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Tag: Manyavar

  • Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    MUMBAI: You’ve got to hand it to the outdoor medium. It allows for great advertising, sometimes even cheeky messaging.

    Take a look at how each of these three advertisers are feeding off the communications of each other on top of a road tunnel.  

    The first is quick commerce player Zepto. Its billboard  states: “Manyavar chahiye?  Manyavar in 10 minutes – Zepto” (You want Manyavar?)

    Next to it People Interactive – the parent firm of Shaadi.com  – has a billiboard stating: “Var Chahiye?  Will take more than 10 minutes – Shaadi.com.” (You want a husband?)

    Both seem to be from the same agency – if one has guessed correctly –  as they seem to be on a continuing billboard.(Did they share the cost of the billboard???) 

    Below both is the Manish Singhal-owned and Akshat Singhal-run OTT platform Dangal Play. Its contribution: “Shaadi mein drama chahiye? Download Dangal Play in less than one minute.” (You want drama in marriage?)

    We, the folks at indiantelevision.com, could not help but chuckle at this clever use of the environment your advertising is placed in. 

    (Updated on 27 November 12 pm…

    Anupam Mittal the CEO & founder of People Group threw light on this, ad which we somehow missed. Here’s what he posted on linkein yesterday: 
    “Who would have expected a crossover between love and 10-minute delivery ??For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning. Today, they’re co-creating more than ever ?? Social Media with the immediacy it lends, shorter content life-spans, topical orientation and a need to engage audiences is driving brands to be more creative than ever and with AI I expect this trend to further accelerate.
    (A question to Anupam – Was it a morphed photo to generate conversation on linkedin? Duh! We still don’t get it? Can someone help us out here-Editor.).

    (A big thank you to Avinash Naik, the digital head of Enter10 under which Dangal Play comes, who posted the picture on Linkedin)
     

  • Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’. This campaign highlights the groom’s journey from boyhood to manhood, asking prospective grooms when they will become Manyavar.

    Shifting focus to grooms and their squads, Manyavar connects with today’s generation, making their journey to the big day memorable. The campaign emphasizes the groom’s style and emotional evolution as he embraces marriage, showcasing Manyavar’s wedding wear that blends tradition and craftsmanship.

    Through impactful moments, such as surprising friends with his appearance and forming emotional connections with his bride and mother-in-law, the campaign encourages viewers to reflect on when a man truly becomes a Manyavar.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Manyavar (@manyavar)

     

    Speaking about the campaign, Vedant Fashions chief revenue officer Vedant Modi said, “This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives. Manyavar has always celebrated the various aspects of a wedding and the emotions that accompany it. With our new brand narrative, Manyavar reflects a man’s character, seamlessly blending style with authenticity while highlighting the meaningful journey of the groom on this special day.”

    The new campaign film has been conceptualised by –McCann Worldgroup India. McCann Worldgroup India chief creative officer Prasoon Joshi said, “This campaign uncovers the groom’s untold story- quite under explored in advertising. As he takes the leap, priorities shift, and perspectives change. This campaign lightheartedly explores a man’s transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage.”

    The campaign beautifully captures the journey of a boy becoming a groom, inviting him to embrace and enjoy this exciting transformation with the question, “Aap kab ban rahe hain Manyavar?”

    Manyavar is solidifying its presence in the wedding industry. The brand also offers added conveniences such as video call appointments through its website. Additionally, customers in select cities can benefit from in-store personalized styling, making the shopping experience even more tailored and accessible.

  • Wunderman Thompson South Asia CEO, Shamsuddin Jasani, steps down

    Wunderman Thompson South Asia CEO, Shamsuddin Jasani, steps down

    Mumbai: Shamsuddin Jasani has announced he will be stepping down from the role of CEO at Wunderman Thompson South Asia.  

    Over the past two years, Jasani has accelerated the transformation of the agency to a modern day growth partner – delivering impactful solutions for clients across the entire customer journey. Under his leadership the agency won large competitive pitches including Skoda, Vivo,  Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across Creative, MarTech and Commerce.

    Jasani reflected on the past two years stating: “It has been an amazing and rewarding two years at Wunderman Thompson and I’m proud of what we have achieved. During my time, we  have transformed the company into a partner that provides smart and impactful solutions to  crucial business problems – all powered by creative, tech and commerce.”

    “As the business continues its evolution, I believe my job is done. I am looking forward to a  new and exciting chapter in my life with an amazing opportunity. I thank everyone at  Wunderman Thompson – the clients, our partners and specially our team.” Jasani continued.

    Audrey Kuah, now Joint-CEO of VML APAC commented on Jasani’s commitment to the agency  over the past years: “With such a large and diverse market like India, I have seen Shams work  diligently to bring the offices and capabilities together. I would like to thank Shams for his  dedication to our business and wish him every success in his new endeavors.”  

