Tag: Manoj Pahwa

  • HDFC Securities busts fraudsters with flair

    HDFC Securities busts fraudsters with flair

    MUMBAI: HDFC Securities has launched Kya Aap Taiyyar Ho?, a nationwide fraud awareness drive that brings Bollywood storytelling to the world of financial security. The campaign, part of the company’s Knowyourmoney initiative, uses humour, drama, and realism to show how easily scams can slip into everyday life, and how awareness can be the ultimate defence.

    Directed by award-winning filmmaker Nitesh Tiwari of Dangal and Chhichhore fame, the campaign stars Manoj Pahwa, Bhuvan Arora, and Sapna Sand as part of a quirky ‘Fraudster Family’ that hilariously exposes modern investment scams. Through engaging short films, the series demystifies online trickery and emotional manipulation that have cost countless families their savings.

    “When you see people lose their hard-earned money, you realise awareness isn’t optional, it’s essential,” said Tiwari. “This campaign empowers every investor to stay informed and protect what they’ve built.”

    With a mission to make financial literacy entertaining and accessible, HDFC Securities has turned Knowyourmoney into one of India’s largest hybrid awareness programmes, reaching over 1.1 crore people weekly through videos, podcasts, community sessions, and gamified learning in 13 languages.

    HDFC Securities EVP & CMO Puneeth Bekal noted, “Fraud has evolved in scale and sophistication, and the only sustainable defence is awareness. Kya Aap Taiyyar Ho? gives people the tools to make informed decisions and safeguard their money.”

    The campaign’s creative offshoots, from a comic strip series called Bear and Bull to interactive games like Investment Heist and a forthcoming Fraudster’s Dossier, make money matters feel less intimidating and more engaging. It even celebrates citizens who have successfully spotted and stopped scams, proving that financial vigilance can be learned.

    By combining cinema, community, and conversation, HDFC Securities isn’t just teaching people how to protect their money, it’s turning awareness into a movement. After all, when it comes to scams, prevention is the smartest investment of all.

     

  • GSK launches a new campaign on Shingles awareness

    GSK launches a new campaign on Shingles awareness

    Mumbai: GSK has launched a new campaign on Shingles awareness, featuring veteran actors Amitabh Bachchan and Manoj Pahwa, explaining the scientific link between chickenpox and Shingles. The campaign films use everyday conversations between two friends to talk about shingles and the increased susceptibility of shingles in people with diabetes.

    Commenting on the campaign, Manoj Pahwa said, “I am in an age group that is susceptible to shingles, and through GSK’s shingles awareness campaigns I have understood more about this painful disease and its associated risk factors. I have faced multiple health problems and know how difficult it is to lead an active and fulfilling life when affected by infectious diseases. I am proud to be a part of this initiative to educate people about the cause of shingles and the importance of prevention. I encourage adults over 50 years, to talk to their doctors about shingles and its prevention.”

    Shingles is caused by the re-activation of the virus that lies dormant in the nerves if a person has had chickenpox. People with a history of chickenpox who also have diabetes face a 40 per cent higher risk of developing shingles. High blood sugar levels can weaken the immune system, and when that happens it can increase the risk of reactivation of the chickenpox virus and emergence of shingles.

    GSK patient empowerment head Vigyeta Agrawal said, “The 2023 API-Ipsos survey showed that even those who had shingles did not know the cause of this painful disease. It is essential that all people above the age of 50 years know about shingles and its prevention. We wanted to explain the science behind the cause of shingles and the link between chickenpox and shingles in a simple manner. Amitabh Bachchan has an unparalleled ability to connect with people across all demographics. We are confident that having him as the face of the campaign will help us reach and encourage more people, especially ageing adults, to talk to their doctor about shingles and its prevention.”

