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Tag: Manish Vij

  • SVG & Komli merge biz to form indie mobile marketing platform

    SVG & Komli merge biz to form indie mobile marketing platform

    MUMBAI: Digital media platform SVG Media has merged its operations with Komli Media’s India business and global brand rights to create one of the largest mobile marketing company, with a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.

     

    Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company.

    SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia.

     

    As a combined entity, the new SVG Media group’s consolidated India revenues stand at over $50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.

     

    RevX, the mobile re-marketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.  

     

    SVG Media founder and CEO Manish Vij said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in social media. We are working hard to be the first billion dollar digital marketing platform from India.”

     

    Smile Group founder Harish Bahl added, “The Indian mobile advertising industry is expected to be valued at $3 billion by 2020. As per our estimate, SVG is now three times larger than its nearest competing mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers – owning the ability to deliver 100 million mobile-commerce transactions every year.”

     

    Komli Media founder and CEO Amar Goel said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”

  • Predictions: 2015 will see a spurt in the usage of digital media solutions

    Predictions: 2015 will see a spurt in the usage of digital media solutions

    Digital media has metamorphosed the whole advertisement industry, creating constant ripples in the market. Advertisers have started employing digital media to fulfill all their advertising needs as this has emerged as the best way to reach their target audience. Smart phone usage has increased manifold and hence, it has become the ideal option for advertisers to use them as a source to promote the products and services of companies.   With consumers becoming more app-driven and gadget-savvy, brands have begun to advertise themselves on the mobile platform for the ease and convenience of their patrons. The year 2014 witnessed phenomenal growth in the digital media segment and 2015 will also observe the same trend owing to the escalating use of digital media platforms like smartphones and related applications by consumers.

     

    As far as 2014 goes, the usage of mobile applications has increased tremendously hence companies invested hugely in developing innovative and user-friendly apps. Usage and sharing of digital content inflated substantially, leading to the development of an industry that specifically focuses on production and distribution of such content.   With digital advertising videos gaining popularity, companies started allocating a considerable budget for the same but limited it to a single player.  On the other hand, the conventional digital display media like banners saw a decline in interest and video, native (performance) and content platforms witnessed considerable growth, influencing a major chunk of the market.

     

    The year 2015 is sure to observe programmatic buying that people have been talking about. This will take over most of the display spends. Therefore, technology driven agency trading desks and consolidated programmatic buying by clients will experience an upsurge. In the digital ecosystem, programmatic buying simply refers to a broad spectrum of technologies that assist the buying, placement and optimisation of advertising. People usually get confused with this technical jargon. In layman’s terms, it means buying of any advertisement that gets processed through machines.

     

    Besides programmatic buying, 2015 will see a spurt in the usage of digital media solutions by companies. Mobile advertising will achieve a significant breakthrough, influencing and transforming the sphere of advertising to an extent where advertisements on smart phones will surpass any other kind of promotion on digital media. The umpteen advantages offered by mobile advertising like increased consumer engagement with the company, increasing traffic to web pages and reaching customers on the go make it a lucrative mode of advertising for marketers.

     

    Digital media advertising is here to stay as it helps advertisers attract the right audience. From elevating brand visibility to delivering the digital ads to the target audience, digital media embodies various online advertisements that are devised in conjunction with the needs and demands of the market. 

     

    The emergence of digital media has brought waves in the advertising sphere, resulting in companies embracing online and digital media solutions for all their marketing needs. In accordance with an observation made recently, the Indian telecom network is growing marvelously due to its high population and development potential. This proves that mobile advertising which is a form of digital advertising has a bright future in the country. 

     

    (These are purely personal views of SVG Media co-founder and CEO Manish Vij and indiantelevision.com does not necessarily subscribe to these views.)

  • SVG Media acquires SeventyNine and NetworkPlay

    SVG Media acquires SeventyNine and NetworkPlay

    MUMBAI: SVG Media, a digital media network, has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr, a unit of Bertelsmann Group.

     

    Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8 per cent market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.

     

    SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

     

    SVG Media founder and CEO Manish Vij along with co-founder and chairman Harish Bahl, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile/PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”

     

    SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

     

    Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.

  • PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    NEW DELHI: PrecisionMatch, a provider of high quality audience data for display advertising in India, SEA and MEA, recently announced the appointment of Chandrabhanu Pattajoshi as the business head. He was formerly national head: sales strategy at Yahoo! India,.

    In his current role at PrecisionMatch, Chandrabhanu Pattajoshi will lead sales, business development, alliances, partnerships and the overall business. He will build PrecisionMatch ground up in India and work on international expansion plans.

    On this appointment, SVG Media founder and CEO Manish Vij said, “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”

    With this appointment, Nitin Chowdhary moves into a corporate role at SVG Media to further strengthen the display product and technology backbone of SVG Media businesses.

    Chandrabhanu Pattajoshi, a veteran in media sales, has over 16 years of experience in leading business development and media sales for brands across business verticals and media genres. Most recently, he headed national sales Strategy for Yahoo! India. Chandrabhanu Pattajoshi has also been associated with RadioOne, as head West and was the frontrunner in launching the Bangalore chapter of the radio channel. Prior to RadioOne, Chandrabhanu was the regional sales head at Star TV at Bangalore.

