ITV

Tag: Manoj Dobhal

  • Dish TV celebrates this Diwali with one crore families with assured gifts

    Dish TV celebrates this Diwali with one crore families with assured gifts

    Mumbai: Dish TV is all set to light up homes across the country this Diwali with its festive campaign, ‘Dish Ki Diwali.’ Embracing the spirit of togetherness and giving, Dish TV has launched special exciting offers for both new and existing Dish TV and D2H customers. This month-long initiative aims to unite families through premium entertainment and attractive deals, including huge cashback and lucky draws for new connections, as well as existing customers.

    The ‘Dish Ki Diwali’ campaign offers enormous benefits for all Dish TV and D2H customers including new subscribers who come on its platform. There are huge cashbacks for new customers and a one-month subscription of all popular OTTs (Watcho Max Plan) as an assured benefit. They will also be eligible for a weekly lucky draw and a bumper lucky draw at the end of the campaign where they can win cars and other exciting prizes. On the other hand, the existing Dish TV and D2H customers can avail of a one-month Watcho Max Plan simply by recharging their Dish TV or D2H connection and also will be eligible for a weekly lucky draw and a bumper lucky draw. Customers can upload their festive photos through the link provided by DishTV and also share them on social media, expressing their joy and festive spirit while extending season’s greetings to the entire nation.

    To enhance the festive spirit and uphold its legacy of bringing families together, Dish TV is also introducing a series of exciting weekly and bumper lucky draws during the Diwali period. Customers who purchase new connection or recharge their subscriptions, regardless of the amount, will be eligible for weekly draws and get a chance to win prizes such as Scooty, Refrigerators, Televisions, and many more. Each week, 23 winners will be selected for over five weeks, providing multiple chances to win. Once a customer wins a weekly prize, they will not be eligible for subsequent draws, maintaining fairness and excitement for all participants. The campaign will culminate in a Bumper Lucky Draw featuring grand prizes, including a Kia SUV as the first prize, followed by Tata Tiago SUV, Alto cars, Pulsar bikes, iPhones, laptops, and more.

    Dish TV India Ltd CEO & executive director Manoj Dobhal said, “At Dish TV, we are passionate about entertainment on any screen, anytime anywhere, and enriching family moments. So, this Diwali, we are thrilled to launch our ‘Dish Ki Diwali’ campaign. As families come together to celebrate, we aim to elevate their experience with both TV and OTT entertainment and exclusive offers, exciting weekly lucky draws, and a grand bumper draw that will bring smiles and surprises to homes nationwide. We’re not just delivering entertainment; we’re creating joyful moments and fostering stronger bonds. With this campaign, we invite every household to embrace the magic of premium entertainment and the spirit of giving that makes Diwali truly special.”

  • Dish TV partners with Samsung and Nagravision

    Dish TV partners with Samsung and Nagravision

    Mumbai: In a first-of-its-kind offering in the Indian DTH industry, Dish TV has launched a hassle-free TV viewing experience for Samsung TV customers via Nagravision and Samsung’s TVKey Cloud Technology. DishTV’s partnership with Samsung India, India’s largest consumer electronics brand, and Nagravision, the media and entertainment technology division of the Kudelski Group, to launch integrated DishTV smart+ services, makes it the first and the only DTH operator in India so far to deliver secure, premium content directly to Samsung Connected TVs without the need for a traditional set-top box and accessed via TV remote.

    The service developed in collaboration with Samsung India and Nagravision, seamlessly integrates Dish TV’s Smart+ service into select Samsung TV models. Samsung television customers in India can activate the built-in Dish TV service in their television sets and enjoy their favourite linear TV channels and OTT content without the need for installing a Set-Top box separately.

    Our new solution based on Nagravision and Samsung’s TVKey Cloud allows users to select Dish TV Smart+ as their preferred DTH service directly from the Samsung TV interface, simplifying the setup process and eliminating the need for an external set-top box. This built-in feature available on Samsung’s 2024 TV models- UHD 8 Series and above TVs integrates linear TV and streamed content into one seamless package. With unique on-chip security within Samsung TV’s, TVKey Cloud ensures top-tier content protection, delivering a streamlined, secure, and hassle-free user experience.

    To celebrate the launch, Dish TV Smart+ is offering a complimentary one-month subscription that provides access to a wide range of TV channels and 16 OTT apps through its in-house OTT platform, Watcho, at no extra cost. This exclusive offer enriches the viewing experience by seamlessly merging traditional DTH services with digital content into a single package.

