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Tag: Manisha Sharma

  • Colors brings back four old shows to entertain viewers

    Colors brings back four old shows to entertain viewers

    MUMBAI:  Colors is bringing back four of its old shows to keep entertaining its viewers in the current challenging environment. Rightfully picked to cover a variety ranging from comedy, drama,  slice of life, and reality shows, the channel will enable viewers to enjoy their time at home. The channel will air Belan Wali Bahu and Bhaag Bakool Bhaag from 5-6 pm. Sidharth Shukla and Rashmi Desai-starrer love story, Dil Se Dil Tak, returns at 6 pm from 30 March onwards.

    The early primetime will be followed by the current fiction line-up starting with Vidya, Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Barrister Babu, Shubharambh and Naati Pinky Ki Lambi Love Story. The unparalleled leader of entertainment, Bigg Boss 13 has already started airing from 23 March at 10 pm. 

    Viacom18 Hindi Mass Entertainment  Chief Content Officer Manisha Sharma says, “We are going through unprecedented times. However, as audience’s preferred channel, COLORS wants to make sure that in these social-distancing times, we provide you with wholesome entertainment for the entire family ranging from original shows to seasoned shows across genres. To drive away your lockdown blues, we are presenting dedicated blocks for comedy, drama, romance to give you the best of the best content. As we all try to get ahead of the pandemic, we want to continue to be your companion for everything entertainment.”

  • Colors’ new drama series ‘Pavitra Bhagya’ to premiere on 2 March

    Colors’ new drama series ‘Pavitra Bhagya’ to premiere on 2 March

    MUMBAI: Colors’ upcoming drama series, Pavitra Bhagya will premiere on 2 March. The show will highlight the complexities of three connected lives as they cross each other's path by the stroke of destiny. Produced by Balaji Telefilms, Pavitra Bhagya will air every Monday to Friday at 10 pm.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria says, “At Colors, we always aim to present stories and characters which are immersive, imaginative and intriguing. With Pavitra Bhagya at 10 pm slot, we present to viewers a distinctive portrayal of relationships in today’s modern world. The unusual journey of three characters will definitely strike the right chord with the audience and further strengthen our weekday fiction line up.” 

    Reyansh (played by Kunal Jaisingh) is a rich, flamboyant boy who doesn’t believe in committing to relationships. Pranati (played by Aneri Vajani), is a girl with solid middle-class values and high morals. The one time she decides to let her heart lead the way, she falls in love with Reyansh but eventually is left scarred and broken. Eight years later, oblivious to the existence of her child from Reyansh, she decides to move on, but destiny has other plans in store for her. Unknowingly, she crosses path with her daughter Jugnu (Vaishnavi Prajapati), who she thought she had lost while giving birth. Jugnu who like a firefly finds light in the darkness has over the years learned to emerge stronger from everything that life has put her through in an orphanage. In the ordinary course of life, people fall in love, get married and have kids in that order. Here, a child will begin a story, but will it ever lead to love? Will Jugnu be able to make a family with Reyansh and Pranati? 

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma says, “Love often comes with complexities and what can add to it is a broken past. With Pavitra Bhagya, we present to viewers the journey of not one but three central characters who they will strongly connect to. Pranati’s calm and composed yet strong nature will make viewers fall in love with her, Jugnu’s hardship will be an inspiration and Reyansh’s attitude will be a reminder of a young and carefree life. COLORS and Ekta Kapoor has time and again created magic on the small screen, with this beautiful portrayal of love and relation, we are looking forward to another successful inning.

    Balaji Telefilms producer Ekta Kapoor said, “With Pavitra Bhagya, our aim is to narrate an intriguing story of three individuals divided by circumstances but brought together by fate. Challenging status quo and shattering stereotypes, Pavitra Bhagya will showcase a story of how a child becomes instrumental in bringing two people together. The show will feature myriad shades of characters that are nuanced and relatable. We had a great time conceptualising the show and are certain that the journey of each of these characters will keep the audience intrigued and engrossed.” 

    Pavitra Bhagya boasts of a terrific cast that includes Kunal Jaisingh, Aneri Vajani and Vaishnavi Prajapati in the lead. The supporting cast includes Sherrin Varghese who plays Reyansh's Father, Vibha Chibber as dadi Baljit Kaur. Accompanying them are Ajay Chakraborty as Praniti's father and Ruma Rajni as Pranati's mom. 

