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Tag: Manish Vyas

  • Prodapt appoints Manish Vyas as MD & CEO

    Prodapt appoints Manish Vyas as MD & CEO

    Mumbai: Prodapt, a provider of consulting, engineering and transformation services for the telecom and technology industry, announced the appointment of Manish Vyas as MD and chief executive officer (CEO).

    Manish joined Prodapt as executive director earlier this year, bringing with him over 23 years of experience at Tech Mahindra. He brings a deep understanding of building scaled businesses in the CMT industry, having led multiple lines of global businesses.

    Prodapt founder and chairman Vedant Jhaver said: “The Board is delighted to announce the appointment of Manish Vyas as CEO and MD of Prodapt. Manish steps into a strong Prodapt platform and a recognised leader in the CMT space. I have worked closely with Manish over the past few months and witnessed his strategic thinking, focus on talent development, and customer-centric mindset. I am sure Manish will drive our business to achieve scale and further propel Prodapt’s offerings and capabilities to becoming AI-first and AI-at-core.”

    Vedant also extended gratitude to Harsha Kumar for his leadership and contributions over the past eight years: “I want to thank Harsha for his exceptional leadership and the many milestones Prodapt has achieved under his guidance. Harsha will be transitioning to an advisory role at Prodapt, continuing to support the Board.”

    Manish Vyas shared his excitement upon his appointment: “Prodapt is a unique and world-class company with thousands of highly talented and proud Prodaptians. I am honoured and grateful to Vedant and the Prodapt board for this incredible opportunity to be part of this remarkable institution. Along with Prodapt’s brilliant leadership teams, we are committed to becoming the most customer-centric and innovative company powered by an AI-first approach. I also want to extend my appreciation to the Prodapt ecosystem partners as we continue our mission to build disruptive solutions for our esteemed customers.”

  • Yardley London launches new campaign #Naturalfloralspa

    Yardley London launches new campaign #Naturalfloralspa

    Mumbai: On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels. Aimed at young women, this new range provides a luxurious bathing experience synonymous with a floral spa.

    The commercial has been conceptualised by Contract Advertising, a Wunderman Thompson Group company and a member of the WPP Network.

    Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to be the best version of themselves.

    Wipro Yardley CEO Manish Vyas said, “While Yardley has always been known for its fine floral fragrances, through this new range of shower gels under the floral essence sub brand, we intend to bring forth the goodness of floral ingredients apart from the fragrance.”

    Sharing the inspiration behind the commercial, Contract Mumbai general manager Ayan Chakraborty said, “When you hear of a spa-like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of floral essence shower gels. The fragrance uplifts you instantly, and the floral oils work on the skin. It is like being in a spa everyday.”

    Adding to this, Contract Mumbai executive creative director Rahul Ghosh explains the approach and the creative thinking behind the ad, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”

    The floral essence shower gels will be available at the nearest stores and on e-commerce platforms for Rs 225 for 250 ml.

  • Yardley’s new TVC campaign encourages to celebrate a safe yet joyous Onam

    Yardley’s new TVC campaign encourages to celebrate a safe yet joyous Onam

    NEW DELHI – The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense of fear continues to prevail. While most states continue to struggle with the effects of the pandemic, Kerala has managed to come out fairly well, however, the fear of resurgence persists. This year, as Onam begins, Yardley has released its TV campaign that encourages consumers to celebrate this harvest festival with family and friends while taking all safety precautions.

    The latest TVC by the brand revolves around a Malayali family of three, who are skeptical about celebrating Onam because of the on-going pandemic, however, the mother assures the child and talks about the precautions to take before celebrating the festival. The film showcases the latest additions of hygiene essentials to the Yardley portfolio of Handwash and Sanitizer, the goodness of Lavender oil, and its credibility being a 250-year-old brand that is now offering anti-germ properties in its products keeping in mind the current times. The campaign has been released across television and digital media platforms.

