Tag: Manoj Bajpai

  • Pan Vilas Premium Elaichi launches new ad campaign of ‘Shauk Badi Cheez Hai’ with Manoj Bajpai

    Pan Vilas Premium Elaichi launches new ad campaign of ‘Shauk Badi Cheez Hai’ with Manoj Bajpai

    MUMBAI: Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.

    Continuing their highly recalled and celebrated ‘Shauk Badi Cheez Hai’, the TVC’s captures the brand’s ethos of passionate indulgence. ‘Shauk’ has been hailed as a differentiator and is a complete fit with the product positioning. It has managed to break the clutter of the category communication and connect with the target audience.

    Starring Manoj Bajpai as the quirky Nawab, Jameel Khan as an indulgent ‘Mulazim’ and Elli Avram as the romantic interest, the series of films bring alive the narrative of ‘shauk’ through the idiosyncrasies of the Nawab and humorous situations created through it.    

    The films were shot by renowned director Maneesh Sharma of Band Baaja Baarat & Dum Laga Ke Haisha fame, cinematographed by Manu Anand (National Award Winner), and produced by leading Bollywood film producer Jay Shewakramani.

    Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India shared “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”

    Manoj Bajpai shared his experience shooting the film. “I thoroughly enjoyed myself playing the role of an eccentric Nawab. I immediately connected with the concept of ‘Shauk’ as I personally pursue my hobbies with the same passion. In fact I had also shot in the state- of -art factory it is manufactured in when I first launched Pan Vilas Premium Elaichi. Bringing in the authenticity to the role was a joy thanks to the excellent product, the communication and of course the wonderful stories that come together in a cohesive manner. I am happy to be a part of ‘Shauk Badi Cheez Hai’.”       

    Amit Gambhir, Marketing Head, Chewing & Confectionary Godfrey Phillips India shared, “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”

    Pan Vilas Premium Elaichi is handcrafted with a perfect blend of ingredients and is considered as a connoisseur’s delight. It is one of the most premium mouth freshener which offers a superior chewing experience unparalleled in the Indian Mouth freshener space and hence one has to have a shauk for it. Pan Vilas Premium Elaichi is prepared and perfected by master blenders using ingredients procured from rare and best places of origin like elaichi from Munnar, Kerala & 99.9% pure silver and natural spices these are then offered to the consumer in a packaging using world class technology.

    The brand employs the strictest quality control measures to ensure that their products adhere to the safety guidelines of the country, contamination free and best in class. 

  • Bhagyashree makes her comeback on TV with Life OK’s new show

    Bhagyashree makes her comeback on TV with Life OK’s new show

    MUMBAI: Seems like film actors are moving out of their comfort zones! Faces like Amitabh Bachchan, Salman Khan, Anil Kapoor, Manoj Bajpai and others have already established themselves in the television fraternity.

     

    Latest to join the race is Bhagyashree Patwardhan, the actor who ruled an entire generation’s heart with her debut movie Maine Pyaar Kiya.

     

    Come July, and Bhagyashree will return to the small screen with Life OK’s new offering Laut Aao Trisha. Produced by Nandita Mehra and Bhairavi Raichura’s 24 Frames Production’s, she essays the role of Amrita Swaika, a mother and her journey as she steps out of the house to find her daughter Trisha, who has suddenly disappeared. To the outside world, the Swaikas appear as a picture perfect family that eats, prays and stays together but in her search for Trisha, she comes face to face with the shattering realities of her family and relationships.

     

    With the promos already hitting the television screens from 16 June, it has got more than 2,000 views on YouTube. The show will also bring together some of the very talented and successful actors of television on one platform.

     

    Thrilled to be a part of Life OK’s Laut Aao Trisha, Bhagyashree said, “It’s been a long time since I have been in the entertainment space and I am really excited to be back and working with Life OK for Laut Aao Trisha. The intrigue and the complexities of relationships that are part of my character is what attracted me to the show and made me want to be a part of it. Nothing is black and white, we are all shades of grey. There are layers to every relationship and it takes a trauma to reveal them. What starts as a mother’s search for her daughter who has disappeared, slowly unveils the true faces of all the relationships around her.”