    The launch will be supported by a robust marketing plan which includes television, print, DTH, cinema, and digital. On the digital front, the channel has designed a series of interesting activities to engage with the viewers. Focussing on the show’s concept, an Instagram predictor filter will be introduced to predict destinies. This will be based on the predictions that are related to the theme of the show, promoting it in a digital first and fun way. Additionally, a series of videos with Woodstock Witch, a renowned tarot reader will also be introduced to tell people about their zodiac’s Bhagya for the week.

  • ‘Khatron Ke Khiladi’ S10 heads to Bulgaria for new thrills

    ‘Khatron Ke Khiladi’ S10 heads to Bulgaria for new thrills

    MUMBAI: After the success of Bigg Boss season 13, Colors is all set to replace it with Khatron Ke Khiladi season 10 from 22 February at 9 pm. Last year the show garnered around 222 million viewership throughout its journey on the channel and it was the biggest reality show in FY 19 for Colors. 

    "The DNA of the Khatron Ke Khiladi is stunts; its action, its thrill. It's about how one overcomes their fear. But the fact that we're taking it to Bulgaria has changed the scenario completely. We had our own challenges in Bulgaria and to overcome those challenges we innovate. And that's what brings Khatron Ke Khiladi to its newness. The USP of the Khatron Ke Khiladi will be Bulgaria and unimaginable stunts that viewers will see and truly some of them will keep you on the edge of your seat," says Viacom18 hindi mass entertainment and kids network head Nina Elavia Jaipuria. 

    And that's what entertainment is all about. The kind of emotion it can evoke is reality TV. "We have invested a lot in Khatron Ke Khiladi, it's an expensive show. When the viewers will see the show they will realise that stunts and Rohit Shetty are the USP of the show," says Jaipuria. 

    She adds, "In FY 2019, Khatron Ke Khiladi was leading and it was the biggest nonfiction show of FY 19. On an average, I think on a weekly average it had about 9 million viewership. But overall, the entire journey had 222 million viewers. That's huge and that's the biggest non-fiction show has had in a long time. We want to make sure that all the viewers who were watching Bigg Boss season 13 watch Khatron Ke Khiladi too."

    The channel has utilised the platform of Bigg Boss season 13 to promote the upcoming season of Khatron Ke Khiladi. "We got integrations going into Big Boss and Filmfare Awards to talk about it. Of course, we have a lot of outdoor will have some radio buzz, and we have a very solid digital strategy because stunts can be done and lend themselves well to digital."

    For the first time, the channel will use social media platform TikTok, along with Twitter, Instagram and Facebook. The channel is going to take the daring challenge with the contestants through Twitter, Instagram, Facebook, and TikTok. Jaipuria informs, "We will get first the contestants to take the daring challenge and then we'll ask viewers to take the daring challenge. We've done some very peculiar content, which is specially made for viewers online, where we have actually shot two sides of the same contestant. So the contest for example Karishma Tanna – how she wants to face the fear but the other side is about being scared. A lot of social media engagement will be happening throughout show. We wish to trend as much as Bigg Boss worldwide," she added.

    Rohit Shetty returns as the host with the theme of the season Darr Ki University. Enrolling in the university and turning the scintillating country of Bulgaria into a battleground, will be Adaa Khan, Karishma Tanna, Karan Patel, Shivin Narang, Tejashwi Prakash, Balraj Syal, Amruta Khanvilkar, Rani Chatterjee, RJ Malishka and Dharmesh Yelande. Every stunt, every challenge will count when Darr Lega Class, Dega traas and the report card will determine the fate of the contestants in the game.

    For the first time, contestants will be seen performing stunts on a moving train which has been designed by Shetty. Each episode will have a mix of thrilling acts including an aerial stunt performed on a chopper.  Along with performing adrenaline rushing stunts, the contestants will also be seen having their share of fun.  Be it Karan Patel and Amruta Khanvilkar breaking into Chaiyya Chaiyya atop a moving train, Tejasswi trying to talk to a ravenous crocodile or Karishma Tanna falling in love with a Gorilla, there will never be a dull moment on India’s largest stunt-based reality show.

    Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Khatron Ke Khiladi is one of our marquee properties that presents a perfect blend of action and entertainment. This season, 10 audacious contestants have been carefully handpicked to be a part of Darr Ki University helmed by our revered host Rohit Shetty. He has been an integral part of our journey and will give this season his personal touch by designing some of the daredevil stunts. For the first time, the season has been shot at the picturesque locations of Bulgaria that serves as a perfect backdrop for the thrilling experience. The contestants will be accompanied by creepy crawlies, deadly animals and innumerable hurdles on their journey that will increase the challenges manifold.”

    The professor of the University and show host, Rohit Shetty said, “The idea of fear seldom puts us on a backfoot but on Khatron Ke Khiladi, it is definitely not an option. This is my fifth year of association with the show and my job is to push the contestants, which I have always done, to face their phobias head-on and explore their true potential. Even the breathtaking views of Bulgaria will fail to ease out the pain when the contestants’ endurance and mental strength will be put to test.”

    Endemol Shine India CEO Abhishek Rege says, “Thrill and adventure put together always makes for a great entertainment proposition and Khatron Ke Khiladi provides you just that. The show has successfully grown over the years to become our biggest action-based property while amping up the energy and action. Rohit Shetty is tantamount to an action guru and with every season, he has reinvented himself to take the show to the next level. We hope to keep up the same momentum as the new season is packed with edgy and high-intensity stunts.” 

  • Colors to premiere new show ‘Barrister Babu’ on 11 February

    Colors to premiere new show ‘Barrister Babu’ on 11 February

    MUMBAI: Through its upcoming drama series, Barrister Babu, Colors’ presents an inspiring journey of Bondita, who with the help of her companion Anirudh finds her purpose, breaks the glass ceiling and becomes a ‘Barrister Babu’. Produced by Shashi Sumeet Productions, the show is set to premiere on 11 February 2020 and air every Monday to Friday at 8.30 pm, only on Colors.

    Viacom18 hindi mass entertainment and kids TV network head Nina Elavia Jaipuria says, “Stories have the power to inspire lives, win hearts and above all, change mindsets. Over the years, COLORS has consistently presented content tuned towards highlighting social evils through shows like Balika Vadhu, Udann, Shakti…Astitva Ke Ehsaas Kii, and many more. Right from Meher’s determination, Vidya’s dedication to Pinky’s unbreakable spirit and now Bondita’s inquisitiveness, we have introduced viewers to strong and endearing female characters. With Barrister Babu, we will highlight how Bondita and Anirudh rather than succumb to traditions and cultural practices join forces to rise above all odds and bring about a radical change in the society.”

    Set against the backdrop of Kolkata, an eight-year-old Bondita is being married off to a 60-year-old man. But as fate would have it, her life takes a sudden tragic turn.While she becomes prey to social injustice, fate leads her to her husband Anirudh, a London-return Barrister who wishes to liberalize women and unstrap them from cultural stereotypes. As he pledges to fight against the age-old norms and help Bonita find her identity, he unfolds a pathway for her to become a Barrister Babu. While Bondita asks some thought-provoking questions, Anirudh through her journey tries to fight them. Will Bondita and Anirudh be able to fight against this broken culture and mark the beginning of a revolution?

    Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Fighting societal norms and injustice takes a lot more than just courage. To bring about a positive change, one needs to set an example for others to follow, and this is what we aim to bring alive through Barrister Babu. It traces the journey of a young and curious Bondita who becomes a victim of the injustice, but fate leads her to her mentor Anirudh. It’s their journey together of starting a new revolution and giving the nation a female ‘Barrister Babu’.

    Shashi Sumeet Productions producer Shashi Mittal says, “With this unique show, we are trying to blend important social issues that women face with an intriguing storyline. To weave the challenges faced by women in pre-independence into the narrative was definitely challenging, but we are happy with the story that has emerged from this. With strong characters and a refreshing plot, Barrister Babu is a show that is both relatable and interesting. Viewers will not only connect with these characters but will also get to get a close glimpse of a very different era.”

    Talking about the show, Aura Bhatnagar who plays the role of little Bondita, says, “This has been a dream role for me to play, and I am thankful to COLORS for giving me this opportunity. I love how Bondita is a curious child and I can relate with the questions she has. I could not have chosen a better show to make my debut with on television and I will ensure that I do justice to the character."

