MUMBAI: Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.
A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.
Club Factory Marketing director Aviva Wu said, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”
Publicis Beehive COO Paritosh Srivastava said, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular and regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”
Commenting on the same Publicis Beehive ECD and head of creative services Shyamashree D’Mello says, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”
To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star and youth icon Ranveer Singh and Miss World Manushi Chhillar as a brand ambassadors. Ranveer and Manushi will be featuring in the brand campaign which is conceptualised by Publicis Beehive.
The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24 million views on YouTube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.