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Tag: Mankind Pharma

  • Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Mumbai: Prega News, the leading pregnancy test kit brand from Mankind Pharma with a market share of 85 per cent, continues to champion autonomy in family planning choices through its impactful new video campaign titled #LetThemDecide. As an extension of that, Prega News takes a brave step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

    #LetThemDecide, Prega News’ poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.

    The benches had two sides representing different perspectives on family planning. One side supported a couple’s decision in determining the number of children, emphasizing personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family’s collective choice. By simply sitting on the bench, participants could voice their support for couples’ autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. People’s selections sparked meaningful conversations about personal choice and community values, turning the bench into a platform for discussions on family planning decisions.

    Mankind Pharma associate vice president, Sales and Marketing Head, Consumer Business Unit Joy Chatterjee said, “With ‘Deciding Benches,’ we are sparking a vital conversation, empowering couples and families to make their own decisions regarding family size. This initiative challenges conventional norms and fosters acceptance of personal choices. Women have long faced undue pressures due to societal and familial expectations in this deeply personal matter. By introducing ‘Deciding Benches,’ Prega News is promoting open discussions across India, shifting the focus from pressure to support for family planning choices of a couple. A content mother contributes significantly to a harmonious family dynamic, and this Mother’s Day, we are honoring mothers’ strength and love while standing by them in their family planning journey.”

  • Mankind Pharma honours Nurses’ compassion with touching video campaign

    Mankind Pharma honours Nurses’ compassion with touching video campaign

    Mumbai Mankind Pharma, a reputed global pharmaceutical firm, upholds a profound commitment to spreading kindness and recognizing exceptional service across diverse professions and industries. In a new video campaign to celebrate International Nurses’ Day, Mankind Pharma pays homage to the remarkable individuals whose dedication reflects the essence of selfless care. Nurses embody this ethos daily, consistently dedicating themselves to helping others.

    The video campaign tells the story of Martha, a nurse whose initial stern demeanour contrasts with the deep compassion at the core of her profession. Her empathy becomes evident through her comforting actions toward a patient, revealing her profound understanding of his needs. The video serves as a touching tribute to the unsung heroes of healthcare—the nurses who go beyond their duties to care for their patients. It highlights the human side of nursing and showcases the empathy, compassion, and dedication that nurses bring to their work every day.

    On the occasion of International Nurses Day, Mankind Pharma Ltd vice-chairman and managing director Rajeev Juneja expressed, “Mankind Pharma is deeply inspired by the extraordinary dedication and compassion of nurses. Their unwavering commitment to patient care, even in challenging circumstances, embodies the highest ideals of nursing. Our video campaign is a tribute to the nursing community, acknowledging their indispensable role in enhancing the lives of patients and their families. Through this campaign, we aim to celebrate their remarkable work and the significant impact they have on healthcare and society.”

    Juneja further added “Whether in times of a global crisis like the COVID-19 pandemic or during natural disasters like floods, Mankind Pharma has consistently been at the forefront, donating, helping, and appreciating communities that share the belief in spreading kindness. Similarly, nurses embody this spirit by consistently exceeding their duties to care for others.”

    Through these campaigns, Mankind Pharma aims to increase awareness about the critical role of nurses, promote solidarity, and advocate for positive change within the nursing profession and healthcare systems globally. Mankind Pharma expresses heartfelt gratitude and respect for the selfless service of nurses and hopes this touching story will inspire others to appreciate nurses’ invaluable contributions and profound impact on the healthcare ecosystem. International Nurses’ Day serves as a reminder of their dedication, expertise, and compassion that are central to promoting health and well-being for all.

  • Manforce Condoms unveils new campaign #VotingVirgin

    Manforce Condoms unveils new campaign #VotingVirgin

    Mumbai: Manforce Condoms from the house of Mankind Pharma has rolled out its new campaign #VotingVirgin that resonates with the spirit of election season. The campaign’s initiative is to boost voter turnout by motivating first-time voters to actively participate in the forthcoming elections for a better future of the country.

    In a lighthearted and witty exchange, two friends engage in a conversation about their first-time experiences. One expresses excitement, having heard stories from others until now. Meanwhile, the other friend lightens the mood with a humorous quip. Later, the friend and his girlfriend head to an election booth to embark on their first voting experience together.