    PrecisionMatch business head Chandrabhanu Pattajoshi commented on his appointment, “I am thrilled about my association with PrecisionMatch and SVG Media. The future of display advertising on the internet lies in data targeted RTB. Data targeted display is an adopted practice in the West and has helped automobile brands, CPGs, retail players boost sales, drive footfalls, increase website traffic etc. I am confident that data targeted display will change the dynamics of online advertising, and brands in India will soon witness an interesting inflection point. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”

    PrecisionMatch recently added new segments such as entertainment: movies, games, social influencers and food&drinks for which it can offer audience data. PrecisionMatch currently works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.

  • Former Networkplay CEO Sundaram launches PlatformPlay Media Ventures

    MUMBAI: Former Networkplay CEO Rammohan Sundaram has announced the launch of PlatformPlay Media Ventures.

    PlatformPlay Media Ventures will focus on devising the India Entry Strategy for digital businesses looking at increasing their presence in India.

    The new venture would be led by Sundaram as the chairman and managing director with majority stakes from SVG (Smile Vun Group) Media. He is expected to roll out multiple services related to digital advertising under the newly launched company.

    Sundaram said, “Last four plus years as an entrepreneur were filled with tremendous learning but I still have unfinished business with the digital space. With PlatformPlay, we would be the first of its kind firm focussing on “India Entry” for various international digital brands looking at either entering or expanding their footprint in the market.”

    “India is an important market for all growth focussed companies, and we at PlatformPlay have significant experience in launching large properties in the country, thus making us the preferred India entry partners. SVG Media‘s involvement as an investor adds to the belief of the idea. Domestically, we are focused on bringing the right audience for various categories of advertisers through some exclusive relationships that we are signing off now,” Sundaram added.

    SVG Media founder & CEO Manish Vij will join the board of PlatformPlay as SVG Media‘s representative.

    SVG Media is a digital media network operating market leading businesses such as Tyroo, PrecisionMatch, DGM and Velocity in Performance, Digital Data and Display respectively.

    Vij said, “SVG Media has a clear focus on investing and acquiring digital assets and being the launch pad for successful digital media businesses. Having concluded our transaction with DGM last year, we invested in PrecisionMatch and launched Velocity as an audience based network within the group. We were sure of investing in PlatformPlay when we first about it from Ram. Ram‘s skills, passion, commitment and energy are known to everyone in the industry. The fact that PlatformPlay will be led by Ram is enough to guarantee success.”

    “I have known Manish for over a decade and the understanding we have is immense. We are extremely confident that we would be trendsetting some of the digital brands in India in the near future.

    With the Indian digital advertising market headed to a $2 billion mark by 2016-17, it is going to see a lot of international entrants in the next few quarters. We are well poised to make the most of it with a few announcements already round the corner and aggressive focus on bringing web and mobile publishers which have engaging solutions for brands to capitalise on,” Sundaram concluded.

  • SVG Media introduces Velocity

    SVG Media introduces Velocity

    MUMBAI: SVG Media has announced the launch of its data backed display ad network, Velocity, in India and APAC.

    The company claims that Velocity will offer targeted reach and relevant audience. It is being pegged as ‘The Largest Targeted Reach Network’.

    Velocity’s product portfolio includes offerings such as: audience display, video, mobile, rich media, social, data targeting and specialty display. It offers its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.

    SVG Media founder and CEO Manish Vij said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”

    “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33mn unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India,” Velocity national sales director Piyush Rathi added.

    SVG Media’s leading display ad network business, Tyroo Audience has been dissolved to make way for the data targeted display ad network, Velocity.

    For the record, SVG Media, a Smile Vun Group company, is an Indian digital media Network. Media, formerly known as Tyroo Media, started its India operations in 2006. Currently, SVG Media has presence in India, South East Asia and the Middle East. SVG Media’s operations are divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.

  • Tyroo acquires Anurag Gupta’s DGM India

    Tyroo acquires Anurag Gupta’s DGM India

    MUMBAI: Tyroo, the digital media company of SVG has acquired Anurag Gupta-founded DGM India. Gupta will remain with the company as MD post acquisition.

    Tyroo said that the acquisition will help the company to increase its network. It wants to become India‘s largest digital media company, after Google India, by next year.

    Tyroo founder Manish Vij said, “DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will be clearly a media network that can give advertisers scale and quality. For publishers it will be the only place to have almost every running campaign in Indian digital media.”

    DGM India founder, promoter and MD Gupta added, “I am excited to take DGM India along with India‘s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with $5-6 million annual revenue. We are launching other DGM Products in market very soon and enhancing our technology.”

    Both the companies will continue to run separately. Gupta will continue to be the MD of DGM and Tyroo Direct, Tyroo‘s performance network arm, will be continued to be headed by Siddharth Puri.

    SVG is a joint venture of Vij‘s Vun Network and Harish Bahl‘s Smile Group. It is one of the digital media groups in country with companies such as Tyroo, SeventyNine (the mobile network), Zoomtra and Quasar.