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Tag: Manoj Tulsian

  • Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Mumbai: Zee Media, in partnership with Greenply Industries, is thrilled to announce the second season of the prestigious Hindustan Ki Shaan Awards. This celebration is dedicated to recognizing India’s carpenters and contractors for their exceptional contributions to the interior design industry. Following a successful inaugural season, this year’s on-ground event, scheduled to take place in Mumbai on Saturday, 27 April 2024, aims to highlight and honour the remarkable skills and creativity of these vital artisans in shaping aesthetic and functional living spaces.

    Hindustan Ki Shaan Season 2 has been an impactful initiative as it included an active participation from all professional craftsmen within the wood-panel and interior furniture sectors across India, assessing entries based on criteria including design innovation, problem-solving, and the use of environmentally friendly materials. The jury panel included prominent industry figures such as Greenply Industries chairman & MD Rajesh Mittal; Greenply Industries JMD & CEO Manoj Tulsian; Wade Asia – surface reporter founder and director Vertica Dvivedi; and Furniture & Fittings Skill Council CEO Rahul Mehta who evaluated the entries based on design excellence, innovation in craft, and the use of environmentally sustainable practices and materials. The second season of the Hindustan Ki Shaan Awards will recognize and elevate the appreciation for the craftsmanship that goes into creating bespoke furniture and innovative interior solutions, with a strong emphasis on sustainability.

    Greenply Industries CMO Yatnesh Pandey highlighted “Celebrating these craftsmen not only fosters a sense of community among them but also builds loyalty among consumers who recognize Greenply as a brand that values the backbone of its industry. Our partnership with Zee Media magnifies the impact, ensuring that the stories of these talented artisans are appreciated on a national scale. It positions Greenply strategically as a leader committed to uplifting the entire woodworking and interior design ecosystems.”

    With Zee News as its exclusive telecast partner and Zee Media as its digital partner, the event will be covered extensively across all platforms, ensuring that the achievements of these craftsmen are recognized nationwide. This strategic partnership aims to amplify the voices of India’s artisans and connect viewers across the nation to the artistry and innovation within the craftsmanship community.

    Zee Media Corp Ltd chief revenue officer Mona Jain, expressed her enthusiasm about the collaboration, highlighted “Working with Greenply for the second season of the Hindustan Ki Shaan Awards aligns perfectly with our mission to create social and economic value by spotlighting sectors of our culture that are often overlooked. We are committed to enhancing the visibility of these skilled professionals, improving their career opportunities, and fostering greater appreciation for their work. This initiative is a step towards sustainable development and recognition of these essential industries.”

    Zee Media Corp Ltd marketing head Anindya Khare further added, “We are immensely proud to collaborate with Greenply for the second season of the Hindustan Ki Shaan Awards. This partnership allows us to shine a spotlight on the extraordinary talents of India’s carpenters and contractors, who play a pivotal role in enriching our everyday living spaces with their craftsmanship and innovation. Through this initiative, we aim to foster greater recognition and appreciation of their skills, which are crucial in driving the advancement and sustainability of the interior design and construction sectors.”

    The award ceremony promises not only to be a platform for recognition but also a venue for sharing transformative stories and discussing the ongoing evolution within the sector. It will underscore the critical role these craftsmen play in not just beautifying spaces, but also in making them functionally robust and environmentally sustainable.

  • Greenply unveils song by Udit Narayan “Humein Aage Badhna Aata Hai”

    Greenply unveils song by Udit Narayan “Humein Aage Badhna Aata Hai”

    Mumbai: Greenply proudly announces the release of the heartfelt song “Humein Aage Badhna Aata Hai”, sung by the legendary Padma Bhushan awardee, Udit Narayan, as the official anthem for the second season of Hindustan ki Shaan awards. The song, composed by acclaimed music composer Nilotpal Bora, captures the indispensable role of carpenters in designing beautiful spaces around us.

    “Humein Aage Badhna Aata Hai” is a lyrical celebration of the indispensable role played by carpenters in shaping the spaces we occupy. The song encapsulates the spirit of growth within the carpenter and contractor community, highlighting their hard work and success. The resonating lines, “Humne badla hai khudko, humein badlav lana ata hai,” serve as a testament to the transformative journey undertaken by these skilled artisans. The accompanying video visually narrates the inspiring tale of contractors and carpenters, diligently working to bring the dreams of homeowners to life. Through the fusion of technology and inventive solutions, the craftsmen breathe life into the visions of these homes.

    With Hindustan ki Shaan Season 2, Greenply is set to honour exceptional craftsmanship and spotlight outstanding contributions in interior design. The season promises to be a grand celebration, applauding the hard work and skills of contractors and carpenters nationwide.

