ITV

Tag: Mansoor Ali

  • ‘Filmy Masala’ premieres on News9 Plus Lounge

    ‘Filmy Masala’ premieres on News9 Plus Lounge

    Mumbai: Get ready to embark on a cinematic culinary journey like no other as News9 Lounge proudly presents ‘Hamdard Khaalis Filmy Masala,’ a groundbreaking series hosted by the charismatic chef Kunal Kapur. This isn’t just your ordinary cooking show; it’s a blockbuster extravaganza where the enchanting world of Bollywood meets the delectable wonders of Indian cuisine.

    In ‘Hamdard Khaalis Filmy Masala,’ viewers will be treated to an enchanting fusion of two great Indian passions: food and cinema. Each episode unfolds as a three-course gastronomic adventure, where iconic Indian dishes are brought to life by drawing inspiration from unforgettable moments in the world of silver screen magic. Chef Kunal Kapur, renowned for his culinary prowess, takes centre stage to unravel the secrets behind these iconic dishes, all while sharing captivating backstories, anecdotes, and enchanting tales. The entire experience is enriched with dazzling animated stories that captivate the imagination.

    ‘Hamdard Khaalis Filmy Masala’ promises to be a sensory spectacle that tantalizes taste buds, tugs at heartstrings, and fills the soul with the warmth of nostalgic Bollywood moments. Ordinary ingredients will transform into extraordinary masterpieces under the expert hands of chef Kunal Kapur, who weaves together the magic of Bollywood with the art of cooking. Infused with iconic Bollywood dialogues, expert commentary, and intriguing fun facts, ‘Hamdard Khaalis Filmy Masala’ is a symphony of Flavors, emotions, and cherished memories.

    Speaking on the association with News9 Plus Lounge, Hamdard Laboratories India chief sales and marketing officer Mansoor Ali said “It’s a delight to be associated with News9 Plus Lounge’s ‘Hamdard Khaalis Filmy Masala’ with Chef Kunal Kapur. The delight is doubled, as Chef Kunal is also associated with us as brand ambassador for Hamdard Khaalis Spices. The show is a deadly combination of Bollywood masala and ‘khane’ ke masale, as it brings to you the magic of the recipes created in some of the most memorable Hindi movies based on food. Relive your love for food with the characters in these movies and recreate the magic of heritage cuisine with Hamdard Khaalis Masale in your kitchens! Happy viewing.”

    Whether you’re a gourmet guru, a passionate cinephile, or simply someone with an appetite for exceptional entertainment, ‘Hamdard Khaalis Filmy Masala’ offers a backstage pass to the most entertaining culinary show on the planet.

    Prepare to be captivated, educated, and satiated as ‘Hamdard Khaalis Filmy Masala’ makes its grand debut. Tune in to experience a show where every dish tells a story, and every story is a feast for the senses. Your taste buds will dance, your heart will sing, and you’ll be left craving for more. Lights, Camera, Cooking!

    ‘Hamdard Khaalis Filmy Masala’ streaming now exclusively on News9 Plus Lounge.

    https://www.news9plus.com/webseries/filmy-masala

  • RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    MUMBAI: Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and beverage sector. With Hamdard’s Food division foraying into the ‘Ready to Drink’ segment with RoohAfza Fusion and RoohAfza Milk Shake products, the digital campaigns launched celebrates the “Double Dose” of these unique flavour combinations. The new campaigns will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

    The digital film of RoohAfza Fusion highlights the message ‘Freshness Ka Double Dose’ representing the exciting combination of an array of fresh fruit juices and RoohAfza for a sensorial ready to drink mocktail delight for the millennials. The combination of milk and RoohAfza has been one of the most sought after mix and with the launch of RoohAfza Milkshake, the campaign aims at refreshing the younger audience with ‘Taste Ka Double Dose’. The film showcases memorable and cute characters to drive the functional messaging of these RTD products, and resonate with the mindset of young Indians through the two campaigns.

    Hamdard India took its widely loved and recognized beverage – RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. RoohAfza Fusion presents a burst of RoohAfza with the fresh taste of fruit juices in 5 exciting flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. RoohAfza Milkshake brings together the flavour of milk, vanilla and RoohAfza in a scrumptious unique taste. The new products promise healthy, ultra-safe tetra packaging and a refreshing taste in every sip for all the consumers. RoohAfza has been a cherished drink for people from generations and the brand wanted to extend the nostalgia of this flavour to the young, vibrant population with these new products strengthening its image as “The Drink of India.”