     

    Surprisingly, this finite series was earlier set for telecast on Star Plus. But due to lack of slot, it has been pushed to Life OK. Moreover, while the working title for the show was Missing, it is now called Laut Aao Trisha. While it is an adaptation of the US series Missing, the creative’s changed the title to Laut Aao Trisha in order to make it more relevant as per the story.

     

    If sources are to be believed, the show will air five days a week and will occupy the prime time slot.

  • Subhash Ghai to get Lifetime Achievement Award at Delhi International Filmfest

    Subhash Ghai to get Lifetime Achievement Award at Delhi International Filmfest

    NEW DELHI: Even as the entries for the third edition of the Delhi International Film Festival (DIFF), to be held in December this year, were called for, one thing which is clear is that versatile showman Subhash Ghai will be honoured with the Lifetime Achievement Award at the Festival.

     

    The Minar-e-Dilli Award is proposed to be presented to Ghazal Maestro Gulam Ali, and Pakistan is expected to be the partner country for the festival to be held from 20-27 December.

     

    DIFF 2014 is an initiative by “The Social Circle, A Society for Cause and – A step toward inclusiveness” to showcase the best of Cinema, Art and Literature from across the globe.

     

    Started in 2012, the advisory board for this festival is headed by Dada Saheb Phalke awardee Adoor Gopalakrishnan. Working closely with him are some of the greats of Indian Cinema including the national award winning directors Tigmanshu Dhulia, Anurag Kashyap and Anooj Kapoor, Mohan Agashe, Manoj Bajpai, Mandira Bedi, Shriram Raghwan, Jimmy Shergill, N. Chandra, Sandeep Marwah, Shailesh Lodha, Yashpal Sharma and Arvind Gaur, apart from Satish Anand from Pakistan.

     

    Now in its third edition, the festival hopes to showcase 200 films from around 45 countries as against 170 in the previous years.

     

    The earlier editions also showcased 100 paintings and sculptures from India. The two editions also had a literature section with 100 NRI poets displaying their work at the venue. The second edition of the festival saw the addition of Fashion, Singing, Band events and Sufi night by Nizami Brothers, thus making DIFF the only festival in the world with so many sections and live events every evening during the seven days of the festival.

     

    The other events during the festival include ‘Band of the Year’ with participation of more than 25 bands from all over India; ‘Singer of the Year’, a tribute to Mohammed Rafi, ‘Face and Designer of the Year’, daily seminars and workshops and book launches on various aspects of cinema, art and literature.

     

     To promote cinema, art and culture, the festival has associated itself with French and Israeli Embassies in New Delhi along with HUNERKADAA, well known Visual Arts and Performance Institute and EVEREADY GROUP, one of the leading film distribution company from Pakistan.

  • Endemol India partners with Fox Star Studios on a movie

    Endemol India partners with Fox Star Studios on a movie

    MUMBAI: Endemol India has collaborated with Fox Star Studios for an emotional thriller, Traffic. This marks the foray of Endemol into the Hindi film industry and will be produced under the banner “Eyedentity Motion Pictures” – the film arm of Endemol India.

     

    Traffic, the Hindi adaptation of the critically acclaimed Malayalam blockbuster will release on 7 March, 2014. Based on a true life incident the film marks the coming together of an ensemble cast of Manoj Bajpai and Jimmy Shergill in the lead roles along with Bengali superstar Prosenjit, Parambrata (of Kaahani fame), Divya Dutta, Kitu Gidwani and Sachin Khedekar playing pivotal roles. The film will also see the debut of talented young actor Amol Parasher and Vishal Singh in critical roles.

     

    Endemol India MD and CEO Deepak Dhar said, “With Traffic, Endemol enters the Hindi film sphere and we are fortunate to have partnered with Fox Star Studios for such an incredible script that involves a diverse mix of characters caught in an unlikely situation. Brought to life by a brilliant screenplay that pits together all the characters in a race against time, the incredible casting is bound to keep the audiences hooked till the end.”