    As per the reports by Election Commission of India, this year approximately 1.85 crore people will be eligible for first-time voting. With the campaign the brand aspires to capture the attention of first-time voters and initiate humorous and quirky conversations that resonate with the interest of the audience while drawing parallels with the voting activity.  

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Our objective has always been to come up with certain topics that address important subjects, and voting plays a significant role in shaping our nation’s future. We came up with the creative idea of drawing a connection between voting virgins and its playful connotation to intrigue the first-time voters. Through this campaign, we endeavor to not only spark curiosity but also to instill a sense of active engagement, ultimately motivating them to actively participate in the voting process.”

    Grapes co-founder and CEO Shradha Agarwal said, “The campaign comes with a groundbreaking concept, enabling the audience to see everything from a new perspective. Abiding by the conviction of the brand, the narrative effectively touches upon the important topic of voting in an unconventional way. It amplifies the reception of messaging among the youngsters, acquainting them about the significance of each vote.”

  • Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.

    In the video campaign, the male partner catches his girlfriend faking orgasm using Manforce Realgasm Condoms that change colour every time that the female has an orgasm. Leaving the audience puzzled, the brand disclosed on their D2C website that it has played an April Fool’s Day prank on the viewers.

    The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this humorous approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages to have open conversations about this common issue in relationships. The campaign has been conceptualized by Grapes, an integrated communication agency.

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool’s Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realizing that they have been fooled, it draws their attention to the problem of fake orgasm in women.”

    Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “Working on the April Fool’s Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience.”

  • This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has launched an innovative campaign #PyaarMeinHigh to celebrate Valentine’s Day week in a unique way.

    Manforce Condoms is India’s number condom brand with a whopping 30 per cent* market share (value wise) while it’s an undisputed leader when it comes to the volume market share i.e. 28 per cent*. Manforce has successfully maintained the leader position year on year. *As per IQVIA MAT DEC 2023

    To spice up the occasion, through this campaign the brand proposes to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a captivating social experiment in collaboration with Gaurav Kapoor, a well-known stand-up comedian and influencer. A vox-pop film that features individuals from diverse age groups and captures the essence of the best gifts people have given or planning to give to their loved ones.

    Through this film, the brand highlights the message that this Valentine’s Day, give your partner a bouquet from the Manforce High Condom Range. Resonating with #PyaarMeinHigh theme, Manforce Condoms ingeniously decided to elevate the excitement with the introduction of High Condom Range bouquets offering an option to choose from Kiwi Paan and Double Apple flavours.

    The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign, all of the five influencers are known for their witty content.

    In an exciting twist, the brand has also implemented a user-generated content strategy to enhance engagement and broaden the campaign’s reach. The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four lucky winners, each receiving a different cash prize. However, one lucky winner will cash a prize of up to Rs 1 lakh. The winners will be announced on 23 February.

    Adding to the campaign’s momentum, the brand has creatively integrated meme marketing, injecting humour and relatability to ignite excitement and conversation surrounding the initiative.

    Speaking on the campaign, Mankind Pharma Ltd AVP of sales & marketing Joy Chatterjee, said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gaurav Kapoor (@gauravkpoor)

     

  • Prega News renews Team Pumpkin partnership for fourth consecutive year

    Prega News renews Team Pumpkin partnership for fourth consecutive year

    Mumbai: Integrated marketing and communications agency Team Pumpkin has announced the continuation of its partnership for the fourth year in a row with Prega News, a trusted and renowned name in the field of maternal healthcare and pregnancy testing. Team Pumpkin has been retained to manage Prega News’ ongoing mandates for social media, SEO, website development and management, and performance marketing.

    Prega News, India’s number one* pregnancy detection test kit with 80 per cent market share, is a brand of Mankind Pharma, and has been a pioneer in providing innovative and reliable pregnancy testing solutions to women for over a decade. With a commitment to empowering women with timely and accurate information during their pregnancy journey, Prega News has garnered a strong reputation in the healthcare sector.

    Team Pumpkin has been known for its strategic approach to brand communication and its proven track record in delivering results. In the past three years, Team Pumpkin has planned and executed campaigns such as “Mark of Strength,” “She Is Imperfectly Perfect,” and “She Can Carry Both.” These campaigns have won several awards.

    Commenting on the extension of this partnership, Mankind Pharma AVP – sales & marketing Joy Chatterjee stated, “We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it’s a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”

    Team Pumpkin co-founder and chief business officer Swati Nathani also commented on the partnership, saying, “This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market.”

