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Tag: Mankind Pharma

  • Mankind Pharma launches video campaign featuring Amitabh Bachchan

    Mankind Pharma launches video campaign featuring Amitabh Bachchan

    MUMBAI: Mankind Pharma launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed “Live Beyond Your Life” aims to address India’s critically low organ donation rates and encourage more citizens to register as organ donors.

    The sobering reality in India is that for every 10 lakh Indians, less than 1 per cent pledge to donate their organs to those in need. This significant gap between demand and supply has resulted in thousands of patients waiting for life-saving organ transplants, including kidneys, liver, eyes, and hearts.

    Mankind Pharma vice-chairman and managing director, Rajeev Juneja shared, “At Mankind Pharma, we believe that collective action has the power to transform healthcare outcomes. Our organ donation awareness campaign reflects our steadfast commitment to tackling one of India’s most pressing health challenges. Registering as an organ donor is a simple step, yet it holds the power to change and even save multiple lives. By this initiative, we aim to engage with our wider community and honour the compassionate individuals who choose to give the ultimate gift of life. We call upon every Indian to take this pledge and be part of a legacy that continues long after our time.”

    On this initiative by Mankind, National Organ and Tissue Transplant Organization (NOTTO) deputy director, Dr Kanika Rastogi commented, “India’s low organ donation rate has left thousands of patients waiting for a second chance at life. This campaign by Mankind Pharma is an important step in addressing this shortage. By creating awareness and simplifying the process of registration, we can inspire more people to pledge. Just one donor has the power to save up to eight lives, a gift of hope that truly extends beyond our own.”

    Medical experts – Dr. A.K. Bhalla (Sir Ganga Ram Hospital) and Dr. Neelam Mohan (Medanta) – addressed the humanitarian importance of organ donation, dispelled myths and highlighted the vast demand-supply gap in organ availability. They lauded Mankind Pharma’s campaign and reiterated that such social awareness initiatives are vital to spreading the message on the need to donate organs.

    The video campaign featuring Amitabh Bachchan serves as a clarion call to the nation, urging Indians to make an invaluable promise that can save the lives of many. By leveraging the megastar’s influential voice and Mankind Pharma’s commitment to healthcare advancement, the initiative seeks to create a lasting impact on public consciousness about the importance of organ donation.

    This World Organ Donation Day, Mankind Pharma calls upon every Indian to consider the profound impact they can have on society by taking the simple yet meaningful step of registering as an organ donor. The campaign reinforces that the legacy of giving extends far beyond one’s lifetime, creating ripples of hope and healing for generations to come.

  • Frido’s Father’s Day push hits the right joints

    Frido’s Father’s Day push hits the right joints

    MUMBAI: This Father’s Day, D2C wellness brand Frido is skipping the mugs and neckties and going straight for the knees — quite literally. Its cheeky-yet-heartfelt campaign, “Gift him what he truly KNEEds”, turns the spotlight on a group that rarely complains but often aches: dads.

    At the heart of the campaign is Frido’s Active Knee Cap, designed to ease years of wear-and-tear borne by fathers who power through their day without pause. The message? Don’t gift your dad another “World’s Best Dad” trophy — gift him comfort he can feel.

    To scale up the emotional punch, Frido deployed a full-funnel strategy. From dad-centric influencer reels on Instagram to high-visibility OOH across metros and feel-good user contests, the brand created a real tear-jerker with muscle. Families were urged to share personal stories, sparking a flood of nostalgic posts that proved this wasn’t just another token holiday campaign.

    Turning the campaign into a full-body experience, Frido teamed up with EMotorad — India’s leading e-cycle brand — to offer the perfect one-two punch: support at home, and mobility on the road. Together, they’ve crafted a Father’s Day experience that’s both caring and cool.

    Speaking on the initiative, Frido CEO & co-founder Ganesh Sonawane said, “Most fathers carry on without ever saying a word about their own discomfort. This campaign is our way of shifting the spotlight, just for a moment, onto them. At Frido, we believe comfort isn’t a luxury, it’s a quiet form of care. This Father’s Day, we wanted to go beyond the usual and offer something that actually makes a difference in their everyday life. Teaming up with EMotorad helped us complete that thought – whether it’s rest or movement, every dad deserves a gift that understands him.”