    Jasani will move on to pursue a new opportunity with more to be announced in due course. 

  • Manyavar welcomes Ram Charan to the family as its new brand ambassador

    Manyavar welcomes Ram Charan to the family as its new brand ambassador

    Mumbai: Manyavar, India’s foremost men’s fashion celebration wear brand, is thrilled to announce the appointment of global sensation & global star Ram Charan as the brand ambassador. Manyavar celebrates the appointment with the new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season. Ram Charan stands as a quintessential embodiment of the modern Indian man on the global stage, effortlessly radiating the essence of contemporary India. His values resonate seamlessly with Manyavar’s vision, and his captivating charisma and immense popularity bring an innovative dimension to Manyavar’s rich cultural aesthetics and sartorial heritage.

    The campaign film is a poignant masterpiece that beautifully unravels the timeless tale of a father-son bond. The film comes to life as we witness a proud father fully immersed in the wedding preparations of his son. As the son quietly admires the joyful chaos, his heart is filled with nostalgia, cherishing the precious moments and the invaluable wisdom lovingly imparted by his father over the years. From learning to adapting to changing times to putting your family first, the film portrays the evolving relationship between a father and son, symbolizing the timeless family values of guidance, responsibility, and understanding. As the story reaches its crescendo, it leaves you with a powerful message: while the son readies himself for his wedding, he carries with him the profound knowledge and love handed down by his father, preparing him for the remarkable journey that lies ahead. This is a narrative that will undoubtedly stir one’s soul and compel one to experience the entire film.

    Speaking about this association, Ram Charan said, “I am excited to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India. Manyavar’s commitment to innovation, tradition, and family values resonates deeply with my own principles, making this partnership particularly special to me. It is always a moment of pride and joy to celebrate weddings & festivities and what better way than by making a style statement in Manyavar.”

    Vedant Fashions Ltd chief revenue officer Vedant Modi expressed his excitement about the collaboration, “We are honoured to welcome Ram Charan to the Manyavar family. His charisma, charm, and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences”

  • Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Mumbai: Marking the occasion of Raksha Bandhan, Manyavar announced the launch of two television commercials highlightings its new campaign #RakhiKaBroCode. The campaign is designed by creative agency Shreyansh Innovations.

    The campaign encourages brothers to dress up in a cool and colourful celebratory kurta from Manyavar and make this Raksha Bandhan deeply special by surprising your sister with being festive-ready in Indian wear.

    The two ad films depict the daily banter and instances between brother and sister duos, which is full of love. The sisters who are excited and dressed up to celebrate Raksha Bandhan with their brothers are frowning as they are not ready in Indian wear to celebrate the occasion. The brothers then get ready by donning a Manyavar kurta to celebrate the festivity of Rakhi with their sister. Now every time there’s a celebration, big or small, Roka or Rakhi, Ganpati or Gangaur, Manyavar would like to remind us to dress up for the occasion. Ab Jab bhi Koi Khushi ki Baat ho, pehno Manyavar!

    Speaking about this campaign, Vedant Fashions chief marketing officer Vedant Modi said, “I personally believe that occasions are not just mere rituals that we follow but they are a celebration of love and bonds which keep us together. Manyavar’s philosophy is all about keeping our culture and heritage in mind and making them even more special by wearing our traditional Indian wear. With the #RakhiKaBroCode campaign we aim at spreading the message and getting more people to wear Indian wear on all occasions.”

    Sharing the idea behind the campaign, Shreyansh Innovations director Shreyansh Baid said, “Manyavar as a brand, always wanted to be synonymous with all joyous occasions, big or small. Rakshabandhan was an opportunity for us to bring out the joy of celebrating the love between siblings. Through our communication, we have reflected that the true essence of this festival comes only when the brother too is dressed in an Indian attire!”

  • Manyavar collaborates with Indian Olympic Association as the official style partner

    Manyavar collaborates with Indian Olympic Association as the official style partner

    Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games.

    The ceremony was held at Ashoka Hotel, New Delhi on 7 July 2022 in the presence of Indian Olympic Association (IOA) acting president Anil Khhana and secretary general Rajeev Mehta. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm belief and ethos on ‘Pehno Apni Pehchaan.’

    With this collaboration, Manyavar aims to celebrate the feeling of national pride by wearing Indian outfits and representing the best of the talents like Indian professional sprinters Dutee Chand and Dhanlaxmi Sekar, Cycling champions Ronaldo Laitonjam and David Beckham, Indian field hockey players Manpreet Singh & P. R. Sreejesh adorning Indians wear, The athletes will be heading off to Birmingham to participate in the Commonwealth games.  

