ITV

Tag: Manoj Gadgil

  • Listerine joins KKR as official mouthwash partner for IPL 2025

    Listerine joins KKR as official mouthwash partner for IPL 2025

    MUMBAI: Listerine, has announced its official partnership with Kolkata Knight Riders (KKR) for IPL 2025, bringing a refreshing twist to the cricketing season. With over 95 per cent of adults in India suffering from cavities, according to the World Health Organization, this collaboration aims to highlight the crucial role of mouthwash in daily oral care routines.

    KKR, one of IPL’s most popular franchises, is known for its spirit of excellence, teamwork, and passion qualities that align perfectly with Listerine’s mission to promote better oral health. Through this partnership, Listerine will leverage KKR’s massive fan base to raise awareness about preventive oral care, encouraging fans to swish their way to a healthier mouth.

    Kenvue business unit head-essential health & skin health & oral care & VP marketing Manoj Gadgil said, “We are thrilled to partner with KKR, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”

    Listerine will feature prominently across KKR’s marketing campaigns, offering fans engaging content, promotions, and interactive experiences both on and off the field.

    This partnership is more than just about cricket it’s about fostering a culture of oral wellness. With Listerine, fans can ensure their oral hygiene is match-ready, allowing them to cheer for their favourite team with confidence.

  • Stayfree launches bold new campaign with Kiara Advani

    Stayfree launches bold new campaign with Kiara Advani

    MUMBAI:  Feminine hygiene brand Stayfree  has unveiled its latest advertising campaign for Stayfree Secure XL featuring Hindi film star Kiara Advani.

    The campaign challenges the societal expectation that women should ‘act normal’ during menstruation despite physical discomfort and anxiety about leakage.

    In the film, Advani reflects on how her acting career began not on screen, but during her first period when she pretended to feel comfortable. The narrative highlights common struggles experienced by millions of women, including maintaining cheerful appearances despite constant worry about staining and coping with skin irritation from sanitary products.

    The campaign promotes Stayfree Secure XL’s LeakLock technology and clinically tested non-irritant cover, which offers up to 12 hours of protection. Its central message—”When pads are comfortable, periods are comfortable”—aims to free women from the burden of pretending during menstruation.

    Stayfree maker Kenvue vice-president marketing Manoj Gadgil said: “Girls and women put up an act braving through their days as normal. It is a period reality we acknowledge, and that’s why we are committed to offering superior products that provide comfort and long-lasting protection.”

    Creative directors Harshada Menon and Siddhesh Khatavkar from DDB Mudra explained the campaign concept: “We used the creative device of an actor talking about acting on periods to deliver a strong message.”
    Advani, who serves as the brand ambassador, added: “I still remember my first period—it was a new chapter in my life, but it also meant learning to ‘act’ like everything was normal despite the discomfort.”

    The campaign launches on 25 February across television networks and social media platforms including YouTube and Meta, with versions available in multiple regional languages.

    Stayfree is owned by Kenvue, the world’s largest pure-play consumer health company, whose portfolio includes brands such as Aveeno, Johnson’s, Listerine, Neutrogena and Tylenol.

    Campaign credits: 
    Credits: 
    * Brand – Stayfree
    * Agency – DDB Mudra Group
    * Creative – Rahul Mathew, Harshada Menon, Siddhesh Khatavkar, Jyotsna Mohanty, Baskar Thevar Subbiah, Jena Shah, Kanchi Undevia, Darshika Kapadia
    * Business – Saad Khan, Pooja Mehta, Snehal Wasnikar, Kanchan Joshi
    * Strategy – Shashank Lanjekar, Atreyi Nag, Tanvi Agrawal
    * Films – Jay Gaikwad, Alisha Dsouza
    * Production House – The Magic Box 
    * Director – Abhishek Verman
    * Producers – Srikanth Kumar, Mayur Patel
    * Associate Producers – Neeraj Saini
    * Editor – Utsav Bhagat
    * Associate Editor – Ankit
    * DOP – Satchit Paulose
    * Production Designer – Amrita Singh
    * Music Director – Rahul Pasi (Jamroom)
    * Post Producer – Shiv Shankar Yadav

