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Tag: Mann ki Baat

  • Warner Bros Discovery celebrates World Animation Day

    Warner Bros Discovery celebrates World Animation Day

    Mumbai: This World Animation Day, Warner Bros Discovery’s kids’ entertainment channels—Cartoon Network, Pogo, and Discovery Kids—are highlighting India’s animation industry and the popularity of homegrown animated series, including ‘Chhota Bheem,’ ‘Bandbudh Aur Budbak,’ ‘Little Singham,’ and ‘Fukrey Boyzz.’

    During his 115th Mann Ki Baat address, prime minister Narendra Modi spotlighted Pogo’s ‘Chhota Bheem,’ created by Green Gold Animation. The prime minister stated, “You would remember those days when ‘Chhota Bheem’ began to air on TV. Children can never forget it; there was so much excitement about ‘Chhota Bheem.’ You will be amazed to know that today ‘Dholakpur’s drum’ is not only limited to India but also attracts children from other countries.”

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pogo TV (@pogotvin)

    In response to the Prime Minister’s message, Warner Bros. Discovery supports India’s animation industry with investments in new homegrown shows and collaborations with Indian animation artists and studios such as Green Gold Animation, Reliance Animation, Ele Animations, and Toonz Media. A testament to Warner Bros Discovery and Pogo’s fan-first strategy is the popularity of its recent animated series, ‘Jay Jagannath.’

  • PM’s ‘Mann Ki Baat’ generated over Rs 30.80 cr revenue since 2014: I&B ministry

    PM’s ‘Mann Ki Baat’ generated over Rs 30.80 cr revenue since 2014: I&B ministry

    New Delhi: Prime minister Narendra Modi’s monthly radio show, Mann Ki Baat has generated over Rs 30.80 crore as revenue since it began in 2014, with the highest of over Rs 10.64 crore earned in 2017-18, according to the ministry of information and broadcasting.

    The data was shared by union minister Anurag Thakur in Rajya Sabha on the first day of the monsoon session. Thakur said, 34 DD channels and around 91 private Satellite TV channels broadcast this radio program throughout India. “Mann Ki Baat has achieved 11.8 crore viewership and 14.3 crore reach in 2020. This has created renewed interest and awareness in traditional radio,” he told the Parliament.

    According to data shared by the ministry, the programme fetched Rs 1.16 crore as revenue in 2014-15, which rose to Rs 2.81 crore in 2015-16. The overall revenue crossed Rs 5.14 crore in 2016-17 and reached the highest mark of Rs 10.64 crore in 2017-18. However, the revenue has fallen since then. In 2018-19, it generated Rs 7.47 crore revenue in 2018-19, which came down to Rs 2.56 crore in 2019-20. In the pandemic torn 2020-21, it collected an overall revenue of Rs 1.02 crore, the lowest since 2014.

    The programme is broadcast at 11 am on the last Sunday of each month through various channels of the All India Radio and Doordarshan. Prasar Bharati has broadcast 78 episodes of the programme till date on its AIR and Doordarshan network. It has also undertaken the translation and re-broadcast in 51 languages/dialects, he added.

    As per the audience data measured by the Broadcast Audience Research Council (BARC), the cumulative reach of viewership of the programme has been estimated to range from approximately six crore to 14.35 crore during the period 2018 to 2020.

    “The main objective of ‘Mann Ki Baat’ programme of the prime minister is to reach to the masses across the country through the radio,” said Thakur, “The programme also provides every citizen the opportunity to connect, suggest, and become part of participatory governance through the prime minister’s radio address.”

    The minister said Prasar Bharati produces ‘Mann ki Baat’ leveraging existing in-house resources with no additional expenditure. “In-house staff is leveraged for production and existing translators engaged on assignment basis for language versions,” he added. 

