Tag: Manish Tewari

Remember your first tweet?

MUMBAI: After tweeting hundreds of time, do you sometimes wonder what your first tweet was? Well, just use the newly launched tool by Twitter as it celebrates its eighth birthday.

Ideas, anecdotes, opinions, experiences and achievements, among other things have been expressed in 140 characters since 2006, the year the now-much talked about social networking site was first introduced.

While in these eight years, many have posted thousands of posts on Twitter to share joy, sadness, crib or even socialise. But there was no way one could find out their first tweet, except for scrolling down the long list to see it.

So, to make life easier, Twitter is now taking people on a nostalgic ride.

And as many people are busy finding out their own first tweets, we bring to you a list of the first tweets by the media biggies.

@rupertmurdoch: Have just. Read The Rational Optimist. Great book.

@ManishTewari Good Morning world on Dec 7 th 2012

@SrBachchan: @juniorbachchan hey baby !! I made it on twitter !!! Yeeaaaaaahhhh !! … sorry..just got carried away ..safe onward flight and love

@sachin_rt: Finally the original SRT is on twitter n the first thing I’d like to do is wish my colleagues the best in the windies,

@iamsrk: hi everyone. being extremely shy i never thought i would be here. but my friend @kjohar25 insisted that i should learn to share my life.

@punit_goenka: #MaryKom is the perfect example of what ZEE has always stood for – empowering people! May she bring home the gold medal!

@cvlsrinivas: ’tis bird has flown..

@haritnagpal: Finally on Twitter too!

@SunilLulla: Hectic Parleying Before The Weekend That My Daughter Moves Cities

@rajcheerfull: Fireworks must be banned and If it cant be done then it should only be allowed in public places like playgrounds, beach, parks etc.

@jawharsircar: RBI monitoring situation: Subbarao http://bit.ly/KhG0QO

@BeingSalmanKhan: Arbaaz ne kaha ke tweet kar toh banta hai boss

@NSaina: Entering the world of Twitter for the first time! Looking forward to great interactions with Fans!!! So here goes my first tweet! 🙂

@ShereenYT: Young Turks Awarded For Consistent Coverage Of Innovation& Social Entrepreneurship At The unconvention Summit In Chennai

@itsmeanuj: nothing is happening…dont know if i am waiting for something to happen…

@parthodasgupta: off to delhi tom

@Rajesh_sethi Indian Govt’s fiscal deficit may be harder to reign in than popularly envisaged. How will Govt reduce expenditure & still be populist ? #in

@vikramchandra checking mail

@ramankalra1 DND limiting Sabeer Bhatia’s next big idea of free global txtng…#TRAI listening? …#Infocom2011

@AjitkThakur: Back on twitter after months. Under pressure from team to do some Life OK tweets! For now just saying life is OK @LifeOKTV

@LloydMathias: hanging loose

@nairsameer: Japs outsourcing to India…with Japan’s aging populace producing few new engineers, there is a real business opportunity here.

@FRIEDFOODBRAIN: Spilled ink on my pants. No really, it’s ink. The kind that helps a pen make squiggly lines that the learned called writing. Yup that ink.

@ bhogleharsha: @Nagaraju_Dovari i do too and you do too.and cricketers and authors and singers are no different from you and me

@Lk_Gupta: Ganpati statues on trucks n guys dancg arnd thm wth branches brokn fm trees. Wot?!

@Sanjay_Tripathy: Going to watch the movie ‘Seven Pounds’

@shaileshkapoor: Checking Twitter out!

@kvpops: This is my new account. Henceforth i shall tweet from this id

March 22, 2014
IAA announces winners of the “2nd edition the IAA Leadership Awards”

MUMBAI: The much-anticipated second edition of the IAA Leadership Awards honouring the best of the best was held at Grand Hyatt in Mumbai on Saturday. The gala event witnessed the presence of the who’s who of the Marketing, Advertising and Media industry as they competed against each other to win the coveted awards.

The second edition of the IAA Leadership Awards brought together professionals across industries under one roof while rewarding those whose hardwork had brought brands to the limelight while making them the talking point for the nation at large.

