ITV

Tag: Manyavar

  • United Mediaworks crosses a lakh seats per show across India

    United Mediaworks crosses a lakh seats per show across India

    Mumbai: Secured digital cinema platform United Mediaworks (UMW) announced that its ad network had attained 1,10,000 seats per show. The company gets its revenue from content processing charges, content distribution charges and advertising revenues. With this seating capacity per show, UMW says that its offering makes for a cost effective proposition for advertisers to promote their brands in semi metro cities as well as tier 2 and 3 cities and reach out to these upcoming towns. Also, the company says that it has shown great support for social causes by showcasing ads for the same at highly subsidized rates across its network.

     

    Commenting on the growing ad network of United Mediaworks, co-founder and joint managing director Ashish Bhandari said “We are delighted to witness the daily growth with our ad network. It is a pleasure to view this kind of response to the dedication and hard work of our team. We strive to provide the best services with a high level of security and aim to be one of the top digital distribution services in India. With this kind of response and growth, I am sure the day is not very far when we will be the first partner of choice when it comes to digital content and distribution.”

     

    United Mediaworks recently screened election ad campaigns across its network. The company has been screening corporate ads and has a number of brands on board including LIC, Gillette, Fortune Basmati Rice, SBI Life, Rural Electrification Limited, Bajaj Allianz, Chevrolet Enjoy, Manyavar, Emami, Tata Sky, Rupa, UTI, among others,. 

  • ChocOn the top brand on movie screens: CAM report

    ChocOn the top brand on movie screens: CAM report

    MUMBAI: Integrated entertainment and retail marketing company Interactive Television, in collaboration with IPSOS-MEDIA CT released its CAM report for November 2014.

     

    CAM completed 16 rounds of audit with the movie Kill/Dil. With the report one can observe that a total of 270 brands were present in cinema during November 2014 of the audit. Out of these, 38 brands were screened in cinemas for the first time.

     

    Further elaborating about the report, Interactive Television CEO Ajay Mehta said, “This is a growing trend as new brands are able to reach consumers with their differentiated offering through cinema advertising. Food and beverage categories continue to be at the top category present in almost all the screens.”

     

    According to the report, chocolate brand ChocOn has maintained its top position consecutively in the last 11 months. It continues to be the top brand with presence in 4/5th of the screens followed closely by Parle Marie and Manyavar. Also, it continues to be the most recalled brand followed by soft drink brand Pepsi. Though ChocOn has the highest recall, Pepsi has the most effective recall.

     

    New brands like Syska Gadget Secure Insurance, Lumia, and All Clean Wipe etc. tested cinema as an advertising medium for the first time with the movie Kill/Dil.

     

    Food and beverage categories remain almost the same with their spending. Due to the brand Lakme, beauty and personal care category has its presence in 9/10th of the screens.

     

    Another key point that the report observes is spending for accessories, electrical equipments and hardware products which are skewed towards south. Entertainment is equally distributed in north and south and almost all brands are skewed towards west.

     

    The objective of the report is to understand the potential of cinema as a medium of advertising and track how is it moving over time. It examines advertising investments in Indian multiplexes or theatres and offers a comprehensive overview of where the money is flowing in cinema advertising.

  • GroupM ESP to explore opportunities in Eastern India

    GroupM ESP to explore opportunities in Eastern India

    National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and Content withexpertise in building clients businesses through strategic consulting and creative ideation, conducted a summit in Kolkata. Top brands like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards were amongst the attendees who were taken through the non-traditional media approaches and offerings by GroupM ESP

    With the recent impact of 10+2 luring on traditional TV advertising, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports & live events, celebrity associations etc. The ideas shared in the summit were to introduce THE POWER OF INTERACTIVE MEDIA OVER INTERRUPTIVE MEDIA. With a paradigm shift in the way media is consumed, the summit focused on content’s movement from AIRING TO SHARING!

    The summit received an overwhelming response. While GroupM clients like Century Plyboards, Spencer’s Retail, Berger Paints, Microsec Capital and Dey’s Medical attended the summit; non-GroupM clients like Emami, Linc Pen & Plastics, Manyavar, Concast ISPAT, Eveready Industries, Khadim’s, Shree Cements and SRMB Steel also graced the occasion. The summit focused on the key areas of interest like activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events like IIFA, SIIMA, GIMA etc. The industry experts from GroupM like GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials in the summit.

    “With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’. The icing on the cake was the overwhelming response that we received from the clients which reinstates our belief in the strength of non-traditional media” said Vinit Karnik-National Director- Sports and Live GroupM ESP