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Tag: Marathi channels

  • Marathi channels amp up content library as festive season begins

    Marathi channels amp up content library as festive season begins

    Mumbai: The start of the festive season in Maharashtra has renewed the competition among Marathi GECs to amp up their content library as they look to expand their audience share. While some channels have launched high-impact properties to drive viewership and grow advertising topline, a few new players have also entered into the fray.

    There are 25 Marathi language channels including nine general entertainment channels (GECs), six news channels, five movie channels, four music channels, and a kids channel. South Major Sun TV Network has recently entered the market with its Marathi GEC – Sun Marathi. The TV viewership for Marathi language channels has grown by a robust 10 per cent over the previous year, according to data shared by Broadcast Audience Research Council (BARC India) with investments in native, culturally rooted content driving consumption across all language channels.

    “The market has grown thanks to the competition between the channels and great content that is being produced,” said Sony Marathi, business head, Ajay Bhalwankar. “When we launched, the entire Marathi genre was hovering around 700 gross rating points (GRPs). Today, this genre is clocking more than 1000 GRPs looking at data from last two to three weeks.”

    Sony Pictures Networks India forayed into the Marathi regional space in August 2018, and was followed by Shemaroo Entertainment which launched its Marathi GEC in January, 2020. These channels were admittedly late in the game dominated by established players like Zee Marathi, Colors Marathi and Star Pravah for nearly two decades.

    The period between Gudi Padwa (April) till Ganesh Chaturthi (September) has been an important launch period for Marathi channels. Sony Marathi launched two fiction shows, “Ajunhi Barsat Aahe” and “Vaidehi – Shatajanmache Apule Naate”.

    Zee Marathi recently launched “Man Zal Bajinda”, “Man Udu Udu Zal”, “Mazi Tuzi Reshimgath”, “Tuzya Mazya Sansarala Ani Kay Hava” and “Ti Parat Aliye”. Meanwhile, Colors Marathi is set to launch its high impact non-fiction property “Bigg Boss Marathi” season three on 19 September.

    “Engaging storylines featuring progressive themes, stories that reflect the cultural nuances and traditions of the region in an authentic and relatable manner always finds an audience”, said Zee Entertainment Enterprises, cluster head – North, West and premium channels, Amit Shah. “Due to the effects of the pandemic, we have seen higher affinity for light-hearted shows.”

    Zee has found success with the launch of a range of channels that cater to different cohorts. Alongwith its GEC Zee Marathi, it also has a youth channel, Zee Youva, FTA and pay movie channels, Zee Chitramandir and Zee Talkies, and  newly launched music channel Zee Vajwa.

    A lot of Marathi original programming caters to audiences from Monday to Saturday but there is a significant drop off of audiences on the weekends when they migrate to Hindi movie channels. That’s where competitor Marathi movie channels by Zee and Shemaroo MarathiBana are growing viewer share by serving native movie content.

    The growing affluence of Marathi-speaking audiences is also why this is a key language market for broadcasters to grow their topline. After, Tamil and Telugu, Marathi advertising segment contributes four per cent to the overall TV advertising revenues estimated at Rs 800-1000 crore. According to BARC India, 32 per cent of audiences that watch Marathi channels are from NCCS A classification, whereas NCCS A and B constitutes 67 per cent of TV viewership in this market.

    Marathi market is one of the few markets where new players have been able to carve out a significant viewership share after investments in strong narratives. At the same time, competition between channels has grown the overall TV market of Marathi-speaking audiences and increased advertising spends in the region. This has enabled channels to continue making investments in fresh programming.

  • BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    MUMBAI: As per the Broadcast Audience Research Council (BARC) India’s week 7 ratings, the leaders of all the regional channels including Bangla, Bhojpuri, Kannada, Marathi, Telugu, Oriya, Tamil and Malayalam genres continued to have a stranglehold on their respective genres. 

    After marking its presence on the DD Free Dish DTH platform, Marathi channel Fakt Marathi made its maiden entry in the top five channels list in the genre.

    Bangla GECs

    Though Star Jalsha witnessed a fall in ratings, the channel maintained its number one position in the Bangla general entertainment channel (GECs) space with 220355 (‘000s) as against 247291 (‘000s) in week 6. 

    Zee Bangla bagged the second berth with 147283 (‘000s) followed by Jalsa Movies on the third spot with 66704 (‘000s) and Zee Bangla Cinema with 37709 (‘000s) stood at number four pushing down Colors Bangla to number five with 31284 (‘000s). 

    Bhojpuri GECs

    Big Ganga retained its numero uno position with an increase in its rating with 16346 (‘000s) as against 14575 (‘000s) in week 6, followed by Bhojpuri Cinema at second position with 16300 (‘000s) and Dangal TV with 7456 (‘000s) stood at number three.

    Dabangg bagged the fourth berth with 7206 (‘000s) and ETV Bihar Jharkhand with 3193 (‘000s) stood at number five in week 7.  

