MUMBAI: When Navratri calls for nine days of purity, Healthok and Haldiram’s are serving a dose of devotion with a side of wellness. Mankind’s Healthok, India’s pure vegetarian multivitamin brand, has teamed up with Haldiram’s Nagpur to champion health for vegetarians during the festive season.
The campaign rolling out across 76 Haldiram’s outlets in Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh reminds devotees that just as they trust Haldiram’s for pure veg delicacies, they can count on Healthok for vegetarian nutrition. Adding to the flavour, a co-branded digital video is running on YouTube and Instagram, while Healthok tablets and gummies are now stocked at participating Haldiram’s stores.
“Navratri is when millions turn to pure vegetarian living. We want them to approach Healthok with the same trust they have in Haldiram’s,” said Mankind Consumer Products vice president for sales and marketing head Joy Chatterjee. He added that the tie-up amplifies the brand’s “24 Hour Active Energy” promise and cements its vegetarian-first positioning.
Haldiram director Neeraj Agrawal echoed the sentiment: “Our dedication to high-quality vegetarian food aligns perfectly with Healthok’s mission. Together, we make it easier for vegetarians to lead a healthier life.”
From temple visits to thali feasts, Navratri is a season where tradition meets lifestyle choices. With this collaboration, two household names are making sure that while plates stay pure, energy levels stay powered because devotion deserves a healthy boost.