Chief Guest, Manish Tewari who could not be present at the event, in a special audio-visual said, “The IAA Leadership Awards have always received profound appreciation in the industry. They recognize creativity on a large extent which eventually adds to being a source of inspiration. I would like to congratulate all the winners as well as the nominees – each of them has been instrumental in creating a huge difference in the marketing industry. May their future see them rise to even greater heights!”

Speaking on the occasion Srinivasan Swamy, President IAA India and VP-development, IAA Asia Pacific, and chairman, RK Swamy BBDO said, “While Management is about doing things right, leadership is about doing the right things; Today I would like to extend my heartfelt congratulations to all the winners who have outdone themselves this year as well as every nominee for showing what leadership means. I am glad to see another successful year at the event this year and look forward to many more years to come.”

This year’s edition of the IAA Leadership Awards was presented by leading General Entertainment Channel, COLORS. Speaking about this initiative, Raj Nayak, CEO – COLORS said, “To recognize, encourage and celebrate excellence in leadership – that is what we have done at the IAA, a vibrant association which I have had the opportunity to lead. I would like to thank IAA for giving us the honour to be associated with this event, and congratulate the winners for their outstanding contribution towards the growth of the industry. We look forward to growing this association with the IAA year-on-year and applaud the hardwork of individuals on this national platform.”

The very successful awards night saw winners emerge from across 21 unique categories:

March 2, 2014
Award Nominees for 2nd Edition of IAA Leadership Awards Announced

MUMBAI: The International Advertising Association’s (IAA) India chapter today revealed nominations for the first 12 categories of the much-awaited second edition of the IAA Leadership Awards. Taking into account the outstanding marketing and related initiatives that have been undertaken in the year gone by, the nominees have been shortlisted from the fields of Marketing of various products and services categories.

The IAA Leadership Awards is a unique initiative which celebrates leaders in the fields of Marketing, Advertising and Media. The 2nd edition of the IAA Awards will witness honoring 21 individuals in as many categories who will be handpicked through a 2-stage selection process.

The following are the list of nominees revealed today who will compete to win the 2^nd Edition of the IAA Leadership Awards:

Speaking on the nominees, Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO said, “Following the success of the first edition of the IAA Leadership Awards, we continue to honour and recognize the contributions of individuals across various verticals who have made a positive difference for the brands they represent. The nominees can be happy with the fact that they are the chosen few from the field of Marketing, shortlisted via a scientific thought process and detailed research. By celebrating their achievements, we hope to motivate them to raise the bar year-on-year.”

The annual Awards this year is scheduled to take place on 1^st March 2014 at Grand Hyatt Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The who’s who of the marketing, advertising and media industry are expected to be present at the awards night.

February 26, 2014
Implementation of first two phases of cable TV digitisation has taught valuable lessons: Tewari

NEW DELHI: Information and Broadcasting Minister Manish Tewari has said the first two phases of digitisation of cable television provided a learning experience as far as implementation of the process was concerned.

Speaking at the 8th Indian Magazine Congress in the capital on the theme “Winning through Innovation”, he said these lessons would be incorporated while implementing the remaining two phases. The Minister reiterated that Digitisation was bound to be a game changer for the sector and would define contours of orderly growth.

While providing qualitative choices to the consumer, digitisation would also ensure that the subscription revenues and skewed business models are rectified. The Government has already decided to merge phases III and IV and complete the entire process by December this year.

While the first phase of digitisation covering the four metros had come into effect from November 2012 (though it was stayed in Chennai following a court order and was implemented marginally in Kolkata after initial reluctance), the second phase covering 39 cities was implemented by 31 March 2013.

The Government is still considering the proposal to merge Phase III covering all urban areas (Municipal Corporations/Municipalities) and Phase IV covering rest of India to 31 December 2014. The present dates for these two phases are 30 September 2014 and 31 December 2014 respectively.

Ministry sources told indiantelevision.com that if the government achieves its target, it will overtake countries like the United States and the United Kingdom which set long deadlines.