     

    Directed by national award winning film maker Rajesh Pillai, who also directed the original in Malayalam, the movie showcases a high voltage drama and a battle against time when stakes run high and life is in danger. What sets Traffic apart from other films is the fact that as an emotional thriller, it will also introduce the audiences to an altogether new genre of entertainment.

     

    Traffic has been adapted in Hindi by Suresh Nair with music by Mithoon.

     

    Fox Star Studios CEO Vijay Singh added, “We are excited to have partnered with Endemol India as they debut in the Indian film industry. Traffic comes with tremendous credentials – National award winning director plus commercial & critical success in Malayalam – it promises to be an emotionally thrilling experience! At Fox Star Studios, our endeavour has been to support path breaking entertaining cinema. We believe in the story of Traffic and that it must be told to a wide audience. Audiences today are seeking new and distinctive content and we continue to strive to deliver films that capture the imagination. The film is the first up on our slate for 2014 that will feature mega productions, massy entertainers and clutter breaking films.”

  • SOM Distilleries & Breweries launches Milestone100 and White Fox

    SOM Distilleries & Breweries launches Milestone100 and White Fox

    NEW DELHI : SOM Distilleries & Breweries Limited (SOM) today launched a new, ambitious and premium brand ‘Milestone100’ and ‘Whit Fox’ at a grand event at The Grand in Delhi.

     

    Veteran Bollywood actor & Brand Ambassador ‘Milestone100’, Manoj Bajpai along with Mr. J K Arora, Chairman & MD, SOM Group of Companies and Mr. Deepak Arora, CEO, SOM Group of Companies, unveiled the new brand at a glittering event, which also saw performances from Bollywood actress Bruna Abdullah.    

     

    ‘Milestone100’ has been specially made for people aspiring to achieve new milestones in their lives, and thus the tagline ‘Thodda Aur’. And, the 100 denotes 100% purest form. A premium brand from the company, the whole packaging has been crafted sensuously by O&M, who have designed it keeping in mind the likes and preferences of Indian drinkers. The octagonal shape of the bottle & diagonally cut two piece mono carton is a first in the Indian market, which makes it innovative, unique and attractive.

     

    The diagonal three piece label, the octagonal shape and the classy tones on the outer pack will enable ‘Milestone100’ to stand out distinctly from its peers.

     

    It was also an opportunity for the company to launch ‘The White Fox’ vodka, a triple distilled grain vodka which is prepared exclusively using state of the art porous/ carbon filtration technology to ensure and give the consumers that absolute clarity and smoothness to the blend which makes it an unmatched quality product in its price offering.

     

    Commenting on the occasion, Mr. Deepak Arora, CEO, SOM Group of Companies said, ‘We have completed 25 successful years, and with Milestone100 & White Fox Vodka, we are ready to enter the premium segment. A lot of time and effort has been put into manufacturing Milestone100, which has been blended with the finest blend of triple distilled 100% premium grain whisky, with imported 100% scotch malts, matured exclusively in oak casks from Scotland. This has resulted in a product, which is the perfect combination of smoothness and strength, without any artificial flavours.”

     

    Added Mr. J K Arora, Chairman, SOM Group of Companies, “The company, and collectively as a group, we have grown significantly over the past several years. In fact, our performance has been above industry average on many parameters, and the same is validated by the recent recognition – SOM Distilleries & Breweries Limited was featured in August 2013 in the Forbes Top 200 companies (best under a billion in sales in the whole of Asia Pacific), chosen out of a set of 15,000 companies, and has also been ranked 93rd in Inc. India 500 (India’s fastest growing companies under Rs. 1,500 crores). And, we hope to continue this momentum with the launch of Milestone100 and The White Fox.

