MUMBAI: Digital marketing agency The Brand Saloon has bagged the digital duties for Hey Taxi.
The agency has bagged the entire digital mandate for the company, which works on a unique concept and uses an Android app for the service.
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating engagement with consumers to enhance visibility for users to use their services.
The Brand Saloon CEO Jayesh Khandor said, “Hey Taxi is a new urban concept, which will help commuters and young students cut the queue and traffic. We are pleased to work with a young start-up like Hey Taxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty unique in India and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”
Hey Taxi CEO Manoj Maheshwari added, “We are happy to have The Brand Saloon as our digital partner and our confident on their ability to take Hey taxi to the next level through interesting consumer enagagemnet campaigns. I’m sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”