ITV

Tag: Manu Sankar Das

  • MediBuddy inspires nation to move with #FitIndiaFestival

    MediBuddy inspires nation to move with #FitIndiaFestival

    MUMBAI: MediBuddy announced the launch of its new campaign, “Let the Movement Begin”, under the #FitIndiaFestival initiative. The campaign is designed to inspire every citizen to embrace daily movement, the campaign celebrates motion not just as a fitness goal, but as an expression of personal freedom, strength, and national pride.

    Inspired by India’s own journey of resilience and progress, the campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength. Much like India’s fight for freedom was driven by collective action and perseverance, #FitIndiaFestival aims to spark a national movement toward better health. In a time when physical inactivity is quietly affecting well-being, the campaign encourages people to take small, yet powerful steps—whether it’s stretching at your desk, walking with family, or simply standing up after hours of sitting. Every step counts towards a healthier self and a stronger India.

    MediBuddy head of branding, Manu Sankar Das said, “Our nation’s story is one of movement—of people rising, striving, and refusing to give up. This Independence Day, we want to remind every Indian that looking after your health is not just a personal choice; it’s part of the responsibility we share as citizens. Movement keeps us strong, focused, and ready to contribute to the nation’s progress. With #FitIndiaFestival, we want to inspire everyone to take that first step towards better health. The journey to better health is made up of small, consistent actions—and the most important one is the first step.”

    Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 4 seconds and is being amplified across digital channels and social media platforms.

  • MediBuddy builds a tiny world to salute dad’s giant heart with #JustDadThings

    MediBuddy builds a tiny world to salute dad’s giant heart with #JustDadThings

    MUMBAI : MediBuddy has gone small to make a big point. The digital health giant has rolled out a tender Father’s Day campaign-#JustDadThings-that builds an intricately designed miniature world to highlight the often invisible, under-celebrated sacrifices dads make daily. While fathers never miss a beat for their families, they often skip a visit to the doctor.

    Crafted in-house and brought to life with a touch of AI wizardry, the 36-second spot captures poignant vignettes of a father’s quiet devotion—never missing the school run, always fixing the jammed door, yet consistently putting off that health check. The tiny, lifelike sets pack emotional punch, showing that when it comes to love, dads go big—even if no one’s looking.

    But beneath the emotional storytelling lies a hard truth: men, especially fathers, are less likely to seek preventive care. They downplay symptoms, delay tests, and carry on—until it’s too late.

    Speaking on the campaign, MediBuddy head of brand marketing, Manu Sankar Das said, “Culturally, fathers have long been cast in the role of silent providers—always present, yet rarely prioritising their own well-being. This insight, rooted in both data and daily observation, formed the foundation of our campaign. With #JustDadThings, we’ve used the power of AI and miniature storytelling to spotlight this quiet selflessness and reframe appreciation as action. True gratitude, we believe, lies not just in words, but in ensuring the health and longevity of those who’ve quietly safeguarded ours.”

    It’s part nostalgia, part nudge. And as the film spreads across social platforms, MediBuddy hopes it sparks a new tradition: giving back by giving dad the health care he’s too modest to ask for.