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Tag: Mansi Jain

  • Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Mumbai: Roposo, a trends-first platform delivering Live experiences and shopping, unveiled its new brand campaign ‘Feel the Vibe’ today. The campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven Live videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.  

    The ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a captivating brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform. It emanates from a deep understanding of the consumer’s desire to be seen and heard, stand out from the crowd, and most importantly, never miss out on what’s hot and what’s not. The campaign aims to convey Roposo’s innovation, tailored to meet consumers’ changing demands and insights, apart from creating awareness and fostering brand association. The campaign will be showcased on the corporate website as well as various platforms like the Play Store, AppStore, social media, and Glance Smart Lock Screen.

    Roposo’s creator-led, interactive, Live shows immerse consumers in the most trending and unique pop-cultural and social moments across categories. These encompass a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows on entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance and more. At the same time, consumers can seamlessly switch to shopping for quirky and unique home products, and electronics, along with trendy and stylish apparel, shoes and accessories on the platform. These Live experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can collaborate with and co-create Live experiences alongside their favourite creators and express themselves within vibrant communities of like-minded individuals.  

    Roposo senior vice president & GM Mansi Jain said, “In addition to the growing popularity of Live video content, Live social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of Live commerce in India could potentially reach up to $ five billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”

    “Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view Live entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators will resonate with this strong sentiment of uniqueness,” she elaborated.

    Roposo powers Live and Shop on Glance Smart Lock Screen present on leading android smartphones, with an active user base of over 200 million in India. Roposo is also available to download on the Google Play Store and Apple App Store.  

    Roposo recently expanded its presence to Indonesia. Over the next few quarters, the company intends to broaden its footprint in additional markets, such as the US, Brazil, Japan, and more.  

  • Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Mumbai: Creator-led live entertainment commerce platform Roposo and actor Rana Daggubati on Thursday announced the launch of their co-created men’s grooming brand DCRAF.  

    DCRAF is derived from ‘D’ for Daggubati, and ‘Craf’ – a colloquial short form of the English expression ‘Hair Craft’ – popularly associated with men’s grooming in Telangana and Andhra Pradesh. It will cater to millennial and gen-Z men in tier-1 and 2 markets. The brand has grooming products for face, beard, and skincare categories.

    “DCRAF was created with the belief that grooming and taking care of oneself should not be tedious. By overly complicating grooming rituals, most brands tend to alienate consumers and deter men from experiencing the joy that comes with looking and feeling good. DCRAF aims to simplify grooming through the tagline ‘It’s that simple’ and well-designed products,” Roposo said in a statement.   

    DCRAF uses fun, creative adaptations of Indian faces from across the country and various regional scripts in its branding as a celebration of India’s diversity. The brand also plans to launch a reality show, live and exclusive on Roposo and Glance, to find a user who will be the next face of DCRAF. The winner will feature on DCRAF packaging and will join Daggubati in representing the brand. 

    The men’s grooming market has been growing rapidly in India and is one of the major focus areas for live commerce on Glance and Roposo. According to market estimates, the industry is expected to reach $1.2 billion by 2024, growing at a CAGR of 11 per cent. Fashion and beauty, which includes men’s grooming, is the top-performing category on Roposo. 50 per cent of its total live commerce creators belong to it. The platform expects the launch of DCRAF to further accelerate growth in this segment.

    This launch is the latest in the line of celebrity-led original labels to be launched by Roposo through Glance Collective – a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network. In November 2021, they had jointly launched their first co-created brand ‘EK’ with Ekta Kapoor, in the home and wellness category. Roposo is looking at co-creating around 100 such celebrity and creator-led brands across multiple segments, with an aim of fueling the creator economy through multiple entrepreneurial opportunities.  

    “Our intention has been to partner with celebrities and creators to launch brands that reflect their unique persona and become an extension of who they are,” stated Roposo GM and VP Mansi Jain. “Rana is one of the most fashionable contemporary male celebrities and is followed by many for his sense of style and grooming. We are delighted to be partnering with him to launch DCRAF. With the live commerce technology and the scale of our platforms, we expect DCRAF to be discovered by millions of users across India.”   

  • Roposo joins ‘The Battle of Beatboxers 2.0’ as live entertainment partner

    Roposo joins ‘The Battle of Beatboxers 2.0’ as live entertainment partner

    Mumbai: In an attempt to mainstream beatboxing in India, creator-led live entertainment commerce platform Roposo has teamed up with Rawdust as the official live entertainment partner for ‘The Battle of Beatboxers 2.0’ (TBOB).

