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Tag: Manu Bhaker

  • Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    MUMBAI: Tools don’t win medals, but the right ones sure get you closer. In its latest high-calibre campaign, Golden Bullet teams up with Buzz Makers and Olympic sharpshooter Manu Bhaker to deliver a film that hits straight at the heart of craftsmanship and precision.

    Titled ‘Champions Choose The Best Tools’, the film isn’t just a slick slice of sports-meets-industry storytelling, it’s a metaphor in motion. With Bhaker embodying focus and finesse, the narrative draws a bold parallel between elite athletes and everyday professionals who rely on Golden Bullet’s tools to deliver perfection under pressure.

    Golden Bullet partners at Industrial Tools Corporation,  Kamal Kampani and Akash Kampani shared, “This film is a celebration of the unsung heroes who shape our nation with their skill and dedication. At Golden Bullet, we have always believed that the right tools are essential for achieving excellence. Partnering with Manu Bhaker and Buzz Makers has allowed us to bring this vision to life, and we hope the film inspires professionals across industries to keep raising the bar.”

    Buzz Makers founder Krishnaa D Jajoo shared, “When we partnered with Golden Bullet, we discovered that India is facing a growing shortage of skilled labour across industries — with worker well-being being a major concern. That insight shaped our campaign direction: showcasing how the right tools can truly empower professionals. Collaborating with a visionary client like Golden Bullet, and bringing in a champion like Manu Bhaker, made the message even more impactful. It’s a perfect alignment of purpose, performance, and partnership”

    From buzzing workshops to world-class arenas, the message is clear: excellence demands equipment that performs. Since 1963, Golden Bullet has stood by engineers, builders, and makers. Now, with Bhaker front and centre, it’s celebrating those who aim high and never miss.

  • CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    MUMBAI: CNN-News18 has returned with the fourteenthh edition of its highly anticipated flagship awards platform, Indian of the Year (IOTY). Regarded as India’s biggest and most credible news television awards, IOTY celebrates exceptional achievements of Indians who are inspiring the world through their triumphs. The recent editions have seen names such as Shah Rukh Khan, Neeraj Chopra and Virat Kohli as the winners of the coveted title of Indian of the Year.

    CNN-News18 Indian of the Year 2024 awards are set to honor individuals in seven categories: entertainment, sports, rising sports star, youth icon, business, climate warrior, and social change. Each category includes five nominees whose work in the past year has made a significant impact, reaching new heights and inspiring generations to come.

    In the sports category, nominees include India’s Olympic medalists Manu Bhaker, Swapnil Kusale, PR Sreejesh and cricketers Jasprit Bumrah and Smriti Mandhana. 

    The rising sports stars category has Aman Sehrawat, D Gukesh, Abhishek Sharma, Smriti Mehra, Shafali Verma and Sarabjot Singh as the nominees.

    The star-studded nominees in the entertainment category include Shraddha Kapoor, Vijay Sethupathi, Pankaj Tripathi, Fahadh Faasil, and the Laapata Ladies team. 

    The youth Icon category features Vicky Kaushal, Janhvi Kapoor, Nikhil Kamath, Nancy Tyagi and Jaya Kishori.

     Zomato CEO Deepinder Goyal, Ola CEO Bhavish Aggarwal, Bajaj Auto MD Rajiv Bajaj, Team HAL and Apollo Hospitals JMD Dr Sangita Reddy are nominated in the business category.

    In the climate warrior category, UNICEF India’s youth advocate Vinisha Umashankar, climate change activist Hina Saifi, sustainability activist Soumya Ranjan Biswal, environmentalist Chami Murmu and entrepreneur Kriti Tula are nominated.

     The social change category includes nominees such as Women in Cinema Collective, social activists Tatwashil Kamble & Ashok Tangade, singer and philanthropist Palak Muchhal, and change makers Adhik Kadam and Laljibhai Prajapati. 

    The jury for this edition comprises environmental activist Afroze Shah, former solicitor general of India Harish Salve and former judge of the supreme court of India Indu Malhotra. 

     Network18 CEO Smriti Mehra – English & Business News said:  “CNN-News18 Indian of the Year is a marquee recognition that resonates deeply with audiences across the country. Its immense popularity stems from a legacy of celebrating excellence, making it a trusted platform that not only inspires viewers but also delivers unmatched value to brands that associate with it.”

    CNN-News18  managing editor Zakka Jacob added:  “Built on the success of its past blockbuster editions, Indian of the Year has cemented its place as India’s premier recognition platform. With a history of honouring icons who define the nation’s spirit, this edition promises to elevate the legacy, showcasing stories that continue to inspire and unite.”

    The selection process will be a mix of both jury and public voting; with 50 per cent of the decision-making power given to the audience, and the remaining 50 per cent  is entrusted to the jury, striking a balance between collective choice of the masses and the discerning eye of experts. 

    RP-Sanjiv Goenka group is the presenting partner and Reliance Industries is the associate partner for this edition of CNN-News18 Indian of the Year.

    The voting process and jury round will culminate in a spectacular grand finale where the winners will be revealed and honoured.

    To vote for your favourite nominee, please visit www.indianoftheyear.com

  • JSW launches campaign celebrating Indian athletes

    JSW launches campaign celebrating Indian athletes

    Mumbai: With the Paris 2024 Olympic Games around the corner, JSW Group has reignited its long-running and hugely successful campaign – Rukna Nahi Hai – with the launch of a brand-new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by India’s golden boy and reigning Olympic champion Neeraj Chopra, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the games.