    EMotorad co-fouinder & CEO  Kunal Gupta said, “Growing up, I saw my dad put his heart into everything he built. That mindset shaped a lot of what EMotorad stands for. This collaboration with Frido felt like teaming up with someone who shared that same drive to create more than just products, but real possibilities. This Father’s Day, we want to celebrate that quiet, persistent drive in every father. With this campaign, we want to show that a meaningful gift can keep him moving, just like he always has for us.”

    By leaning into authentic emotion and functional gifting, Frido isn’t just celebrating dads — it’s elevating the art of giving. After all, this season, the best present isn’t presence. It’s a bit of relief for those tired knees.
     

  • HealthOK salutes India’s tireless dads with a power-packed Father’s Day campaign

    HealthOK salutes India’s tireless dads with a power-packed Father’s Day campaign

    MUMBAI: Mankind Pharma is flexing both heart and muscle this Father’s Day with a spirited campaign for ‘HealthOK’ – its flagship vegetarian multivitamin brand. Riding high on a near Rs 50 crore milestone and a 25 per cent growth rate, the brand is putting dads front and centre as the ‘HealthOK Heroes’ of Indian households.

    The campaign pays tribute to fathers who never seem to run out of steam — fixing bikes, solving math homework, pulling late-night shifts, and still managing a Sunday cricket match. HealthOK positions itself as their nutritional wingman, helping them power through life’s endless to-do list with its 100 per cent vegetarian multivitamin formula tailored for daily stamina.

    Commenting on the campaign launch, Mankind Pharma vice president, sales and marketing head, consumer business unit, Joy Chatterjee said, “Happy Father’s Day to our HealthOK Heroes. This Father’s Day, we are celebrating the extraordinary fathers who demonstrate relentless dedication to parenthood without ever showing signs of fatigue. Our campaign acknowledges that today’s fathers seamlessly transition between multiple roles; they are providers who ensure family security, protectors who offer safety, mentors who guide with wisdom, and friends who share in life’s joys.”

    “In India, where nearly 30-40 per cent of the population embraces vegetarianism, there is a recognized concern regarding potential vitamin deficiencies among them. HealthOK steps in to bridge this gap by offering a dedicated solution in the form of pure vegetarian multivitamin tablets. In contrast to many over-the-counter alternatives that are non-vegetarian, often due to their capsule form, HealthOK tablets are exclusively sourced from vegetarian ingredients. This not only caters to the specific needs of the vegetarian male population but also aligns with their commitment to a vegetarian lifestyle. We are gaining share in the regions where the vegetarian population is substantial. We at Mankind, take pride in contributing to the well-being of individuals adhering to a vegetarian diet,” He further added.

    But the health hustle doesn’t stop there. For the mini-mes in the family, HealthOK is also pushing its kid-friendly multivitamin gummies — colourful, chewable bursts of nutrition designed to sneak goodness into even the pickiest diets. A nod to today’s time-starved, label-checking parents, the gummies promise immunity and growth without the kitchen drama.

    Commenting on HealthOK gummies, Chatterjee said, “A large number of Indian children fall short of meeting their daily nutritional needs, especially when it comes to essential vitamins and minerals. HealthOK Multivitamin Gummies are designed to help bridge this gap. While kids often crave sugary treats that offer little nutritional value and may harm dental health, HealthOK Gummies offer a smarter alternative. Packed with key nutrients like Vitamin C, D, Zinc, and Iron, these gummies are formulated to support immunity, healthy growth, and overall energy -all in a tasty, child-friendly format.”

    With a multi-platform media blitz spanning digital and traditional formats, the Father’s Day campaign is less about sentiment and more about celebrating real-life endurance athletes — also known as dads.

  • Mankind Pharma launches Nimulid Strong for neck pain relief

    Mankind Pharma launches Nimulid Strong for neck pain relief

    Mumbai: Mankind Pharma, a pharmaceutical company has announced its entry into the topical analgesic market through its consumer business division. The company is introducing Nimulid Strong, a revolutionary gel and spray formulation specifically designed to address neck pain, a condition that significantly impacts overall body function.

    Nimulid Strong boasts a unique selling proposition of containing two times the diclofenac concentration, promising faster relief for consumers suffering from neck pain. This strategic move is in alignment with Mankind Pharma’s commitment to expanding its consumer healthcare portfolio and addressing critical pain management needs.