    These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical – Tech Pepo.

  • Manforce Condoms collabs with SAATHII in the commitment to eradicate AIDS by 2030

    Manforce Condoms collabs with SAATHII in the commitment to eradicate AIDS by 2030

    Mumbai: Marking the occasion of World AIDS Day, Manforce Condoms from the house of Mankind Pharma launched the #SafeTiesToSaveLives campaign in collaboration with SAATHII NGO, supporting the country’s pledge to eliminate HIV/AIDS by 2030. The brand joined forces with SAATHII to create awareness around the sensitive issue of HIV/AIDS.  

    Abiding by the theme of ‘Let Communities Lead,’ the entire campaign was devised with the purpose of establishing a strong lifelong relationship with the communities to help them save numerous lives with valuable information. Conversations around HIV/AIDS are considered still a taboo in our society, which offers resistance to achieving the goal of ending AIDS as a public health threat in the country. Considering the gravity of the situation, community-led initiatives play a crucial role in enlightening the masses about the nuances of the infection (HIV) and disease (AIDS). In the process, the brand aspires to normalize conversations around safe sex to get rid of the prejudice harbored by people.

    Working towards achieving the noble cause, Manforce Condoms, in collaboration with SAATHII, is organising on-ground activities as part of the campaign to build a strong connection with the communities. The activities were directed to encourage and improve access to family planning counseling and services for women living with HIV. Aimed at fostering trust, innovating, and ensuring service implementation among communities living with, at risk of, or affected by HIV, the entire initiative was focused on empowering the vulnerable group.      

    In the pursuit of amplifying the message, the activity has begun in few cities and will be conducted in 50 districts to inculcate awareness among the masses. To ensure a better reception of messaging amongst the audience, IEC kits are being distributed to sensitize the community on the importance of family planning, healthy living with HIV, and rights to PLHIV in reference to the HIV/ AIDS Act 2017. At the same time, felicitation programs are being organized to commemorate and acknowledge the efforts of women community leaders in providing services to HIV+ pregnant women.

    Speaking on the occasion, Mankind Pharma Ltd vice chairman & managing director Rajeev Juneja said, “To witness a change in the world, it is very important to bring about a change in the communities as it forms an essential part of society. On similar lines, to bring about a positive change in the perception of people around sensitive issues such as HIV/AIDS, it is imperative to drive awareness at the grassroot level to steer them clear of any prejudice related to the disease. Along with this, such initiatives help empower the affected communities to stay abreast of their rights to live a responsible and respectful life.”

    Elaborating on the same, SAATHII country director Dr. Sathish Kumar said, “We have observed that in several situations, People Living with HIV are unaware of their legal rights and also lack the information needed to plan their family. In order to support them get access to a quality life, it is important to conduct such on-ground activities at regular intervals to shape the change we expect to see in society.”

    To maximise the reach of the message, the campaign video was made live across social media platforms. This was in perfect confluence with the purpose of establishing an irrevocable bond with the audience to foster a progressive society.

     

  • Jigsaw Brand Consultants Shortlist for Transform Asia Awards 2023

    Jigsaw Brand Consultants Shortlist for Transform Asia Awards 2023

    Mumbai: Strategic branding consultancy, Jigsaw Brand Consultants, founded by academician turned consultant Rutu Mody Kamdar, has been shortlisted for its remarkable work with Bennett Coleman Pvt. Ltd. and Mankind Pharma at The Transform Awards Asia 2023.

    Regarded as the only awards program globally that recognises best practices in corporate, product, and global brand development work, this year’s shortlist represents an exciting depth and breadth of transformative rebranding and brand development projects.

    Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to be a part of the esteemed nomination list, which includes the likes of Siegel+Gale, Design Bridge and Partners, YLAB, MetaDesign China Limited, among several others from the Asia Region.

    With its holistic and integrative approach, Jigsaw has worked extensively with Bennett Coleman Pvt. Ltd. and Mankind Pharma and has been shortlisted in the following categories for the work done with them in the past year:

    Best development of a new brand within an existing brand portfolio: PregaHope & PregaHappy (Mankind Pharma).

    Best brand architecture solution: BENNETT, COLEMAN & CO. LTD for Times Professional Learning.

