TV saw a dip in its rating but managed to retain the third spot with 72372 (‘000s) as against 88537 (‘000s) in week 7 .Asianet Movies with 60124(‘000s) stood at number four position followed by Surya TV at fifth berth with 53843(‘000s)

    Marathi GECs

    Zee Marathi also remained at the top with 133880 (‘000s) followed by Colors Marathi in second position with 103425 (‘000s) as against 95409 (‘000s) in previous week. While Zee Talkies retained third position with 65090 (‘000s) as against 89848 (‘000s) in week 7, Fakt Marathi climbed one step to fourth position with 51755 (‘000s) as against 24396 (‘000s) in the previous week, pushing down Star Pravah in fifth position with 42576 (‘000s) as against 46968 (‘000s) in week 7.

    Oriya GECs

    Though Sarthak TV witnessed a slight fall in its ratings, it maintained its position on top with 88626 (‘000s) as against 92440 (‘000s) in week 7, followed by Tarang TV in second spot with 56638 (‘000s). Colors Oriya retained third berth with 20625 (‘000s) whereas Odisha TV was in fourth position with 17571 (‘000s) showing a slight increase in its ratings followed by Alankar with 9815 (‘000s) in fifth place as against 7187 (‘000s) in previous week.

    Tamil GECs

    Sun TV remained the leader in the Tamil space with a minor fall  in ratings at 938256 (‘000s) as against 953616 (‘000s) in week 7.KTV was at number two with fall in ratings at 234971 (‘000s) as against 264009 (‘000s) in the previous week whereas Star Vijay continued to hold its third position with 167514 (‘000s) followed by Polimer in fourth slot with 81404 (‘000s) and Zee Tamil on fifth slot with 79165 (‘000s) in week 8.

    Telugu GECs

    Though ETV Telugu saw a fall in ratings, it continued to lead the Telugu genre with 398781 (‘000s) as against 417220 (‘000s) the week, before followed by Zee Telugu on second position with 367722 (‘000s) and Maa TV on third spot with 365602 (‘000s). Gemini TV retained its place in the fourth rung with 281682 (‘000s) while Gemini Movies with 189472 (‘000s) stood in the fifth position.

  • BARC 4: Regional channel leaders maintain status quo

    BARC 4: Regional channel leaders maintain status quo

    MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

    Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

    Bangla GECs

    Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

    Bhojpuri GECs

    Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

    Kannada GECs

    In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

    Malayalam GECs

    Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

    Marathi GECs

    Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

    Oriya GECs

    Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

    Tamil GECs

    Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

    Telugu GECs

    ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.

  • BARC 4: Regional channel leaders maintain status quo

    BARC 4: Regional channel leaders maintain status quo

    MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

    Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

    Bangla GECs

    Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

    Bhojpuri GECs

    Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

    Kannada GECs

    In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

    Malayalam GECs

    Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

    Marathi GECs

    Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

    Oriya GECs

    Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

    Tamil GECs

    Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

    Telugu GECs

    ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.