    TheSmallBigIdea Network’s Blitzkraig co-founder and CEO Harikrishnan Pillai said, “The campaign comprises of two campaign films. One film shows two ageing friends reminiscing about school days and establishes the link between chickenpox and shingles, while the other depicts a caring bond between two friends and focuses on increased vulnerability of people with diabetes to shingles. The ‘Yeh Science Hai’ campaign urges adults above the age of 50 to talk to their doctor about shingles and its prevention. The messages that come through are clear and memorable.”

    Director R. Balki commenting on the creative insight for the film said “Shingles is a disease that is misunderstood by many people. The challenge was to talk about the link between shingles and chickenpox in an easy-to-understand and engaging manner. I was instantly aligned with how TheSmallBigIdea crafted a simple and strong message. In this case, clarity, not creativity, was the need of the hour.”

    The campaign films will be released across multiple platforms, including YouTube (mobile and connected TV), Google Display, Meta, select OTT platforms, Paytm, Google Pay, and various TV channels spanning multiple genres such as general entertainment channels (GEC), movies, and news in both Hindi and regional languages. Additionally, a partnership has been established with the popular television quiz show Kaun Banega Crorepati (KBC) for this campaign.

  • “Chamak” web series ranks highest on the IMDb chart

    “Chamak” web series ranks highest on the IMDb chart

    Mumbai: Embark on a mesmerising journey into the heart of Punjab with ‘Chamak,’ the highest-rated Indian show on IMDb, boasting an impressive 9.5 rating. Created, written, directed, and produced by Rohit Jugraj, ‘Chamak’ has captured the imagination of audiences since its release on 7 December 2023. Blending elements of mystery and music, ‘Chamak’ has carved a niche for itself in the genre of musical thrillers, captivating audiences with its riveting storyline and soul-stirring melodies.

    Since its debut, the show has been steadily climbing the charts on IMDb, alongside other acclaimed Indian series like Scam 1992, Sapne Vs Everyone, Farzi, Aarya showcasing the growing appetite for diverse and engaging narratives.

    Rohit Jugraj, the brainchild behind ‘Chamak,’ describes the overwhelming response from viewers as humbling. He stated, “The audience’s love for ‘Chamak’ has been beyond our expectations and it’s incredibly gratifying. The hard work put in composing the music for Chamak has really got the pulse of the audience and music plays an integral part of the show which binds the emotions of the characters. As a storyteller to be able to engage the audience is what drives us to work even harder for Season 2 releasing this year.”

    Rohit Jugraj, the creative genius behind ‘Chamak,’ is no stranger to delivering hits. With past successes like ‘Sardaarji’ and ‘Arjun Patiala,’ he has carved a niche for himself in the world of Punjabi cinema, known for his ability to blend genres seamlessly. His vision for ‘Chamak’ transcends expectations, immersing audiences in a world where every note and every revelation holds significance.

    At the heart of ‘Chamak’ lies a compelling narrative centered around Kaala, an aspiring singer from Canada who returns to Punjab to unravel the mysterious death of his legendary father, Tara Singh. As Kaala’s journey unfolds, viewers are drawn into a web of intrigue, betrayal, and familial drama, set against the backdrop of Punjab’s vibrant music industry.

    The cast of ‘Chamak’ shines bright, with Paramvir Singh Cheema delivering a captivating performance as Kaala, the protagonist on a quest for truth and redemption. Alongside Cheema, the ensemble cast, including Manoj Pahwa, Isha Talwar, and Gippy Grewal, brings depth and authenticity to their respective roles, elevating the series to new heights.

    As anticipation mounts for the release of its season two which is expected to be out this 2024, audiences are eagerly awaiting the continuation of Kaala’s journey and the unravelling of long-held secrets. With its mesmerizing storyline, stellar performances, and soul-stirring music, ‘Chamak’ promises to captivate audiences once again, cementing its status as a true masterpiece of Indian television.