    To watch the Kiara Advani acting Stayfree napkin TVC click here: 
    https://www.youtube.com/watch?v=Xq-6bxG9sro&t=5s
     

  • Aveeno Baby & Indian healthcare professionals unite to combat atopic dermatitis

    Aveeno Baby & Indian healthcare professionals unite to combat atopic dermatitis

    Mumbai – In an extraordinary initiative to tackle the rising prevalence of atopic dermatitis (AD) in India, Aveeno Baby has set a Guinness World Records title for the ‘Most pledges for a dermatological disease awareness campaign in one week.’ The brand partnered with 11,201 Indian pediatricians, dermatologists, and healthcare professionals to pledge their commitment to preventing AD through early intervention and skincare education.

    The brand’s ‘Start Early, Stop Atopic Dermatitis’ campaign highlights the critical role of early skincare, particularly the use of oats-based moisturizers, in managing AD. This initiative underscores the importance of raising awareness about the condition, especially given the results of a recent survey conducted by Aveeno Baby and Firstcry, which revealed that 82 per cent of Indian parents remain unaware of AD.

    Atopic dermatitis is one of the most common forms of eczema, characterized by dry, itchy, and inflamed skin caused by a dysfunctional skin barrier. Alarmingly, 60 per cent of children with AD show symptoms within their first year, and nearly 90 per cent by age five. Common signs include redness, itching, dryness, and rash, often leading to prolonged skin discomfort and disrupted sleep cycles for both babies and their families.

    Early intervention is vital for managing AD, especially in India, where the condition is becoming increasingly prevalent. The campaign aims to educate parents about the significance of using effective, pediatrician-recommended products to protect and strengthen the delicate skin of newborns.

    Aveeno Baby’s scientific research emphasises the benefits of colloidal oatmeal in managing sensitive skin conditions. Colloidal oatmeal not only soothes and hydrates the skin but also restores the skin barrier, reducing the frequency and severity of AD flare-ups.

    According to a Delhi-based pediatrician, MBBS DCH, Dr. Ajay Lal, “Early use of emollients like oats-based moisturizers can significantly reduce the risk and recurrence of AD in babies. I have been prescribing Aveeno Baby to infants with sensitive skin, and the results have been remarkable.”

    Aveeno Baby’s collaboration with India’s healthcare community was pivotal in setting the Guinness World Record.

    Speaking about the initiative, Kenvue business unit, essential health & skin health, and vice president marketing, Manoj Gadgil shared, “Sensitive skin demands special care, yet awareness about conditions like AD remains low in India. By partnering with healthcare professionals, we aim to empower parents with knowledge and expert-recommended products to prevent and manage AD. This Guinness World Record highlights the power of collective efforts to drive meaningful change.”

    To further its mission, Aveeno Baby showcased its latest scientific findings on colloidal oatmeal at Pedicon 2024, the 61st National Conference of the Indian Academy of Pediatrics. This platform allowed experts to share knowledge on early intervention strategies for AD, emphasizing the importance of using specialized skincare products from infancy.

    In addition to its collaboration with healthcare professionals, the ‘Start Early, Stop Atopic Dermatitis’ campaign will leverage influencer-led initiatives to engage with parents nationwide. These campaigns will emphasize the importance of early intervention and demonstrate the efficacy of oats-based moisturisers in managing sensitive skin conditions in babies.

  • Johnson’s Baby launches second edition of ‘Protection Pehle Din Se

    Johnson’s Baby launches second edition of ‘Protection Pehle Din Se

    Mumbai – Johnson’s baby launches its latest television campaign titled ‘Irresistible Cheeks’ under the broader campaign ‘Protection Pehle Din Se’*. Featuring Bollywood’s father daughter duo Anil and Sonam Kapoor, the film highlights Johnson’s promise to protect from day 1 with its iconic moisturising cream designed with purposeful ingredients and tested by doctors.

