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Tag: Manoj Adlakha

  • Redberyl blends luxury living with world-class healthcare

    Redberyl blends luxury living with world-class healthcare

    MUMBAI: When luxury meets longevity, Redberyl steps up the game. India’s premier lifestyle management company has announced an exclusive partnership with Chiron Health Partners, introducing healthcare as the newest jewel in its portfolio of elite services. With this launch, Redberyl members gain privileged access to top-tier Indian and global medical expertise, ensuring that well-being is delivered with the same finesse as bespoke travel, fine dining, and curated experiences.

    Founder and CEO Manoj Adlakha explained, “True luxury extends beyond indulgence, it encompasses peace of mind and proactive health. By adding a dedicated medical access pillar, Redberyl bridges lifestyle with healthcare, offering Members and their families unparalleled support.”

    Through the alliance, members can access 24 by 7 guidance from a curated network of specialists, prioritised hospital care, and seamless consultation across India and international centres of excellence. Affiliation with Harfield Health London further opens doors to advanced programs, second opinions, and personalised preventive health plans.

    Chiron Health Partners co-founder Sidharth Sahni, emphasised the philosophy behind the partnership, “Health is not just surviving disease, it’s thriving at every stage of life. We offer world-class expertise with a deeply personal approach so our members feel guided and cared for, always.” Adding a global perspective, University College London’s professor of cardiology John Deanfield said, “The future of medicine lies in prediction and prevention. This partnership empowers Members to take control of their health, combining science, foresight, and personalised guidance for a healthier future.”

    Redberyl’s move reinforces its leadership in redefining luxury living by integrating wellness and healthcare into its premium offerings. From bespoke travel to VIP access and now world-class medical care, the company continues to set new benchmarks for holistic luxury experiences.

  • RedBeryl shines bright with Iconic Luxury Card win in just two years

    RedBeryl shines bright with Iconic Luxury Card win in just two years

    MUMBAI: Luxury got a glittering upgrade this week as Redberyl Lifestyle Services Ltd. pocketed the iconic luxury lifestyle card honour at the 7th edition of the Iconic Awards by TV9 Network. What makes the win sparkle brighter? The brand achieved the feat in just two years since launch, a meteoric rise in the rarefied world of luxury lifestyle services. The award was handed over by Suman Billa, IAS, additional secretary & director general, ministry of tourism, at a grand ceremony that saluted pioneers reshaping luxury, travel, and allied industries.

    “This accolade, earned in just two years since our inception, is a testament to our team’s dedication to curating extraordinary and exclusive experiences,” said Redberyl founder & CEO Manoj Adlakha adding that the win inspires them to keep pushing the boundaries of luxury.

    The event wasn’t just about trophies but also about big conversations. A panel on ‘Experience is Luxury: Redefining Luxury Tourism’ brought together heavyweights including Jyotsna Suri, CMD of Lalit Hospitality Group, Ishika Taneja, miss world tourism India 2018, and Sandeep Marwah, chancellor of Asian Academy of Film & TV, with Suman Billa joining the dialogue.

    The session was graced by Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa, who delivered the keynote as guest of honour. The broader awards programme, packed with global leaders and industry icons, celebrated individuals and brands setting new standards of excellence and inspiration.

    For Redberyl, this win marks more than recognition, it cements the company’s ambition of making India a hub for globally benchmarked, members-only luxury experiences. With innovation stitched into its DNA, the brand is already proving that exclusivity doesn’t need decades to be iconic sometimes, just two years is enough.

  • RedBeryl welcomes Kaizzen onboard to elevate strategic communications

    RedBeryl welcomes Kaizzen onboard to elevate strategic communications

    Mumbai: Kaizzen, an integrated communications agency, is proud to announce its partnership with RedBeryl, a premier luxury lifestyle management company.

    This collaboration aims to enhance RedBeryl’s communication strategy, focusing on brand awareness, thought leadership and reputation management which will subsequently enhance the company’s growth initiatives. RedBeryl offers unparalleled access to the finest experiences, exclusive events, and a dedicated team of lifestyle experts.

    Driven by a passion for excellence, RedBeryl paves the gateway to an elevated life, ensuring that each moment is remarkable. The company’s vision is rooted in the vision of the founder; Mr. Manoj Adlakha’s commitment to providing impeccable membership services in India is to curate bespoke experiences that leave lasting impressions.

    Commenting on being awarded this mandate, Kaizzen, CEO  Vineet Handa said, “We are incredibly excited about this strategic partnership with RedBeryl. Their dedication to creating exclusive and personalised experiences positions them as a leader in the luxury lifestyle management sector. Our goal is to amplify RedBeryl’s visibility, enhance their brand reputation, and engage in meaningful conversations with the media.

    We look forward to contributing to their communication strategy and supporting their growth trajectory.” Expressing enthusiasm for the collaboration, RedBeryl founder and CEO Manoj Adlakha said, “At RedBeryl, we believe that life should be full of unforgettable moments. Partnering with Kaizzen resonates with our aim of providing our valued members with unique, tailored experiences.