    Pravisht Mishra who will be seen playing the role of Anirudh says,“This is a unique concept that we are witnessing on Indian television. My character is that of a Barrister who is ahead of his times. He is a progressive person who is bent on ridding India of orthodox customs. He immerses himself in Bondita’s education and becomes an ideal mentor to her. He channelizes Bondita’s natural curiosity and uses it to coach her.”

    Focusing on journey of Bondita, COLORS has designed a 360-degree campaign backed by strong print, digital, radio, on-ground and television plans to create major impact. 

  • Colors to premiere ‘Naati Pinky Ki Lambi Love Story’ on 27 Jan

    Colors to premiere ‘Naati Pinky Ki Lambi Love Story’ on 27 Jan

    MUMBAI: Colors will bring heart-warming love story Naati Pinky Ki Lambi Love Story from 27 January. The show will trace the journey of Pinky who is short but feisty, a fighter but also a dreamer, perceived as flawed but hope to find her true love.  Produced by Bodhi Tree Multimedia, Co-powered by Pravin Masalewale, the show will air every Mon-Fri at 9:30 pm.

    Viacom18 Hindi Mass Entertainment and Kids TV network head Nina Jaipuria said,“We started the year on a high note with Bigg Boss and Naagin ruling the charts. Keeping up the momentum, we bring to viewers a love story, a genre that is revered by the audience. As storytellers, we always attempt to make our stories relatable and heard and Pinky’s journey resonates the same. Questioning society’s definition of perfection, we present the love story of a free-spirited Pinky who is of short height but stands tall to inspire people to live life wholeheartedly. This saga of love, emotions and insecurities will strike an emotional chord with the viewers and at the same time entertain them.”

    A typical Delhi girl, Pinky Kashyap (played by Riya Shukla) is born and brought up in an orthodox Brahmin family. Standing tall at 4 feet 8 inches, she wants nothing beyond a conventional, married life. While her life comes with its own share of drama but Pinky tactfully uses her strength to counterweight what society defines as her physical drawback. Raised in a tightly knit family with a strict and reserved father, a loving and supportive dadi, a melodramatic mother, Pinky believes in living life to the fullest.  Just like every other girl, even Pinky’s parents want her to get married, her height always poses as a hurdle. But while Pinky is determined, she soon finds out that going the conventional way is not always easy. Will she find the Amitabh to her Jaya? Will she get married to her true love?

    Viacom18 Hindi Mass Entertainment chief content officer Manisha Sharma said,“While most people fight their flaws every day, we present the story of Pinky who has turned them into her strength.Naati Pinky Ki Lambi Love Story is a heart-warming amalgamation of her endeavours to find true love and her exceptional way of living a life that is beyond society’s judgement. Pinky’s compelling personality will stand out and viewers will relate to various stages of her life, the challenges she faces and the hysterical ways in which she conquers them. With diverse characters and an engaging storyline, we hope to create magic with Pinky’s Lambi Love story.”  

    Bodhi Tree Multimedia producer Sukesh Motwani said, “Pinky and her varied moods will not just entertain, inspire but will also compel viewers to be a part of her journey. Right from her unapologetic ways of dealing with emotional complications to her pursuit of finding a life partner. It’s the first-time the audience will witness the love story of a girl with short stature and will also touch upon sensitively the battles she fights every time she is needled. Every character in the show is distinctive and in the most fascinating way will contribute to her life. We hope Pinky finds a way to win the audience's heart.” 

    Riya Shukla, who plays the titular character on the show said, “Having explored the world of Bollywood, I am thrilled to make my television debut with COLORS. Naati Pinky Ki Lambi love storywill take viewers through a beautiful and warm narrative of Pinky’s journey of finding her one true love. While she lives her life wholeheartedly, she does come across a stumbling block, but her quintessential personality promises to touch lives. I hope the viewers fall in love with Pinky’s unusual ways of dealing with uncertainties.”

    Naati Pinky’s incredible love story is going to make you smile, laugh and make you moist eyed as the cast of Riya Shukla, Puneet Choksey in the lead roles and Vishwajeet Pradhan (playing Pinky’s father as Ram Kashyap), Dheeraj Rai (playing Pinky’s love interest as Gagan) and Bharti Achrekar (playing Pinky’s Dadi) will take the viewer on a joyride. 