    Going beyond recognition, Greenply aims to cultivate camaraderie within the carpentry community, fostering a space for the exchange of innovative ideas and practices. Hindustan ki Shaan Awards is a tribute to the heartbeat of the interior design industry, exemplifying the brand’s unwavering commitment to recognising and celebrating the tireless efforts of contractors and carpenters who embody a progressive outlook toward growth.

    Greenply Industries CEO and joint managing director Manoj Tulsian shared his perspective on the launch, stating, “This song is an ode to the craftsmanship of the carpenter community that not only builds structures but also weaves stories. The second season of ‘Hindustan ki Shaan’ awards signifies our commitment to recognizing the unsung heroes of the interior design industry. It is our privilege to salute their unwavering dedication to their craft.”

    To experience and celebrate the craftsmanship of carpenters, listen to the official song of Hindustan ki Shaan Season 2.

  • Greenply Industries unveils new campaign with Jr. NTR

    Greenply Industries unveils new campaign with Jr. NTR

    Mumbai: Greenply Industries Ltd, one of India’s largest interior infrastructure companies, has embarked on an exciting new journey with the launch of its new brand campaign for the innovative Zero Emission (E-0) product range. The television commercial (TVC) reflects the captivating charisma of one of India’s most successful commercial stars, N. T. Rama Rao Jr. Greenply has been a trendsetter of advertising within the wood-panel industry, and with this partnership, it is setting yet another milestone.

    Greenply introduced India’s first-of-its-kind zero-emission plywood range in the year 2021, setting new standards for product innovations in the wood panel industry. The brand’s new TV commercial is set to make waves, showcasing Jr. NTR as the hero who champions the cause of healthy interiors. The story of two carpenters discovering the benefits of Greenply after a dramatic encounter with the Telegu superstar is sure to captivate audiences, reminiscent of the electrifying charm of a South Indian blockbuster.

    The commercial unfolds in a bustling workshop, where two carpenters labour diligently with ordinary plywood. Their discomfort becomes evident as they battle the harmful emissions emitting from the plywood, causing eye irritation, and breathing difficulties. In a true action-heroic style, Jr. NTR makes an entrance, confidently strides towards his cutout, and with a bold kick, he sends the wooden cutout made from ordinary plywood tumbling, declaring a victory over ordinary harmful emission plywood.  A moment of comprehension dawns upon the carpenters, who join him in unison.

    The TVC depicts Jr. NTR and Greenply’s Zero Emission plywood as a hero who fights the harmful emissions from ordinary plywood, protecting the consumers from its harmful effects.

    Greenply Industries joint managing director and CEO Manoj Tulsian expressed his delight at this collaboration, stating, ” Greenply Industries has always been at the forefront of innovation in the plywood industry. Our Zero Emission product range is a testament to our commitment to product innovation and the well-being of our consumers. We are thrilled to have Jr. NTR as our brand ambassador, as both Greenply and Jr. NTR share mutual values of sustainability and a deep commitment to the environment. We are certain that his charismatic pan-India appeal will help us reach a wider audience and create greater awareness about the critical role of eco-friendly products in the home interiors.”

    As Greenply continues to push the boundaries of innovation, this collaboration with Jr. NTR marks a significant milestone in the brand’s journey. Greenply is strategically undertaking an extensive digital campaign amplification effort designed with a multifaceted approach. This comprehensive strategy will reach the target audience, leveraging key influencers, and harnessing the full potential of the digital landscape.

    In addition to the robust digital presence, Greenply is also orchestrating an impactful activation of the campaign across more than 35 cities through Out-Of-Home (OOH) channels and various on-ground initiatives. This multi-pronged approach will ensure that the key message penetrates deep into urban and semi-urban areas, resonating with a diverse cross-section of the population. Television, playing a pivotal role in Greenply’s campaign, serves as a dynamic medium to engage directly with its end consumers. Through this medium, Greenply aims to disseminate its message of fostering healthy interiors and championing Zero Emission products. The exciting TV campaign is set to ignite enthusiasm and drive the company’s mission of creating eco-friendly living spaces across the nation.

  • “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    Mumbai: Greenply Industries is among India’s largest interior infrastructure companies with over 30 years of experience in manufacturing and marketing a comprehensive range of plywood, block boards, decorative, veneers, flush doors, and other allied products has always been at the forefront of driving product innovations, ensuring a steady supply of health safe products to its discerning consumers. The company provides world-class interior products for the domestic and global markets and pioneered the concept of lifetime warranty in plywood.