    Commenting on the new campaign Yardley India VP and business head Manish Vyas said, “As the impact of Covid2019 continues to leave our lives in a state of unrest, consumers do still hold a sense of fear when stepping out to get together with friends or even to celebrate festivals. Onam being the biggest festival in Kerala, our objective with this campaign was to encourage our consumers to bring on the celebrations, with the apt precautions. And as they prepare to celebrate in full fervor, Yardley’s Essentials range – infused with anti-germ properties and lavender oil – is here to protect them every step of the way. We at Yardley have always kept in line with the evolving times and keeping our consumers’ sentiments in mind we continue to offer them the best products to address their every need. Our latest TV campaign is a clear depiction of this promise to our consumers.”

    “The antidote to uncertainty is the reassurance that all we hold dear in our hearts…our relationships, our festivals, our celebrations…will continue to be protected. Yardley tells a story of this reassurance and resilience through a product offering that is the perfect coming together of those age-old Yardley values and the need of the hour: protection. It’s a cute little story of the little things we need to do to protect the big things. Onam is an important cultural moment in one of our key markets and this communication is a timely squeeze of reassurance that says that there’s still hope.” said Contract Advertising executive creative director & creative head Mumbai Rahul Ghosh.

  • Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

    Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

    MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for mobile, for advertisers like telecom providers and media and entertainment companies. The solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.

    The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate, and Capitalize. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.

    Tech Mahindra president, communications, media & entertainment business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”

    With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.

    InMobi Group co-founder and InMobi Marketing Cloud CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”

    As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.

  • Togglehead bags Yardley london’s National digital mandate

    Togglehead bags Yardley london’s National digital mandate

    Mumbai: As a part of its commitment towards ensuring a strong presence in the digital sector, Yardley,a  premium personal care brand, has appointed Togglehead,a leading independent digital agency in Mumbai to handle its digital duties.

    The mandate entails full-service digital marketing support for Yardley  london pan India; Togglehead will not  only  be responsible for conceptualizing and executing digital strategies across platforms but will also look  into influencer marketing for  the brand.

    Another key agenda  in the deal is media spend  for which the agency  will  work in tandem with the brand and couple strategic insights with distinct solutions to settle on an optimal combination of digital media outlets.

    Cementing the partnership, Aatef  Bham,Co-founder & Director of  Business Development, Togglehead says, "Yardley london is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic  brand and understand the need of the hour; digita I is at the core of brands looking to thrive,especially in competitive sectors. Our aim is to shape Yardley's online presence in a way that appeals to the digital-first audience with content that is personalized,relevant, and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India."

    With this partnership,Togglehead has bagged  yet another strong brand with roots in the beauty, skincare, and FMCG segment.

    Commenting on the  appointment, Manish Vyas, Vice President and Business Head, Yardley  India, Wipro Consumer Care & lighting says, "With the appointment ofTogglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley  is the oldest living brand in the  world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today's youth."
     

  • Yardley launches new range of floral perfumes

    Yardley launches new range of floral perfumes

    MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley. 

    These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue.

    This new range has four floral fragrances priced at Rs 499 for 100ml.

    The Daily wear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze variants.

    Yardley India vice president and business head consumer care Manish Vyas says,  “Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages. We are delighted to introduce Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes a habit in India. It is targeted at discerning users who seek products with a high effectiveness, unique image and an original concept. We are confident that this newly introduced range will further enhance the Yardley brand in India.”

    Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands, which has been bestowed with the honour of six prestigious Royal Warrants over the past 245 years.

     

  • Caprese showcase adds a splash of colour through new TVC

    MUMBAI: International premium accessory brand Caprese has launched a new TV commercial to promote its new range of stylish ladies handbags in India. The TVC has been conceptualised by ‘The Company’, an ad agency, and aims to capture the beautiful colours and vibrant range of handbags the brand has to offer. The TVC has been produced by Balls Worldwide.

    The ad comprises a montage of colourful bags portrayed in a picture story format from a fashion shoot and brings alive the collection with emphasis on its artistic finesse. The TVC shows Caprese handbags against contrast walls with a chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad shot in Dubai displays the autumn winter collection for 2012.

    VIP Industries vice president marketing Manish Vyas said, “Caprese is a reflection of haute couture fashion of handbags and is a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”