    At the association ceremony, IOA secretary general Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”

    Vedant Fashions chief marketing officer Vedant Modi said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official style partner. With this, we hope to take Manyavar’s ‘Pehno Apni Pehchaan’ to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”

  • Dice Media releases final season of ‘What the Folks!’

    Dice Media releases final season of ‘What the Folks!’

    Mumbai: After a three-year long hiatus, Pocket Aces’ long-form storytelling channel Dice Media has released the fourth and final season of web show – “What The Folks!” (WTF4). The previous seasons of WTF have garnered a reach of over 80 million on YouTube, the platform said.

    Presented by toothsi and co-powered by Sugar Cosmetics, the fourth season will also see participation from complementing partners like Manyavar, Tru Hair and skinnsi.

    WTF4 focuses on the Sharma family that is seen hustling between two major life decisions of marriage and parenthood that its members are about to take. Elaborating the rationale behind the brand integrations, the official statement read, “With wedding bells in full swing, the invisible aligners by toothsi and makeup range by SUGAR Cosmetics seamlessly support the storyline. These new-age brands have taken to content integrations to establish long-term recall value among relevant audiences. Manyavar has already created a presence for itself the Indian wedding-wear segment, not just for the bride and groom but for every other family member too.”

    toothsi head of marketing Shuchita Wadhwa said, “The show is targeted at our country’s youth. It is an amazing match for a youth-oriented brand like toothsi and skinnsi, leading clinical beauty platforms. A wedding signifies the start of a new and most important chapter in life, one in which lifelong memories are formed. Through ‘What The Folks! S4’, we strive to be a part of these important occasions and to help people feel more confident which comes across through the characters in the show.”

    “We are super stoked to have partnered with Dice Media for ‘What the Folks! Season 4’. This season’s focus on a wedding syncs well with the launch of our Sugar Bride IP. Anita’s sister will be seen as a Sugar Bride, using the Bridal Box for her wedding look. Her friends and Anita will be a part of the Bride Tribe. This seamless integration will help us build a strong connection with the show’s viewers and we are certain that it will take us a step further in instilling customer recall for SUGAR Cosmetics as ‘the brand’ for every bride, for their bridal trousseaus and for their bridesmaids,” added Sugar Cosmetics co-founder and COO Kaushik Mukherjee.

    “It has been a beautiful journey over the past four seasons of ‘What the Folks!’ and we are very proud to see how the show has struck the right chords with its fan base making the whole journey truly worthwhile for us and our partners,” commented Pocket Aces AVP sales and brand solutions Sheveeta Hedge.

    “We are glad to have built synergies with exciting and new-age brand partners like toothsi & Sugar in the season finale of ‘WTF!’ and are certain that they will benefit hugely from this collaboration. With the show coming to an end, there is a feeling of void but I am confident that our Dice audience will have more stimulating content to look forward to this year,” she added.

  • Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.

    While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.

    TVC link for DHOL:

    TVC link for Segway:

    Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”

     “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.   

  • Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.

    The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on ground as well as the digital assets of ICC, said the statement.

    “Manyavar as a brand embraces celebration and togetherness and cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with cricket is a natural extension,” said Vedant Fashions Ltd CMO Vedant Modi. “We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand – Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in hearts and minds of our consumers.”

    Manyavar is also known for its association with Kolkata Knight Riders, Sunrisers Hyderabad, and Delhi Daredevils as their official Indian wear partner at the Indian Premier League (IPL).

  • Mohey’s new ad film takes a relook at wedding rituals

    Mohey’s new ad film takes a relook at wedding rituals

    Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most of us follow them blindly, usually without even knowing the significance behind them and without giving it a thought whether some of these rituals may have become outdated.

    The recent digital video campaign of Mohey from the house of Manyavar, featuring Alia Bhatt, throws light at some of our wedding rituals and the conventional thought behind it, while promoting a conversation for a more inclusive space for women in marriage and in life.

    The film attempts to take a progressive stance on ‘Kanyadaan’- one of the central rituals during a wedding- and strike a balance between tradition and gender equality. In the ad film, Alia dons the role of a bride who questions certain conventional stereotypes associated with the girl child and her marriage in society. “I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in society,” said Bhatt.

    Through the film, the women’s wedding wear brand calls for a rethink to the mindset that considers a girl child to be a liability. The film ends with a small but significant gesture that redefines Kanyadaan to ‘Kanyamaan’.

    On the making of the ad, Shreyansh Innovations director Shreyansh Baid said, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture and take it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia on board we have been able to create a communication that strikes a chord and invokes a positive change.”

    Vedant Fashions Limited CMO Vedant Modi said Mohey has always symbolised the progressive women of our society. “Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” he added.