    Rutu Mody Kamdar, a founder of Jigsaw, said, “It is a true honour to be acknowledged by this year’s Transform judges. At Jigsaw, we take on every challenge that comes our way—digging deep into the brand’s requirements, researching and discovering real insights to provide relevant strategic direction, and finally ensuring the correct brand positioning and identity. We are involved from start to finish through the brand’s journey. It is indeed a proud moment for us to be recognised on a global platform for our work alongside big industry players and other brands.”

    Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning, and design into an integrated practice. Their clients also include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico, and Rustomjee, among several others.

    The Transform Asia Awards ceremony will once again take place in Shanghai and will be hosted on 20 November at W Shanghai – The Bund. Every entry into this year’s Transform Awards has been scrupulously examined by its panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence, and implementation, hailed from a wide variety of organizations, including The Coca-Cola Company, Google, and Intel India.

  • Jigsaw Brand Consultants shortlisted for Transform Asia Awards 2023

    Jigsaw Brand Consultants shortlisted for Transform Asia Awards 2023

    Mumbai: Strategic branding consultancy, Jigsaw Brand Consultants, founded by academician turned consultant Rutu Mody Kamdar, has been shortlisted for its remarkable work with Bennett Coleman Pvt Ltd and Mankind Pharma at The Transform Awards Asia 2023.

    Regarded as the only awards program globally that recognises best practices in corporate, product, and global brand development work, this year’s shortlist represents an exciting depth and breadth of transformative rebranding and brand development projects.

    Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to be a part of the esteemed nomination list, which includes the likes of Siegel+Gale, Design Bridge and Partners, YLAB, MetaDesign China Ltd, among several others from the Asia Region.

    With its holistic and integrative approach, Jigsaw has worked extensively with Bennett Coleman Pvt Ltd and Mankind Pharma and has been shortlisted in the following categories for the work done with them in the past year:

    Best development of a new brand within an existing brand portfolio: PregaHope & PregaHappy (Mankind Pharma).

    Best brand architecture solution: Bennett Coleman & Co Ltd for Times Professional Learning.

    Jigsaw founder Rutu Mody Kamdar said, “It is a true honor to be acknowledged by this year’s Transform judges. At Jigsaw, we take on every challenge that comes our way—digging deep into the brand’s requirements, researching and discovering real insights to provide relevant strategic direction, and finally ensuring the correct brand positioning and identity. We are involved from start to finish through the brand’s journey. It is indeed a proud moment for us to be recognized on a global platform for our work alongside big industry players and other brands.”

    Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning, and design into an integrated practice. Their clients also include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico, Rustomjee, among several others.

    The Transform Asia Awards ceremony will once again take place in Shanghai and will be hosted on 20 November at W Shanghai – The Bund. Every entry into this year’s Transform Awards has been scrupulously examined by its panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence, and implementation, hailed from a wide variety of organizations, including The Coca-Cola Company, Google, and Intel India.

  • Jigsaw collaborates with Mankind Pharma’s Prega News

    Jigsaw collaborates with Mankind Pharma’s Prega News

    Mumbai: Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to announce an exciting collaboration with Prega News, a trusted name in women’s healthcare, to introduce two groundbreaking products: PregaHope and PregaHappy.

    With its holistic and integrative approach, Jigsaw Brand Consultants had been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This included the strategic direction for the brand architecture, identity packaging and communication design for the new brands.

    “While creating extensions for the PregaNews brand, we did a deep consumer research to understand the needs women have around preconception, conception and pregnancy and the possibilities for new products and solutions to make her life easier. We found a lot of exciting possibilities and our product and brand recommendations were based on that” says Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants. Based on insights, Jigsaw built a brand architecture and extension strategy and built Prega as a masterbrand and created sub-brands such as PregaHope (pre-conception vitamins and lubricant) and PregaHappy (post conception stretch mark cream).

    The new range of brand extensions were unveiled by Bollywood actress Sonam Kapoor in an illustrious launch ceremony in Mumbai.

    About the range developed by Jigsaw Brand Consultants for Prega News:

    ● PregaHope Preconception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.

    ● PregaHope Fertility Lubricant in the Preconception Phase helps couples to conceive.

    ● PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Prenatal and Post-Natal phase.

    Mankind Pharma associate vice president – sales & marketing Joy Chatterjee said, “Prega News has been a trusted pregnancy detection partner for countless women for the last 13 years, and with a 99 per cent accuracy rate, Prega News is the leading in the market with 85 per cent share. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. We are also excited about our collaboration with Team Jigsaw to bring this brainchild to execution and how they bring with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table.”