  • Chaubey Ji makes a comeback Dabur Red Paste

    Chaubey Ji makes a comeback Dabur Red Paste

    New Delhi: In the wake of the Covid2019 pandemic, both businesses and consumers are focusing on essentials. Most of the communication has been a creative rendition of social distancing and washing hands, the two most important preventive measures to break the chain. However, a third was added – building immunity – and this gained momentum post the directives from the Ayush ministry.

    While immunity-boosting foods like Amla, Ginger and Haldi are commonly consumed in India, but as beneficial as they are in fighting diseases, they are quite tough to chew and hard on the teeth.

    Drawing from an inherent product truth of healthy and strong teeth, Dabur Red Paste – the No. 1 Ayurvedic toothpaste – launched 3 films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.

    Done in the usual fun and light-hearted manner that we all have come to like about the ‘#ChabaateyRahoIndia’ series, the thought is brought to life through tough to chew ‘immunity building foods,’ that we consume to boost our immunity. In the film, we can see our protagonist ‘Chaubey Ji’ chewing through the toughest foods like Amla, Ginger and raw Turmeric to prepare himself against the pandemic but is not fazed by their toughness because he uses Dabur Red Paste.

    The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurgaon.

    Ogilvy North CCO Ritu Sharda said, “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year, and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly. So, make your teeth strong to make your immunity strong. Chabatey raho India, aur har problem ko bhagatey raho.”

    Ogilvy president & head of office Shouvik Roy said, “The platform of ‘#ChabaateyRahoIndia’ for the brand Dabur Red Paste is all about chewing through adversity. It was a challenge to bring back ‘Chaubey Ji’ without cricket, especially in this current situation. Yet again, the strong teeth and ‘chaba dalengey’ connect gave birth to 3 beautiful films.”

    Dabur India Oral Care head of marketing Harkawal Singh said, “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though this is a serious and efficacious proposition. We created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers, celebrating their love for food, their resolve to chew away obstacles, and their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr. Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

    Watch the YouTube Links:
    Amla –

    Ginger –

    Haldi –

    CREDITS:

    Client: Dabur India Limited

    Agency: Ogilvy Gurgaon

    Creative: Ritu Sharda, Dalip Daniel, Preeti Koul Chaudhary, Avik Bose, Sumit Vashisth

    Account Management: Shouvik Roy, Atif Rahman, Soumyabrata Banerjee, Asim Mathur

    Planning Team: Rohitash Srivastava, Jose John

    Production House: Dreamcatchers Films Director: Ishwar Singh

  • ICICI Bank to promote online security through new campaign

    ICICI Bank to promote online security through new campaign

    MUMBAI: ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards.

    The campaign includes a set of three TVCs, showcases the ‘Manage Cards’ which is a first-in-the-industry feature, introduced to the bank’s mobile banking platform – iMobile. The feature for credit cards, gives customers the power to control the security of their cards right from their own phones at just the flick of a button, 24×7.

    The three TVCs featuring Kalki Koechlin, Manoj Pahwa and Kunal Roy Kapoor, take a humorous road towards addressing the safety concerns of the consumers and are designed to instil a sense of self-security in their minds by showcasing them the strength of the ‘Manage Cards’ feature.

    Each of the three TVCs cater to one of each features viz. ‘temporary block / unblock card’, ‘block / unblock online transactions’, ‘block / unblock international transactions’.

    Ogilvy senior ECD Zenobia Pithawalla says, “Even though we use humour and exaggeration, we have still kept the communication extremely relatable, for people who are hesitant to use credit cards, owing to the fears associated with them. So when they see the ads, they are actually reassured of ICICI Bank's commitment to the security of their transactions.”

    Ogilvy senior vice president Walter Noronha adds, “In today's booming retail market, our customers are truly enthused and excited about shopping, on-line and offline, be it India or abroad. However the fear of fraud during an on-line transaction or a card being misplaced always beckons. Our campaign aims at helping customers to enjoy while ICICI will take care of their fears via their technology platform.”

    Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

  • ‘Purani Jeans’ Review: Purani Story

    ‘Purani Jeans’ Review: Purani Story

    MUMBAI: This one is a love triangle and, like most love triangles, it has a forced script of convenience in which people don’t own up to the things they are supposed to when they should or create a situation where he is on the verge but something keeps him from doing so. Love triangles thrive on silence.

    Tanuj Virwani and Aditya Seal are childhood friends in the hill station cantonment town of Kasauli. With three other friends they make a bunch of five, nicknamed Kasauli Cowboys who celebrate life together. It is summer time and the town gets its due share of holidaymakers. While at the railway station to receive Aditya, who is returning from UK after finishing his studies, Tanuj bumps into pretty and petite Izabelle Leite causing her to spill things from her baggage. Izabelle, along with her sister, has come to spend her holidays in her ancestral home. It is a small town and it is not long before they meet again at a music shop. Love blossoms. But that is not the end of their love story.

    Aditya’s love is music and his dream is to one day cut an album. He forms an impromptu band with the Kasauli Cowboys to perform at the local summer mela. That is where Aditya eyes Izabelle and it is love at first sight for him. Love is something he has always been deprived of. His father died when he was a child, his mother is always high on alcohol and he can’t stand his stepfather who is cheating on his mother.

    Izabelle realises what is happening. She loves Tanuj and wants him to clear things with Aditya as she sees him becoming obsessed with her. Somehow, Tanuj never gathers the courage to do that and it is strange because in love triangles the one whom the girl loves is always the underdog, under much obligations of the other man. Here, Tanuj has no such obligations and no reason to act like a subordinate to Aditya which he does all through the film. However, Izabelle distances herself from Aditya.

    Producer: Manju Lulla.

    Director: Tanushri Chattrji Bassu.

    Cast: Tanuj Virwani, Aditya Seal, Izabelle Leite, Rati Agnihotri, Sarika, Rajit Kapoor, Manoj Pahwa, Param Baidwan, Kashyap Kapoor, Raghav Kakad, Kashika Chopra, Umesh Rajput.

    The summer mela has helped two other friends to find girlfriends, one of which is Kashika Chopra. When she becomes pregnant and the one of the five, Param Baidwan, leaves her high and dry and even leaves the group, Aditya helps her and earns some brownie points from Izabelle. The pendulum of this triangle goes through all the routine swings until Aditya sees Tanuj and Izabelle together in bed. This is followed by Aditya taking a leap from a cliff along with his jeep.

    Tanuj, who is in the US now, lives with guilt all his life blaming himself for the suicide of Aditya. He avoids coming to Kasauli until his mother passes away and he has to return to complete the rituals and also get rid of the cottage. The past catches up with him as does his love, Izabelle. He meets Aditya’s mother, Sarika, who helps clear his conscience when she tells him that a family feud had led Aditya to take the drastic step and not Tanuj.

    This being a film with unknown actors, it should have been a little shorter so as to lessen the burden on the actors. Also, some things become repetitive. Still, fresh faces coupled with scenic locations backed by good cinematography do make it pleasant watch. Direction is fair but some things could have been clearer in the narrative. The film has peppy music catering to youth. Dialogue is not up to mark. Performance wise, Aditya is impressive. He acts well, looks good and holds promise. Tanuj is okay. Izabelle has to look pretty and that she does. She is not taxed with acting. Sarika is convincing. Manoj Pahwa, Rajit Kapoor and others are adequate.

    Lack of face value will deprive ‘Purani Jeans’ of a decent showing at the box office.

    Kya Dilli Kya Lahore Review…………Who Cares!

    India-Pakistan stories work when the Indian hero gets the better of the Pakistanis as in ‘Gadar: A Love Story’ or, more recently, in ‘Bhaag Milkha Bhaag’.  Otherwise, it is a drain on the audience’s mind.