February 24, 2014
IAA reveals categories for 2nd edition of IAA Leadership Awards

MUMBAI: The International Advertising Association’s (IAA) India chapter revealed the categories for the second edition of the IAA leadership awards. Presented by India’s leading Hindi General Entertainment Channel COLORS, these awards celebrate the outstanding contribution made by marketing, advertising and media professionals by honouring them on a common platform. After a successful first edition of the IAA Leadership Awards held last year, this year, the Awards will expand its scope to recognize excellence across 21 Categories namely:

IAA categories:

1. Marketer of the Year – Banking

2. Marketer of the Year – Insurance

3. Marketer of the Year – Auto: 2 Wheeler

4. Marketer of the Year – Auto: Passenger Vehicles

5. Marketer of the Year – Mobile Services

6. Marketer of the Year – Mobile Devices

7. Marketer of the Year – FMCG: Personal Care, Laundry and Toiletries

8. Marketer of the Year – FMCG: Foods & Beverages

9. Marketer of the Year – FMCG: Consumer Durables

10. Marketer of the Year – Home Improvement

11. Marketer of the Year – Household Products

12. Marketer of the Year – Ecommerce

13. Media Agency Head of The Year

14. Creative Agency Head of The Year

15. CEO of The Year

16. Media Person of The Year

17. TV Anchor of The Year

18. Editor of The Year

19. Hall Of Fame

20. Brand Ambassador OF The Year – Male

21. Brand Ambassador OF The Year – Female

Announcing these categories Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO commented “after the great response we received for the first edition of the IAA Leadership Awards, we have made some marginal changes in categories this year to take into account some feedback received. The final winners are being determined now on a number of product and service categories and of course some Awards for senior practitioners. The IAA Leadership Awards is our endeavour to recognize and salute these outstanding talent which has made impactful contributions in the market space and the companies and brands they led.”

To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees. Nielsen (India) Private Limited was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.

The IAA Leadership Awards, this year, are scheduled to be held on 1 March 2014 at Grand Hyatt, Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The awards night will be attended by the cr?me de la cr?me of the marketing, advertising and media fraternity to see some of their leaders carry home coveted trophies.

February 16, 2014
Arasu has a provisional MSO licence to operate: Manish Tewari

NEW DELHI: The Tamil Nadu Arasu Cable TV Corporation, a multi-system operator (MSO) run by the TN government – has been claiming that the government has not given it an operational licence, thereby restricting it from transmitting digital signals to its subscribers. The MSO even filed a case in the Madras High Court in December, 2013 and got a stay over Telecom Regulatory Authority of India’s (TRAI) earlier order which stated that MSOs transmitting analogue signals in Chennai would be prosecuted.

While the case is yet to get its second date of hearing, the Information and Broadcasting (I&B) minister Manish Tewari, in a response to a question in the Parliament, said that on 26 November, 2007 Arasu had applied for grant of MSO registration in conditional access system (CAS) notified area of Chennai. The Ministry had granted provisional permission on 2 April, 2008. It was on the condition that after TRAI recommendations are considered, the Ministry will decide whether state governments/PSUs and other entities can enter into broadcasting activities including MSO/Cable operations.

Along with Arasu, four other MSOs in Chennai were also given CAS licences in 2006 including IMCL, Hathway Cable and Datacom, Kal Cable and JAK communications.

In response to a question about licences given to private players in other southern states, Tewari said that CAS was implemented in the notified areas of Delhi, Mumbai and Kolkata on 31.12.2006; while in Chennai, it was implemented since 2003 under notifications of 14 January, 2003 and 31 July, 2006. Since CAS was implemented only in Chennai, no CAS permission was granted to MSOs in other southern states.

The entire episode has in a way turned everything around. The case is pending in court till the time TRAI submits its response. So while TRAI – which is completely against the idea of govt. owned MSOs and awaits Ministry’s response to its recommendations – awaits the responses, it could mean that Arasu is free to operate. Moreover, it can even give digital signals or seed STBs as TRAI can’t take any action against it, given that the MSO has a temporary licence.

The picture will be clear only after the Ministry brings out its regulation and the case in the Madras High Court proceeds.

February 7, 2014
National Film Museum to finally open next week in Mumbai

NEW DELHI: The long-in-the-making National Museum of Indian Cinema (NMIC) showcasing India’s rich film heritage over the past 100 years will finally open in Mumbai next week to coincide with the Mumbai International Film Festival for shorts, documentaries and animation films.

Information and Broadcasting (I&B) Minister Manish Tewari will be the chief guest at the opening of the Festival on 3 February.

