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Tag: Manpreet Singh

  • Jindal Stainless backs IIS athletes, forging India’s champions of tomorrow

    Jindal Stainless backs IIS athletes, forging India’s champions of tomorrow

    MUMBAI: When steel meets speed, champions are forged. Jindal Stainless is turning this mantra into reality by partnering with the Inspire Institute of Sport (IIS) to nurture India’s next generation of track and field stars. Through its CSR arm, the Jindal Stainless Foundation, the company has become the key sponsor of IIS’ Track & Field Development program at Hisar for FY 25-26, supporting aspiring athletes on their journey to national and international success.

    The Hisar centre is a crucial talent hub, scouting promising athletes aged 18–25 from across India and channeling them into a structured training ecosystem. This year, the program is mentoring 39 athletes, providing them with a holistic environment that spans world-class facilities, expert coaching, sports science support, nutrition guidance, and financial assistance for travel to competitive events. A standout feature of the initiative is the involvement of Klaus Bartonietz, former coach of Olympic javelin champion Neeraj Chopra, who brings cutting-edge biomechanics expertise to the budding athletes.

    “Supporting IIS’ track & field development program is our way of ensuring young athletes can compete with confidence on the global stage,” said Jindal Stainless managing director Abhyuday Jindal. “Through this collaboration, we aim to nurture India’s future champions and empower talent where it matters most.”

    IIS president Manisha Malhotra added, “Jindal Stainless’ partnership allows us to strengthen our program, giving young athletes access to state-of-the-art facilities, scientific guidance, and competitive opportunities essential for national and international success. This support is pivotal in helping India create a world-class sports ecosystem.”

    Athletes in the program represent a diverse pool of talent, including budding javelin throwers like Aditya and Manpreet Singh, who are training under this rigorous system. The initiative spans sprints, hurdles, and throws, equipping participants with the skills and discipline required to excel in global competitions.

    Jindal Stainless has supported IIS for several years, and by acting as the key sponsor for 2025-26, the company reaffirms its commitment to sports, youth empowerment, and social impact. This collaboration not only provides a platform for emerging athletes but also strengthens the broader goal of positioning India as a hub of athletic excellence, demonstrating that with the right infrastructure and support, world-class champions can emerge from any corner of the country.

    With steel backing speed and science guiding skill, the Hisar centre is shaping up as a launchpad for India’s athletic dreams, ensuring the next generation of track and field stars is fit, fast, and future-ready.

  • Sony Sports flags off anti-drugs movement

    Sony Sports flags off anti-drugs movement

    MUMBAI: Drugs and their abuse are two of the most worrisome habits amongst India’s youth. And Sony Sports Network has put its best foot behind an effort to curtail the consumption of hallucinogens. Titled ‘Iss Baar Drugs Ki Haar,’ its mission is to motivate Indian youth and do it over the long term.

    According to a United Nations study, approximately 13 percent of drug abuse victims in India are below 20, with the nation experiencing a 70 percent rise in narcotic consumption over the past eight years. And in most instances, drugs are usually introduced to youngsters  by someone they know, in many cases, a friend.

    “Sony Sports Network is extremely proud to launch the Iss Baar Drugs Ki Haar’ movement and we sincerely believe that sports has the power to instil and bring about a positive change among the youth,” says  Sony Pictures Networks India chief revenue officer -distribution & international business and head – sports business Rajesh Kaul. “In association with India’s top athletes across disciplines, we are confident of making a statement and inspiring young India to stay away from the influence of drugs.”

    Prominent athletes of India across disciplines have joined hands with Sony Sports Network to spread the Iss Baar Drugs Ki Haar message to young India. In the films, these sporting icons are spreading awareness of the harmful effects of drugs and aiming to inspire as well as encourage people to choose the life of a champion by saying no to drugs.

    Newly appointed head coach of the Indian men’s cricket team, Gautam Gambhir, football stalwarts like Sunil Chhetri and Bhaichung Bhutia, multiple grand slam winner Sania Mirza, icons like Olympic medallist Saina Nehwal, Indian women’s cricket team vice-captain, Smriti Mandhana, Indian Hockey veteran goalkeeper PR Sreejesh, Indian men’s hockey team’s former captain Manpreet Singh and two-time world champion boxer Nikhat Zareen are featured in these films. In addition to this, Indian football team captain and goalkeeper Gurpreet Singh Sandhu, former team India cricketer Ashish Nehra, team India cricketer Deepak Chahar, Indian tennis player Sumit Nagal, ace Indian shooter Anjum Moudgil, Indian women’s hockey goalkeeper Savita Punia, Asian Games gold medallist Chirag Shetty and Satwik Rankireddy, Puja Tomar who created history as the first Indian to win a fight in the Ultimate Fighting Championship (UFC) and Indian women’s team bowler Sneh Rana are just some of eminent personalities who have come forward to be a part of Sony Sports Network’s public service movement.

    ‘Iss Baar Drugs Ki Haar’ is aimed at potential first-time drug users to make the right choice and saying NO to sampling drugs. The whole movement of Iss Baar Drugs Ki Haar aims to motivate young India and emphasize living a fit, fulfilling, and healthy life through sports rather than succumbing to drug abuse.

  • ASICS India onboards Hockey star Manpreet Singh as brand athlete

    ASICS India onboards Hockey star Manpreet Singh as brand athlete

    Mumbai: ASICS, the renowned Japanese sports performance brand, proudly announces the newest addition of Indian hockey sensation Manpreet Singh to its esteemed roster of brand athletes. With a shared commitment of the brand’s value, ASICS India is delighted to align with Manpreet Singh, a defender and the former captain of the Indian Men’s Hockey team.