    ‘Kya Dilli Kya Lahore’ is a film about an expatriate Muslim from Chandni Chowk in Delhi (Vijay Raaz), now in Pakistan, and a Hindu one, Manu Rishi, from Lahore, who now lives in a refugee camp in Old Delhi. Both have joined the army of their adopted countries. A day comes when both come face to face in a war zone. Raaz has infiltrated into Indian territory on his senior’s say so to pick a file which contains details of a secret tunnel India has dug from Lal Killa in Delhi to Lahore!! As ordered, Raaz walks into Indian territory and to a camp as if on an evening walk. He is not aware that at that moment, the cabin is occupied by only one person, the camp coo, Manu. Yet he starts shooting at the cabin. Isn’t that rather suicidal in case there are more soldiers inside? And what would a secret file be doing inside a deserted army outpost few hundred meters from the border? But that is how a juvenile this script works.

    Producer: Karan Arora.

    Director: Vijat Raaz.

    Cast: Vijay Raaz, Manu Rishi, Vishwajeet Pradhan, Raj Zutsi.

    After initially shooting bullets, a dialogue starts between the two. Manu denies the existence of any such file, so with little else to do they go into a debate on partition: who caused it and who faced injustice. Who lost how much personally leads them to talking about what they had to leave behind and about friendships, no matter if one was Muslim or Hindu, in the undivided India.

    The two spend the night talking and carry the film for most of its 98-minute running time. Bonhomie is created between the two and Manu even throws boiled potatoes at Raaz for breakfast. But, after breakfast, enters Raj Zutsi, a vagabond dressed in khakhi aspiring to join the army as an officer. Meanwhile, Raaz finds some bullets and takes Manu by surprise, planning to take him to Pakistan to serve as a cook there. Zutshi thinks Manu is deserting the army and crossing over to Pakistan and takes control of the situation—and then loses control too. By then, Vishwajeet Pradhan, Raaz’s superior also comes for a walk in the Indian land. He kills Zutsi and is about to kill Manu but is killed by his own army man, Raaz, instead.

    ‘Kya Dilli Kya Lahore’ looks like it was written as a stage play and some temptation made the makers convert it into a movie. It is ancient in its story content. Had it come in, say, 1950, it would have had some relevance to that generation. Both the main characters are not doing this for the love of their country; they are underdogs and doing what they are to make a living. No emotion comes through due to this. Direction is patchy. In terms of production values, this must be one of the cheapest productions with just about four players and a log cabin and surroundings as background. The one song the film has is bad. While Raaz is subdued for a change, Manu does really well. Vishwajeet is fine in a small role and Zutsi goes overboard with his expressions.

    ‘Kya Dilli Kya Lahore’ won’t find any takers.

    Kahin Hai Mera Pyar Review           Audience Kahin Nahi

    ‘Kahin Hai Mera Pyar’ looks like the outcome of a director who has nursed the ambition of making a film for a long time, has seen many films, especially old ones, and eventually got around to making it. The influences of decades-old films are apparent in its story, scripting, characterisation and treatment.

    Producer:  Mahesh Vaijnath Doijode, Santosh Vaijnath Doijode, Balasaheb Vaijnath Doijode.

    Director: Mahesh Vaijnath Doijode.

    Cast: Jackie Shroff, Sanjay Kapoor, Abhishek Sethiya, Sonia Mann, Gajendra Chauhan    Kishori Shahane Vij, Nishant Sharma, Karuna Arya, Shankar Sachadev, Sunny Agarwal, Dhaval Barbhaya, Krupa Sindhwad.

    Abhishek Sethiya is an artist who lives with his younger sister. He is trying to create the painting of his love, the woman he will fall in love with. The painting is not coming through and he is exasperated. One day, he is so angry he spills all his colour tins on the canvas and the room. Out of this shower of colours, a face emerges on the canvas. Now he has a face and he goes on painting her. His sister is making tea for everybody all the time and considering Abhishek keeps making only his imaginary lover’s paintings, it is a mystery where she gets milk, sugar and the stuff for tea. Food is another matter!

