Tag: Manoj Gupta

Dekkho & VuLiv tie up for video sharing & syndication

MUMBAI: Dekkho, an online streaming platform, has partnered with popular mobile-based platform VuLiv. The tie-up is aimed to help both achieve a 100 million+ viewership base over the next 3-4 years. Dekkho and VuLiv will collaborate to showcase more than one lakh videos of ‘snackable content’ across genres including music, food, fashion, comedy, gossip, and lifestyle.

Content from major providers such as ScoopWhoop, Pocket Aces, Times Music, AIB, EIC, Miss Malini and Pinkvilla available on Dekkho can be accessed on VuLiv. A major component of this partnership is to address content discovery by users to supplement on-device video consumption and the need for content curation.

Dekkho co-founder & MD Tanay Desai said, “When we talk about online video content, YouTube holds a good position in the global OTT market. However, YouTube is a search-driven platform lacking a strong recommendation feature, which has reduced the discovery of content on the platform. Similarly, Google and Facebook are based on aggregating online user information and re-targeting relevant content to them. With this partnership, Dekkho and VuLiv will aggregate on-device offline data as well as online content to adopt a similar targeting approach as these players. We believe that this data can be leveraged to build better solutions and offer insightful recommendations to achieve greater reach for both platforms.”

VuLiv co-founder Manoj Gupta said, “It is hard to believe, but today so much of offline, on device information exists which has never been utilized by any ecosystem player. We believe that this on-device un-connected state information can be leveraged to build a better solution with recommendations and build bigger reach and relevance. With the partnership and Dekkho’s extensive content directory, users will get a seamless on-device and online watching experience.”

In addition to mainstream English and Hindi videos from popular creators, Dekkho will offer its extensive catalogue of content in six regional languages to target a larger non-English speaking market in the country. Additionally, Dekkho will provide a gamut of social features to users for in-content and in-app interaction through its catalogue on VuLiv.

August 23, 2017
Mindshare bags Craftsvilla.com’s media account

MUMBAI: GroupM’s media agency Mindshare has bagged the media duties for Craftsvilla.com. This account will be handled from the Mumbai office and will look into the media buying and planning for the brand.

Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is an online marketplaces for ethnic products. The company’s vision is to take societies back to their roots and help them discover their ethnic legacy.

Mindshare South Asia CEO Prasanth Kumar said, “The e-commerce industry is growing remarkably, which makes this an exciting time for us to be partnering with such a unique brand. Our focus will be to leverage all our assets and tools to create great results. Through our Original Thinking Framework and adaptive approach, we look forward to working with Craftsvilla and taking the brand to the next level.”

Craftsvilla founder Manoj Gupta added, “Mindshare’s ability on driving ROI based planning through data analytics has played a pivotal role in their appointment. We look forward to this important partnership with Mindshare and their valuable contribution towards making Craftsvilla the largest online Ethnic Store.”

With over 20,000 sellers from across India, Craftsvilla.com has close to three million products online across categories including, clothing, handicrafts, jewellery and art among others. The company is funded by global venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners and GFC.

October 28, 2015
Leo Burnett crafts ad campaign for Craftsvilla celebrating Indian women

MUMBAI: Online ethnic store Craftvilla has launched an integrated campaign that will help the brand make inroads into India’s e-commerce business with its specialist offering of ethnic apparels and products.

Conceptualised and executed by Leo Burnett India, the campaign puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla’s range of ethnic collection.

Directed by fashion photographer Bharat Sikka, the film features models like Kanishta Dhankar, Smita Lasrado, Katheleno Kenze, Nidhi Sunil, and Monica Thomas in a truly Indian avatar. The track Aaj Jane Ki Zidd Na Karo written by poet Fayyaz Hashmi and sung by Pakistani classical singer Farida Khanum, plays in the background.

Craftsvilla managing director Manoj Gupta said, “Craftsvilla offers more than two million ethnic products through 20,000 registered artisans and designers. We are one of the fastest growing top five e-commerce company in India right now. We believe we have an uncommon journey compared to other e-commerce companies and we were looking to bring that unique Craftsvilla ethos out through an uncommon creative. We believe this creative will not only be talked about in India but globally as one of the best in the world. We are fortunate to have partnered with Leo Burnett and Bharat Sikka who have put their heart in to build something so beautiful the world will remember.”

Leo Burnett India chief creative officer Raj Deepak Das added, “The strongest measure of chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The soundtrack Aaj Jane Ki Zidd Na Karo lifts the overall mood of the campaign and lends a feeling of grace to it.”

September 28, 2015
Ethos eyeing television as a part of mass media communication mix

BENGALURU: Indian chain of luxury watch studios Ethos Limited (Ethos) is looking at television commercials as a part of its mass media communications mix during the next fiscal. The company is considering business news channels such as NDTV Profit as well as some niche channels. Ethos is an authorised retailer of over 65 luxury watch brands.

The company plans to up by around 50 per cent its media spends revealed Ethos associate director Manoj Gupta to www.indiantelevision.com. “We will start in a small way, and gradually up our presence on television,” revealed Gupta.

Industry sources peg Ethos spends between Rs 7 to 10 crore per year, this includes contributions from the major brands that it sells. At present, Ethos uses print, outdoor and in-house quarterly publication Ethos Summit, besides the digital online medium, which has seen more than three lakh unique visitors per month to its portal claims Gupta.

So far, its media planning has been done in-house. Ethos is having discussions with a couple of media buying agencies in Mumbai and will chalk out its media buying plans’ once it picks a suitable partner. While most of its creative work is done in conjunction with the brands, a lot of the work is done by a Delhi based creative agency Scribbles.

“The average price of a fashion watch in India would be between Rs 15,000 to 20,000, a premium watch would cost about Rs 1 to Rs 1.25 lakhs, while a luxury watch would cost Rs.7 lakh upwards,” informed Gupta.

Ethos estimates the size of the fashion, premium and luxury watches at Rs 1500 crore and expects it to grow to Rs 4,000 crore over the next three years. The company has 41 outlets in 12 cities of India, of which about eight sell fashion watches, about seven luxury watches. It also has single brand watch stores for brands such as Rolex, Omega and Swatches.

Ethos generated a revenue of Rs 210 crore, last year and Gupta is confident of a 25 to 30 per cent growth in revenue this fiscal.

Gupta was in Bengaluru for the launch of a range of core and professional Rolex watches, earlier launched at Baselworld 2013, one of which costs Rs 44.68 lakh.

December 14, 2013