    Kannada GECs

    Colors Kannada saw dip in its rating compared to previous week but managed to retain the first berth with 217260 (‘000s) as against 254250 (‘000s) in week 6. Suvarna climbed up to second position from last week’s fifth spot with 170074 (‘000s) and pushed Zee Kannada down to the third place with 145912 (‘000s). Udaya Movies bagged the fourth position with 130904 (‘000s), while Udaya TV stood in the fifth spot with 119542 (‘000s).

    Malayalam GECs

    Asianet continued to hold the top slot with a rise in ratings with 340204 (‘000s) as against 333827 (‘000s) in week 6, followed by Mazhavil Manorama with 99654 (‘000s) in the second place as against 103484 (‘000s) in previous week. Flowers TV maintained its place at number three with 88537 (‘000s) with a slight dip in its rating from the previous week. Asianet Movies with 62851 (‘000s) stood at number four and Surya TV with 49259 (‘000s) was at number five.

    Marathi GEC

    Zee Marathi retained its numero uno position with 139810 (‘000s) with a slight rise in rating as compared to the previous week. It was followed by Colors Marathi with 95409 (‘000s), whereas Zee Talkies maintained its third position with 89848 (‘000s) and also saw an increase in rating as against 668724 (‘000s) in week 6. 

    Star Pravah retained the fourth berth with 46968 (‘000s) with a slight dip in rating as compared to the previous week. The Marathi genre witnessed a new entrant Fakt Marathi in the fifth slot with 24396 (‘000s) while Maobili made an exit this week. 

    Oriya GEC

    Sarthak TV maintained its position on top with 92440 (‘000s) as against 109559 (‘000s) in week 6 followed by Tarang TV with 56243 (‘000s) in the second slot. Colors Oriya retained its third berth with 20538 (‘000s) with a slight dip in rating whereas Odisha TV retained its fourth position with 17000 (‘000s) as against 20103 (‘000s) in the previous week followed by Alankar with 7187 (‘000s) in the fifth place.

    Tamil GECs

    Sun TV remained the leader in the Tamil space with a minor spike in ratings at 953616 (‘000s) as against 962984 (‘000s) in week 6. KTV was at number two with 264009 (‘000s) whereas Star Vijay continued to hold its third spot with 177117 (‘000s).  

    Polimer climbed up to fourth slot with 77343 (‘000s) and pushed down Zee Tamil to the fifth place with 75617 (‘000s) in week 7. 

    Telugu GECs

    ETV Telugu continued to lead the Telugu genre with 417220 (‘000s) followed by Zee Telugu in the second position with 382931 (‘000s) and Maa TV in the third spot with 350918 (‘000s). 

    Gemini TV retained its place in the fourth rung with 286818 (‘000s), while Gemini Movies with 182659 (‘000s) stood in the fifth position.

  • BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    MUMBAI: As per the Broadcast Audience Research Council (BARC) India’s week 7 ratings, the leaders of all the regional channels including Bangla, Bhojpuri, Kannada, Marathi, Telugu, Oriya, Tamil and Malayalam genres continued to have a stranglehold on their respective genres. 

    After marking its presence on the DD Free Dish DTH platform, Marathi channel Fakt Marathi made its maiden entry in the top five channels list in the genre.

    Bangla GECs

    Though Star Jalsha witnessed a fall in ratings, the channel maintained its number one position in the Bangla general entertainment channel (GECs) space with 220355 (‘000s) as against 247291 (‘000s) in week 6. 

    Zee Bangla bagged the second berth with 147283 (‘000s) followed by Jalsa Movies on the third spot with 66704 (‘000s) and Zee Bangla Cinema with 37709 (‘000s) stood at number four pushing down Colors Bangla to number five with 31284 (‘000s). 

    Bhojpuri GECs

    Big Ganga retained its numero uno position with an increase in its rating with 16346 (‘000s) as against 14575 (‘000s) in week 6, followed by Bhojpuri Cinema at second position with 16300 (‘000s) and Dangal TV with 7456 (‘000s) stood at number three.

    Dabangg bagged the fourth berth with 7206 (‘000s) and ETV Bihar Jharkhand with 3193 (‘000s) stood at number five in week 7.  

    Kannada GECs

    Colors Kannada saw dip in its rating compared to previous week but managed to retain the first berth with 217260 (‘000s) as against 254250 (‘000s) in week 6. Suvarna climbed up to second position from last week’s fifth spot with 170074 (‘000s) and pushed Zee Kannada down to the third place with 145912 (‘000s). Udaya Movies bagged the fourth position with 130904 (‘000s), while Udaya TV stood in the fifth spot with 119542 (‘000s).

    Malayalam GECs

    Asianet continued to hold the top slot with a rise in ratings with 340204 (‘000s) as against 333827 (‘000s) in week 6, followed by Mazhavil Manorama with 99654 (‘000s) in the second place as against 103484 (‘000s) in previous week. Flowers TV maintained its place at number three with 88537 (‘000s) with a slight dip in its rating from the previous week. Asianet Movies with 62851 (‘000s) stood at number four and Surya TV with 49259 (‘000s) was at number five.