    Jackie Shroff is a hotel owner who likes to promote young talent and holds exhibitions in his gallery. He offers Abhishek the chance to hold an exhibition of his paintings but Abhishek does not want to exhibit or sell his love and refuses the offer. Like all purane zamane ki films, his sister meets with an accident and money is needed for her operation. Reluctantly, Abhishek agrees to an exhibition and there, when the bidding reaches four lakh, Sanjay Kapoor materialises from nowhere and bids 25 lakh. The villain of the love story which is yet to happen is already here.

    Abhishek knows the only way he can find his love is through Sanjay as he would have bought all the paintings only due to some interest in the face. It turns out the girl in the paintings works for Sanjay’s company. He has been very helpful to her family and he wants her to himself. The usual planning and plotting follows to eliminate the hero, because, not only has he traced the girl, now she also loves him.

    The film has gone stale in the making and the content would have been stale even fifty years back. Treatment is amateur. Music is passable. Performances are uninspiring.

  • 3 Bachelors to release on 29 June

    3 Bachelors to release on 29 June

    MUMBAI: UV News Media & Communication‘s 3 Bachelors is being readied to release all over India on 29 January.

    Directed by Ajai Sinha, the film is a story full of comedy, romance and confusion. It is a humorous take on respective love stories of two young bachelors and one young-at-heart bachelor.

    Produced by Pramod Sharma, the film has Sharman Joshi, Raima Sen, Riya Sen, Manoj Pahwa, Himani Shivpuri, Manish Nagpal, Master Salin, Master Kashish and Nigar Khan among others.

  • Sanjay Mishra’s Pranam Walekum slotted for June release

    Sanjay Mishra’s Pranam Walekum slotted for June release

    MUMBAI: Pranam Walekum, produced under the banner of Promodome Films, is being readied for a June release.

    Shot extensively on outdoor locations of Bhor, the film with its tongue in cheek humour, is a funny and satirical poke at life. Pranam represents Hindu culture while Walekum notifies Muslim culture.

    Director Sanjay Mishra, known for his films like Toonpur Ka Superrhero, Phas Gaye Re Obama, Golmaal 3 and Atithi Tum Kab Jaoge?, wants to bridge the Hindu-Muslim amity and wants to show some true facts that glorifies friendship among the two communities.

    Produced by Sandeep Kapur, the film stars Giselli Monteiro, Vijay Raaz, Manu Rishi, Shilpa Shukla, Manoj Pahwa, Vindu Dara Singh and the director himself. Irrfan Khan puts in a guest appearance.

  • Chaalis Chaurasi is entertaining in parts

    Chaalis Chaurasi is entertaining in parts

    MUMBAI: Chalis Chaurasi has that early era Hollywood storyline; one educated, English speaking ex-criminal leading a gang of three other criminals to make a big hit once and call it a day dreaming about a city and suburban homes, limousines and the works. It is a caper movie with four criminals with special talents getting together to make a final killing.

     

    Producer: Anuya Mhaiskar, Sachin Awasthee, Uday Shetty.
    Director: Hriday Shetty.
    Cast: Naseeruddin Shah, Kay Kay Menon, Ravi Kissen, Atul Kulkarni, Zakir Hussain, Manoj Pahwa.

    Naseeruddin Shah is an ex-professor out after doing 10 years in prison for having caused the death of his wife; he is called Sir by everybody and is the planner. Key Kay Menon, a car thief, has a thing for 1956 Fiat car, popularly known as Dukkar Fiat; he destroys any similar car he spots because he wants his own one to be the only car left. Atul Kulkarni is a pimp while Ravi Kissen is a drug peddler and how will the talents of these two be of any particular use in the operation is not bothered with nor are the details about how they came together!

    While the other three carry on with their respective enterprise, Naseeruddin Shah works as a chauffeur to Manoj Pahwa who trades Rs 20 million worth of genuine currency for Rs 30 million worth of fake kind. And, it is assigned to Naseeruddin Shah to execute the exchange.