    Focussing on her ‘short’comings and how she tactfully fights them, COLORS has designed a 360-degree campaign to engage with the viewers. Right from installing handle extensions in metros, Pinky helping the listeners on radio with their short girl problems to introducing Naati Pinky Ki Naati Chai glasses, the entire campaign will highlight many quirks of Pinky’s personality. The entire campaign is backed by strong print, digital, radio, on-ground and television plans to create a major impact. Additionally, the channel will also introduce a digital property #NaatiTales which will embody the essence of the show's lead character Pinky through various content pieces and digital mediums. The short series of stand-up acts will be enacted by two of television's renowned names Kavita Kaushik and Supriya Shukla. Along with these videos, a short story formed creative will also help establish the property #NaatiTales. 

  • Black magic, evil forces and unnerving eeriness – COLORS’ new supernatural drama ‘Tantra’ explores the untamed world of the unknown

    Black magic, evil forces and unnerving eeriness – COLORS’ new supernatural drama ‘Tantra’ explores the untamed world of the unknown

    Mumbai: A beautiful house nestled in a beautiful environment houses a beautiful family. But does beauty dwell in everything that looks beautiful? Delving into the realms of the unknown is COLORS’ latest supernatural offering, Tantrawhich explores the world of black magic and its evil effects. The show is an intriguing tale of incantation, mysticism and supernatural elements wrapped in a family drama.

    ‘Tantra’tells the tale of a family who has fallen prey to the clutches of incantation. The Khanna’s are an affluent family who move into their dream home but become unfortunate victims of the gruesome practice of Tantra. The antagonist is the House itself whose eerie effects makes the place unliveable and a nightmare for its inhabitants.

    Actor Sargun Kaur essays the female protagonist Niyati Khanna, while actor Gautam Vig plays her love interest, Akshat. The supernatural thriller marks the comeback of celebrated television actors Manish Goel and Juhi Parmarwho will be seen as Prithvi and Sumati Khanna. Producedby Swastik Productions, Tantra will premiere on 3rdDecember 2018 and will air every Monday to Friday at 11:00 p.m.

    Speaking about this thrilling genre said, Nina Elavia Jaipuria – Head, Hindi and Kids TV Network, Viacom18, "At COLORS we have always provided varied and diverse content choices and experiences to our viewers.  Our intriguing and captivating sagas continue to engage audiences and create benchmarks in storytelling and scale.  With Tantra, we continue to explore another interesting and intriguing genre that is sure to provide viewers with an edge of the seat experience.”

    Speaking about the concept of the show,Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said,“The Indian audiences have always been fascinated by supernatural stories. These stories take us back to our childhood, a time when it was easy to believe in the fairy-tales and mystical stories. Whether it’s the costumes, the VFX, the props or the sets, the viewers have always devoured the mysterious world of uncanny tales. The antagonist in our show is a House that has a will of its own. Will Niyati be able to save her family from the clutches of the evil forces entrenched in this House? 'Tantra' will explore this and much more for the viewers.”

    Mr. Siddharth Kumar Tewary of Swastik Productions, the Writer, Producer and Creator of Tantra, "Tantra, the story of a house that has undergone black magic, is a progressive show that truly shows that doing black magic isn’t good and the consequences can be dire. The intricacies in the relationships which each of the family members share with each other as well as the dynamics of a family also plays a crucial role in the story. Tantra is Swastiks’s first foothold into the supernatural genre in which we are bringing to our viewers a house that shall truly ‘live’, a family that shall fight the darkness which comes with black magic and a story that shall grip the viewers through VFX, sets, props etc which has never been seen before in the world of supernatural on Indian Television.”

    Sargun Kaur who plays Niyati Khanna, said, “Niyati’ is a practical young woman who does not believe in superstitions. She must come to terms that her family is inflicted by the evils of tantra and is the only person who can truly save her family from its wrath. I am extremely excited to work with COLORS for the first time and I hope to receive a positive response from audience.”

    Gautam Vig who plays Akshat,said, “Akshat plays Niyati’s love interest. He is undyingly devoted to his lady love. While Niyati’s family relies on her to safeguard their lives, it is Akshat who is Niyati’s pillar of strength. It is my first show with COLORS’ and the concept is pathbreaking, I am sure it will entertain the audience and keep them glued to the television”. 

    Juhi Parmar, who plays Sumati Khanna, said, “I am happy to be back with COLORS and Swastik Productions once again. It is like coming back home for me. But this role is completely different from my last stint. My character Sumati is a god loving woman and a hands-on mother. I am looking forward to this show because of its unique concept and eagerly awaiting audience feedback on the same”.