“As the Indian cinema enters a new century, the national museum of Indian cinema coming up in Mumbai is a small tribute of the Ministry to the great film heritage of India. We have also launched a Rs-600 crore National Film Heritage Mission to digitise best of Indian cinematic works and archive them for the benefit of future generations,” said Tewari recently while outlining various steps taken by the government to promote cinema in India.

The Minister also reviewed the preparations for the museum’s inauguration with Films Division officials and experts. The inauguration will coincide with the Mumbai International Film Festival for short, documentary and animation films that commences on 3 February.

The National Museum of Indian Cinema is situated in the 6,000 square-foot Gulshan Mahal – a heritage building on Pedder Road in South Mumbai. Gulshan Mahal’s interiors have been refurbished to house an interactive walkthrough down cinema’s memory lane. It is part of a larger complex of 50,000 sqft that will come up in phases.

The museum will be a ready-reckoner of the history of Indian cinema showcasing technological aspects of production and screening of films, as well as its social aspects during the past 100 years. Through its interactive galleries, it will trace the evolution of celluloid from the Lumiere Brothers, Raja Harishchandra onwards, and showcase Indian cinema in three stages – silent era, golden era and the modern era. It will portray the footsteps taken by Indian cinema, from the period of silent films to the studio period, and then recreate the times when stars and mega stars dominated the silver screen.

An Advisory Committee headed by renowned filmmaker Shyam Benegal has guided the Films Division in establishing the museum.

Visitors can also watch clips of old classics on a number of monitors or listen to rare film music from the past. There is also an interesting collection of posters of landmark movies from across India. A section on regional cinema is also on display.

Many famous studios of yesteryears like Mehboob Studios, RK Studios and Prasad Studios have donated equipment to the museum. Some private collectors too have come forward to donate items. The Films Division, which was set up in 1941, to produce short films to disseminate information during war time, has also displayed old Eymo and Mitchel cameras, recording equipment etc. Also of interest are some older instruments that created an illusion of movement, which were precursor to the movie camera.

NMIC has been curated by the National Council of Science Museums, Kolkata, under the Ministry of Culture, which manages 55 various kinds of museums in the country.

February 1, 2014
BARC assures that its TV rating system will be credible

MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved the Delhi HC against the Union Government’s new guidelines on cross holding restrictions. While on the other, up-and-coming ratings agency Broadcaster Audience Research Council (BARC), slated for a 1 October launch, has announced a tieup with France-based Mediametrie for technology services and licensing of a TV metering system.

BARC CEO Partho Dasgupta and BARC Technology Committee member Paritosh Joshi spoke to CNBC TV18 about what to expect in the new set up.

“The ratings agency is the one which will own the data and put it out – which is BARC in our case. So there will be ways of getting the information such as technology, panel etc. but it will all be owned and put out by BARC,” said Dasgupta, implying that the final agency will have to be free of cross ownership although its suppliers could have any type of ownership.

Joshi revealed that two big chunks of work had already been completed – that is assessing panel homes and technology within them. “The panel will emerge out of the Indian Readership Survey (IRS), which is out now. The people meter devices will be built on retail hardware that can be bought from Mumbai’s Lamington road and not proprietary equipment. Now, we only need a panel management agency,” said he, pointing out they had already received offers for the same.

Asked about the credibility of BARC, Dasgupta said they have an adequate system in place. “We have broken the piece up into panel management people, who know homes but don’t have the visibility of data that comes through GSM lines straight to our servers. We have technology people, who have visibility to data but they don’t know the homes, just the ID. What we are trying to achieve is that the right hand does not know what the left hand is doing. From the integrity point of view, we are not taking any chance,” he clarified.

However, BARC has not yet got a system to address the issues of niche channels. “The World over niche channels have not been measured like we do it here. But we may do it differently,” said Dasgupta ambiguously in the interview to CNBC TV18.

As things stand, the industry has been yelping and running for cover fearing a ratings’ blackout. But Information and Broadcasting Minister Manish Tewari says that a ratings-dark period should not be a cause for alarm.

“This isn’t the first time that ratings have been suspended. Even before, it has happened because the industry wanted it,” said the minister candidly when probed on this during an interview to CNBC TV 18.

He pointed out that one of the main reasons for digitisation was to reduce dependency on advertising revenue and increase subscription revenue. “With the technology now, the STBs have the capability. A little engineering is needed and then you can reach 15 crore homes by putting a small chip that will let you know who is watching what in real time; be it satellite, IPTV, DTH or terrestrial,” he informed.

