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Tag: MAPS

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

  • The Quint forays into documentary making with film on UP

    The Quint forays into documentary making with film on UP

    MUMBAI: The Quint has forayed into the space of documentary film making with The Wild West of Uttar Pradesh – Rise of Radical Hindu Vigilante Groups.

     

    The main idea behind foraying into such a documentary is to unearth news that is underground.

     

    The Quint will travel to the interiors of western Uttar Pradesh to meet members of these groups, their sympathisers and young Hindu recruits who are being trained and indoctrinated in this emerging brand of religious extremism.

     

    Speaking about the proposition The Quint CEO Ritu Kapur said, “The QuintDocu will have a raw, gritty, provocative feel. It will be up-close, intimate, honest and un-filtered. Our documentaries will have energy, pace; we pack in a lot in a short time. We believe we are addressing an audience that is well-informed and knows how to ‘join the dots’. We will also publish related opinion pieces written by The Quint’s top-notch contributors; all this to give our audience a real 360 degree view of the subject.”

     

    The documentary will be produced in stand-alone two – four minute segments, which will be posted independently on The Quint. These documentaries are focused for an audience that accesses news and information mainly on the mobile phone. The Quint will also post raw interviews, key documents, maps, infographics, photo essays, detailed information about the protagonists and phenomenon and issues that are taken up in the documentaries. The Quint’s documentaries will also feature on the festival circuit.