  • Government takes short-video route against Covid2019

    Government takes short-video route against Covid2019

    MUMBAI: Indian government’s citizen engagement platform MyGovIndia has launched an official profile on Likee App, the short-video platform by Singapore-based BIGO Technology Pte Ltd, to expand the ambit of the ongoing efforts to tackle the crisis triggered by Covid2019 pandemic. To ensure real-time dissemination of official information, a profile ‘MyGovIndia’ has been launched on the short video platform, which was recently adjudged the sixth most downloaded apps globally. 

    On 26 April, 2020, MyGovIndia went live on Likee to stream the 64th edition of Narendra Modi’s radio programme ‘Mann Ki Baat’. The live streaming clocked millions of views.  The profile is also being used to encourage users to download the Aarogya Setu mobile application, which has been developed by the Indian government to track Coronavirus patients. The users have also been provided with a download link on Likee to ease the downloading of Aarogya Setu app from both Google Play store and App store.

    A hashtag, #AarogyaSetu has also been launched on Likee in a bid to ensure increased downloads of the app, which is designed to alert people if anyone in their vicinity tests positive for Covid-19. Likee influencers and other users have created multiple informative videos under the hashtag to spread the message among their fans and followers. The hashtag clocked more than 140 million views.

    "It has been the endeavour of MyGov to act as a bridge between citizens and government and ensure citizen participation and information dissemination on popular platforms such as Likee. Towards this objective, the MyGov Likee page has greatly helped increase our outreach and engagement related to Covid19, especially with regional audiences," said MyGovIndia CEO Abhishek Singh.  

    Bollywood actors Isha Koppikar & Aamir Ali, who are also known artists in the Indian television industry, joined hands with Likee to promote #AarogyaSetu. Both the actors created exclusive Likee videos and encouraged their fans and followers to show their support towards this initiative by MyGovIndia. 

    Campaign videos link:  https://l.likee.video/h/hnL6U0

  • Modi invites Indians’ ‘Mann ki Baat’, to be aired by AIR, DD, pvt channels & DTH platforms

    Modi invites Indians’ ‘Mann ki Baat’, to be aired by AIR, DD, pvt channels & DTH platforms

    NEW DELHI: Telephone lines opened on 16 August for people wanting to give their viewpoints to the prime minister Narendra Modi. Indians can call on toll-free number 1800 11 7800 before the 34th installment of his monthly Mann Ki Baat is broadcast.

    Messages can also be sent via the mygov.in website and narendramodi.in and those who miss the broadcast can listen in toll-free by dialling 1922.

    The next broadcast is slated for 27 August 2017 at 11 am over the entire network of All India Radio. Telephone lines for views will remain open till 23 August.

    The broadcast will be originated by All India Radio, Delhi, and will be relayed by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati stations and five community radio stations.

    The regional versions of the Mann Ki Baat will be originated by the capital AIR stations in non-Hindi speaking zones and will be broadcast immediately after the Hindi broadcast, and repeated at 8 pm on the same day. The regional versions shall be relayed by all AIR stations including local radio stations in the respective states.

    The broadcast is visually adapted by Doordarshan and other private TV and news channels in India and broadcast simultaneously. Similarly, radio in the private sector patches AIR. All DTH platforms also carry it.

    It is live streamed for global audience and is accessible through mobile app, All India Radio Live.

    Over the last one year, the Mann Ki Baat programme has become immensely popular in every nook and corner of the country and is eagerly awaited every month.

    The direct heart to heart address by the Prime Minister on issues concerning every citizen of the country has made the broadcast popular in every household in the country.

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  • PM Modi live-streams new ideas to youth

    NEW DELHI: Drawing a parallel between the five years between 1942 (Quit India call) and 1947 (independence) to the period from 2017 to 2022 when the country will mark 75 years of freedom, the prime minister Narendra Modi has called upon the ‘online world’  to contribute innovatively for building of the New India.

    The radio broadcast was visually adapted by Doordarshan and other private TV and news channels in India and broadcast simultaneously. Similarly, radio in the private sector patched AIR. All DTH platforms also carried it. It was telecast on DD News, DD National, DD Bharati, DD Urdu and DD Kisan.

