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Tag: Manish Taneja

  • Purplle appoints Essence as its media agency in India

    Purplle appoints Essence as its media agency in India

    Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record duties for beauty and personal care e-commerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.

    Launched in 2012, Purplle is an early mover in the online beauty and personal care marketplace. The platform showcases cosmetic, skincare, haircare and wellness products, as well as fragrances and accessories from over 800 leading brands around the world. In addition, it offers digitally-native private label beauty brands including Purplle and Good Vibes.

    “As a key player in the online beauty and wellness segment, it is essential to connect effectively with the burgeoning consumer base in the ever-evolving beauty landscape. Essence’s expertise in the media ecosystem will help us reach the right set of audiences, and engage with them through both new age and traditional mediums. This strategic partnership will help drive the next phase of transformation and growth for Purplle,” said Manish Taneja, Co-Founder and CEO, Purplle.

    “The team at Purplle has been building an impressive online space and shopping destination for beauty and wellness needs. With our new partnership, we are looking forward to helping Purplle further scale its efforts and accelerate its business growth. Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, we are excited to create even more valuable experiences for Purplle’s existing and future customers,” said 

    Essence VP, media planning, India Atrayee Chakraborty

    Purplle joins Essence’s rapidly expanding portfolio of clients in India, which includes Airtel, Britannia, Faces Canada, Flipkart, Games24x7, Google, Honda motorcycles and scooters, Livspace, Mamaearth, Melorra, Vedantu, Wakefit and Zee5.

  • Purplle to launch Shakti Mohan’s ‘NY Bae X Shakti’

    Purplle to launch Shakti Mohan’s ‘NY Bae X Shakti’

    MUMBAI: Purplle.com, the leading Indian online beauty and personal care company, has signed an agreement with television personality & dancepreneur Shakti Mohan to launch an exclusive make-up range. Branded as NY Bae X Shakti, this is a limited edition premium make-up range curated by Shakti Mohan and exclusively marketed & sold on Purplle.com’s e-commerce platform. NY Bae X Shakti is also the official beauty partner of 'Break A Leg' Season 2,  India’s only dance-meets-comedy-meets-style web series expected to be aired in February 2020.  

    Over the last couple of years, Purplle has been focussing on building a strong portfolio of own brands. Currently, the company’s own brand portfolio contributes over 30% of its revenues. Through its partnership with Shakti Mohan, Purplle is strengthening its premium range of personal care products. This is the first celebrity product range being launched by the company.  

    Speaking about the collaboration, Purplle.com co-founder Manish Taneja said, “Our vision is to deliver specialized, high performance, ultra-glam makeup products to millennials through our exclusive brand NY Bae. Admirers of NY Bae look up to the brand as a source of hope, motivation, passion, and beauty. The followers of Shakti, too, look up to her and are inspired by the same qualities. The coming together of these two was just meant to happen.”

    Speaking on the same, Shakti Mohan states, “Makeup is a natural extension of dance for me. I wanted to do a line for years, but it needed to be credible and a game-changer. I wanted my line to be inclusive, accessible, and for it to speak to the millennial generation, that always wants to look on point. All the Mohan sisters are very inclined when it comes to cosmetics, and I’m beyond thrilled to partner with NY Bae for this. NY Bae brand ethos and performance resonates with me, thereby making it just the right fit.”