    Hamdard Laboratories India chief sales and marketing officer- Mansoor Ali said, “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

    All new RoohAfza Fusion – Freshness ka #DoubleDose

  • RoohAfza targets millennials in latest campaign

    RoohAfza targets millennials in latest campaign

    MUMBAI: RoohAfza, a refreshment beverage for over 100 years, has been India’s favourite drink for generations. This summer, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity.

    The campaign crafted and conceptualised by FCB Ulka stays true to what RoohAfza is, but finds a way to connect with Indian millennials who are progressive yet immensely proud of their culture.

    Hamdard chief sales and marketing officer Mansoor Ali says, “Every time we come up with a new campaign, we want to address a key issue that is prevalent in our society. Being a 111-year-old drink and loved by consumers across all age groups and segments, RoohAfza has stood the test of time, not solely because it’s a great refresher, but because at its core it stands for something far larger — togetherness! This campaign is a call for everyone to come together and live in harmony.”

    FCB Ulka president Debarpita Banerjee adds, “RoohAfza is a lot more than a refreshing beverage. For a lot of us it is nostalgia in a bottle. Along with its natural ingredients, beautiful colour and unique taste, it is also a drink that almost had the power to bring people together, cutting across all age groups, belief systems and geographies. And this was the task we set upon ourselves. To re-introduce this iconic stature to the younger generations of our country.”

    RoohAfza is a sharbat in a bottle, but the magic happens when it is mixed and mingled with things. RoohAfza, in its refreshing way asks India to come together and celebrate the ‘unity in diversity’ that it stands for. The new insight-based campaign showcases this in a montage film depicting different scenarios and a background score taken form a very popular evergreen song “Yeh hai Bombay Meri Jaan” from the film CID.

    FCB Ulka national creative head Surjo Dutt mentions, “The challenge was to make a 100-year-old iconic drink relevant for the youth of today. Only when we mix and mingle with each other is when we truly come together. Just like Roohafza’s unique taste which comes out only when it is mixed with something else. It was an absolute pleasure bringing this idea to life using an iconic song, paired with heart-warming visuals.”

  • #JigarMatlabLiver conceptualised by Chimp&z Inc

    MUMBAI: If asked, ‘What’s the meaning of ‘Jigar’?’ with confidence, you would say ‘Heart’. But, despite your confidence, Hamdard has taken the onus to clear the air around this popular misconception. Hamdard Laboratories (India), a 100-year-old brand in the health and wellness segment, has launched a social media campaign for their brand Jigreen, its natural Liver health tonic, titled ‘#JigarMatlabLiver’ focusing on clearing the misconception regarding Jigar in India.

    Courtesy Bollywood, ‘Jigar’ is widely believed to be a synonym of the heart in every sense. Targeting the very source of this misconception, Jigreen developed a post series that brought a tongue-in-cheek twist to some popular Bollywood songs and dialogues, for example, “My Jigar da tukda” is now “My Liver da tukda” and “Dard-e-dil, dard-e-jigar” is “Dard-e-dil, dard-e-liver” along with inviting audiences to share their responses on more such lyrics and dialogues.

    The campaign won overwhelming response from netizens who participated in large numbers and were surprised over this revelation and the twist it brought to the meaning of their favorite songs. This campaign followed the new Jigreen TVC; a first ever by any company operating in the Liver Health category in India. The very aim of ‘#JigarMatlabLiver’ campaign was to clarify the very meaning of Liver, create awareness about Liver Health and relate it with the brand name ‘Jigreen’. The interest, thus generated paved the way for Jigreen to further communicate the importance of liver in our lives. Jigreen’s current social media campaign titled ‘#LifeKaJigreeDost’ is efficiently leveraging this curiosity generated around the liver.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance our liver has by demystifying the liver and its functions in a soft, easy manner to appeal to people’s minds in the longer run. We want people to change their attitude about taking their liver for granted..”

    The campaign conceptualized by Chimp&z Inc, Gurgaon, plays on a deep consumer misconception regarding the meaning of Jigar, the idea behind this campaign.

    https://www.facebook.com/naturewonder/?fref=ts

    Chimp&z Inc co-founder Lavinn Rajpal adds, “When you get an unusual brief, it creates a level of excitement and gives the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.