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Tag: Manyavar

  • This wedding season, Manyavar & Mohey celebrate #ApnoWaaliShaadi

    This wedding season, Manyavar & Mohey celebrate #ApnoWaaliShaadi

    Mumbai: Manyavar and Mohey have launched a new campaign, #ApnoWaaliShaadi, to capture the real emotions and happiness of families during weddings being organised amid the Covid2019 restrictions.

    Launched as a series of six TVCs, these films highlight how weddings nowadays aren’t about having hundreds of guests around, but family, loved ones and close friends around you. The campaign has been conceptualised and executed by Shreyansh Innovations.

    Vedant Fashions MD Ravi Modi said, “As a brand, we have always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.” 

    Shreyansh Innovations’ founder Shreyansh Baid said, “Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special.” 

    According to Shreyansh Innovations creative director Vaishakh Jhunjhunwala the campaign highlights stories that portray weddings as more than just a function and more of a celebration. “Weddings are happening with limited audiences now, but that’s what has made it all the more special. Because now weddings aren’t as much about attending to guests and following traditional protocols, as much it is about enjoying being with your closed family and friends, without any inhibitions,” he said.

    The campaign is already on air and is playing across all digital and social media channels.

    FILM LINKS:

    #1 Haldi – https://www.youtube.com/watch?v=zzGos5113DQ

    #2 Ring Ceremony – https://www.youtube.com/watch?v=g5XuGeMQbac

    #3 Mehendi – https://www.youtube.com/watch?v=OQHghgvUdLM

    #4 Sangeet – https://www.youtube.com/watch?v=BNz409UUnbI

    #5 Phoolon Ki Chaadar – https://www.youtube.com/watch?v=H_D6oi8NQeU

    #6 Baraat – https://www.youtube.com/watch?v=BxHzYlsg5ZY

  • Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing

    Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing

    MUMBAI: In a move which underlines the importance of affiliate marketing in online commerce, Admitad India, the India arm of leading global affiliate network Admitad, has announced its exclusive partnership with Manyavar, a men’s ethnic wear brand. As part of the association, Admitad India will manage all affiliate duties and programs for the brand in the country. The tie-up is aimed at complementing Manyavar’s overall online marketing strategy through affiliate marketing and strengthening its pan-India online brand presence and consumer base.

    The association with Admitad India marks the first time that Manyavar has forayed into the affiliate marketing segment. Apart from illustrating how offline brands in India are now amplifying their business growth by leveraging e-commerce as a lucrative sales channel. It also highlights the vital role that affiliate marketing is assuming in driving the digital marketing strategy for brands.

    Recent industry reports peg India as the fastest-growing e-commerce market in the world. With the number of online users in the country expected to reach 700 million by the end of this decade, the Indian e-commerce segment is estimated to be worth $1.2 trillion by 2021. Established offline retail brands such as Manyavar – which currently operates more than 500 stores across 202 cities in India alone – have been looking to tap into the massive business opportunity that this represents. Top affiliate networks such as Admitad India have been helping brands reach out to this growing online audience through new-age publishers, across a host of platforms and formats.

    Speaking on the association, Ms Neha Kulwal, CEO – Admitad India, said, “With the Indian e-commerce market currently estimated to be growing at a CAGR of 50%, offline brands in the country have an extremely lucrative growth opportunity in the online space. Leveraging affiliate marketing to complement their overall digital strategy can help brands capitalise on this shift by effectively targeting the country’s rapidly-growing online audience.”

    Admitad India enables advertisers to target prospective consumers through relevant content in a contextual, captive environment by creating their own affiliate programs without heavy upfront investments. It leverages proprietary technology to enable improved tracking codes, cross-device and cross-browser tracking, third-party tracking, ad performance analysis, product feed integration, and curbing fraudulent traffic. Combined with real-time performance analysis of various publisher associations, this allows brands to reduce the risk to their marketing spends while maximising RoIs.

    “Our association with Manyavar, which is one of the leading ethnic fashion brands in India, is indicative of the faith that top brands place in the power of affiliate marketing. Through our personalised, tech-driven affiliate marketing solutions, we aim to help drive the maximum RoI for Manyavar’s affiliate marketing campaigns,” Ms Kulwal added.

  • Manyavar launches #DressCodeManyavar for wedding season

    Manyavar launches #DressCodeManyavar for wedding season

    MUMBAI: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing on celebration wear for all the men out there – not just the groom, the TVC is a quirky take on how groomsmen and wedding guests dress up to steal the show and look their ethnic best in Manyavar’s outfits.

    The brand’s recall value is a testament to its touching campaigns that resonate with the viewers. Manyavar positions itself as the market leader when it comes to celebration wear, and what better way to celebrate life than the ultimate culmination of two people in love. With #DressCodeManyavar, the brand has successfully leveraged its expertise in the segment and showcased the diversity of styles & options it offers.