    The launch is accompanied by a compelling video campaign titled #GardanHilaateRaho that highlights the cultural significance of neck movements in Indian communication. The campaign, voiced in Hindi, intertwines the importance of unrestricted neck movement with the efficacy of Nimulid Strong in alleviating neck pain. Therefore, to address the problem, the brand came up with a powerful campaign of Nimulid Strong that focuses on “Kaam Chalate Raho, Gardan Hilaate Raho.”

    The video narrative ingeniously connects various scenarios where neck movements play a crucial role in non-verbal communication, from expressing anger and love to showcasing progress and even celebrating national victories. It emphasises how Nimulid Strong, with its powerful two-times diclofenac formulation, ensures that neck pain doesn’t hinder these essential interactions.

    Mankind Pharma Ltd vice president, sales and marketing head consumer business unit Joy Chatterjee shared, “Our entry into the topical analgesic market with Nimulid Strong marks a pivotal moment for Mankind Pharma’s consumer business. By focusing on neck pain, which can severely hinder daily life, we aim to empower millions of Indians to live and communicate more freely. Our innovative 2X diclofenac formulation, paired with a resonant video campaign, showcases how integral neck movements are in daily interactions. The campaign’s message, ‘Gardan dard ka specialist’ (Specialist in neck pain), positions Nimulid Strong as the go-to solution for this specific, yet widespread problem.”

    Nimulid Strong will be available in both gel and spray variants, offering consumers flexibility in application. The product is set to be distributed across pharmacies and modern trade outlets nationwide, supported by an extensive marketing campaign across various media platforms.

    With the topical analgesic market in India valued at Rs 1488 crore, according to IQVIA, Mankind Pharma’s launch of Nimulid Strong arrives at a pivotal moment. This strategic move aligns with the company’s commitment to delivering high-quality, affordable healthcare solutions. By focusing on specific pain management needs, Nimulid Strong represents a significant advancement in Mankind Pharma’s consumer healthcare segment, positioning the company to capture a substantial share of the expanding market through its established distribution network and strong brand reputation.

  • HealthOK teams up with Bikanervala

    HealthOK teams up with Bikanervala

    Mumbai: HealthOK, a 100% vegetarian multivitamin tablet from the house of  Mankind Pharma, has joined hands with Bikanervala, (Multinational Indian Restaurant &  Sweets Chain) to champion the health and wellness of vegetarians. With the collaboration,  HealthOK tablets aspires to reinforce its positioning as a 100% vegetarian multivitamin brand.  

    Vegetarians generally have limited options, which at times, makes it challenging for them to meet  the required nutrients of the body. To address the problem, the brand came up with a campaign  video that relates between HealthOK and Bikanervala. Through the video, the brand worked  towards creating awareness around the 100% vegetarian health supplement HealthOK provides.  Just like Bikanervala is recognized as a 100% vegetarian Food Brand, in a similar way, consumers  can rely on HealthOK for vegetarian multivitamins.  

    Speaking about the collaboration, Mankind Pharma associate VP, sales & marketing head Joy Chatterjee said, “As per various studies, 39 per cent Indians are vegetarians & they are  at higher risk of vitamin deficiency*. We aim to amplify the brand’s ‘24 Hour Active Energy’  campaign & spread awareness that our HealthOK tablets are 100% vegetarian tablet, exclusively  sourced from vegetarian ingredients.

    Partnering with Bikanervala is a strategic decision as both brands are vegetarian. With HealthOK,  we are making it easy for people to stick to their vegetarian diets while receiving all the nutrients  they need. This collaboration shows our commitment to help vegetarians adhere to their chosen  healthy lifestyle .”

    Commenting on the same, Bikanervala Pvt. Ltd GM marketing Sangeeta Goel, said, “We at Bikanervala are  excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK’s mission to  offer essential nutrients through their supplements. Together, we aim to make it easier for  vegetarians to lead a healthy lifestyle.”

     

  • Manforce Condoms launches #ManforceHaiTohPossibleHai campaign

    Manforce Condoms launches #ManforceHaiTohPossibleHai campaign

    Mumbai: Manforce Condoms, a condom brand under Mankind Pharma, has launched a new digital campaign, #ManforceHaiTohPossibleHai, on the occasion of World Population Day. This campaign aligns with the brand’s mission to raise awareness about the growing population, blending humour into its message.