    Naseeruddin does a recce of the premises where the exchange takes place and realises that at the end of all the exchanges, the gang, which he is convinced consists of just two persons, will be left with about Rs 200 million of genuine currency. He is tempted and gathers the other three and proposes they steal the money and retire for good with all the worldly comforts. To reach this stage, the film consumes the first half which has no story or purpose; the film takes off on a promising note as the gang of four posing as cops and wielding pistols drop in at a dance bar, kick the besura singer out and take to dancing and singing. There is nothing happening thereafter except some repeated scenes; whatever story the film has, happens only post interval and makes for interesting viewing. In the climax, the assumed two man fake notes gang turns out to be much bigger with some maniacal characters included and the director decides to treat all the action as buffoonery since the four men out to steal are novices.

    Chaalis Chaurasi, in most part, remains the one liner it would have started as, there is no cohesive script; gags are sorely lacking in first half while second half makes the film somewhat watchable. Director has not cared for details or finesse; some portions can easily be deleted. Music does not have a part to play in this film though the popular Hasan Jahangir number, Hawwa hawwa…. adds some pep. Dialogue is routine. Of the actors, Naseeruddin Shah tops followed by Ravi Kissen while Kay Kay Menon hams and Atul Kulkarni seems at sea except in one scene of straightening out a client. Zakir Hussain and Rajesh Sharma are good as usual.

    Chaalis Chaurasi is entertaining in parts but with its cast lacking a draw the opening is weak; with some hope of doing better over the weekend, it will eventually find better appreciation on video circuits.
     

    Sadda Adda is unlikely to survive the weekend

     

     

    Producer: Rajiv R Agarwal, Tarun R Agarwal.
    Director: Muazzam Beg.
    Cast: Karanvir Sharma, Bhaumik Sampat, Rohin Robert, Kunal Pant, Rohitt Kuldeep Arora, Shaurya Chauhan, Kahkkashan Aryan, Maryam Zakaria.

    There are two sides to a film like Sadda Adda, the good thing about it is that it brings forth new talent and makes some careers; the other side, the drawback is that, with new faces juxtaposed with high ticket rates, there are few takers for such films on the onset.

    Sadda Adda is about six young men from different backgrounds and regions sharing an apartment in Delhi who are in search of careers and yet find time to enjoy life in the company of each other as they share life, food, cigarettes and beers as well as their idea of dream romance.

    Karanvir Sharma, Bhaumik Sampat, Rohin Robert, Kunal Pant, Rohitt Kuldeep Arora are a bunch of friends who come to Delhi from other parts of India; one as different from the other as chalk and cheese, each with a goal to pursue. Despite their varied backgrounds and purposes in lives, they bond like childhood friends. They share each other‘s sorrows as well as joys and successes. One is biding time waiting to migrate to the US and has a rich family to back him and, hence, is the backbone of other roomies in need of cash; the other is studying to crack the IAS exams; the third one is a qualified management grad looking for a worthy job to support his family and marry the girl he is engaged to; fourth one wants to be a great actor and already has a Hollywood film assignment in his bag; the fifth one is an architect who is never given his due credit while the last and the youngest of the group is an uneducated lad who seems to have no future but turns out to be the most contented at the end even as others too find their due recognition. It is not all easy going for the boys as there are ups and downs and there is one casualty on the way as the IAS proves too tough for the one aspiring for it and leads to his suicide.

    Writer director Muazzam Beg, who has another recent youth centric film, Rock Star, to his credit as writer, adopts simple approach to treat this film, the tell it as it would happen kind; there are good moments as melodrama is avoided. Music blends with the theme though lyric sound uninspiring. Cinematography is good. Performances by the young actors are generally okay. Of the romantic angles, the one between Bhaumik Sampat and Kahkkashan Aryan is more mature kind.

    Sadda Adda has had no audience for the opening shows at various places and is unlikely to survive the weekend.