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Tag: Mankind Pharma

  • Mankind Pharma urges people to mask up in new campaign

    Mankind Pharma urges people to mask up in new campaign

    Mumbai: India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Still, there are people who are reluctant to take basic measures like wearing a mask to stop the virus from spreading. Mankind Pharma, the fourth largest pharmaceutical company in India has taken the initiative to make citizens aware of the importance of wearing a mask and is urging them to do their bit through its new campaign #MaskMyIndia.

    The pharma company has released a video that captures a moment in the life of doctors, the frontline Covid warriors, who are setting examples by doing more than their call of duty during the pandemic in India. The campaign, #MaskMyIndia throws light at the stressful working hours and heavy duty situations of healthcare workers and doctors. It walks the viewer through their endless spirit-breaking work routine day in and day out to ensure every one of us are safe while we, the people, are coming up with excuses to not wear a mask.

    Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and people are witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma has urged everyone to do their bit by wearing a mask properly and help to fight the deadly virus. They request each one to be a responsible citizen and not take the situation lightly. Not wearing a mask is not an option, and we all should ensure we support our frontline workers by just doing our basic duty.

    The campaign is designed to raise awareness and to grow a sense of responsibility amongst the citizens and encourages all of us to take a pledge to wear a mask correctly to cover the nose and mouth entirely.

    Managing director & vice chairman Rajeev Juneja said, “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of wearing a mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.”

  • AcneStar face wash launches digital campaign with regional influencers

    AcneStar face wash launches digital campaign with regional influencers

    Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.

    With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.

    The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.

    Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.

    Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”

  • Ahead of Mother’s Day, Prega News explains why #CoolHaiMeriMaa

    Ahead of Mother’s Day, Prega News explains why #CoolHaiMeriMaa

    MUMBAI: To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has released the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life.

    With the evolving times, the relationship a mother shares with her kids has also evolved. They exactly know where to draw lines and at same time be their guiding light. The #CoolHaiMeriMaa campaign by Prega News is an initiative to appreciate their will of standing tall and smiling for their children and guiding them in the toughest of tough situations.

    The campaign showcases a beautiful relationship between a mother and a son. The video narrates a series of instances where the mother has stood by and supported her son at various junctures of his life. She has always given him life lessons that have helped him choose the right path. It brings out the fun and cheerful moments that the duo have experienced through their life, while growing up and ageing together.   

    Mankind Pharma general manager – sales & marketing Joy Chatterjee said, “The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign we recognise and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

    The #CoolHaiMeriMaa campaign  will run on the brand’s YouTube channel and all social media profiles of Prega News.

  • Mankind Pharma signs Anil Kapoor & Ranveer Singh as brand ambassadors

    Mankind Pharma signs Anil Kapoor & Ranveer Singh as brand ambassadors

    MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To intensify awareness among people about   it’s Health OK multivitamin tablet, Mankind Pharma has signed age-defying Anil Kapoor and iconic youth superstar Ranveer Singh as brand ambassadors.

    The two actors have come together in one single frame to spread the message of a healthy and energetic lifestyle. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to hectic schedules for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals Health OK as their secret of energy and fitness.

    The brand has adopted 360-degree integrated campaigns across all platforms like print, TV and digital and OOH.

    Health OK multivitamin and mineral tablets, with its unique formulations of natural ginseng and taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity help cope up with modern lifestyles problems, the company said in a press release.

    The move comes at a time when the country is grappling with the Covid2019 pandemic and there is an increased focus on preventive healthcare.

    Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”

    Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health OK. I look forward to being a part of their growth journey.”

    Mankind Pharma general manager – sales and marketing Joy Chatterjee said, “Our plan to expand our OTC (over the counter) category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh, will help us further strengthen and build the awareness for this category.”

  • Prega News ropes in Srabanti Chatterjee as West Bengal brand ambassador

    Prega News ropes in Srabanti Chatterjee as West Bengal brand ambassador

    MUMBAI: Prega News has signed on Bengali actor Srabanti Chatterjee as the face of the brand in West Bengal. The Mankind Pharma-owned entity made the announcement on the occasion of International Women’s Day. With this collaboration, the brand also aims to intensify its reach and regional connection in the eastern state.

    Besides working in films, Chatterjee has also been a part of many television reality shows as host and judge. The main objective behind the partnership is to drive visibility for Prega News and its efforts to reach the masses in West Bengal.

    Ahead of International Women’s day, the brand also launched a new campaign #SheIsCompleteInHerself, emphasising and highlighting the sensitive issue of infertility that exists among women.

    Srabanti Chatterjee said, “ Somehow I believe that nothing is a coincidence in life…it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general.”

    Mankind Pharma general manager sales & marketing Joy Chatterjee said, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news.”

    Last year, the brand collaborated with actress Anushka Sharma to bring forth the powerful message of the strength of motherhood.

  • Mankind Pharma to go big on modern retail outlets in 2021

    Mankind Pharma to go big on modern retail outlets in 2021

    NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager – sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and also a robust online sales strategy on its new d2c channel and leading e-commerce platforms. 