    Marathi GEC

    Zee Marathi retained its numero uno position with 139810 (‘000s) with a slight rise in rating as compared to the previous week. It was followed by Colors Marathi with 95409 (‘000s), whereas Zee Talkies maintained its third position with 89848 (‘000s) and also saw an increase in rating as against 668724 (‘000s) in week 6. 

    Star Pravah retained the fourth berth with 46968 (‘000s) with a slight dip in rating as compared to the previous week. The Marathi genre witnessed a new entrant Fakt Marathi in the fifth slot with 24396 (‘000s) while Maobili made an exit this week. 

    Oriya GEC

    Sarthak TV maintained its position on top with 92440 (‘000s) as against 109559 (‘000s) in week 6 followed by Tarang TV with 56243 (‘000s) in the second slot. Colors Oriya retained its third berth with 20538 (‘000s) with a slight dip in rating whereas Odisha TV retained its fourth position with 17000 (‘000s) as against 20103 (‘000s) in the previous week followed by Alankar with 7187 (‘000s) in the fifth place.

    Tamil GECs

    Sun TV remained the leader in the Tamil space with a minor spike in ratings at 953616 (‘000s) as against 962984 (‘000s) in week 6. KTV was at number two with 264009 (‘000s) whereas Star Vijay continued to hold its third spot with 177117 (‘000s).  

    Polimer climbed up to fourth slot with 77343 (‘000s) and pushed down Zee Tamil to the fifth place with 75617 (‘000s) in week 7. 

    Telugu GECs

    ETV Telugu continued to lead the Telugu genre with 417220 (‘000s) followed by Zee Telugu in the second position with 382931 (‘000s) and Maa TV in the third spot with 350918 (‘000s). 

    Gemini TV retained its place in the fourth rung with 286818 (‘000s), while Gemini Movies with 182659 (‘000s) stood in the fifth position.

  • Marathi channels gear up for Ganeshotsav

    Marathi channels gear up for Ganeshotsav

    MUMBAI: Maharashtrians eagerly await one festival every year- Ganesha Chaturthi. Preparations begin days ahead of the 11 day long festival. While homes are busy preparing for the occasion, Marathi TV channels are all set to attract viewers by lining up special programmes.

     

    Zee Marathi has lined up a special series for the festive season called ‘Jallosh Ganarayacha’ that will be aired at 6pm from 29 August, Monday to Saturday. The series will see performances by TV artists as well as darshan and prasad distribution.

     

    The tradition has been staunchly followed by several Maharashtrians after Lokmanya Tilak popularised it during the freedom movement. A part of that will be shown on Zee Marathi on 9 September. This apart, its regular shows will have Ganapati special such as Home Minister and Aamhi Saare Khavayye. A new show Ram Ram Maharashtra has been introduced at 8am.

     

    The channel logo will have a Ganesh incorporated into it. Branding activity will be taken up across the state specially Mumbai and Pune in big and small pandals in the form of banners and hoardings. Through this the channel will give festive greetings to people.

     

    Star Pravah viewers will see aartis being conducted on shows such as Pudhcha Paaul while Gauri pooja will be visible in all shows. Devyani will see the establishment of an eco-friendly Ganapati. An anchor based reality show Jallosh Bappacha will be telecast at 6pm all days. With Siddharth Dandekar, the show will travel to various mandals across the state as well as highlight the festivities that took place years ago.

     

    Meanwhile, ETV Marathi will show a three hour long private celebration with its TV stars on 7 September at 7pm. In between shows people will see Ganeshotsav wishes from the channel for all days. Six times a day, every day, a three minute video with various artists performing aarti will be shown. This apart, it will also have branding across pandals in Mumbai and Pune.

     

    Zee 24 Taas has been preparing for the season from the last two weeks. It has begun showing 1000 Ganapatis across the state. The channel has organised contests for best household Ganapati’s, mandal Ganapati’s and eco-friendly Ganesha. Maharashtra Pollution Control Board (MPCB) has tied up for the third one to promote awareness about eco-friendly idols. Prizes will be distributed during a private function post the 11 days.

     

    The first and the eleventh day will see the channel focus fully on the festival. Anchors will be dressed traditionally covering topics such as shopping and food preparations. Packages of how celebrities celebrate the festival will also be aired at various slots reserved in the morning and evening. Live telecast will be shown from all beaches of Mumbai on all the immersion days. New advertisers for the season include real estate companies, banks and agarbattis.

     

    IBN Lokmat has various shows including Bappa Morya Re that will show idols from across the state, Gauri Aalya Ghari that will show celebrities performing pooja, Ganesh Nidhi that will be based on an NGO, Kalaganesh will show celebrity Ganapati idols and Naivaidyam will feature special recipes for preparing prasad. Here too, female anchors will be seen in sarees and male in kurtas. The channel has issued advertisements in leading Marathi papers for the same. On immersion days, it will show live telecast of the procession.

     

    Channels surely are hoping to make a mark with these 10 days.