    Manish Goel, who plays the family patriarch Prithvi Khanna said, “This is my first show with COLORS and I am looking forward to this union. My role as Prithvi Khanna is an atheist but I am a firm believer of god in real life. The show has been conceptualized well and has some beautiful characterisations. I hope the audience appreciates our efforts and make this show a thumping success.”

    Tantra is an esoteric practice and the Khanna’s must band together to fight this evil when they come face to face with the reality of Tantra. This unnerving tale is sure to have the audience by the edge of their seats.

  • COLORS launches an epic tale of good vs. evil – ‘Vish Ya Amrit: Sitaara’

    COLORS launches an epic tale of good vs. evil – ‘Vish Ya Amrit: Sitaara’

    MUMBAI: COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’ – a stunning recreation of the Vishakanya folklore that existed from the time of Chandragupta Maurya. Produced by Rashmi Sharma Telefilms, the show will premiere on 3rd December 2018, Monday – Friday 10:30 pm only on COLORS.

    Historically speaking, the cloak of mystery concealed the identity of Vishkanyas for too long. But folklores surrounding their existence have always fascinated viewers across age groups. COLORS’ newest offering, Vish Ya Amrit: Sitaara will see a beautiful portrayal of this concept that was once considered extremely powerful to combat enemies or take revenge. The show boasts of a stellar star cast, with Adaa Khan playing the title role of Sitaara, Shilpa Saklani (Vrinda)Sandeep Baswana (Kuldip Shekavat) and Shakti Anand (King Shivdaan Singh) amongst others.

    Centuries ago Indian rulers trained girls to become assassins, first making them immune to poison and then – by slowly introducing poison into their systems – turning them venomous. Hence the term ‘vishkanya’. Known for their beauty, vishkanyas used seduction to escape dangerous situations and bring empires to their knees. Vish Ya Amrit: Sitaara is set in Vikralgadh village in Rajasthan and traces the journey of Sitaara, who is oblivious to her own identity. Abandoned in her infancy by her mother, she is brought up by her father Kuldip Shekavat who is a loyal palace manager to King Shivdaan Singh. Falling in love with the pretty Vrinda marks the beginning of Kuldip and the king’s downfall. The story takes a sharp turn when Sitaara embarks on a journey that forces her to choose between good and bad. Sitaara is a girl of high integrity is willing to stand by her convictions at all times, and against all people, even when it means standing up against people who might have cared for her.

    Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said – "COLORS has always created visually extravagant and immersive experiences for our viewers. With Vish Ya Amrit – Sitaara  we continue to push the boundary with unique storytelling and scale that is sure create another category milestone.”

    Resonating similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said: “Sitaara as a show has been conceived keeping in mind the new wave of concepts that come with a little element of thrill and keeps viewers on the edge of the seats. Our lead protagonist is torn between the love for her mother who is evil personified and her own value system which prevents her from doing anything but good. The viewers will love to see this tussle between sin and virtue and see her choose the path of righteousness going against the wishes of her mother.”

    Producer Rashmi Sharma said: “In mythology, vishkanyas had the power to destroy empires. With Vish Ya Amrit: Sitaara, a girl who doesn’t know her roots is compelled to choose between her real identity and the one she grew up with. She is an honest rendition of a woman with good upbringing. We’re sure that the audience will enjoy this journey.”

    Adaa Khan said: “I’m thrilled at the opportunity and in love with my character. Her uniqueness will make her stand apart.  I’m thankful to COLORS and Rashmi Sharma for believing in me and giving me a chance to awe my fans and viewers with another beautiful narrative.”

    COLORS’ has won the hearts of the viewers with its innovative storytelling in the fantasy-folklore genre. The channel is confident that this exotic concept will win the hearts of the audience once again as it presents it anew through Vish Ya Amrit: Sitaara

    Will Sitaara’s hidden past reveal an unsteady future? Will she prove to be a femme fatale or the savior of her province?