    It was live streamed for global audience and is accessible through mobile app, All India Radio Live.

    During his 34th Mann ki Baat broadcast from All India Radio, he said he would “particularly like to call upon the online world, since wherever we may be, we are almost always online; so I would like to invite the online community and specially my young friends to come forward and contribute innovatively.”

    In the broadcast which was also shown on Doordarshan channels with relevant archival footage with reference to the freedom struggle, Modi said the young can use technology – videos, posts, blogs, scripts, novel ideas – to put forward all these. He wanted the young to “transform this campaign into a people’s movement”.

    He said: “A Quit India Quiz is also being launched for my young friends on NarendraModiApp. This quiz is an attempt to familiarise the youth with India’s glorious history and the heroes of the freedom movement. It is my belief that you will surely publicise and spread awareness about this quiz”.

    The broadcast was originated by All India Radio, Delhi, and was by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati stations and five community radio stations.

    The regional versions of the Mann Ki Baat were originated by the capital AIR stations in non- Hindi speaking zones and broadcast immediately after the Hindi broadcast, and repeated at 8 pm last night. The regional versions were relayed by all AIR stations including local radio stations in the respective states.

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  • Mann ki Baat ten-second ad rate is Rs 200,000

    NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told.

    This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations and 30 FM Rainbow and gold channels, the minister of state for information and broadcasting Rajyavardhan Rathore said in reply to a question.

    The duration of the respective episodes does not have any bearing on the rates since no sponsorships are booked for the programme for the entire broadcast.

    Thirty-eight advertisers listed by the minister include the Election Commission, 11 central ministries, some autonomous departments or organisations under the government and some private advertisers.

    The programme is put out in all regional languages under the Eighth Schedule of the Constitution. The translation is done by AIR with the resources available with it. Apart from a meagre amount for regional translation as per AIR’s fee structure, no significant expenditure is incurred.

    A total of 33 editions of ‘Mann Ki Baat’ have been aired till date since the first edition of the programme was aired on 3 October 2014.

  • Govt launches ‘selfie with daughter’ mobile app

    NEW DELHI: A new mobile app to shoot ‘Selfie with Daughter’, carrying forward a message given by the prime minister Narendra Modi in one of his ‘Mann ki Baat’ broadcasts on All India Radio, was launched in the capital by the president Pranab Mukherjee.

    The president hailed Sunil Jaglan not just on the launch of the mobile-app but on carrying on a campaign in this regard in Haryana.

    Selfie-with-Daughter has become a worldwide movement against female foeticide and sex selection. He hoped that this would eventually help in dealing with the problems arising out of gender imbalance.

    Mukherjee said the app is an innovative concept and an act of gentle persuasion. He urged people to take photographs with their daughters and upload on the app to make the campaign a success.

    The ‘Selfie with Daughter’ campaign was started by Sunil Jaglan in June 2015 in village Bibipur, Jind, Haryana. A former sarpanch, Jaglan has been working in the field of women empowerment and village development. The aim of the campaign is to motivate the society to feel proud to be parents of a girl child which will result in improving the sex ratio in India.

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  • Mann ki Baat gains popularity among NRIs, CMs to emulate idea

    NEW DELHI: Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

    The broadcast on 28 May at 11.00 a.m. over the entire network of All India Radio will be carried by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations, five community radio stations and also Doordarshan’s primkary channels – DD National, DD News, DD Kisan, and DD Bharati.

    The monthly broadcast has become immensely popular in every nook and corner of the country and is also very popularly among listeners in foreign countries who receive Indian TV channels or get it through the mobile app.

    The regional versions of the ‘Mann Ki Baat’ will be originated by the capital AIR stations in non- Hindi speaking zones at 20 hours on the same day. The regional versions shall be relayed by all AIR stations including local radio stations in the respective states.

    Gujarat is expected to set up around 48,000 booths to listen to the broadcast this month.

    The unique aspect of this important broadcast is that it is visually adapted by Doordarshan and other private TV and news channels in India and broadcast simultaneously. Similarly, radio in private sector patches AIR. All DTH operators also carry it.

