ITV

Tag: Manthan

  • SureWaves looks to capture Kolkata ad market

    SureWaves looks to capture Kolkata ad market

    Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating in Kolkata about six months ago, is now looking forward to further growth in the region.

     

    The company offers the SureWaves Media Grid, an integrated advertisement aggregation, content delivery, network management, media planning and reporting platform. The company has tied up with over 250 channels and has been able to penetrate in over 100 different markets across the country. Now, it plans to approach the satellite channels to extend its solution as with digitisation process, the country is expected to see satellite channels increasing in coming days.

     

    “National advertisers like HUL, Parle, Aircel, Vodafone, Nestle, Honda look at the West Bengal market because of its local flavour. We plan to have a physical office in Kolkata like Mumbai and Delhi once the market conditions are conducive,” said Rajendra Khare, founder of SureWaves.

     

    The total amount spent on television advertisements is somewhere close to Rs 15,000 crore and the eastern region, which is primarily dominated by West Bengal accounts to around 20 per cent of the market. “In next three to five years, we are looking at a share of eight to ten per cent of the Bengal market once things are stable. It can be achieved only when we know how fast we educate the clients,” Khare said.

     

    The penetration of TV in Bihar too is good, says Khare, talking about other markets in the region. According to him, all the seven north-eastern states have distinct characteristics making spending decisions of the national advertisers easier.

     

    SureWaves, which has received Rs 10 crore as early stage venture capital from India Innovation Fund and Accel Partners, is further looking at infusing funds through PE route for business expansion. “The company is already on its way to become a game changer in the way geo-targeted advertising currently works in the country,” said Khare.

    SureWaves provides real-time data monitoring of ads, which has, for the first time, made cable TV advertising accountable.

  • Manthan- A trip down memory lane

    Manthan- A trip down memory lane

    MUMBAI: The story of women farmers which started with the Gujarat Co-operative Milk Marketing Federation‘s (GCMMF) ‘Manthan‘ ad in 1996 has now been re-created in the new Amul TVC. The ad is an extension from the previous campaign, where women are shown to be multitasking and handling more than just routine domestic work.

    The ad shows the progressive journey of women – from looking after cattle to studying and teaching in management colleges to even financing their children‘s education abroad.

    The earlier campaign was based on the 1976 National Award winning movie ‘Manthan‘ directed by Shyam Benegal which was sponsored by 500,000 farmers of Gujarat, constituents of the GCMMF. And to revive this great story of success, GCMMF created a TVC titled Manthan in 1996 (http://www.youtube.com/watch?v=RW9DSUbZX34) with the song – ‘Mero gaam kathaparey‘.

    The ad was a specially created film which incorporated clips from the movie – Manthan, featuring actor, Late Smita Patil. The commercial celebrated the economic independence of women farmers, thanking the co-operative movement by Amul India.

    In 2011, GCMMF produced another version of the commercial called Manthan (http://www.youtube.com/watch?v=Bma1OE4sMVc) which was conceptualised and executed by Draftfcb Ulka.

    The earlier TVC showcased how women in rural villages have become entrepreneurs by supplying milk to millions in India with the help of Amul India. The advertisement was unique as it drew a parallel between the rural and urban lifestyle.

    The new campaign (http://www.youtube.com/watch?v=Hv0hzVTfHkY) for Amul India shows the appropriate model for rural development and especially the advancement of women farmers.

    Draftfcb Ulka chief operating officer Nitin Karkare said, “The new TVC is an extension of the earlier versions. While, the earlier ones were about the whole journey, right from the milk collection, processing to delivery to the urban homes, the latest TVC celebrates women empowerment. The idea is to showcase men acknowledging women as financially independent and celebrating their role as the Shethani.”

    “The core objective was to communicate – ‘AMUL – A co-operative movement that empowered 35 lakh women farmers.’ And thus bring alive the societal impact of the cooperative movement. Our primary targets are opinion makers and housewives.”

    When asked if the account was on pitch basis, Karkare added, “No campaign for Amul is a pitch. The brands are clearly aligned between the two agencies which build a strong sense of ownership and accountability with the agencies. We are promoting this commercial mainly via television supported by Digital.”

    The latest TVC, directed by Subodh Poddar, has composite lyrics – ‘Mari Bairi Bani Sheethani‘(My wife is the head of the family and business) and ‘Mare ghar jhanjar laxmi ke baje‘ (in my house, the bells of wealth ring) which symbolises success. The foot tapping music has been composed by Umesh.

    The TVC merges the commercials from 1966 to 2011 and showcases the gradual progress of women from homemakers to entrepreneurs.