    Dish TV India CEO & executive director Manoj Dobhal said, “At Dish TV, we believe in not just adapting to changing needs and innovations but in redefining them. The launch of TVKey Cloud represents a transformative leap for the DTH industry, delivering unmatched convenience and security directly to our customers’ Samsung Connected TVs. Our collaboration with Samsung India and Nagravision sets a new benchmark, prioritising customer needs, which are at the heart of our mission. This commitment to integrated, clutter-free entertainment reduces new customer acquisition costs, empowers consumers, and strengthens our position as a pioneering leader in this era of technology.”

    DishTV India corporate head- Marketing, Dish TV and Watcho, Sukhpreet Singh added, “We are thrilled to partner with Samsung India and Nagravision on this revolutionary initiative. By integrating traditional channels and OTT services into a single platform, we offer customers unparalleled flexibility and a wide range of content options. This partnership is a significant step in our ongoing efforts to enhance the customer experience by seamlessly merging our services with leading consumer devices. It brings advanced convenience directly to today’s living rooms, combining satellite TV with extensive OTT content.”

    “Our collaboration with Dish TV enables them to transform how they deliver secure, high-quality content directly to subscribers’ TVs,” said Nagravision executive VP & CMO Nancy Goldberg. “This launch demonstrates our commitment to both the Indian market and our continued investment in innovation to all segments of the media and entertainment industry. By aligning with Dish TV’s strategic goals, our solution offers consumers unparalleled access to premium, immersive content without needing additional hardware.”

  • Dish TV launches dynamic AV vans for ‘Zing Super Offer’ across HSM

    Dish TV launches dynamic AV vans for ‘Zing Super Offer’ across HSM

    Mumbai: Dish TV, a prominent DTH service provider, has launched a strategic outreach initiative targeting Hindi-speaking market (HSM) regions across Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar to popularise its Zing Super offering through on-ground activities, tailored for tier-2, tier-3 towns, and deep rural areas. The company is using all decked-up dynamic interactive audio-video (AV) vans to promote its special ‘Zing Super offer’ and provide entertainment avenues to the HSM market, with the aim to attract potential customers towards the evolved entertainment experience of pay television.

    Dish TV provides both pay-TV channels and free channels on its platform to offer customers a choice between pay-TV and Free TV viewing. The Dish TV van activity has been instrumental in directly connecting with customers by demonstrating both pay-TV and FTA through live programming demos and on-the-spot resolution of complaints of existing subscribers. The vans will also showcase educational channels and distribute stationery to children to build an emotional connection with families.

    Dish TV India Ltd CEO Manoj Dobhal said, “At Dish TV, we’re committed to delivering top-notch entertainment to our valued customers. Our ‘Zing Super’ offer provides 300+ channels for an extended period of time with the flexibility to add pay channels on an à la carte basis whenever required. With our unique initiative, using interactive dynamic AV vans, we aim to highlight the content quality of pay-TV vis-a-vis FTA through live programming on the spot, which helps in converting FTA customers by bringing them onto the pay platform at a reasonable entry price.”

    As part of the campaign, dynamic vans will traverse these targeted markets, generating awareness, facilitating on-the-spot new sales and resolving customer complaints.

    Customers can avail the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all customers.

  • Dish TV launches ‘Own Your Customer’ initiative

    Dish TV launches ‘Own Your Customer’ initiative

    Mumbai: Dish TV India, a leading DTH service provider, has launched its marquee and unique ‘Own Your Customer’ (OYC) as part of its partnership with Local Cable Operators (LCOs). This collaboration with Dish TV will deliver a superior TV viewing experience to customers in a simplified manner eliminating the need for extensive infrastructure such as optical fiber, transmitters, nodes, and amplifiers. This partnership will ensure robust connectivity while enhancing the overall reliability of the network.

    After COVID-19, while OTT platforms and DTH services continued to grow, traditional cable TV services suffered a minor setback. In such a situation, the ‘Own Your Customer’ (OYC) initiative launched by Dish TV will prove helpful to cable operators in strengthening their customer base. Cable operators were concerned about their declining customer base as they wanted to shift to DTH to avoid interruptions in their TV viewing experience. This Dish TV’s initiative will not only provide a perfect solution but will also help them retain their customer base without additional overhead costs.

    With this OYC initiative, LCOs and MSOs (Multisystem Operations) will enjoy complete control over their networks and act as distributors of Dish TV in their respective areas such as recharge and activation through their self-operated portal, eliminating dependence on external entities. Consumers will now experience better technology with the assistance of their cable operators. Moreover, LCOs will have the opportunity to install broadband, enabling customers to utilize new digital technologies like the Dish TV Android Box from the comfort of their homes, not only further strengthening the broadband connection provided by LCOs but also providing end-to-end solution to customers.