    The event will also be showcased on Glance, the lock screen platform with over 163 million users in India. Roposo will exclusively live-stream the event to its users. 

    “With this partnership, Roposo aims to provide beatboxers across India an opportunity to expand their fan base by introducing the craft of beatboxing to a much larger audience,” stated Roposo VP and GM Mansi Jain. “Our ongoing effort is to identify different genres, artists and subcultures that will help niche music segments, such as beatboxing, explore new avenues and monetise their talent.”

    TBOB will be hosted by songwriter, rap and RnB artist Shaikhspeare aka Aamir Shaikh and Roposo creator Bhawna Munjal. The event will combine performances along with a special showcase by the judges. Selected participants will get a chance to be part of Roposo’s growing creator community, the platform said.

    The top 32 participants who are selected for the ‘KnockOut Round’ will battle it out for the top two winning titles in Mumbai at YB Chauhan auditorium on 19 February. Popular beatboxers, “Gully Boy” fame D-Cypher aka Gaurav Gambhir, and BeatRawaka Roshan Gamare are the judges along with Dilip Sakhrani who was the first Indian to win an international beatboxing competition.

    The contestant with the highest number of views on Roposo will receive various prizes and benefits from Rawdust. Additionally, the top four participants will receive a unique partnership opportunity with Roposo. These beatboxers will be able to be part of various artist collaborations and live shows on Roposo as well as on Glance, enabling them to live stream at a massive scale, said the statement. 

    “Beatboxing is still an underrated form of music in India. While the first season of ‘The Battle of Beatboxers’ received a great response, we are certain this season will attract new audience as we partner with a prominent live platform like Roposo. This will give beatboxers a platform to become content creators as well, which is a huge plus point for them,” shared Rawdust founder Nikunj Mehta.

    “Only in recent times have genres like beatboxing and rap received eminence in the Indian music industry. Competitions like ‘The Battle of Beatboxers’ helps us find the most talented beatboxers who deserve more listeners”, remarked D-Cypher aka Gaurav Gambhir renowned Indian Beatboxer and judge on The Battle of Beatboxers 2.0. “We are thrilled to collaborate with Roposo, create live content on the platform and increase our fanbase.”

  • Roposo launches live entertainment commerce

    Roposo launches live entertainment commerce

    Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within a live, virtual mall environment.

    Shoppers on the Roposo will now be able to discover products recommended by creators through entertaining live streams, visit hundreds of creator-led pop stores, and get up close and personal with some of their favourite stars. While shopping across categories such as fashion & beauty, health & fitness, electronics, home décor, and lifestyle, they can simultaneously attend live events by some of Gen-Z’s favourite creators. Roposo will enable multiple features for social interactions on both sides of the screen in its live streams, the platform said in a statement.

    Going forward, creators can also have the opportunity to monetise their expertise by conducting paid masterclasses, and through ticketed live shows such as music concerts, stand-up comedy, talk shows, and fashion shows. 

    “While we have several big celebrities, the real hero for Roposo will be creators; be it the young fashion designer from Mangalore who wants to live-stream her collection on the platform and sell nationwide through her own pop store, or the indie rapper from Punjab who wants to reach millions through a ticketed concert,” stated Roposo vice president and general manager Mansi Jain. “We intend to be the platform of choice for enterprising creators, who are not only great entertainers, but are experts in their domain, have authentic connections with their audience, and are skilled at influencing buying decisions.”

    For its creators, Roposo will integrate a wide range of monetisation levers on the platform. Besides creating live experiences, they will be able to run their own multi-brand pop stores on the platform. With opportunities to go live on Glance lock screen, they can potentially have access to Glance’s user base of over 150 million in India alone, said the statement.

    In June this year, Glance had acquired the full-stack e-commerce platform Shop101. A business unit of Glance, Roposo intends to leverage Shop101’s technology, comprehensive supply chain infrastructure, and vast experience in managing end-to-end digital shopping to drive its commerce proposition. Glance also recently launched Glance Live which brings users some of the best of live content from across the internet on the lock screens of their smartphones. Roposo will be one of the major content developers on Glance Live. 

    “Our intent is to build the largest platform for creator-led live shopping in India, and take it to Southeast Asia and the USA in the coming quarters. There is rising global demand for immersive shopping experiences that closely replicate the offline world, online,” stated InMobi Group co-founder and Glance president & COO Piyush Shah. “As we have seen in other markets, live streaming commerce, conducted by talented creators, is becoming a successful way to meet that demand. With Roposo’s popularity amongst creators, the scale and Live stack of Glance, and the e-commerce infrastructure of Shop101, we are well poised to take this new Roposo experience out in a big way.”