    Conceptualised by DDB and produced by Flirting Vision, the new film captures a fun acting face-off between Anil Kapoor, playing the role of a doting grandfather, and a baby. A film told from a baby’s perspective shows Anil pulling the baby’s soft cheeks. What follows is a fun banter between Anil and his reel grandson, as the baby resists and puts up an act every time his cheeks are pulled.

    Sonam Kapoor steps in revealing the secret to the baby’s soft and smooth skin—Johnson’s baby cream. Enriched with chamomile extracts and naturally derived glycerin, Johnson’s baby provides long lasting protection from dryness from day 1.

    Commenting on the new film, business unit head-essential health & vice president marketing Manoj Gadgil said, “Johnson’s® baby has partnered with parents to provide the best for babies. A newborn’s skin is 30% thinner compared to adults and loses moisture faster. As a brand which has a deep understanding of baby skin science, our latest campaign ‘Protection Pehle Din Se’* highlights the importance of moisturizing baby’s delicate skin from Day 1 and superiority of our products to protect baby’s skin against dryness to retain its softness.

    Then, how can you not pull those irresistible cheeks.”

    Flirting Vision director Benny Malik said, “Having directed many Johnson’s Baby campaigns, shooting with a baby in front of a camera is always full of surprises. One never knows when we get the right shot, but I have no issues in becoming a friend or a clown to bring the best expressions from the baby! And the magic happens, like always.”

    The TVC is set to air on television channels nationwide in 9 languages, as well as on digital platforms and multimedia channels.

  • Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Mumbai: This Daughter’s Day, menstrual hygiene brand – Stayfree launched its latest digital campaign which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Normalising periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.

    Four years ago, Stayfree launched its ‘It’s Just a Period’ campaign champions healthy period conversations amongst people who matter most to a young girl- “her family”. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to be a part of the period conversation with their daughters, which then extended to ‘Talk to your Sons’ campaign encouraging parents to tell their sons “it’s just a period”. This year, Stayfree with its latest film takes another bold step in this direction with a simple call to action #BetaStayfreeLeAana to end generations of taboo.

    Conceptualised by DDB Mudra, the new digital film captures poignant everyday moments in families, and conversations between parents and their sons which are heartwarming and relatable. The film thoughtfully portrays various household scenarios that help boys feel at ease with the topic of periods. From a mother encouraging her young son not to feel embarrassed about purchasing sanitary napkins during a grocery run, to another mother explaining that menstruation is a normal and healthy process for every woman, and a father discussing with his son the importance of supporting women during their periods, each moment is handled with care. The film leaves us with a powerful yet very simple message, “When we make our sons comfortable with periods, we make our daughters comfortable with it too.”

    Kenvue vice president – marketing and business unit head – essential health, Manoj Gadgil said, “Periods have traditionally been a hush-hush conversation limited to the women of the house with male members asked to look away creating a society where periods are seen as social stigma. When one half of the population is kept out this conversation true change in society is impossible. At Stayfree, we are committed to normalizing period conversations and to create a world where no girl feels shame, fear or discomfort about periods. In our fourth edition, we take a real actionable step by not only urging parents to tell their sons ‘It’s just a period’ but also perhaps to go buy a sanitary napkin for their mother or sister taking a decisive step to end generations of stigma associated with periods.”

    DDB Mudra Group chief creative officer Rahul Mathew shared, “Over the years, Stayfree has been committed to normalizing the conversation around periods. And a big cohort in the normalization journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”

    As a part of the new campaign, Stayfree has collaborated with popular national and regional influencers to highlight the important of healthy period conversations in families sharing personal experience of how they have normalised period conversations with their sons. The digital campaign will be seen across Youtube, Meta and leading OTT channels.