  • Satyagraha: A glorified hunger strike

    Satyagraha: A glorified hunger strike

    There is cinema called Prakash Jha genre. It is basically anti-establishment in its essence. The usual elements involve badly skewed good-vs-bad struggles, the usual locations, plenty of crowds and a small constituency that is supposed to represent the national scene of India today.

     

    Amitabh Bachchan is the honest, retired masterji of a small township. His principles are as tall as his personal being. He is not always right but that is the way he is. He has cast his son, Indraneil Sengupta, in his very own mould. The son, an engineer, is the head of development of a whole precinct of Ambikapur, which is represented by the politician Manoj Bajpai in the state assembly. A new bridge is being built with his design, and Bajpai’s brother is the contractor. As expected, a slab from the bridge collapses and kills many workers. The builder has used inferior materials but the blame is put on the designer, Indraneil, who is killed soon after. A compensation award of Rs 25 lakh for the killed workers’ families is announced by Bajpai in front of the media. Days pass but the award is not forthcoming due to corruption. When approached,the district collector is rude. Angry with his behaviour, Bachchan slaps him in front of his subordinates.

     

    Bachchan is arrested for slapping a public servant. Enter Ajay Devgn, Indraneil’s bum chum who supported Devgn after his parents died in an accident. Devgn tries his best, appointing a topmost lawyer and even approaching the collector. Nothing works and he decides to start a campaign for the release of the honest ex-teacher through posters and MMS clips. Soon the local toughie, Arjun Rampal, an expelled student of Bachchan, joins the campaign with Devgn. Rampal’s speciality is crowd mobilisation. Devgn decides to rope in Kareena Kapoor, a TV journalist from ABP News. Kareena is supposed to travel with the PM on his Japan jaunt but Devgn convinces her that something major is happening in Ambikapur by sending her manipulated pictures of huge crowds. When she arrives, she sees no crowds but not to disappoint her, Rampal soon produces a huge mob.

     

    Bajpai decides to play a good guy, comes personally to his constituency and orders the release of Bachchan and also presents him the cheque for Rs 25 lakh. But looking at the crowd’s backing, Bachchan refuses to accept the money till corruption is totally done away with in Bajpai’s constituency. He gives a deadline of a month for the purpose. However, Bajpai is a tough nut to crack. He holds the ultimate power in the state government which stands because of support of his party. He is in the position to call the shots. This becomes the clash of egos between Bajpai and Bachchan and his supporters Devgn, Rampal and Amrita Rao. Kareena stays back to cover the movement as well as to support it and ends up falling in love with Devgn while she is there.

     

    Bachchan is taunted by the widow of one of the workers who died when the bridge slab collapsed. She tells him it is fine for him to refuse Rs 25 lakh but because of him even her compensation of one lakh is not forthcoming. She and her children have to remain hungry. Bachchan is moved and decides he too won’t eat until the widow’s children get their due and the local administration clears all the dues of the people. He is now on a satyagraha. Don’t know why hundreds of people come and stare at the hungry Bachchan on satyagraha because for the viewer of this movie whatever is happening becomes unbearable! Some relief during this time comes in the form of one of Gandhiji’s favourite Bhajans, Raghupati Ragav Raja Ram with reworked words. Since politicians like Bajpai don’t always relent, the only way to end the film seems to be to let the armed forces out on the mob. There is chaos and deaths and for some reason Bachchan goes for a stroll. Devgn goes to find him when Bajpai’s goons shoot at both, killing Bachchan and hurting Devgn.

     

    Devgn and Rampal go after Bajpai only to hand him over to the police; not a very satisfactory way to deal with a villain for the viewers.

     

    Satyagraha is a dry, insipid film with a script of convenience. Director Prakash Jha may be adept at collecting and handling crowds but the same can’t be said of scripting. A few scenes and sequences are also taken from the film Gandhi. Dialogue is routine. Photography is fair. Editing is slack. Musically, the film has a couple of good songs: the title song and Raskebhare tore naina. Performances by all artistes are okay; the script offers no scope for histrionics to any character.