    GCMMF managing director R S Sodhi said, “We are extremely proud of the Amul journey so far and the role played by women in managing the dairy cooperatives. This film is an attempt to celebrate their contribution and demonstrate their capabilities to the urban world.”

  • Jharkand high court gives Manthan breathing space

    Jharkand high court gives Manthan breathing space

    New Delhi: The Jharkand high court has directed Media Pro not to take any coercive steps against Manthan Broadband Services if the latter has a valid digital access system licence.

    The court bench at Ranchi issued a notice to Media Pro on a petition filed by Manthan Broadband Services against the information & broadcasting ministry and Media Pro.

    The matter was listed by justice Appeaser Kumar Singh for further hearing on 10 May.

    The court took note of the fact that the statutory forum, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) is not in session at present and is likely to sit only from 10 May.

    The petitioner said he has obtained the DAS licence (as also listed in the Ministry’s website) and is also complying with the orders of TDSAT, but Media Pro has been taking coercive steps against it. These included stopping the transmission of television channels.

  • Media Pro, Manthan in dispute over commercial terms

    Media Pro, Manthan in dispute over commercial terms

    NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (Tdsat) has directed Manthan Broadband Services Pvt Ltd to immediately pay a sum of Rs. 25 million to Media Pro Enterprise India Pvt Ltd within a period of one week and also pay an amount of Rs 27.5 million every month starting from 28 February pending further directions.

    Tdsat member P K Rastogi also directed that Media Pro will not give effect to its notices of 8 January and public notice issued on 11 January for disconnection of the signals of TV channels of Media Pro to the various networks of the Manthan Broadband, against which the petition had been filed by the latter.

    The dispute between the two parties relates to: reconciliation of accounts, request of the petitioner (Manthan) for downgradation of subscription fee in view of the migration of several operators, implementation of DAS in Kolkata and calculating the outstanding amount after accounting for the credit period.

    The notice had been issued under clause 6.1 of the Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) Regulations 2012 and clause 4.1 of the Telecommunication (Broadcasting and Cable Services) Interconnection Regulations 2004.

    Listing the matter for directions on 21 March, Tdsat said the representatives of both the parties should meet to reconcile their accounts within two weeks. Media Pro may file its reply within 10 days along with ledger statements and rejoinder can be filed by Manthan within 10 days thereafter.

    Media Pro had issued notice on 4 January demanding an amount of Rs 34.71 million for Digital Addressable Systems and non-DAS areas of Kolkata and an amount of Rs 100.84 million from various non-DAS head end in East zone.

    But Manthan submitted that the account maintained by the Media Pro was always faulty and being made up for the purpose of putting pressure on the petitioner to pay over and above the agreed amount and re-negotiate the agreement to give growth to the respondent.

    It was also pointed out by Manthan that DAS has not been implemented in Kolkata due to law and order problems. However, Media Pro counsel contended that DAS commenced in Kolkata beginning 1 November 2012.

    According to a statement handed over by the counsel for Media Pro during hearing, an amount of Rs 121.4 million is to be paid by Manthan for subscription up to February 2013. If 60 days credit period is allowed in terms of the agreement, the subscription amount up to November 2012 becomes payable by 31 January which is Rs 122 million according to the statement by Media Pro.

    Manthan has paid an amount of Rs 62.7 million and Rs 35 million in December 2012 and February 2013 respectively. However, it is stated that the cheques for an amount of Rs 36.6 million were dishonoured. Tdsat noted that Manthan has to pay around Rs 60 million up to 31 January, if the statement by Media Pro is relied upon.

  • Manthan goes online with Irdeto for Cas

    Manthan goes online with Irdeto for Cas

    MUMBAI: Kolkata-based multi-system operator (MSO) Manthan Broadband Services has integrated its enryption system using the Irdeto system and has gone totally online with it.

    Manthan is deploying the Irdeto Digital TV solution as part of its analogue to digital migration project in Kolkata and outlying areas. “We have totally gone online with the Irdeto system,” says Manthan director Gurmeet Singh.

     
    Irdeto will provide Manthan with it’s newest smart card, the Irdeto Zeta Card. The Zeta Card contains advanced security functionalities like Irdeto’s patented FlexiFlash technology for the rapid, secure deployment of new functionalities and security upgrades, as well as an advanced DRM feature that can be used to enforce business rules for content stored on personal video recorders.

     
    Says Irdeto CEO Graham Kill, “Irdeto is providing a next-generation digital TV solution and support services to help Manthan expand the digital era in India.”