    The campaign humorously addresses population issues, creating excitement and engagement without directly showcasing the product. The central message reinforces the brand’s goal of making the word “Condom” synonymous with “Manforce”.

    The campaign is part of Manforce Condoms’ year-long property, #CondomNahiManforceBolo. With the Indian population estimated to have reached 1.44 billion as per the news reports, the brand encourages people to use condoms to control the population. The video captures the banter between the kidnapper and a couple where a middle-aged couple has been taken hostage and the kidnapper threatens them to sign the agreement to save their children.  

    The video takes a hilarious turn where the kidnapper becomes frustrated upon discovering the long chain of children belonging to the couple. Understanding that the couple has no intention to stop, he urges them to use Manforce Condoms to indulge in safe sex. Through the campaign, the brand iterates the importance of using condoms to indulge in safe sex and avoid unwanted pregnancy while not compromising on the elevated intimacy during lovemaking session.  

    Speaking on the occasion, Mankind Pharma AVP, sales and marketing Joy Chatterjee said, “As Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues, we came up with the campaign to amplify our reach and messaging by leveraging the occasion of World Population Day. To ensure the campaign is well received by the audience, we took a light-hearted route to building a better connection with them. Fulfilling our duties as a responsible brand, we urge the audience to pledge and contribute to the mission of controlling the population by making informed decisions.”

     

     

  • Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Mumbai: Manforce Condoms,  a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for uniquely celebrating Father’s Day, taking an unconventional approach to strengthening the bond between the father and the son.

    The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.

    The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.

    Elaborating on the campaign, Mankind Pharma associate vice president, sales and marketing Joy Chatterjee said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.

    The campaign will also be amplified across social media platforms with the help of influencer activity to forge a deeper connection with the audience.

    https://www.facebook.com/reel/336588362807148

    https://youtube.com/shorts/iMKRp_rbYLo?feature=share

  • Prega News brand ambassador Kajal Agarwal launches ‘Expert Pregnancy Care Solution Partner’ in south

    Prega News brand ambassador Kajal Agarwal launches ‘Expert Pregnancy Care Solution Partner’ in south

    Mumbai: Prega News, India’s leading pregnancy detection card with 85 per cent Market share from the house of Mankind Pharma launched its expert pregnancy care solution range with renowned celebrity Kajal Agarwal for Southern market.

    The brand aims to expand its presence in the southern region and elevates the brand proposition of providing products that are required during pregnancy. The brand has been rigorously focusing on the South Market for the last three years, resulting in exponential growth in markets like Karnataka, increasing from 65% (As per MAT March 22) to 85% (As per MAT March 24).

    During the event, Kajal Agarwal highlighted the crucial role of early pregnancy detection in safeguarding the health and well-being of both mother and baby.

    Prega News is known for providing the most accurate results, and with production expansion, the brand provides a comprehensive reproductive range. She also shared her thoughts with the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.

    The brand offers a holistic pregnancy care solution for the pre-, during-, and post-pregnancy phases, comprising six thoughtfully curated products developed after years of research.

    1. Preconception Phase

    •    Ova News Ovulation Detection Kit: Identifies the five most fertile days to maximize chances of conception.
    •    PregaHope Preconception Tablets: Provide essential iron and folic acid to support the body during the pre-conception phase.
    •    PregaHope Fertility Lubricant: Aids couples in enhancing their fertility for better chances of conception.

    2. During Pregnancy or Pre-Natal Phase

    •    Prega News and Prega News Advance: A hassle-free pregnancy test kit with an easy-to- use thumb grip, removing the need for containers or droppers. It offers rapid pregnancy tests in a single test.
    •    Prega News Value Pack: Includes two pregnancy test kits, two urine containers, and two gloves, ensuring a convenient and hygienic testing process.

    3. Pre-Natal and Post-Pregnancy Phase

    •    PregaHappy Anti Stretch Mark Cream: It reduces stretch marks and itching during both pre-natal and post-natal phases.

    The event was attended by over 70 influential mom influencers, including Meghana Raj, Lasya Manjunath, Anjali Ttota , Nisha Agarwal, Sujatha Shivakumarr , Sanjjanaa Galrani ,keerthi Jai Dhanush and many others. These influencers hold strong prominence in key regional markets such as Chennai, Bangalore, Hyderabad, and Karnataka, which amplified the event’s reach and visibility.