     

    Satyagraha has nothing except its star line-up to attract people. But that has never been reason enough for the cine-going public.

  • Endemol India takes Hindi re-make rights of Traffic

    Endemol India takes Hindi re-make rights of Traffic

    MUMBAI: Endemol India‘s motion pictures arm Eyedentity Motion Pictures has acquired the remake rights of Malayalam emotional thriller, Traffic.

    The film will have an eclectic ensemble cast with Manoj Bajpai in the leading role. Traffic is slated to go into production in July and is scheduled for release later in the year. Rajesh Pillai, the director of original Traffic, has signed up to direct the Hindi remake as well.

    Based on an inspiring true story, the plot of Traffic intertwines multiple stories around one particular incident bringing together five protagonists from diverse backgrounds and a series of events that change their destiny. This emotional thriller with a powerful narrative and a dramatic climax has been adapted in Hindi by Suresh Nair.

    Endemol India CEO Deepak Dhar said, "Our acquisition of Traffic heralds the advent of Eyedentity Motion Pictures in mainstream Bollywood cinema. At Endemol, we have always believed that if the content is strong, it will always find its audience and Traffic meets that criteria in every respect. As part of our move into a new phase of significant growth, we look forward to producing some great content for the silver screen."

    Eyedentity Motion Pictures will produce 3-4 films every year with an equal mix of scripts for both regional as well as mainstream Bollywood audiences.

  • Prakash Jha to turn his film Satyagraha into a book

    Prakash Jha to turn his film Satyagraha into a book

    MUMBAI: Not limiting his next venture Satyagraha just to film, Prakash Jha is mulling with the idea to turn it into a book too.

    He, along with his co-writer Anjum Rajabali, is working on the script again, to modify it into a book. The film that has been written very critically includes many underlying facts which might not be known to the masses. So the director has decided to compile the script into a full-fledged book.

    However, the original script written by Anjum Rajabali was heavily modified by Jha to make it appropriate for the film. According to the co-writer the script was modified numerous times to make it apt for the film.

    In the book, the writers would include required details from the original as well as the modified film script.
    Jointly produced by UTV Motion Pictures and Prakash Jha Productions, Satyagraha examines the current socio-political system in India. It stars Amitabh Bachchan, Ajay Devgn, Kareena Kapoor, Arjun Rampal, Manoj Bajpai and Amrita Rao.

    The film is slated to release on 15 August this year.

  • Direction of Special 26 is good, ABCD’s wonderful

    Direction of Special 26 is good, ABCD’s wonderful

    MUMBAI: Special 26 is a caper movie with a story set in the 1980s. The story is inspired by a real life heist in Mumbai in 1987 when a famous jewellery shop in South Mumbai was raided by a team of fake CBI that took away valuables worth many lakhs. Coming from the writer-director of the acclaimed 2008 film, “A Wednesday”, the expectations from Special 26 were high.

    Producers: Shital Bhatia, Kumar Mangat.

    Director: Neeraj Pandey.

    Cast: Akshay Kumar, Anupam Kher, Manoj Bajpai, Jimmy Shergill, Kajal Aggarwal, Divya Dutta, Rajesh Sharma.

    Akshay Kumar aspires to join CBI but fails the entrance exams and is rejected. Undeterred, he forms his own personal CBI team with Anupam Kher, Rajesh Sharma and Kishore Kadam. This was the era of parallel economy, where much black money was involved in day-to-day transactions. The purpose of his “team” is to raid targets like jewellers and politicians in the name of the income tax department or the CBI as per need. The raids always go unreported: the targets dare not complain as it is a matter of black money. Kumar‘s team members are all spread out in different cities and how they came together is not explained.

    The team‘s targets so far have been small and medium range. Kher feels he is getting old and wants Kumar to plan one big heist so he can retire; Kumar has same plan in mind because his lady love, Kajal Aggarwal, a school teacher, is to be married off in a month‘s time. So, with a strict deadline, he plans to carry out one last job and vanish with his love.