    JSW who have pioneered the Olympic movement in India over the last decade, have always run compelling campaigns around the games, and the build-up to Paris has been no different. The film, while highlighting the preparation of the athletes, also explores the emotional aftermath of failing to win at the games. It portrays the public perception of an athlete’s performance—celebration and fame if they win, or embarrassment and criticism if they lose. And in the process, emphasizes that athletes should remain unfazed by either outcome, quickly returning to practice and preparing for their next challenge.

    Simple, yet thought-provoking, the film underscores the athletes’ unwavering determination and refusal to stop, come what may.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, JSW Sports founder Parth Jindal said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Ogilvy chief creative officer Sukesh Nayak said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

    JSW Inspire, launched by JSW Group in 2022, is an athleisure brand that sponsored Team India at the 2022 Commonwealth Games and 2023 Asian Games. The brand aims to provide top-quality, Indian-made activewear for both professional and aspiring athletes, matching global standards. The official team India kit for the Olympic Games Paris 2024 is designed by Aaquib Wani, who also designed the Indian cricket team jerseys.

  • Goa to host 37 National Games with 43 sports, confirms CM and Sports Minister

    Goa to host 37 National Games with 43 sports, confirms CM and Sports Minister

    Mumbai: In a high-profile press conference today, Hon’ble CM Dr Pramod Sawant, alongside the State Sports Minister, the Sports Secretary of Goa and senior officials of the state, unveiled details about hosting the prestigious 37 edition of the National Games.

    For the first time in its history, Goa is poised to play host to the largest-ever National Games, featuring an impressive array of 43 sporting disciplines. This prestigious event promises to be a spectacular showcase of athletic excellence, camaraderie, and a platform for the debut of several exciting sports. The previous edition of the National Games, hosted in Gujarat, featured 36 disciplines, while Kerala’s 2015 edition included 33.

    CM Dr Pramod Sawant expressed his vision for Goa, stating, “We aim to create a thriving sports ecosystem in Goa. While tourists have long enjoyed our beautiful beaches, we now intend to attract sports enthusiasts from around the world. We’ve successfully hosted events like the Ironman, drawing athletes globally, and the World Table Tennis event with participants from 22 countries. With our state-of-the-art infrastructure developed for the National Games, we invite sports associations and national federations to utilize these facilities year-round for their events. Our goal is to take sports in Goa to new heights.”

    The Olympic-style multisport event, featuring participation from 28 states and 8 union territories, is scheduled to take place from 26 October to 9 November. The event will span across multiple venues throughout the state. Notably, cycling and golf are slated to be held in Delhi.

    Excitingly, the 37 National Games will mark the debut of several new sports disciplines on the medal stage, including beach football, roll ball, golf, sepaktakraw, sqay martial arts, kalliyarapattu, and pencak silat.

    Additionally, yachting and taekwondo are making a triumphant return to the Games after their exclusion during the last edition. Moreover, to celebrate tradition, the sports of lagori and gatka have been included as demonstration sports, adding a unique and cultural dimension to the event.

    Sports minister Shri Govind Gaude emphasising the significance of this historic event, noted, “The 37 National Games is not just an event; it’s a source of inspiration for sports enthusiasts and athletes across the length and breadth of our diverse nation. As we prepare to host this historic event in the heart of Goa, we are not only celebrating sports but also carrying forward the legacy of the Asian Games.

    He added, “We aim to do more than encourage participation; we aspire to ignite a passion for sports in every individual, from every corner of India. This is an opportunity for athletes to not only compete but also to tell their stories, inspire the next generation, and showcase their remarkable talent to the nation. Together, we will make the 37th National Games an event to remember, a symbol of unity, and a stepping stone for the future of sports in India.”

    Expressing her enthusiasm for the upcoming sports event, Secretary of Sports & CEO, NGOC Smt. Swetika Sachan said, “As we tirelessly strive to establish new standards in organization, hospitality, and sportsmanship, we eagerly await the arrival of athletes from every corner of our diverse nation. Our vision for the National Games 2023 in Goa is not just about sporting excellence but also about fostering lasting friendships and embracing the true essence of sportsmanship. We invite the media to partner with us in amplifying Goa’s exceptional sporting spirit and prowess. Together, let’s script a historic chapter in the annals of Indian sports.”

    In the past, the National Games have witnessed the participation of numerous prominent Indian athletes, including Neeraj Chopra, Sania Mirza, Mirabai Chanu, Sajan Prakash, Manu Bhaker, and many others.

    During the conference, the National Games Technical Conduct Committee (GTCC) for the Indian Olympics Association chairman Shri Amitabh Sharma said, “Get ready for the biggest sporting extravaganza as the National Games Goa unveils 43 sports, featuring a dynamic mix of Olympic, Asian, and indigenous events. Rooted deep in Indian culture, this event represents the grandest amalgamation of talent, with over 10,000 athletes converging for excellence. Notably, we make history with the inaugural coastal rowing event in India. We invite the nation to witness this extraordinary spectacle of sportsmanship and diversity.”

    As preparations continue to gain momentum, Goa extends an open invitation to the nation and the world to witness this extraordinary celebration of athleticism and the spirit of sports.