    It is also live streamed for global audience and is accessible through mobile app, ALL INDIA RADIO LIVE.

    ‘Mann Ki Baat’ — being aired to about 150 countries — has evoked a “huge response” from people of Indian-origin living abroad.

    AIR External Services Division Director Amlanjyoti Mazumdar said the address, telecast live in Hindi, is also broadcast in a translated version in English. Excerpts of the speech are aired in various other languages, including Russian, French, Urdu and Chinese. “We reach out to listeners in 150 countries through our radio broadcast in Hindi and general overseas service (English),” he added.

    Jharkhand Chief Minister Raghubar Das has said he is launching a monthly CM Ki Baat, and has already discussed this with Information and Broadcasting Minister M Venkaiah Naidu.

    The state government is expected to enter into a memorandum of understanding with AIR and Doordarshan in this regard.

  • ‘Mann Ki Baat’ earned Rs 4.78 cr; live streaming & app duds

    ‘Mann Ki Baat’ earned Rs 4.78 cr; live streaming & app duds

    MUMBAI: Prime Minister Narendra Modi’s radio address Mann ki Baat has reportedly got mega bucks for the All India Radio (AIR). Apart from getting millions of listeners, the programme, according to the information and broadcasting ministry, has fetched a gross revenue of over Rs 4.78 crore through advertisements.

    Prasar Bharati has informed that, as far as AIR is concerned, only the radio broadcast of Mann ki Baat is monetised and other platforms such as live streaming or app-based service are not, said the minister of state for information and broadcasting Rajyavardhan Rathore.

    Overall, the AIR registered a revenue growth in 2015-16 of Rs 447.76 crore from Rs 435.1 crore in 2014-15. Mann Ki Baat has also been visually adapted for telecast on Doordarshan channels.

    AIR, owned by the public broadcaster Prasar Bharati, so far aired 26 episodes of Mann Ki Baat. The show was launched in October 2014 and the broadcaster started monetising it by December. It is reported that AIR generates close to Rs 1 crore from Mann Ki Baat.

    According to a report in Livemint, the broadcaster has designated a total of seven minutes (five minutes before the show and two minutes after the show) for commercial revenue from Mann Ki Baat. It also airs self-promotional advertisements in those seven minutes.

    The report suggests that AIR charges an ad rate of Rs 2 lakh per 10 seconds of advertising for the PM’s radio address.

  • ‘Mann Ki Baat’ earned Rs 4.78 cr; live streaming & app duds

    ‘Mann Ki Baat’ earned Rs 4.78 cr; live streaming & app duds

    MUMBAI: Prime Minister Narendra Modi’s radio address Mann ki Baat has reportedly got mega bucks for the All India Radio (AIR). Apart from getting millions of listeners, the programme, according to the information and broadcasting ministry, has fetched a gross revenue of over Rs 4.78 crore through advertisements.

    Prasar Bharati has informed that, as far as AIR is concerned, only the radio broadcast of Mann ki Baat is monetised and other platforms such as live streaming or app-based service are not, said the minister of state for information and broadcasting Rajyavardhan Rathore.

    Overall, the AIR registered a revenue growth in 2015-16 of Rs 447.76 crore from Rs 435.1 crore in 2014-15. Mann Ki Baat has also been visually adapted for telecast on Doordarshan channels.

    AIR, owned by the public broadcaster Prasar Bharati, so far aired 26 episodes of Mann Ki Baat. The show was launched in October 2014 and the broadcaster started monetising it by December. It is reported that AIR generates close to Rs 1 crore from Mann Ki Baat.

    According to a report in Livemint, the broadcaster has designated a total of seven minutes (five minutes before the show and two minutes after the show) for commercial revenue from Mann Ki Baat. It also airs self-promotional advertisements in those seven minutes.

    The report suggests that AIR charges an ad rate of Rs 2 lakh per 10 seconds of advertising for the PM’s radio address.