    Meanwhile, Kumar‘s team raids a politician in Delhi. His modus operandi is simple but aggressive. He chooses his target and calls up the local police team of Jimmy Shergill and Divya Dutta as back up. This puts up a convincing show for the target. The politician is not willing to lodge an official complaint because it was all graft money and also because if leaked, the story would make him look like a fool among his people. However, since a real cop was witness and party to the incident, the police chief suspends him along with his aide, Divya Dutta while deciding to carry on the investigation off the record.

    Suspended and humiliated, Shergill has started his own investigation into the team. He approaches the real CBI, Manoj Bajpai. A chase around Delhi‘s crowded commercial areas to catch a criminal establishes Bajpai‘s sincerity, determination and bravery. His orders are to catch the fake CBI team and end their run of robberies which is about to reach half century. Meanwhile, Kumar‘s team is in the process of raiding a trader in Kolkata. But a real CBI team is already present there on their assignment. Kumar is a quick thinker and unfazed, he introduces his team as income tax officers, berates Kher for coming to wrong address and changes his target instantly. When the heist is over, he actually seeks the help of real CBI cops to carry the loot to his vehicle. The news reaches Bajpai, making him even more determined to catch the team.

    Aggarwal‘s wedding cards are printed and with the day nearing. Kumar plans his last big hit. It is the biggest jewellery shop in Mumbai, run by Tikku Talsania. However, he needs a huge team to carry out this job. He inserts a classified in a newspaper for aspiring young men and women for a job in CBI. Everything is carried out impressively. The candidates are interviewed at a five-star hotel and 26 candidates selected. They are to be trained next day in a two-hour lecture and finally tested in a raid which Kumar calls ‘Practical Training‘. Bajpai is in Mumbai along with Shergill keeping an eye on the happenings. He plants two of his own men in the team of 26. Thus is set up the climax, where Kumar and his gang will either escape or be caught.

    Special 26 sets a good pace with its first heist. One expects that pace to continue but that does not happen. The film goes onto dwell in the personal lives of the main protagonists. The second heist too is interesting but the proceedings quickly slow down again as Kumar plans his last trick. Finally, when it happens, the last raid makes the final half hour interesting and something to take away from the film.

    Coming from Neeraj Pandey, whose “A Wednesday” was a thrilling experience, Special 26 falls short on that count as it sags at times. It has Kumar but no scope for romance, music or action. The story does not go into the background of its characters nor how they came together. But overall the direction is good with an eye for details and in keeping with the ambience of 1980s.

    Performance wise, the film has unanimously good shows by all the actors. Kumar with his deadpan poker face is convincing as a CBI officer. Kher is excellent. So are Rajesh Sharma and Kishore Kadam. Manoj Bajpai as the determined CBI officer is very good. Jimmy Shergill, though cast in a side character, underplays very well. Divya Dutta, with just one line to speak every time, lends able support. Kajal Aggrwal has little to do.

    Special 26 has earned good reports and needs to improve over the weekend when it will require a huge leap at the box office to guarantee safe returns.

    ABCD: Any Body Can Dance 3-D Review

    Producers: Ronnie Screwvala, Siddharth Roy Kapur.

    Director: Remo D‘Souza.

    Cast: Prabhudheva, Kay Kay Menon, Ganesh Acharya, Dharmesh Yelonde, Salman Yussuf Khan, Lauren Gottlieb, Noorin Shah, Vrushali Chavan, Bhawna Khanduja, Punit Pathak, Mayuresh Wadkar, Sushant Pujar, Prince, Firoz Khan.

    ABCD: Any Body Can Dance is the first musical/ dance film in 3-D, which is used mainly in dance scenes. A dance film needs a cause, a challenge and a desire to do better than others. Prabhudheva, the master choreographer and dancer, finds all three when he is betrayed by his partner.