    Greenply is constantly striving to build a sustainable operational framework crucial for continued value creation. Greenply has identified sustainability as an important strategic priority. Greenply is amongst the first ones in the sector to use Okoume – a natural timber harvested under the Sustainable Forest Management plan.  Greenply has also attained the FSC – FM (Forest Management) Certification from Forest Stewardship Council (FSC) for its sustainable plantation unit located in Tizit, Nagaland and is the first company to have successfully achieved the certification in the interior infrastructure segment in India. This certification addresses Greenply’s aim to maintain ecological harmony and provides an assurance to its consumers that the products they purchase are sourced sustainably.

    Indiantelevision.com caught up with Greenply Industries JMD & CEO Manoj Tulsian, who shared more information regarding the company and the sustainability initiatives that they have undertaken.

    Edited excerpts

    On Greenply Industries, its formation and its main USP

    Under Mr. Rajesh Mittal’s guidance, the company evolved from a sawmill in 1984 to a Nagaland plywood plant in 1988. Incorporated as “Mittal Laminates Private Limited” on November 28, 1990, it merged with Greenply Industries on April 1, 1994, and was renamed Greenply Industries Ltd in 1996. The flagship brand, Greenply, debuted in 1997.

    A leader in plywood, veneer, doors and MDF categories, Greenply is the first in the wood-panel industry in India to be FSC-FM certified. Its products are manufactured from sustainably procured raw materials and have become synonymous with quality.

    Greenply’s strength lies in sustainability and zero-emission products, showcasing an assurance of ecologically sensible practices. The E-0 line, with minimal formaldehyde emissions, has already set an industry standard for indoor air quality. With an amalgamation of sustainability and innovation, Greenply has not only advanced the industry but also fostered healthier living environments.

    On specific sustainability initiatives the company undertook to align with its green vision

    Greenply has always been one of the pioneers in sustainability in the industry with a commitment to reducing its carbon footprint and enhancing resource efficiency. Being the first company in the interior infrastructure sector to have released the ESG report, Greenply has invested in advanced technology and processes. Sustainable raw material sourcing is a priority for Greenply and so do promoting agro-forestry and empowering communities. It’s the first in the Indian wood panel industry to have conferred with FSC®-FM certification. Greenply has planted 24.85 million saplings till March 2023, and now under its ‘Green Vision’, Greenply aims to plant 50 million saplings by 2025. Other measures include stringent waste management and a substantial transition from coal to firewood chips (waste byproduct) to power our operations. Energy-efficient technologies and renewables are also adopted by Greenply, cutting emissions and costs, with EVs deployed in various plant operations.

    On the company’s  sustainability initiatives impacting their stakeholders, including customers, employees, and investors

    Greenply’s sustainable initiatives have already benefited its stakeholders and communities and will continue to do so, reflecting its environmental responsibility. Greenply’s responsible sourcing of raw materials and adoption of advanced technology reduces its carbon footprint, safeguards resources, and nurtures biodiversity. The company’s energy efficiency and ecological processes in its manufacturing processes are already showing positive results, slashing greenhouse gas emissions, and aligning with global climate goals. Agroforestry is a big part of our large-scale plantation activity, and it helps empower small-scale farmers and communities around our manufacturing facilities. Similarly, our product innovation of zero-emission plywood is beneficial for consumers as well as the environment as it is formaldehyde free and helps in reducing indoor air pollution.  

    These initiatives uplift the well-being of company stakeholders, augment the reputation of the brand, and reinforce bonds with its stakeholder and consumers.

    On the  company’s integrated environmental, social, and governance (ESG) principles into its business practices

    Greenply has been making all efforts to integrate environmental, social, and governance (ESG) principles into its business practices. It prioritises ESG integration, reducing environmental impact by way of waste reduction, energy optimization, and sustainable sourcing. Ecological processes and carbon footprint reduction are also followed by the company. Social initiatives of Greenply include community development, education support, and healthcare. Safe, fair working conditions for employees are of paramount importance to the company. Being transparent, adopting ethical governance and environmentally friendly products has further underscored the long-term success of Greenply. The company’s inaugural sustainability report has also showcased its ESG performance, goals, and progress.

    On the long-term benefits and implications for Greenply Industries as they continue to prioritise sustainability

    Implementation of sustainability offers lasting benefits for not only Greenply but to the industry and consumers at large. Integrating sustainability supports larger social objectives while fostering stakeholder relationships, creating an optimistic impact and enhanced goodwill. It augments the company’s reputation as an eco-conscious, socially responsible company, nurturing brand loyalty and customer trust. Sustainability also alleviates risks like supply chain troubles, and reputational issues. Novelty in products and processes is incited through sustainable approaches, enabling eco-friendly solutions, and meeting growing customer demands. Also, among mounting global ecological and social anxieties, prioritizing sustainability ensures Greenply’s readiness to adapt to market dynamics and shifts. This resilience places Greenply well in a modern business landscape.