Tewari was also critical of the way TAM has been operating. “The way the arrangement was working – where you are the advertiser as well as the broadcaster and you are also taking out ratings. This conflict needed to be addressed,” he stressed.

January 25, 2014
Tewari justifies rules for regulation of television audience rating agencies

NEW DELHI: Information and Broadcasting (I&B) Minister Manish Tewari today addressed the attendees of the fifth CEOs round table conference organised by the Confederation of Indian Industries today. He said that the television rating points rules are an attempt to make the process transparent, credible and accountable. At the same time, the endeavour was to address aberrations in the existing rating system.

Tewari added that this initiative was based on the past recommendations of the Parliamentary Standing Committee for Information Technology, the Telecom Regulatory Authority of India (TRAI) and the Amit Mitra Committee.

The Government had also been approached in the past by the industry stakeholders to rectify the existing flaws. The long term objective was an attempt to usher a system with defined rules within an existing framework.

Meanwhile, he said the digitisation process during Phase III and IV would have to focus on the interest of the consumers in order to ensure that they were partners in the process rather than adversaries.

For this purpose, the industry would have to run a focussed consumer awareness campaign, whereby the consumer would have to be sensitized about the benefits accruing from this process.

Tewari said the campaign would have to focus on improved quality of viewing and related qualitative benefits accruing to the consumer as a result of the implementation process. The lessons of the implementation during Phase I and Phase II would also have to be taken into account while outlining the implementation roadmap for the remaining phases.

For digitization to succeed, the industry would have to make efforts to ensure that the consumer was an integral component in the digitisation value chain. At the same time, the comprehensive approach would also ensure the emergence of viable business model for the industry.

On the issue of monopolies in the cable TV sector, Tewari said that regulator had already made its recommendation and the issues involved were being examined by the Inter Ministerial Committee (IMC).

The Minister also said that the regulatory framework ought to be stable and transparent for all stakeholders for the broadcasting sector to grow. This would ensure orderly growth for the sector in the long run

January 24, 2014
MIB: Now on to DAS phase III & IV

MUMBAI: Within days of the Telecom Regulatory Authority of India (TRAI) giving out its fact sheet on how digital addressable system (DAS) phase I and II have progressed, the Ministry of Information and Broadcasting (MIB) directed all the stakeholders also known as ‘the task force of digitisation’ to assess its progress and chart out a road map for the coming year.

The meeting saw minister Manish Tewari, secretary Bimal Julka, additional secretary Supriya Sahu, leading MSOs such as Den CEO S N Sharma, The One Alliance president Rajesh Kaul, LCOs, News Broadcasting Association (NBA) secretary Annie Joseph, Indian Broadcasting Foundation (IBF) secretary Shailesh Shah and Tata Sky CEO Harit Nagpal. After speaking to everyone about the issues faced in DAS phases I and II and Sahu’s presentation on the value that digitisation was creating in the country, Tewari gave the go ahead to implement the next two phases.

However this time it won’t be with two deadlines but rather a one stretch implementation across the remaining parts of the country with just one deadline of 31 December 2014. Although the ministry was of the opinion that two deadlines should exist, the TRAI had voiced its opinion in 2011 that phase III and IV could be achieved simultaneously.

All the stakeholders brought out the issues they had faced in the first two phases to which the minister warned them to sort out their own problems internally or this would lead to a postponement of complete national digitisation – which would not bode well for the industry. He also told everyone to keep working in coordination even now – and iron out any wrinkles or resolve all problems so that digitisation can progress further.

Tewari said that the upcoming elections may slow down the process but digitisation is here for good and there’s no stopping it now. The IBF and NBA have been asked to once again air promos highlighting the importance of digitisation.

Now that the green signal has been given, all stakeholders can now attack the rest of the country without having any boundaries. But this is the toughest part as the issues they will face in the interiors will be much higher and more difficult to resolve than metros and towns. Phase I and II saw nearly 25 million set top boxes being seeded while phase III and IV will see about 75 million more boxes being put in place.

The minister has also assured support saying that the issues in the previous phases will be addressed as they move towards the next ones.

January 22, 2014