    Prabhudheva is a choreographer at Jehangir Dance Academy, run by Kay Kay Menon. The academy always wins first spot on a major TV dance competition. The competition is in its final round and, as usual, Menon‘s academy wins. However, Prabhudheva is not satisfied with the performance of the team of dancers he trained and says as much to his boss. Menon‘s answer is that it is not dancing that wins awards; it needs some manipulation, marketing and presentation. To this end, Menon has a plan to employ the services of a foreign choreographer and sideline Prabhudheva. Feeling let down by Menon, he decides to leave and head home to Chennai; after all he had built the academy.

    Prabhudheva books his ticket to Chennai but in the meanwhile takes refuge with Ganesh Acharya, a wannabe choreographer. Acharya does not want him to give up so easily and forces him to stay back and build a new team of dancers. Prabhudheva notices a few boys from the basti being chased by cops. He is impressed with the acrobatics and agility they use to dodge the cops. Later, he sees the same boys dancing during a Ganesh festival. He finds some hope in this bunch and decides to train them. The local politician provides him with a warehouse which is soon turned into a dance studio. There is rivalry between two groups in the basti so as one group of boys join the training, the other merely watches from the outside. Eventually, as they watch the process, they also join for after all there is a dancer in all of them and Prabhudheva‘s conviction is that Any Body Can Dance. The latest addition to the studio is a drug addict being chased by the police; he decides to mingle with the dancers to avoid the police. Not convinced he is one of the dancers, the police ask him to demonstrate. Funnily, his demonstration of dance is like an addict deprived of his regular fix. However, Prabhudheva sees a potential dancer in him too, one with a spark to become the lead dancer.

    The job looks near impossible as the dancers fumble and fall and keep fighting among themselves. There is no trust between the rival groups. Even in the elimination round, they start fighting on stage. They are instantly disqualified but Menon is delighted. He asks the organiser not to disqualify Prabhudheva‘s dancers as they can be the jokers of the competition and make people laugh. Menon wants to see Prabhudheva humiliated publicly. The disqualification is revoked. Prabhudheva is livid but decides to start all over again. He does that by first ending the enmity in the groups. Unless they unite, they cannot be a team.

    With the group ready and as if to rebuff Menon‘s taunt, they come dressed as jokers and get into second round and, eventually, into the decider. Now Menon sees tough competition for his academy; he tries to break Prabhudheva‘s group with handsome offers. The boys decline because they don‘t want to let their master down. The final round is announced but some manipulation by Menon has resulted in his team taking the opening slot which was otherwise allotted to Prabhdheva‘s dancers. Menon‘s dancers put up the same dance Prabudheva has choreographed for his dancers. Unknown to them, Menon had managed to lure at least one of their dancers who had given away his team‘s routine. Prabhudheva and his dancers have just ten minutes to think up a new routine before they are called on to stage. Prabhudheva tells them to go back to their roots, asking them to dance like they did on the streets at Ganpati. He wants them to dance like all Indians dance, with no rules or routine.

    This final dance and the one before that are the highlight of ABCD. After all, this is a dance musical and a story of a betrayed artiste and the underdogs he nurtures; when an underdog is contesting, the masses root for them. The final dance takes a bit from parts of India but is centred on a Ganesh stuti. Everybody loves Shri Ganesh and it turns out to be the masterstroke.

    ABCD is all about choreography and creating an atmosphere for music and dances. Director Remo D‘souza does that wonderfully. The disco number and the last two dances are excellent; the crowds are ably arranged and handled. The new talent in Dharmesh Yelonde, Salman Yussuf Khan, Lauren Gottlieb, Noorin Shah, Vrushali Chavan, Bhawna Khanduja, Punit Pathak, Mayuresh Wadkar, Sushant Pujar and Prince and Firoz Khan live up to expectations with their dances. Of the veterans, Prabhudheva plays the various shades and phases he passes through with total conviction. Kay Kay Menon in a small negative role is good. Ganesh Acharya is not much of an actor; he overacts. The expenses show in the costumes and sets as well as crowd scenes. Though tacky in parts, ABCD makes up with its second half and the climax.