  • Colors to launch historical saga ‘Daastaan-e-Mohabbat’

    Colors to launch historical saga ‘Daastaan-e-Mohabbat’

    MUMBAI: Even as Bigg Boss 12 continues to thrill viewers of Colors, the channel is all set to launch a historical saga, Daastaan-e-Mohabbat Salim-Anarkali produced by Writers Galaxy Studios. The show will premiere on 1 October 2018, Monday to Friday at 8.30 pm.
    The show is about the love that shook the foundation of the Mughal empire, a timeless romance of a young crown prince and a beautiful courtesan. The show is presented by Dabur Red Paste and is powered by MDH Deggi Mirch.
    Viacom18 CCO Hindi mass entertainment Manisha Sharma said that since it is a daily show, it will have at least 200 episodes. The show recounts the epic love story of prince Salim who is in love with a kaneez, Anarkali. “This show is sure to grip the viewers as it is a portrayal of an era that we have grown up both watching and reading about,” she said.

    Writers Galaxy founder Anirudh Pathak said, “We decided to bring this show because it has been ages that no one has explored this story. With advanced technology and great creativity, we are looking forward to giving our audience a cinematic experience.”
    Bollywood’s Omung Kumar has created the set. The set spreads over 1 acre of land and boasts of a lavish darbar, a royal bedroom and an artistic harem to depict the different scenes of the show. All the costumes have been crafted under designer Nidhi Yasha’s guidance that best highlights the culture of this period drama. More than 200 people are part of the crew.
    It is remained to be seen whether the new show is able to create a buzz in the market as compared to the other players that are airing different shows in the same time band. Colors is no stranger to historical dramas having previously aired Chakravartin Ashoka Samrat and Veer Shivaji. The historical genre is one that most GECs are experimenting with given the advancement in technology.
    According to BARC data week 37, in the Hindi GEC (U+R) areas, Colors stood at sixth position with 627968 impressions ‘000s sum. In the rural areas, Colors stood at ninth position with 196563 impressions ‘000s sum. Moreover, in the urban sector the channel stood at third position with 431405 impressions ‘000s sum.

  • Engaging viewers with diversified content, COLORS brings you investigative thriller – Dev2

    Engaging viewers with diversified content, COLORS brings you investigative thriller – Dev2

    MUMBAI: He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel. Diversifying the programming line-up with varied genres of content – Dev2 follows the journey of Dev, an investigator with a past who is challenged with piecing together the biggest mystery: his own life! Aashish Chowdhry reprises the titular role and is joined by an ensemble cast –  Jigyasa Singh, Pooja Bannerjee, Amit Dolawat and Joyshree Arora in pivotal roles. Produced by Peninsula Productions and IMRC entertainment Pvt Ltd, Dev 2 will premiere on 25th June, and will air every Monday to Thursday at 10:30 PM only on COLORS.

    Speaking about the upcoming season of Dev 2, COLORS, Programming Head,  Manisha Sharma said, “Crime as a genre is big in the rest of the world but in India we have just one or two shows of such nature in the Hindi General Entertainment space. Dev is our endeavour to open up the gates to such genres. The plot is very real and youngsters and big city dwellers will be able to relate to it completely. Dev’s character has been very interestingly etched out where on one hand he wants to save the world at any cost but on the other hand he must battle his personal demons. Ashish Chowdhry and the rest of the ensemble cast have done a great job portraying their characters. The show has slick production values and deals with modern day crime scenarios like stalking young girls or girls being blackmailed and forced into prostitution etc. We are very excited to put it out for the viewers.”

    Elaborating on the show, Alind Srivastava, Nissar Parvez and Rajesh Chaddha from Peninsula Pictures Pvt ltd and IMRC entertainment Pvt Ltd in a joint statement said, “The show is edgy, action-packed and filled with multiple twists that traces Dev’s journey back to his past and its implications in his life in the present day. His reclusive persona and intuitive approach and most of all his tragic love life have struck a chord with the viewers that lead us to writing the second edition of the series. We hope to keep the audiences at the edge of their seats in this season as well.”

    The popular investigative thriller is the perfect amalgamation of mystery, drama, action and emotion that will witness Dev battling con artists, sociopaths, psychopaths and revenge junkies. Dev, with his keen eye for detail will continue to solve mysteries in his own unique ways and analyse the most perplexed situations with ease. Essaying the role of Dev, Aashish Chowdhry said, “My character has changed from season 1. Earlier Dev was known for his quirks and wit but as people have seen, he was deceived by his closed ones and carries a lot of baggage. Due to his past experiences, his behaviour has changed, and the audience will witness a whole new side of him this time. I am happy that Dev is now a franchise and we hope to continue receiving the love and support from our viewers.”