    “Currently, we are spending 20-25 per cent of our overall sales on digital marketing and we are planning to take it up to 30-35 per cent in 2021. The numbers will be re-evaluated after a year,” he shared. 

    As obvious, the move is a direct result of the new normal established by Covid2019, which has pushed more consumers to make online purchases. While some may doubt if people will buy products like pregnancy test kits and condoms online in India, Chatterjee noted that the trend is on a massive upswing for all the categories. 

    “After Covid2019, e-commerce buying capacity has increased for all categories. I feel that what would have come to India 10 years later has happened right now. We want to stay abreast of this changing world and have recently launched our d2c website,” he detailed. “Additionally, we are getting our presence registered across all the big e-c0mmerce platforms including Amazon, Flipkart, Big Basket, etc.” 

    Chatterjee added that they are going big on their marketing and advertising activities on digital platforms as well. “Our digital team is working extremely hard to increase our visibility on these digital sales channels. From static to video to blogs, we are extensively incorporating all the available options in our marketing plans. We have partnered with OTTs like Voot and Disney+ Hotstar too. We are also running big influencer campaigns for all our brands and have in the past partnered with a number of regional influencers.”  

    Mankind Pharma, in recent times, has worked with influencers like Shrenu Parikh, Ketaki Mategaonkar, Koushani, and Aashika Bhatia for Acne Star; Marathi theatre & film actor Bhau Kadam, and Bhojpuri singer-actor Anand Mohan for Gas-O-Fast, and has a long-standing association with actress Sunny Leone for Manforce condoms. 

    Not just via digital, the brand is heightening its focus on regional markets via ATL channels too. 

    “60 per cent of our television spends are directed towards various regional markets and 40 per cent on HSM (Hindi-speaking markets). Bengali, Punjabi, and Marathi have been some of the high-impact markets for us and we want to grow our popularity there further,” Chatterjee stated. 

    As far as print is concerned, the brand has taken the wait and watch approach – whether the circulation and popularity of the medium will grow back post the pandemic-induced slump. “We have reduced our print presence drastically over the past few years. As far as the magazines are concerned, we feel that most people are now preferring to consume the similar content on digital platforms, so we have moved there. But if in the next three-four months, print shows signs of good revival, we will consider our strategies once again.”  

    He is positive that all these efforts will definitely help the company in strengthening its market position across brands. Said he: “Manforce is the leading condom brand, yet it holds only 30-32 per cent of the market share. Why can’t it get as big as Prega News that holds 82 per cent share currently in the pregnancy testing kit market! So, this year, we are planning to grow our market share for all our products. We want Prega News to touch 90 per cent market share and Manforce, at least 40 per cent, this year. Gas-o-Fast is currently the second biggest brand in the category and we are working hard to take it to number one. There is a huge growth opportunity for AcneStar as well. While the market is highly unorganised, we are positive of double-digit growth for us this year.” 

    Chatterjee signed off saying that the year is quite big for them as they will soon be launching a new brand as well. The following months will also see some new brand campaigns coming up for Manforce and Prega News. 

  • How brands are celebrating Teachers’ Day

    How brands are celebrating Teachers’ Day

    NEW DELHI- Since March 2020, schools and colleges have been indefinitely shut down and the education system has been impacted due to Covid2019. Students are now learning through online tutorials and attending online classes at all levels. However, the pandemic has forced the teachers and students to adopt the new normal of online learning. Initially, both students and teachers struggled to form a connection over the digital platforms as they were used to physical classes and campuses. Teachers, in particular, were compelled to find innovative ways to teach their subjects and make learning fun and engaging during this ‘new normal’. On this special day, brands have launched creatives and campaigns to pay respect to our teachers for their indomitable spirit during this difficult time.

    IDBI Federal Life

    The brand features incredible stories of teachers who went above and beyond to make education accessible to their students during the lockdown and used innovative teaching methods to overcome difficult circumstances.

    View this post on Instagram

    Teaching teachers, teaching tricks ought to be fun right? Surbhi Arora has found a #FutureFearless yet entertaining way of helping teachers adapt to online classrooms. Through her YouTube channel, this founder/director of an e-learning portal has been posting tips and tricks that would make it easier for them to navigate virtual teaching. Now recording a lesson is as easy as placing two forks between a book and resting your phone on it, while the camera is pointing down to the piece of paper you’re writing on. Hats off to her for bridging the gap in online learning. Do you have any such #FutureFearless recommendations for teachers? Comment below. #FearlessTeachers #HappyTeachersDay

    A post shared by IDBI Federal Life Insurance (@idbifederallifeofficial) on

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    @shantanusharma05 and @be_rapture Kajal have been making a difference through volunteer teaching for a couple of years now, running Project @udgam_classes, an initiative by PEAR FOUNDATION, that provides free education and assistance to over 250+ underprivileged children in Meerut. Dedicating your life to the service of others is already a fearless feat, but to top it off, the duo didn’t let lockdown come in the way of learning. They arranged for a smartphone and a speaker to set up a makeshift classroom for their students, allowing them to resume classes. Kudos to you both and all the #FutureFearless teachers like you, who never compromise on education no matter the circumstances. Comment below and tell us if you know any such future-forward teachers who are making a difference to society. #FearlessTeachers #HappyTeachersDay

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    Ampersand

    The campaign expresses gratitude to the teachers who ensured that classes were continuing during the pandemic. The #ThankYouTeachercampaign entailed students and teachers sharing photos and videos as a mark of their gratitude. In addition, a ‘Plant a Tree’initiative was also organised, under which students planted a tree with the name of a teacher on it.