    ABCD: Any Body Can Dance has a huge appeal for youth and masses and will have smooth sailing at the box office. The film‘s opening is very good.

  • Balaji to scale up film biz with Rs 1.5 bn investment

    Balaji to scale up film biz with Rs 1.5 bn investment

    MUMBAI: For movie production houses, the bet has to be on bigger budgets. Balaji Motion Pictures Limited (BMPL), the film production arm of Balaji Telefilms, is investing Rs 1.5 billion in six movie projects as it attempts to scale up the business after a string of box office successes from small-to-medium budget films.

    This marks a significant shift in strategy and signals the company‘s appetite to take bigger risks in a game that is being increasingly dominated by studios who work on a wider slate of productions and releases.

    BMPL has lined up a slate of six films for the upcoming year which includes co-production with filmmakers like Vishal Bhardwaj, Anurag Kashyap and Sanjay Gupta, alongside sequels to Balaji’s own successful properties such as Once Upon a Time in Mumbaai and Ragini MMS.

    The company led by its promoter Ekta Kapoor will release five films in the next fiscal. It had released only one film namely Kya Super Kool Hain Hum in the current fiscal which had net box office collections of approximately Rs 220 million over the first weekend.

    Its most recent success at the box office was in the form of biographical drama The Dirty Picture that breached the Rs 1 billion mark. The film that was inspired by the life of Silk Smitha was made on a budget of Rs 180 million.

    Similarly, Ragini MMS, built on a meagre budget of Rs 10.3 million, went on to collect Rs 70 million at the box office. Once Upon A Time In Mumbaai and Love Sex Aur Dhokha also had successful runs at the box office.

    BMPL had posted a net profit of Rs 35.99 million on revenues of Rs 241.2 million during the second quarter of the current fiscal.

    BMPL CEO Tanuj Garg said, “We have put together a strong line-up with a lot of variety. The significant ramp-up in our slate demonstrates the seriousness and passion with which we are growing the movie business. We believe that an equal focus on co-productions and acquired properties is not only a financially prudent approach for us but should also accelerate our growth momentum. We’re pleased to be the only entity with market dominance in television and films alike.”

    Garg said that all the movies except Ragini MMS is in advanced stage of productions. However, it is yet to close any satellite rights for its films.

    The first to release on 18 April is Ek Thi Daayan, a co-production with Vishal Bhardwaj and directed by debutant Kannan Iyer. The super-natural thriller is top-lined by Emraan Hashmi, Huma Qureshi, Kalki Koechlin and Konkona Sen Sharma, and marks the coming together of Vishal Bhardwaj and Emraan Hashmi for the first time.

    Releasing on 1 May is the multi-starrer Shootout at Wadala, a co-production with Sanjay Gupta. The industry’s first prequel (to Shootout At Lokhandwala) stars Anil Kapoor, John Abraham, Kangana Ranaut, Tusshar, Manoj Bajpai, Sonu Sood, Ronit Roy, and many other big names, to be announced shortly.

    To release on 7 June is Kuku Mathur Ki Jhand Ho Gayi, a co-production with Bejoy Nambiar. The quirky Delhi-based comedy launching young talents is directed by noted ad film-maker Aman Sachdeva making his film directorial debut.

    On 5 July is Lootera, directed by Vikramaditya Motwane of the critically acclaimed Udaan fame. The epic period love story marks the first-time pairing of Ranveer Singh and Sonakshi Sinha. Lootera is a co-production with Anurag Kashyap, Vikramaditya Motwane and Vikas Bahl of Phantom Films.

    The Milan Luthria-directed Once Upon A Time In Mumbai-2 is the banner’s tentpole Eid release scheduled for 8 August. Starring Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre, the romantic drama is among the most keenly awaited cinematic features of 2013.

    Closing the slate for the year, will be the youth date film, Ragini MMS-2, top-lined by Sunny Leone. Directed by Bhushan Patel, the sequel to the biggest sleeper hit of 2011, Ragini MMS, will be a heady combination of thrill, horror and sensuousness. It releases on 11 October.