    We are delighted to collaborate with Kaizzen, and their expertise in strategic communications will significantly raise our market visibility and support our ambitious growth objectives.” RedBeryl’s core values of exclusivity, personalization, attention to detail, and exceptional service are at the heart of everything they do. These values guide their mission to deliver unforgettable moments that reflect the individuality of their members.

    This collaboration with RedBeryl further diversifies Kaizzen’s portfolio of clients across various sectors such as lifestyle, corporates, HR, start-ups, and technology. Vineet added, “Over the past 16 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. We are confident that our expertise will significantly enhance RedBeryl’s public relations and brand reputation, delivering maximum ROI for them.”

  • RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    Mumbai: As excitement builds for the highly anticipated India vs Pakistan T20 World Cup match in New York, RedBeryl, a premier luxury lifestyle management company, is thrilled to introduce the #MakeItBLUE campaign.

    Background:

    ●    New York’s red legacy: For decades, New York has been synonymous with red, thanks to the iconic “I  NY” campaign. From Broadway billboards to souvenir T-shirts, the Big Apple has proudly worn its crimson hues.

    ●    Cricket fever hits the city: With the T20 World Cup descending upon the city, cricket enthusiasts from India and Pakistan are flocking to New York. The Nassau County Stadium at Eisenhower Park will witness an electrifying clash between these rivals on 9 June.

    The #MakeItBlue campaign:

    ●    Why Blue? The iconic colour of the Indian cricket team jersey that has always been synonymous with immense national pride, has stood the test of time through generations & is often revered as a uniform.

    While it is already anticipated that Nassau County stadium likely will turn blue as Indian supporters swarm every side of it, #MakeItBlue campaign aims at creating a fandom movement where fans from across the world can lend their support by simply texting the iconic line – I  NY (with a blue heart emoji) & the tag #MakeItBlue.

    Commenting on the launch of the campaign, RedBeryl founder and CEO Manoj Adlakha, “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.

    Through this campaign RedBeryl is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.

    Here are some of experiences for the distinguished members:

    ●    Premier seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.

    ●    Hospitality: Complimentary food and beverages will be provided throughout the match.

    ●    Networking opportunities: Access to exclusive VIP areas for socializing and networking.

    ●    Personalised transportation: Private car service to and from the airport or venue.

    ●    Exclusive interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram

    ●    Behind-the-scenes access: A guided stadium tour, including access to practice sessions.

    ●    Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the RedBeryl logo.

    The campaign is conceptualized and designed by DesignAnswers, an award-winning design studio in Gurgaon.

  • Tata CLiQ Luxury & American Express tie up to dominate luxury market

    Tata CLiQ Luxury & American Express tie up to dominate luxury market

    MUMBAI: Tata CLiQ Luxury and American Express have inked an exclusive partnership aimed at premium and aspiring clientele of luxury experiences. This first of its kind strategic partnership between a global payments company and Tata CLiQ will capitalise on the demand for trusted and secure shopping experiences, especially with contactless shopping gaining prevalence and preference over the past year.

    Throughout the year, both brands will introduce initiatives to encourage luxury consumption across India, including access through the pan India distribution reach of Tata CLiQ Luxury. The partnership will offer unique experiences and thoughtfully curated services for American Express’ premium customers which include bespoke shopping experiences, access to stylish events, thought leadership gatherings, white glove delivery services, a dedicated concierge desk and unique privileges and including membership of Tata CLiQ Luxury’s exclusive by-invite-only privilege program – the Select Club.

    Special offers will be introduced to increase trials, services to promote online adoption of high-ticket purchases and conversations with taste makers around luxury trends. Additionally, centurion and platinum card holders will receive access to shopping on Tata CLiQ Luxury in a manner second to none. For example, the company said, Tata CLiQ Luxury will create a behind the scenes access to a special American Express desk for preferred / privileged customers.

    Tata CLiQ CEO Vikas Purohit said, “At Tata CLiQ Luxury, we are committed to nurture and foster the luxury market in India. It gives us immense pride to partner with American Express in bringing the best to Indian consumers. We aim to provide luxury consumers with benchmark (contactless) luxury experiences irrespective of where they reside. Our overall purpose is to make luxury accessible in hassle free manner and enable the luxury ecosystem in India take the leap.”

    American Express Banking Corp India, SVP & CEO Manoj Adlakha said, “Various industry reports peg India’s luxury market at $50 billion in 2020 and growing at 15 per cent plus annually. As a brand catering to premium lifestyle expectations, we are continually innovating and investing in capabilities and partnerships to enhance our card members’ experience. We are focused on delivering exclusive access and experiences to our card members, and this partnership with Tata CLiQ Luxury will further strengthen our suite of offerings. Providing a seamless omni-channel experience is critical for brands to build engagement and loyalty as customers increasingly crave experiences which foster connections and digital solutions that make their personal and professional lives easier.”

    Traditionally, demand for luxury retail has been in the main metros. With this partnership, both Tata CliQ Luxury and American Express will work together to enable luxury households across the far reaches of the country to enjoy iconic global and Indian luxury brands and labels.