    Mankind Pharma

    The leading pharmaceutical company paid its tribute to these unsung heroes. The brand wished a #HappyTeachersDay to all the doctors, pharmacists, police, and sanitation workers who taught an invaluable lesson of selflessness, sacrifice, and above all, humanity to everyone.

    Hyundai Motor India

    Hyundai Motor India Ltd, announced a social initiative Project ‘Shikshak’ in the field of education for the children of Covid2019 Warriors. Aligned to ‘Right to Education’, HMIL will provide 1000 electronic educational devices across Mumbai, Delhi, Chennai, Ahmedabad and Kolkata to the children of Corona warriors to continue their education online.

    The campaign focuses on the Covid2019 warriors predominantly working in un-organized sector including healthcare workers – nursing staff, paramedics, housekeeping staff, sanitization staff, ambulance drivers, hospital staff and home guards. The objective of the project is to enable children of Covid2019 warriors from IV to XI standard for access to the best educational curriculum for a period of two years.

    Vh1

    Vh1 has come up with a musical syllabus on Teachers’ Day. Well, the aura of soulful tunes and rhythmic beats often act as not only a source of entertainment but also a healer, a motivator, and a guide; much like the teachers in our lives.

    VH1 tells to revise the chapters of music, celebrating everything it has taught us with a specially curated segment – Vh1 Home-School: Teacher’s Day Special on Saturday, September 5 at 12pm, featuring songs that are inspiring and sure to string a lesson or two about life.

  • Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces the vast spectrum of nation-building and instills a feeling of patriotism.

    The anthem underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defense etc. The country is facing a major challenge with Covid2019 pandemic and security issues at the border. This anthem will unite us together to promote home grown companies in order to fulfill the dream of making India ‘Atmanirbhar’. The anthem sung by   Kailash Kher and Shankar Mahadevan resonate with Mankind’s brand philosophy. 

    Mankind Pharma CEO  Rajeev Juneja said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for 'Make in India'. The newly launched anthem 'Atmanirbhar Bharat' is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation 'Atmanirbhar' by being vocal for local.”

    Anthem singer & composer Kailash Kher, said, “I am honored to be a part of this initiative by Mankind. The anthem uplifts the mood of the nation and brings a sense of positivity in each one of us. It re-instates the pride of being an Indian.”

    Mahadevan, who has sung the anthem in South Indian languages, said, “The ‘Atmanirbhar’ anthem is an ode to our glorious contribution to the world and a reminder that we have the potential to be self-reliant. It has just the right energy and push India needs right now.”

    Being a leading pharma company, Mankind Pharma has always aspired to be recognized as a top brand both in revenue and serving mankind/ people through its CSR activities. During the initial stage of the pandemic in the country, the company donated INR 51 crore to the PM & CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund. Mankind has also donated ventilators, Personal protective equipment (PPE) and Medicines to the states reporting maximum number of positive cases.

    Very recently, Mankind Pharma stood alongside the families of Police officers who were martyred during their fight against Covid. Mankind donated Rs 5 crore to support them. The company gave away Rs 3 lakh to each family of such warriors.

  • Mankind Pharma prays for well being of Doctors and medical staffs in latest campaign

    Mankind Pharma prays for well being of Doctors and medical staffs in latest campaign

    MUMBAI: Amidst the ongoing global health challenges of COVID -19, Mankind Pharma would like to thank the undying spirit of the doctors and other medical staff and wish for their wellbeing. #Thanksforbeingmyfamily is a short film showcasing the hardwork done by the Doctors and medical staffs for the society. During this testing period, these medical professionals have devoted themselves selflessly in serving mankind and the campaign invocates all to stand up for them.

    The government has also shut down schools, colleges, malls, cinema halls, restaurants, and even some key religious places as a safety precaution. When people are practicing social distancing by staying indoors, the doctors and other medical staffs are working 24X7 to treat patients who have become victims of the pandemic. Without thinking about themselves and their family, these unsung heroes are fighting this severe disease outbreak round the clock. The campaign urges everyone to be responsible and acknowledge the contribution of the medical fraternity in India.

    Says Mr Rajeev Juneja, CEO, Mankind Pharma, “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. At a time when the country is at a standstill, these medical professionals are working day and night for our well being. Lets all of us follow required guidelines and help them by taking care of our own self”.

    #Thanksforbeingmyfamily resonates everyone's thoughts of saluting the medical personnel, who are not giving up even in the adverse situation.