    Commenting on her role, Pooja Bannerjee said, “Mehak’s character is multi layered which is what draws me back to the show. I am happy to be back with Dev2 and work with the cast which is now like a family. My experience has been extremely fulfilling and I’m excited for the journey ahead.”

    Commenting on her role, Jigyasa Singh said, “This is the first time that I am entering a show of this genre, and it is both stimulating and challenging for me. It has been a fascinating experience shooting with the cast. I am elated to be a part of a show that has gripping content and a team of experts who have worked tirelessly to create the best on screen experience for the viewers.”

    Playing the role of Inspector Amod Narvekar, Amit Dolawat said, “My character, with his love and hate equation with Dev is surely one of the USPs of this season. Navrekar will display many emotions – at one end, he will have a softer or more romantic side whilst on other hand, he will be more intense and powerful.  It’s been a great journey since the first season and we promise to keep you enthralled with this season’s gripping narrative.”

    As penance for acting against the law, Dev now works as a Police consultant; ever so grudgingly, of course. His relationship with his pregnant wife is now even in murkier territory as believes she is in cohorts with his estranged father. To add to this, Dev is also trying to find answers for the mystery of his missing Mother, who from the looks of it is still alive. A child on the way with the woman he hates to love and working with a new sharp, young female protégé Dhwani– will Detective Dev be able to navigate through cases and piece together the biggest case of his own tragic life?

  • Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    MUMBAI: After the stupendous success of its love stories, Tu Aashiquii and Ishq Mein Marjawan, COLORS will now be adding a new shade of love with its unique offering – Bepannaah. A love story unlike any other, this romantic drama tells the impossible tale of two strangers brought together by a mysterious accident that shakes the very roots of their foundation. They say once bitten, twice shy – for Aditya and Zoya, love betrayed them the first time around, will they learn to fall in love again? With the perfect amalgamation of romance, drama and mystery – this riveting plot features some of the most loved faces of Indian Television with Jennifer Winget as Zoya, Harshad Chopda as Aditya, Sehban Azim as Yash (Zoya’s Husband) and Namita Dubey essaying the role of Pooja (Aditya’s Wife). Produced by Cinevistaas, Bepannaah will premiere on March 19, 2018 and will air every Monday to Friday at 9pm.   

    Talking about this development, COLORS – Programming Head, Manisha Sharma said, “Bepannaah is a story about love and betrayal that changes two peoples’ lives forever. The need to know what happened that night is what will keep our main protagonists and story moving very interestingly. We hope the chemistry between our lead characters and the twist that surrounds them will keep the viewers hooked on to the show.”

    Sunil Mehta from ‎Cinevistaas Ltd. further added saying, “BEPANNAAH comes across as a Breath of Fresh Air, that differentiates it from the common denominator of storytelling that the audience has been catered and made used to on prime time! A Path Breaker, that will hopefully Set Trends!!!”

    Speaking about being a part of the anticipated show, Jennifer Winget who plays Zoya said, “The first time I heard the narration for the show, I had tears in my eyes; a show like Bepannaah comes your way rarely and I am ecstatic to be a part of it. My character Zoya is a sweet, polite young lady who has always led a very sheltered life and has always been dependent on the men in her life. How her life turns upside down in a flash is baffling to say the least. I’m having a blast shooting with Harshad and Sehban. I’m sure viewers will love our chemistry.”

    Harshad Chopda who essays the character of Aditya says, “I am returning to television after a hiatus and I was consciously waiting to pick the right story. Bepannaah’s core concept and my director Aniruddha Sir and DOP Deepak Sir were the major influencers in this case; Jennifer and I hit off as soon as we met. I’m sure it will be exciting for the audience to see us together onscreen.”

    Sehban Azim who plays Zoya’s husband- Yash on the show said, “Bepannaah is a show that has been in the making for a while now. The detailing for every character, be it the look, the dialogues, the treatment – all of it has been given close attention to and its brilliance shows in every scene we do. I cannot thank the channel and the creators of the show enough, for making me a part of this stunning piece of fiction”.

    Namita Dubey, who plays Aditya’s wife Pooja in the show said, “We are working with the best team on television today – both in front of the camera and behind it. The audience’s response to the promo has been great and I hope and pray that it gets better and bigger as the show progresses.