    In the recently launched video, we see the groom who puts out all stops to look his best and complement the bride, the groom’s young brother who wants to impress a special someone, his father going out of the way for his son’s special day and the groom’s best friend lighting up the evening with his moves, everyone has a unique reason to stand out and look their best. But what ties them together is their love for the couple and one common emotion – to celebrate every moment. The ad stands out for its brilliant representation of the emotional aspect involved when one attends such events.

    The video has managed to incorporate the happy and festive emotions in a beautiful manner and the playful usage of words and emotions helps you connect with the ad instantly. Through this effort, Manyavar has leveraged its legacy as the leading wedding and traditional wear brand and instilled the notion that – ‘Shaadi ho toh – #DressCodeManyavar’.

    It will be covered across all their digital platforms extensively, reiterating the idea that be it your wedding or someone else’s, one always makes the right choice with Manyavar. After all, it’s Manyavar that makes your wedding celebrations extra special!

  • Manyavar launches sequel to Viruskha ad

    Manyavar launches sequel to Viruskha ad

    MUMBAI: Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another yaar ki shaadi. Dressed in a mid-night blue double-breasted Indo-western outfit with an asymmetrical cut, Virat, complements Anushka, who looks mesmerising in an ivory coloured, hand embroidered lehenga.

    In the ad, Virushka leave no stone unturned to warn their soon to be married friends about the realities of marriage.

    Commenting on the campaign, Virat said, “I loved Manyavar’s unique collection for the season. There are lots of different hues and cuts in store this season. For myself, I chose a very stylish double breasted outfit with an asymmetrical cut. I think it made me look really suave.”

    Speaking about the ad, Anushka said “The youth will definitely resonate with it, especially young couples. Manyavar and Mohey have become brands that the youth have come to relate to. Their communication tends to be entertaining yet drives home a message which is extremely contemporary.”

    The director of the ad, Dhadak and Badrinath Ki Dulhaniya fame, Shashank Khaitan said, “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”

    As someone rightly said, “A good dress can make you remember what is beautiful about life.” So if you have a wedding to attend this season, you know where to head for your wardrobe fix!

  • Manyavar’s Mohey signs on Anushka Sharma

    Manyavar’s Mohey signs on Anushka Sharma

    MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

    She is soon be seen in a new campaign along with Manyavar Brand Ambassador Virat Kohli in a never seen before avataar.

    Anushka Sharma is an iconic movie star who symbolizes the contrasts of achievement and grace, global outlook and Indian roots, classy yet contemporary in free spirit of celebrating oneself that naturally personifies the Mohey attitude.

    Besides unveiling the new wedding collection, Mohey targets to double its store count in the coming year.

    After over 450 Manyavar and Mohey stores across India, USA, Bangladesh, UAE and Nepal – the ambassador-duo are poised to energize the brands like never before.

    Ravi Modi, Managing Director, Manyavar says: “We target doubling our Mohey store count to 100 in the coming year. Anushka’s individuality blends with Mohey’s values of celebrating oneself.”

  • PKL: sponsors adding up even as matches start

    MUMBAI: Pro-Kabaddi League (PKL) Season 5 has begun and is still seeing a lot of interest from the brands. PKL already has six sponsors and three partners which includes Vivo — the title sponsor. The latest entrant is Manyavar as an on-ground sponsor.

    The sponsorship for PKL Season 5 has increased by 12 per cent as compared to the sponsorship for Season 4, which was 59 per cent. On-ground sponsorship in 2015 and 2016 for PKL was Rs 480 million and Rs 1.23 billion, respectively.

    Vivo reportedly signed a Rs 3 billion deal for five years with the league. Associate sponsors — Gillette, TVS Motors, Association of Mutual Funds of India, Bajaj Electricals, Indo Nissin, RR Kabel and Manyavar have paid around Rs 120-150 million each, according to industry sources.

    Star India EVP Anil Jayaraj said, “Kabaddi has been clearly established as the number two sport in India after cricket.” With 10-second spots selling at an average of Rs 1.5 lakh, media buyers said that the rates are just lower than the Indian Premier League as far as sports events are concerned.

    Each match has around 3,000 seconds of inventory, and with more than 50 per cent  of the inventory sold, Star India is “already in a good place.” PKL’s sponsorship revenue is up by 320 per cent from a “battery of new advertisers,” with 12 teams competing for Rs 80 million worth of prize money.

    Also Read :

    Star India’s PKL 5 telecast via 12 channels in five languages starts today

    How brands are reaching out to wide PKL audience

    PKL 5 advertisers grow three-fold, sponsorships rise 320%

    Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

     

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • Virat Kohli dons Manyavar in ‘Aadha Aadha’

    Virat Kohli dons Manyavar in ‘Aadha Aadha’

    MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

    Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.

  • Virat Kohli dons Manyavar in ‘Aadha Aadha’

    Virat Kohli dons Manyavar in ‘Aadha Aadha’

    MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

    Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.