ITV

Tag: Manohar Bhat

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”

  • Lowe Lintas dabs on emotions for Alto

    Lowe Lintas dabs on emotions for Alto

    MUMBAI:  Lowe Lintas has conceptualised a new campaign for Alto 800. The car from Maruti Suzuki went through significant changes to make it contemporary and stay relevant.

    The ‘Let’s Go’ campaign symbolises younger attitude but also has dabs of emotion.  The company wanted to capture the essence of festivals In India and the insight it got was that the festivals are celebrated by travelling; people go out shopping, meeting friends, relatives. Hence, Alto 800 wanted to integrate its promise of offering the best mileage in its class to the spirit of festivals in order to drive brand’s consideration.

    Commentating on the campaign, Lowe Lintas Delhi president Naveen Gaur says, “In India, festivals are celebrated by travelling. People go out shopping, meeting friends, relatives. Families get together to jointly celebrate. In such times a car with exceptional mileage is an ideal car to own. With the new Alto 800 commercial, Maruti Suzuki and Lowe Lintas wanted to integrate this insight, with the festival led car buying season and the brand promise of ‘Let’s go’. Additionally it was an opportunity for us to infuse a sense of festivity into the market.”

    Elaborating more on it, Gaur adds, “Mileage is something that can become very functional and manufactures’ speak, however this TVC captures the benefit unequivocally in a very warm and emotional storyline. It also captures a progressive attitude among today’s couples who are increasingly equal partners in their relationship.”

    The commercial signs off by saying ‘Agar khusiyaan baatney se badhti hain, toh rukna kyon?’ An Alto ad has always been known for its music, the latest TVC is no different, the lyrics are penned by Gulzar, sung by Shilpa Rao and composed by Rajat Dholokia.

    On the campaign, Maruti Suzuki India chief general manager Manohar Bhat says, “Alto is an iconic car. It is the largest selling car in India and is known for its fuel efficiency. Keeping the festival season in mind, we wanted to make sure that it also builds a relationship through the campaign.”

    The campaign led by TV and supported through digital and radio along with POS and outdoor presence.