    ASICS’ brand philosophy, “sound mind, sound body,” emphasizes the need to maintain a perfect balance between mental and physical well-being. The brand envisions to not only supporting but also encouraging the young talent of the country to achieve new heights and set benchmarks. Following the brand’s direction and ideation, ASICS India is onboarding Manpreet Singh as its newest brand athlete, considering his vision and dedication towards both sports and life aligns seamlessly with the brand philosophy.

    Manpreet Singh Pawar, one of India’s most celebrated hockey icons, has achieved remarkable success in his career. Under his leadership, India also won a Bronze medal at the 2018 Asian Games, Silver medal at the Champions Trophy and Gold medal at the Asian Champions Trophy. He led the team to earn a Bronze medal at the Tokyo 2020 Olympics, ending India’s 41-year wait for an Olympic medal in hockey. Singh has also been recognized for his individual achievements with the Arjuna Award and the FIH Player of the Year Award.

    ASICS India and South Asia MD Rajat Khurana,” We are delighted to announce ASICS India’s association with Manpreet Singh as our newest brand athlete. We are glad to share that Manpreet stands as India’s most revered Hockey icons and his inspirational journey shines as a guiding light for young athletes nationwide, perfectly embodying our brand philosophy of ‘Sound Mind, Sound Body. Together, we look forward to inspiring individuals across the nation to embrace a holistic approach of well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.”

    Talking about this collaboration Singh commented, “As an athlete, my journey has been defined by unwavering commitment, teamwork and the pursuit of excellence. Joining hands with ASICS, a brand that shares my belief in the synergy of a ‘sound mind and a sound body’, is an exciting new chapter in my career. I am honored to be part of a brand that not only supports athletes but also encourages holistic well-being. Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience and balance.”

    As part of this association, Manpreet will wear ASICS apparel and footwear during his training and competitions. Last month ASICS India announced the onboarding of tennis star Sumit Nagal as well.

  • Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Mumbai: Shyam Steel has launched a new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. Designed by Creek Creatives, the campaign will be promoted heavily through social and digital media.

    With tagline ‘Neev Se Pravesh Tak,’ this campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars.  

    The digital film with Lovlina shows her playing with a little girl and knocking out toys for the child. Once she knocks down a stationary toy, the little girl asks Lovlina to knock out a toy that bounces back. The little girl is curious about why the toy bounces back, and Lovlina teaches her that when strength is paired with flexibility, one can bounce back from any knockout, similarly when houses are built with Shyam Steel flexi-strong TMT bars, the house is protected from any possible threats.  

    The digital film with Manpreet highlights his journey through perseverance, strength and determination, which are also affiliated with Shyam Steel’s core brand philosophy. The dream to win is achieved by having the perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars.

    Speaking about this campaign, Shyam Steel Industries director Lalit Beriwala stated, “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware of the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

    Speaking about the collaboration, Creek Creatives’ Sudipta Chatterjee said, “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and create a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”

  • Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Mumbai: Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.  

    The campaign aims to send across the brand message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars. The TVC has been created by Rediffusion Brand Solutions and the production house is Cornerstone. The TVC is directed by Abhishek Burman.

    The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel’s core brand philosophy. The TVC reflects on this thought process that when your dream home is built with Shyam Steel flexi-strong TMT Bars they represent a correct balance of strength and flexibility which keeps your home strong forever.

    The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating with hand. Seeing his uncle, Anushka and Virat also start having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT Bars, such houses are more sustainable.

    Speaking on the TVC campaign launch, Shyam Steel director Lalit Beriwala said “Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets.”

    Rediffusion Brand Solutions’ Sreeparna Gupta said, “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel, TMT Bars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

    Shyam Steel will launch two more TVC films with Virat Kohli and Anushka Sharma in the month of August and September 2022, respectively. The TVC campaign will be promoted through a 360-degree approach. The TVC will be showcased in digital platforms along with news, sports, entertainment and GEC channels in TV and cinema halls. This will be followed by outdoor and print campaigns to sustain the communication until the current financial year.

    Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by Covid-19 pandemic. The company, an integral partner of building new India, is committed to meaningfully contribute to the realisation of the target of 300 million tonnes steel production by 2030-31. Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India brand ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

  • Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

    With thousands of sporting events from grassroots matches to global tournaments cancelled this year, the ‘what’s one more’ film aims to connect communities as they eagerly await their return to active sport. The film explores how these cancellations affected the physical and mental wellness of individuals, while also following how they used this experience to positively prepare to get back in the game; leading the way and inspiring athletes who are watching from home.

    Using first-person stories of resilience and vulnerability to inspire, the film follows the reflections of global athletes, and the return to the sport they hope to make.

    Padma shri awardee Mirabai Chanu commented, “The postponement of the world's biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives.  I am staying positive and will keep working hard so when the time comes, I will be fully ready for Tokyo.”

    Indian Hockey team captain Manpreet Singh said, “We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. “One More” reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”

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  • Adidas extends contract with Rohit Sharma

    Adidas extends contract with Rohit Sharma

    MUMBAI: Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma. The cricketer has been associated with the brand since 2013.

    The Indian opener, who recently became the third fastest batsman along with former skipper Sourav Ganguly to have completed 8,000 runs in ODI cricket, mentioned that he is looking forward to the association saying, “I feel Adidas is the best brand for athletes I truly believe in their products and the comfort and benefit they offer me in my sport. Further, they have continuously stepped in to provide customized solutions to athletes, including me, thereby helping us overcome many injuries.”

    He continued, “It is the leading sports brand and has played a key role in promoting sports at grassroots, which includes providing world-class platforms and experiences accessible to amateurs and pro-athletes. I look forward to our association going from strength to strength.”

    Adidas already has on board sprinter Hima Das, hockey player Manpreet Singh and heptathlete Swapna Barman.