  • Celebrate the arrival of a bundle of joy with Johnson’s Baby’s new gift set

    Celebrate the arrival of a bundle of joy with Johnson’s Baby’s new gift set

    Mumbai – Johnson’s Baby has launched its gift set. The all-new gift range was unboxed at Johnson’s Baby ‘Onederland’ event with 280+ influencers and experts in Delhi.

    A special gift to celebrate arrival of a little one, Johnson’s baby latest gift sets is available in 4 distinct variants with a curated collection of Johnson’s Baby popular products. Each gift set has been designed keeping the unique needs of new mothers and their newborns. For the first time, Johnson’s baby introduces a gift set along with a maternity bag with a name tag which can be personalised with the baby’s name. A perfect companion for outings with the little one, the maternity bag is available in attractive colours, is easy to carry, durable and water-resistant providing mothers a worry-free experience incase of any spills.

    As a brand which celebrates the special moments of newborn, Johnson’s baby for the first time launches an AI generated lullaby & video which can be personalized with the baby’s name to make the nap time ritual even more special. Conceptualized by Hogarth, parents can now access the new lullaby feature by scanning the QR code on any Johnson’s baby gift box and create a personalized lullaby in English and Hindi languages.

    Commenting on the launch, Kenvue business unit leader-essential health and VP marketing Manoj Gadgil said, “We are excited to launch our new Johnson’s baby curated gift sets.  Johnson’s baby has always focused on enhancing the joys of parenthood and we hope these gift sets become synonymous with the joys associated with the birth of a newborn. Our gift sets have been thoughtfully curated with many personal touches including an AI powered lullaby and our best-selling products designed to help protect a baby’s delicate skin.”  

    The Johnson’s baby gift set were unveiled at Johnson’s Baby ‘Onederland’ event with India’s leading mummy influencers, experts and heads from communities from across the country. The event brought alive three distinct aspects of a motherhood journey including Journey to Day1, Preparing for Day 1 and Day 1 and Beyond. The event began with the JourneytoDay1 inviting mothers or the ‘Chief Oneder Officers’ to share their journeys and stories with their little one with a Promise Wall activation, followed by Preparing for Day 1 segment focusing on ingredient transparency and how to choose the best products suited for a baby’s delicate skin.  For the final segment on Day 1 and Beyond, experiential zones and expert led knowledge sessions highlighted various aspects of baby skin science, myth busters and how to give the first bath, massage and much more.

  • Neutrogena launches visible repair range

    Neutrogena launches visible repair range

    Mumbai: Neutrogena, a skincare brand, has released its ‘Skin Rewind Survey’ highlighting gaps in knowledge on anti-aging solutions amongst women. The survey reveals that 95 per cent women are actively seeking anti-aging solutions, with two out of three women mentioning fine lines and wrinkles as a top skin concern related to aging.

    Interestingly, the survey also highlights that while 75 per cent of women recognize fine lines and wrinkles as early signs of aging, only 42 per cent are using specialised anti-aging solutions indicating the lack of consumer awareness about the right aging regime and the efficacious products to address aging signs. Additionally, 85 per cent of women wished they started addressing these skin aging issues sooner.

    According to a study titled, ‘Aging and the Indian Face: An Analytical Study of Aging in the Asian Indian Face’1 Indian skin ages 10 years faster compared to other skin types. While skin aging can be attributed to various external and internal factors, factors like air pollution and environment, prolonged sun exposure, lifestyle-related stress, inadequate sleep significantly impact skin, making it more prone to aging and degeneration of collagen.

    With an aim to address these growing skin aging concerns faced by Indian consumers, Neutrogena launches its new Visible Repair range, an innovation specifically formulated to visibly repair signs of skin aging, in just seven days.

