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Tag: Manvendra Singh Rathore

  • MyTeam11 shows how families bond over cricket

    MyTeam11 shows how families bond over cricket

    JAIPUR: In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign – Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.

    The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also highlights how the user-friendly MyTeam11 application makes learning fantasy cricket easy.

    The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

    MyTeam11 CMO Manvendra Singh Rathore said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign Ab Poora India Khelega. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

    The video campaign of Ab Poora India Khelega will also be complemented by the participation of brand ambassador Virender Sehwag, who shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

    MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

    Links of campaign videos:

    Film 1

    Film 2

    Film 3

  • MyTeam11 appoints Manvendra Singh Rathore as CMO

    MyTeam11 appoints Manvendra Singh Rathore as CMO

    MUMBAI: MyTeam11, a fantasy gaming platform, today announced the appointment of Manvendra Singh Rathore as the chief marketing officer, effective 2 March 2020. Apart from leading the marketing initiatives for MyTeam11, he will also be looking after marketing and content strategy for recently launched SportTiger application, Al Shorts and all upcoming projects from the MyTeam11 bouquet. 

    Welcoming Rathore to the company, MyTeam11 CEO and co-founder Vinit Godara said, “I am pleased to welcome Manvendra to our MyTeam11 family. With the Indian Premier League (IPL) on the horizon, it was important that we have someone to look at our marketing initiatives end to end. Considering his experience and understanding of the market, he was the obvious choice. We look forward to a fruitful working relationship with him and expect that he will aid MyTeam11 in reaching new heights.”

    Rathore has previously served as the national marketing manager for Ten Sports Network. During his five year tenure at Ten Sports, he was responsible for driving all marketing initiatives for the brand as well as handling product development and conceptualising innovative campaigns. He was also involved in multi-level in-house programming, overseeing brand tie-ups and in-house live cricket production and programming.

    He has also been one of the core members of the Ten Sport team which successfully organised a WWE Live Event in India in 2016 and also implemented various marketing campaigns for the UEFA Champions League, ICC and other bilateral cricket series.

    Speaking on his decision to join MyTeam11, Manvendra Singh Rathore commented, “I am proud to be a part of MyTeam11. The work that they have done in such a short space of time is beyond phenomenal. In less than four years, MyTeam11 has six sports in their fantasy gaming portfolio along with a user base of 10 million+ users. They have now also launched their own multi-sport aggregator platform SportsTiger which brings in a new dimension to the business. The possibilities hereon are limitless for MyTeam11 and I couldn’t be more excited to be part of the company’s future.”

    In the recent past, Rathore has also served as the marketing director for DSport India and was part of the launch team for Discovery Channel’s newest sports broadcast offering. Following his DSport endeavours, Rathore moved to Times Internet, where he headed the marketing team for one of North America’s leading sports channels, Willow TV. He planned and executed Indian Premier League (IPL) and ICC World Cup campaigns for Willow TV and its OTT platforms in the United States and Canada.

    Before joining MyTeam11 Rathore’s last stint was with Voltas Beko. At Voltas Beko, he presided over a few projects of the firm. Besides his marketing endeavours, Rathore has also overseen the Pakistan and MENA markets for Ten Sports and was given additional charge of Zee Entertainment’s distribution marketing. He has also had a small stint with Videocon Industries Ltd.