    Commenting on the initiative, Dish TV India Ltd CEO Manoj Dobhal, stated, “We are delighted to introduce the ‘Own Your Customer’ campaign, a first-of-its-kind and unique initiative in media distribution. It marks a major change in cable TV distribution. This initiative by Dish TV will not only empower LCOs and MSOs but will also enable them to expand their customer base and reduce operating costs, while Dish TV will gain access to new customers and reduce servicing overheads. This relationship ensures that both parties are committed to driving industry-wide change while providing unmatched value and services to customers.”

    Through OYC, Dish TV reaffirms its commitment to supporting the growth of LCO businesses. Its primary objective is to revitalize the cable TV industry with the combined strength of both DTH and cable networks. Dish TV is fostering the growth of LCOs and MSOs by enhancing their customer relationships and introducing a customer-centric approach to TV distribution.

    This unique initiative by Dish TV has garnered significant attention and interest from customers in the television distribution sector. It is expected to play a pivotal role in reshaping the future of entertainment distribution.

  • VBS 2024: The Churning Video Distribution Ecosystem – What’s next?

    VBS 2024: The Churning Video Distribution Ecosystem – What’s next?

    Mumbai: India is in the grips of seisnic changes regarding video and broadband consumption. Pay TV cord-cutting is rampant even as free TV subscriptions are on the rise and OTT buy-ins are churning with the signs up for certain platforms stagnating even as others are seeing rapid increases and some are seeing cataclysmic drops. Aggregators of OTTs are popping up on the horizon promising cheap bundles along with value-added services for cable TV and DTH. There’s a rush to set up free advertising-supported TV channels by TV set manufacturers and smart TV device makers. There’s the Jio factor where it seeks to convert most pay TV customers to free streaming of video content by offering free access to consumers at no cost. The consumer continues to demand bandwidth higher than ever imagined even as prices drop. Margins are under pressure as every player goes one-up on each other acquire and retain customers.

    The video and broadband distribution landscape has not been as vibrant as it is now.. How long will this pot-boiling continue? What will the magic potion of video and broadband look and taste like? And what’s the end game? Indiantelevision.com has held the 20th edition of Video and Broadband Summit better known as VBS at Sahara Star Hotel, Mumbai.

    The session chair for this panel was Ernst and Young LLP partner, media & entertainment advisory services Ashish Pherwani along with panelists: Fastway group CEO Prem Ojha, IndiaCast president Amit Arora, Dish TV CEO Manoj Dobhal, Warner Bros. Discovery & Eurosport South Asia head of distribution Ruchir Jain, Shemaroo Entertainment COO-broadcasting business Sandeep Gupta and Harmonic EMEA-APAC streaming market development director Alexandre Paugam

    Pherwani started off by saying by 2028, the TV world be breaking up into three largely equal partners and will have about 70 to 80 million pay TV and 65 to 70 million free-to-air services.

    Jain said, “We are very hopeful about the future right now. If you look at this, what’s going to happen is one is that the entire set of consumers are increasing in number. So I’m talking about how pay TV is gonna grow, connected TVs, and also about the free-to-air services, etc, so it’s the number of people coming into the media, who is going to invest. So that’s one big factor, the second big factor is the time scale

    Ojha opined that, “Our job is to keep the ground ready so that all this beautiful content and all these absorbing content can reach out to consumers the way they want it today.”

    Arora said, “So it is select all 3 platforms to seem to be consuming a lot of common content assets and that is going to change in the future formats will change may be the price point. I agree with that.”

    Dobhai said, “ We are brands with long-run legacies. And new ones coming up. Fortunately, unfortunately, I’m on the receiving end of it because we are the ones who showed the word of it all the country that you know what experience it brings when you watch an immersive content technology, upgraded version of it, satellite, and all that.”

    Gupta added that for Shemaroo, Gujarati is like building our own Prime Video. Because we are devoted ourselves to Gujrati. We are trying to expand on more areas as well. Other than that Shemaroo and ShemarooMe are mostly devoted to Gujarati.

    Lastly, Paugam replied, “Coming from the technology, part of things, especially the broadcast infrastructure, I think we see a big trend, and DTH cable stays strong. And for us, it stays at a huge part of our business helping protesters and operators distribute their content through those networks and optimize it. But the big growth is in streaming. And we’ve seen a tipping point globally, the number of subscribers from pay TV subscribers, being outpaced by the number of streaming subscribers. We’re moving from sending a unified feed and broke it down to everyone to sending unique guests and a unique feed to the end user. That gives us the ability to customize this unique feed. I think a lot of innovation and new technology that are emerging are around how do we leverage that streaming vessel to have the experience as personalized as possible.”