    Comprising of three products, a serum, regenerating cream, and an under-eye cream, Neutrogena Visible Repair range combines fast-acting retinol and other powerful anti-aging ingredients that produces 48 per cent more collagen3 while maintaining the skin’s natural collagen to improve skin elasticity and firmness.

    The new range effectively tackles key pain points related to retinol often faced by consumers. Specially formulated for retinol beginners, 97 per cent new retinol users in a consumer study agreed that the visible repair range is mild and non-irritating, suitable for daily use and all skin types. Bringing its unique encapsulated technology, the visible repair range ensures better absorption in the skin to deliver improved results and efficacy.

    Commenting on the launch of Neutrogena Visible Repair range, Kenvue business unit head, essential and skin health & beauty and VP marketing, Manoj Gadgil said, “Skin aging is one of the leading skincare concerns faced by Indian women. With women becoming more health and skin conscious, they are actively seeking solutions to reverse signs of aging to give them younger looking skin. We are delighted to launch Neutrogena’s Visible Repair Range, a science-backed solution with efficacious anti-aging ingredients that is designed to address the unique skin aging needs of Indian women ensuring visible improvements along with a superior beauty experience.”

    “At Neutrogena, it is our promise to democratize access to knowledge and derm backed solutions to boost skin’s vitals.  With 30 years of experience and science around retinol, Neutrogena has built strong credentials in using stable retinol in its skincare products making it a brand recommended by doctors. With Neutrogena Visible Repair Range, we provide women with an effective yet gentle formulation suitable for all Indian skin types, even those new to retinol, to make them feel more confident in their skin”, he further added.  

    Dr. Jaishree, a board-certified cosmetic dermatologist with 24 years experience, explained, “As women, we share common concerns about fine lines and wrinkles. Most women rely on general skincare products such as moisturizers, sunscreens, and serums. We aim to enhance awareness and availability of effective anti-aging solutions. By educating women on early skin care intervention and the benefits of targeted anti-aging products, we can help them achieve their skincare goals. Neutrogena’s Visible Repair Range is specifically designed to meet these needs, offering advanced solutions for younger-looking skin.”

    Neutrogena’s new visible repair range has been launched in association with Nykaa. Along with Nykaa, the new range will be available across top beauty destinations.

  • “Johnson’s baby has partnered with parents for generations”: Manoj Gadgil

    “Johnson’s baby has partnered with parents for generations”: Manoj Gadgil

    Mumbai: Johnson’s Baby has launched a digital film titled ‘The Long Wait for Day 1’, a heartfelt tribute to mothers and their motherhood/pregnancy journey.  The film, conceptualised by DDB Mudra, celebrated the different journeys of mothers, including adoption, in vitro fertilization (IVF), or preterm and reinforces the brand’s commitment to supporting motherhood in all its forms.

    As an extension of Johnson’s Baby #PromisePehlePalSe campaign, ‘The Long Wait for Day 1’ follows the poignant stories of Neha, Maya, and Geet, each embarking on their unique paths to motherhood. From the anticipation of waiting on a hospital bed to the flashbacks of their journeys, the film captures the emotional resilience of mothers.

    The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby.  In every journey, Johnson’s Baby partners with mothers to protect their baby from Day 1. The beautiful montage culminates with the brand’s commitment: ‘Pehle pal se protection hai har maa ka aur hamara vaada’

    Indiantelevision.com reached out to Kenvue business unit head-Essential Health & Skin Health & VP marketing Manoj Gadgil where he gave a deeper insights behind the inspiration of the digital film and lot more…

    Edited excerpts

    On the inspiration behind Johnson’s Baby’s latest digital film, ‘The Long Wait for Day 1’

    Johnson’s Baby’s latest digital film, ‘The Long Wait for Day 1’ celebrates the diverse journeys to motherhood. The film highlights the resilience and determination of mothers who have endured different paths, such as an IVF treatment, adoption process, or the emotional rollercoaster of having a preterm baby. While every motherhood journey is special and unique, some mothers may have a longer and more challenging journey to their Day 1 with their little one.