    Mankind Pharma associate VP, Sales & Marketing Joy Chatterjee said, “Since the launch of our entire Pregnancy care range as Expert Pregnancy Care Solution Partner last year in North, East and West Market with a renowned Bollywood celebrity Sonam Kapoor along with 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij Pooja Banerjee, Kishwer Merchant to name a few. We have received tremendous support and love from our target audience. We are proud to have established a niche in this segment by offering essential products for the different stages of pregnancy. To increase awareness, we have partnered with our brand ambassador, Kajal Agarwal, who will help us forge a deeper connection in the South Indian market. Through her influence, we aim to reach and better serve the community of mothers in this region”.

    Speaking on the launch, regional brand ambassador (South) Kajal Agarwal said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is important that an individual relies on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand.

    The brand has been able to create a benchmark for itself in the category, and the new range of products are designed to empower women throughout their journey to becoming mothers.

    Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way”.

  • Radhika Apte becomes the face of Manforce epic ThinX condoms

    Radhika Apte becomes the face of Manforce epic ThinX condoms

    Mumbai: Under the umbrella of Manforce- India’s No.1 condom brand, Epic Condoms, has roped in Radhika Apte as its official brand ambassador.

    The brand has unveiled the latest campaign with Radhika Apte that emphasizes the importance of female pleasure and choosing the right condom for themselves. Conventionally, the choice of condoms has been a prerogative of men, making it a sensitive and often avoided subject among women. Many women feel discomfort when discussing this matter, a challenge that persists even today.

    The brand aims to bring a paradigm shift in the mindset through this campaign. It empowers the women to come to the forefront. The film emphasises never compromise on pleasure, protection, and comfort. This decision should not be left to anyone but should be made jointly by both partners.

    It’s a powerful reminder that women should never hesitate to choose what’s right for them including the choice of condom because it’s them only who bear the consequences if quality is compromised.

    The brand has launched the Epic ThinX Condom, which is ultra-thin, free from harsh chemicals and is just 0.03 mm thin. It offers a natural feel and is completely vegan with innovative easy peel packaging.

    Speaking about the campaign, Mankind Pharma managing director and vice chairman Rajeev Juneja said, “We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else. We are delighted to have Radhika Apte on board, and we strongly feel that Radhika is a complete fit for the brand.”

    Commenting on the partnership, Radhika Apte said, “I am thrilled to be the face of Epic ThinX Condoms. My first-ever campaign with Manforce Epic Condom is truly exciting because it not only focuses on promoting safe sex but also emphasizes the importance of making informed choices about one’s sexual health. It’s crucial for people, especially women, to feel empowered to choose the condom that best suits their needs and preferences. I believe this campaign will inspire many to take control of their sexual wellness and make decisions that prioritize their comfort and pleasure”.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Epic Condoms (@epiccondoms)

     

  • Mankind Pharma urges Indians to consume less whites through campaign

    Mankind Pharma urges Indians to consume less whites through campaign

    Mumbai:  Mankind Pharma, the No 1 pharmaceutical company in the antihypertensive segment in India, as per MAT April 24 volume sale (Source: Iqvia has launched a nationwide campaign on the occasion of World Hypertension Day called Limit White India. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like a sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Studies have shown that 1 in 4 adults in India suffers from hypertension which is about 11.4 per cent of the country’s population, are living with diabetes. Diabetes and hypertension are often referred together as partners in crime due to their closely linked impact on global health. It is common knowledge that these conditions not only coexist but exacerbate each other, creating a compounded risk of severe health issues such as cardiovascular diseases, stroke, and kidney failure.  The Limit White India campaign focuses on educating Indians to limit their intake of whites like salt and sugar. The campaign emphasises the need for gradual lifestyle changes to improve cardiovascular health. To drive a three-year awareness program, Mankind Pharma aims to partner with healthcare professionals (HCPs) in the management of hypertension and diabetics across the country.  

    “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign.” says Mankind Pharma Ltd chief marketing officer Dr Sanjay Koul “Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

    As part of the campaign, Mankind Pharma will engage cardiologists, endocrinologists, diabetologists, general practitioners, and the public through educational initiatives. These include conducting journal clubs, distributing Cardiac Cognizance newsletters, radio awareness programs with doctors, and blood pressure screening camps nationwide.