    Our latest film highlights some of these challenging motherhood journeys and reinforces Johnson’s Baby’s commitment to supporting motherhood in all its forms.  The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby. So is ours! Johnson’s Baby partners with mothers to protect their baby from Day 1.

    On the film portrays a different path to motherhood, from IVF to adoption and preterm birth

    Johnson’s baby has partnered with parents for generations. Over the years, we have closely interacted with hundreds of mothers to understand their motherhood journey to Day 1 and what matters most to them for their baby. These invaluable insights and experiences have guided us in crafting these stories with sensitivity and emotional resonance. Through the creative process, we tried to capture the complexities of each path to motherhood.

    On the role  you see influencers and celebrities playing in amplifying the message of the campaign and fostering meaningful conversations around motherhood

    In the evolving landscape of content consumption, influencers and social media play a crucial role in amplifying our campaign’s message and driving meaningful conversations. Infact for new mothers, word of mouth especially recommendations from fellow mothers they relate to are among the top 2 drivers of purchase. Their voices and platforms have the power to inspire and connect with a wide audience of mothers as well as create a strong community of mothers who they can lean on for advice and recommendations.

    On doodle book resonating with mothers and encourage them to share their own unique stories

    Recently, for Mother’s Day, Johnson’s Baby celebrated the occasion with popular national and regional celebrities and influencers with #JourneyToDay1 campaign engaging 1000+ mums on various communities. We hosted a fun contest where mommy influencers shared their motherhood journey through a doodle book inviting fellow mums to share their unique motherhood stories and participate in this contest. Within days, we got an overwhelming response from hundreds of mothers who shared their diverse journeys to Day 1.  This contest not only encouraged mothers to reflect on their own journeys but also fosters a sense of community and belonging.

    How do you perceive the role of mothers in today’s society? A lot has changed frankly from previous decades and how does the brand aim to empower them through its initiatives?

    Today, we are increasing seeing mothers juggle multiple responsibilities along with their baby.  We are committed to supporting mothers in their motherhood journey with their baby and their evolving responsibilities. Over the years, Johnson’s Baby has partnered with parents to consistently deliver the best for their babies through superior science backed products.

    As a brand with products that first touch a baby’s skin, we understand our responsibility. We remain focussed on creating products designed with only ‘Baby-safe’ ingredients and to exceed safety standards to deliver our promise to every parent. Through our campaigns and initiatives, we further strive to create resources to educate parents on best skincare practices for newborns.  

    Our commitment to scientific excellence has led to breakthroughs in skincare technology, resulting in products that protect the baby’s skin without compromising its natural balance. Some of innovations include products like Johnson’s ‘No More Tears’, a mild shampoo which effectively cleans a baby’s scalp without irritating the eyes.

    To bring mothers closer to Johnson’s Baby, we have leveraged new age technologies like augmented reality (AR) to enable them to discover our baby safe ingredients as well as see what’s inside our products to make more informed decisions.

  • Kiara Advani and PV Sindhu join hands with Stayfree

    Kiara Advani and PV Sindhu join hands with Stayfree

    Mumbai: To mark Daughter’s Day, Stayfree, one of India’s leading brands in menstrual hygiene, along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods. Kiara Avani, India’s leading actress and PV Sindhu, Badminton World Champion took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods.  

    Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural.  This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl – her family.

    Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation from an early age. PV Sindhu also emphasizes the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation.  To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!

    Commenting on Stayfree’s campaign, Kenvue marketing and essential health business unit head Manoj Gadgil said, “Over the years, Stayfree has been committed to normalizing period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”

    Recently, Stayfree was recognised for its impactful ‘This Daughter’s Day Talk to Your Sons’ campaign at the 8th edition of the IndIAA Awards for Creative Excellence by the India Chapter of the International Advertising Association (IAA), in the ‘Voice of Change’ category.